Sports radio listening in the Bay Area wasn’t as hot as it’s been previously. But that’s what winter books can do to you sometimes. Despite working with lower shares, the local competition between KNBR and 95.7 The Game remained healthy. Though positives existed on both sides, it was KNBR this quarter who emerged on top.
For the full week (M-SU 6a-Mid), The Sports Leader registered a 3.4, 9th place finish. That put them .9 ahead of their 14th ranked competitor. In weekday prime (M-F 6a-7p), KNBR increased its share to 3.9, placing them 7th. The Game was 13th with a 3.0. All numbers represent listening among Men 25-54.
Among the weekday shows, Murph and Mac nearly doubled up The Morning Roast with Bonta Hill, Joe Shasky and Kate Scott. M&M were 6th with a 4.7. The Roast meanwhile finished 13th with a 2.4. To be fair to The Game’s morning team, this was only their first full book together. They teamed for part of the fall book too, but not for the full quarter.
In middays, Greg Papa and John Lund remained on top for KNBR. The popular combo produced a 3.9 share to secure a 7th place finish. 95.7 The Game’s trio of Matt Steinmetz, Dan Dibley and Daryle ‘The Guru’ Johnson were 11th with a 3.1, only .8 away.
Shifting to afternoons, KNBR’s Tom Tolbert, Larry Krueger and Rod Brooks won a tight race against The Game’s Damon Bruce, Ray Ratto and Matt Kolsky. The Tolbert led program delivered a 3.6, 9th place finish. Bruce’s show on the other hand generated a 3.3, putting them just 1 spot back in 10th.
In the final category, evenings produced a dead heat between the two stations. KNBR and 95.7 The Game each delivered a 2.0 share which resulted in a tie for 13th.
The good news for KNBR, they recorded a bunch of head to head victories this quarter. The bad news, their shares and rankings were down year to year. That was the same story for The Game. 95.7 won’t ever be satisfied finishing second, but they did produce a few close calls. With baseball season back, the 49ers drafting 3rd overall, and the Warriors battling for the NBA playoffs, shares should rise in the Bay in the spring book.
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
K&C Masterpiece: Cowboys Could Add 30 Million More Viewers To Super Bowl
“The Cowboys in the Super Bowl against the Chiefs would’ve shattered all viewership ratings.”
The matchup in this year’s Super Bowl is set, and the game will undoubtedly be the most-viewed program on TV this year. But if the Dallas Cowboys were taking part in the game, it’s safe to say the ratings would be astronomical.
The Cowboys divisional playoff game against San Francisco drew 45.7 million viewers. It was the second-most watched divisional round contest on record.
The NFC championship between San Francisco and Philadelphia drew 47.5 million.
On 105.3 The Fan in Dallas, K&C Masterpiece host Kevin Hageland said had the Cowboys made it to Philly, the viewership would’ve been even better.
“I know the game sucked, but that just shows you, because the Cowboys were like almost 8 million above every other divisional game, this could’ve gotten to 58 (million),” Hageland said.
Kevin added that if Dallas had gone all the way, the audience tuning in would’ve easily eclipsed some of the highest-rated programs of all-time.
“The Cowboys in the Super Bowl against the Chiefs would’ve shattered all viewership ratings,” he said. “Even with the new system and so many people streaming and everything like that.”
Usually the Super Bowl averages around 100 million viewers. Hageland said a Cowboys Super Bowl appearance in this day and age would’ve set the new top ratings mark for years to come.
“My estimation would be you would add approximately an extra 30 million people,” he said.
Jordan Bondurant is a features reporter for Barrett Sports Media. He works full-time as a multimedia specialist at the Virginia State Corporation Commission, while also putting in part-time work for News Radio WRVA and 910 The Fan in Richmond. Additionally, you can find Jordan contributing coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly and ABC 8News. He can be reached by email at email@example.com or follow him on Twitter @J__Bondurant.
Angelo Cataldi Bans Andy Reid’s Voice From WIP Morning Show
“25% of the people who voted in our poll and said they admire and respect Reid more than Sirianni, you 25% have not been paying any attention for years.”
As Super Bowl LVII approaches, many storylines have emerged. One includes Chiefs Head Coach Andy Reid facing off with the team he coached for 14 years, the Philadelphia Eagles. Reid is a beloved figure in NFL circles, but 94WIP morning host Angelo Cataldi couldn’t hold back his disdain for the coaching legend.
On Tuesday morning, Cataldi mentioned he couldn’t believe Reid was so highly regarded in NFL media circles. The longtime host said Reid was never truthful during interviews.
After playing clips that included Reid saying the Eagles “were a good team” and how the Chiefs “would need a good game plan” to grab a victory, Cataldi took issue with the generalities Reid spoke with. When asked what he expected from an NFL head coach, Cataldi compared Reid to current Eagles head coach Nick Sirianni.
“I was expecting something like Nick gives me every time,” Cataldi said. “I hate Reid ’cause he never won me the Super Bowl, I hate Reid that it took him six years to get there, it took Nick two, and I hate Reid because he never bothered to share a damn thing. If you’re out there, with 25% of the people who voted in our poll and said they admire and respect Reid more than Sirianni, you 25% have not been paying any attention for years.”
Cataldi — who admitted “I don’t like the man, and I’ve never liked the man” — said he received more than 300 emails about Reid, noting he didn’t realize he was “widely regarded as the all-time Andy Reid critic” in Philadelphia.
The 94WIP host added listeners will not hear the voice of the “phony, fraud” Reid any longer on his morning show.
“I do not control the other dayparts here. I don’t control the newsroom. I’m done playing anything said by Andy Reid. ‘Cause I learned over 14 years it’s a waste of time.”
Seth Payne: Ross Tucker is Stealing My Takes Without Attribution
“He is the manager that takes your ideas and then sends them up one level without any attribution whatsoever.”
Seth Payne cannot say he wasn’t warned. When Ross Tucker joined Payne and Pendergast on Sports Radio 610 in Houston earlier this week, the seven-year NFL veteran told Payne that his take was so good that he would be stealing it.
“You know what, Seth, that is a great point that I am going to use the rest of the week in all my media stuff,” Tucker said when Payne suggested that the Philadelphia Eagles “earned” an injury to the San Francisco 49ers’ quarterbacks by taking advantage of poor blocking schemes that included using tight ends to block NFL sack leader Hasson Reddick.
A listener named Burch tweeted evidence to Seth Payne of Ross Tucker following through on his promise.
“If the rest of you out there can be more like Burch and let us know when people are stealing our good takes, they can have our bad takes,” Payne’s morning show partner Sean Pendergast said on Tuesday morning.
The duo then played the audio, which they said appeared to come from an unidentified CBS show. In it, Tucker says that the Eagles “earned those injuries” and used tight ends being assigned to block Reddick as his justification for the take.
“I think it’s pretty obvious what kind of a boss Ross Tucker is, like what kind of a manager,” Payne said. “He is the manager that takes your ideas and then sends them up one level without any attribution whatsoever.”
Ross Tucker is no shortage of platforms to spread the take around. He is on multiple Audacy sports talk stations during the football season. He also makes regular appearances with Dan Patrick and SiriusXM as well as hosting his own podcast.
“This is what you get from these Princeton types,” Payne said of being ripped off. “This is how they get where they are in the world.”