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Adam Silver On NBA, China Relationship: ‘Engagement is Better Than Isolation’

Silver talked to “Time” in a wide-ranging interview concerning the state of the NBA.

Russ Heltman

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TIME featured NBA commissioner Adam Silver among other high-profile executives for their May issue touching on a wide range of topics. Namely, the league’s relationship with China following an eventful two-year stretch.

China’s state television CCTV and streaming service Tencent suspended all preseason NBA game broadcasts following an October 2019 tweet by then-Houston Rockets general manager Daryl Morey. The post showed support for pro-democracy protests in Hong Kong. Over a year passed before China started showing the games again. CCTV brought back the 2020 NBA Finals because of the league’s assistance to China in fighting COVID-19. Silver said the league is still broadcasting games in the country after the incident.

“We continue to televise our games in China,” Silver said to TIME. “Our most significant television partner is Tencent, which is a streaming service in China. And we have hundreds of millions of fans in China who we continue to serve.”

Silver opened up further about his feelings toward calls to boycott China and cut them out of the NBA world.

“The political science major in me believes that engagement is better than isolation,” Silver said. “That a so-called boycott of China, taking into account legitimate criticisms of the Chinese system, won’t further the agenda of those who seek to bring about global change. Working with Chinese solely on NBA basketball has been a net plus for building relationships between two superpowers.”

When pressed about specific human rights issues and what basketball can change about China’s ways, Silver had this to say.

“While there are many differences between our society and Chinese society, there are enormous commonalities as well. One of them is to love a sport. And basketball happens to be the most popular team sport in China right now. We think that through that common love and appreciation of the game of basketball, that that’s a way to bring people together. It’s as simple as that.”

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Report: ESPN Seems Likely to Renew NFL Draft Media Rights

ESPN has been broadcasting the NFL Draft since 1980.

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ESPN Logo, ESPN NFL Studio Bristol Headquarters

ESPN has been the broadcast home of the NFL Draft since 1980, and the property has become one of the network’s hallmark events within its overall coverage of the National Football League. Analyst Mel Kiper Jr. will return on the airwaves this year for the broadcast of the event, which will include separate feeds on ABC and ESPN on Thursday night.

ESPN has had the rights to the event for several years and attained improvements in ratings with an average of approximately 9.73 million viewers across networks on Day 1 last year. As a whole, the NFL Draft attained a total, unduplicated audience of 54.4 million viewers over the course of the three days on ABC, ESPN, ESPN2, ESPN Deportes, NFL Network and additional digital platforms, and will make its return next Wednesday from Detroit, Mich.

John Ourand of Puck News reported that the deal for ESPN to broadcast the NFL Draft will expire in 2025. Within his report, he noted that ESPN is likely to renew its deal with the league, but other media companies could be interested in exploring potentially assuming the property. Some of the companies Ourand includes within his report are FOX, NBC and perhaps Amazon.

ESPN announced its plans for coverage of the 2024 NFL Draft earlier in the week, which will include two broadcasts on ESPN and ABC for the first two days. This year’s draft class contains several top-tier college quarterbacks who will be looking to make an impact at the NFL level, including USC star Caleb Williams. The Chicago Bears hold the first-overall pick for the 2024 NFL Draft and are projected by several insiders to select Williams after trading away quarterback Justin Fields earlier in the offseason.

ESPN and NFL Network will bring back a crossover element to the NFL Draft broadcast this year, something that both entities collaborated on in 2020 and 2023. On Tuesday, April 16, Kiper Jr. will appear on NFL Network for NFL Total Access. ESPN NFL insider Field Yates will appear on NFL Network Wednesday, April 17 for Path to the Draft while NFL Network analyst Steve Smith Sr. appears on SportsCenter. Both programs will last from 6 to 7 p.m. EST on their respective networks. Mina Kimes will appear on Move the Sticks Thursday, April 18 on NFL Network, while Kurt Warner and Daniel Jeremiah will be on Get Up and NFL Live, respectively, the following day.

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NBA TV Announces Playoff Coverage, Gus Johnson to Call Game 2 of Pacers-Bucks

Coverage of games throughout the NBA Playoffs on NBA TV will include pregame, halftime and studio coverage as well.

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(Illustration) Courtesy: National Basketball Association, Warner Bros. Discovery

Warner Bros. Discovery has announced coverage plans for the first round of the National Basketball Association Playoffs on NBA TV, which includes back-to-back nights of live game broadcasts beginning on Monday, April 22. The Orlando Magic and Cleveland Cavaliers will face off from Rocket Mortgage FieldHouse in Cleveland, Ohio featuring play-by-play announcer Kevin Calabro, analyst Brendan Haywood and sideline reporter Lauren Jbara. This will mark Jbara’s playoff debut with NBA TV, which comes after officially joining TNT Sports last fall. Calabro, Haywood and Jbara will also return on Thursday, April 25 at 7 p.m. EST for Game 3 between the Magic and Cavaliers from Kia Center in Orlando, Fla.

The second game of the series between the Indiana Pacers and Milwaukee Bucks will be presented on NBA TV at 8:30 p.m. EST and features the return of Gus Johnson behind the microphone for playoff action. Johnson, who serves as the lead play-by-play voice for college football and college basketball coverage for FOX Sports, will work with Jim Jackson and Dennis Scott on the call from Fiserv Forum in Milwaukee, Wisc.

Over the course of the 2023-24 NBA season, Johnson filled in on select New York Knicks game telecasts on MSG Networks, where he previously served as an announcer and studio host for 16 years. Coverage of games throughout the NBA Playoffs on NBA TV will include pregame, halftime and studio coverage as well.

NBA TV could televise up to nine games throughout the 2024 NBA Playoffs depending on the outcomes of the individual series. Star players such as Paolo Banchero, Damian Lillard, Tyrese Haliburton and Donovan Mitchell are expected to participate across the matchups. The league-owned broadcast entity jointly managed by the NBA and Warner Bros. Discovery is coming off its most-viewed season since 2015-16.

TNT Sports will also present playoff games on TNT and available to stream utilizing the B/R Sports Add-On through Max. Coverage will conclude with the Western Conference Finals with a spot to compete for the Larry O’Brien Trophy in the balance.

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ESPN Averages 3.25 Million Viewers for NBA Play-In Tournament Doubleheader

The matchup between the Philadelphia 76ers and Miami Heat is the most-watched Eastern Conference Play-In game of all time.

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(Illustration) | ESPN Logo – Courtesy: The Walt Disney Company

Four Eastern Conference teams took the court on Wednesday night for the first two games within the 2024 National Basketball Association Play-In Tournament, both of which were broadcast by ESPN. The network’s NBA on ESPN broadcast property began its live game coverage with a matchup between the No. 7 Philadelphia 76ers and No. 8 Miami Heat, which featured stars such as Joel Embiid, Jimmy Butler and Tyrese Maxey.

A dramatic late-game comeback secured a one-point victory for the 76ers and attained an average of 3.40 million viewers on ESPN and ESPN2, which is up 52% over last year’s matchup between the regular-season seven and eight seeds in the conference. Additionally, the game peaked with 5.49 million viewers at 9:30 p.m. EST on ESPN. Play-by-play announcer Mike Breen, analysts Doris Burke and JJ Redick and reporter Lisa Salters were on the call for the game, averaging 3.31 million viewers on the network. An alternate broadcast – NBA Unplugged with Kevin Hart – was broadcast on ESPN2 and co-produced by ESPN, Omaha Productions and Hartbeat and averaged 98,000 viewers.

The 76ers-Heat game attained the spot for the most-watched Eastern Conference Play-In Tournament game of all time and the sixth-largest audience among the 23 telecasts of matchups in the round, which was introduced in 2021. Jon Lewis of Sports Media Watch reported that it was also the most-watched Play-In Tournament game that did not include the Los Angeles Lakers or Golden State Warriors.

The second game of the night featured the No. 9 Chicago Bulls against the No. 10 Atlanta Hawks with Ryan Ruocco, Richard Jefferson and Cassidy Hubbarth on the call. The Bulls ended up winning the game by a final score of 131-116, which attained an average of 3.07 million viewers. This metric is up 31% from the matchup between the regular-season ninth and 10th seeds in the conference last year and is now the second-most watched Eastern Conference Play-In Tournament game ever.

As a whole, ESPN averaged 3.25 million viewers for its broadcasts of the Play-In Tournament across ESPN and ESPN2, which is up 25% from last year. NBA Countdown, which was hosted by Malika Andrews and included analysts Stephen A. Smith, Michael Wilbon and Bob Myers, averaged 591,000 leading into the doubleheader of games. This edition of the studio program was up 52% from the comparable broadcast last year that preceded NBA Play-In Tournament coverage on the network.

ESPN will resume its NBA broadcasts when the Miami Heat and Chicago Bulls battle to attain the final spot in the Eastern Conference playoffs. The winner of that matchup will face the Boston Celtics, starting on Sunday, April 21 at 1 p.m. EST on ABC. ESPN recently announced its Game 1 coverage of the NBA Playoffs, which includes a six-game slate across network platforms over the weekend. David Roberts, ESPN Head of Event & Studio Production, also discussed the coverage earlier this week with members of the media.

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