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I Attended Two Ballgames … And Felt What, Exactly?

Rather than suffer Ugly American guilt about sitting in stadiums as a pandemic crushes the world, maybe we should stay home and watch sports on TV, which is an easier experience anyway.

Jay Mariotti

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Because I am American, I am inherently selfish and arrogant. And because I’m inherently selfish and arrogant, I’ve sat in the stands for two Major League Baseball games in recent days, counterintuitive to the headlines. Should I care that India and South America continue to be crushed by the coronavirus, that the number of new cases worldwide is surging toward one million a day?

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Should I care that Oregon is restoring restrictions, concerned that variants are causing outbreaks among violently ill young people? Should I care that herd immunity isn’t happening in America, that vaccine resistance remains a crisis in rural areas and among Blacks and Latinos in urban areas? What about the millions who don’t want second doses?

“What I can’t do is bring back someone’s life lost to this virus,’’ Oregon Gov. Kate Brown said. “That’s why, hard as this is, we must act immediately. This is truly a race between the variants and the vaccines.’’

As a human being, yes, I should care deeply … and do care deeply. But as a sports aficionado in the U.S. — where Mike Greenberg shrieked like a carnival barker during the NFL Draft, Clay Travis denounces mask-wearers as “pathetic sheep’’ and broadcast executives blindly push gambling to keep their kids in the best private schools — I’m supposed to convene gleefully among 9,207 at Angel Stadium and bask in so-called renewed normalcy, especially when Mike Trout and Shohei Ohtani drill home runs past my first-base seat.

A week later, I am supposed to gallop into Dodger Stadium and marvel at the new center-field plaza, including a “Blue Heaven on Earth’’ welcome sign straight out of Disneyland. Then I’m supposed to chomp into a Dodger Dog no longer manufactured by Farmer John — a civic calamity in southern California — but still blessed with char marks from the grill, which is all that counts no matter who makes the sausage. When Clayton Kershaw shuts down the Reds, I am expected to stand with 15,051 others and spray saliva particles into the air, just across the parking lot from one of the nation’s largest vaccination sites.

Because I am American and my arm has been jabbed twice, I am required to be thrilled by it all, shouting, “Sports is back!’’ while engaged in group hugs with strangers. I should be dressed in my frilliest Gucci at the Kentucky Derby, with malcontent Aaron Rodgers and top-hatted Tom Brady and 45,000 others, watching Essential Quality finish fourth to Bob Baffert’s Medina Sprint despite the human rights abuses of owner Sheikh Mohammed al Maktoum — who, per a judge’s ruling in England, plotted the abduction of two of his adult daughters. I should be partying with Bernie Kosar and the Draft mobs in Cleveland, 100,000-plus strong. I should be preparing to join 135,000 race fans at the Indianapolis 500. I should be watching with the boys at the sports bar in Santa Monica as the Lakers attempt to repeat. I should be Sports Jay, as always.

Instead, I’m looking around at thousands of empty seats in both ballparks, wondering why I’m here amid faint cheers and disproportionately loud music.

I’m also wondering why it’s business as usual when the fine print of my e-ticket suggests otherwise: “WARNING — ASSUMPTION OF RISK. COVID-19 IS AN EXTREMELY CONTAGIOUS DISEASE THAT CAN LEAD TO SEVERE ILLNESS AND DEATH. AN INHERENT RISK OF EXPOSURE TO COVID-19 EXISTS IN ANY PUBLIC PLACE REGARDLESS OF PRECAUTIONS THAT MAY BE TAKEN. THE HOLDER AGREES TO (1) ASSUME ALL RISKS ASSOCIATED WITH COVID-19 AND OTHER COMMUNICABLE DISEASES, AND (2) COMPLY WITH ALL RELATED HEALTH & SAFETY POLICIES OF THE DODGERS AND DODGER STADIUM.’’

Health Officials Split on Rapid COVID Tests as Admission Tickets | The Pew  Charitable Trusts

Meaning: If you get sick, or die, you can’t sue the Dodgers or MLB. But, hey, have you checked out the new legends exhibit and Shake Shack stand?

It’s not that I don’t enjoy and savor sports. If anything, a pandemic whetted my appetite for the grist and inspired me to resume writing columns four times a week. The problem is this brainwashing syndrome. You know: Being told by the sports industry — leagues and media alike — that I’m a (pick one) coward, liberal, sheep or pussy if I think it’s narrow-minded and insensitive to re-hurl ourselves into the swirl without feeling anxious about the planet. Such greedy demands not only lack perspective and savvy, they prioritize the ongoing sports money-grab and remind me of what I always pillory about the clamor surrounding our fun and games — the idiots who don’t grasp the bigger world beyond ballparks, arenas, social media, ESPN, WFAN and DraftKings.

Now hear this: The pandemic is not over and might not be over for years. Yet King Sports acts as if it has won the Infectious Disease Super Bowl, carrying on under the guise of entertainment-as-healing when the sole, unabashed purpose is to drive revenues. The NFL, feeling heady after filling the pockets of team owners with $113 billion in new broadcast money, plans on opening all stadiums at full capacity in a few months. “All of us in the NFL want to see every one of our fans back,’’ said commissioner Roger Goodell. The Atlanta Braves are untying all 41,084 seats at Truist Park this week, as MLB pushes for a summer of large crowds throughout both leagues — though who wants to watch a sport where batters hit a record-low .232 in April and teams averaged only 7.63 hits ? “I have great concern that our sport has turned into a lack of offense — and that the strikeout-homer-walk `Three True Outcomes’ is not our best entertainment product,” said Detroit manager AJ Hinch, who always could have his hitters electronically steal signs and bang on drums in the tunnel, as he did in Houston.

And on our college campuses, where COVID-19 remains a firestorm? LSU, possibly the most corrupt of football programs, says spectators won’t need masks inside the stadium or beforehand in the all-important tailgate culture. “This,’’ said athletic director Scott Woodward, “is another positive step for us as a campus and community.’’

The coronavirus is just the flu, after all. Clay Travis said so. Geaux Tigers!

At least America is comforted by a progressive inoculation pace. Imagine living in Japan — where just 1.4 percent of the population is fully vaccinated in a health care emergency — and knowing the International Olympic Committee carries more political weight than the government with the Summer Games in full-go mode. Every poll favors cancellation, as the Japanese people worry that their health — and that of participating athletes, most not vaccinated — will be jeopardized as COVID-19 cases spike. But prime minister Yoshihide Suga has no interest in halting the Games when $25 billion is on the line, NBC is airing Olympics promos in heavy rotation and IOC president Thomas Bach is running the country.

“The IOC has the authority to decide, and the IOC has already decided to hold the Tokyo Olympics,’’ Suga said.

To which Bach added, “Look at the Augusta Masters,” trying to assuage the nervous masses by name-dropping their national hero, 2021 champion Hideki Matsuyama. Never mind that a major golf tournament involves fewer than 100 players in an outdoor, socially distanced event, while these Olympics would host 11,000 athletes from 200-plus countries in 42 venues. Bach prefers to ignore the dangers and lather the natives, praising the “great resilience and spirit of the Japanese people’’ before adding, “(They) have demonstrated perseverance throughout their history, and it’s only because of this ability of the Japanese people to overcome adversity that these Olympic Games under these very difficult circumstances are possible.’’ He was appropriately pummeled on social media, having mixed World War II and last decade’s tsunami with his desire to cash in.

Keep calling me a Chicken Little, as you have. But as Goodell hailed his 2020 season as a rousing success, a scientific journal known as The Lancet was publishing data that blamed pockets of virus outbreaks in NFL cities on large stadium throngs, even as the NFL insists it hosted 1.2 million fans safely last season. Funny how the league only releases upbeat findings when trying to propagandize us. As epidemiologists howled in mortified protest, the NFL marched on with its usual, three-day Draft extravaganza over the weekend, as if all is well in the world.

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“We have to do this,” said Jon Barker, who oversees the league’s live event productions. “We need to get people out and back to live events and to experience things like this. The draft is one of those great events that can bring everybody together and do that.”

As I watched my two ballgames and ate my hot dogs (there also is an Angel Dog), I realized what I’d learned the last 14 months: People don’t have to be at the scene anymore. Great seats and all, I still couldn’t enjoy a game in person the way I can at home, where admission and parking are free, a tidy bathroom is just down the hall, and I can eat and drink inexpensively without waiting in line. There is no reason to attend another football game when it’s the ultimate TV sport. Baseball remains a convivial event in person, but any focus on the game itself is best achieved at home. The NBA is fun at home or in the lower bowl, the latter only for a king’s ransom. From a few hundred feet away, would you have enjoyed the Masters or the Derby as much on site as you did in your personal viewing room?

For this shift inward, give the broadcast networks props. Challenged by a pandemic, they’ve succeeded in maximizing the at-home live experience, to the point fans will think twice about spending money and attending games. Having consumed sports on TV since last summer, I’ve been able to block out COVID considerations in the new calendar year. Only when I venture to ballparks, for the first time as a non-working spectator, do I feel guilty about the continuing global massacre.

NBA All-Star Game format, explained: What to know about 2021 rules for Team  LeBron vs. Team Durant | Sporting News

It sounds blasphemous, I know, but I’ll ask again: Why go? If sports is best enjoyed on a big screen, and not among the masses in a confined setting, then why waste time, money and energy? Let the leagues figure out how to keep the turnstiles spinning and the Dodger Dogs devoured.

Just stay home.

Nike can use it as a new slogan.

BSM Writers

Amanda Brown Has Embraced The Bright Lights of Hollywood

“My whole goal was that I didn’t need people to like me; I needed people to respect me.”

Derek Futterman

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The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.

It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.

During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.

“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”

The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.

“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”

Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.

“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”

Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.

Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.

“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”

When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.

“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”

Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.

“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”

Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.

Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.

“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”

No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.

At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.

“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”

According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.

Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.

Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.

“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”

As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.

“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”

Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.

Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.

“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”

The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).

Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.

“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”

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BSM Writers

Pat McAfee Has Thrown Our Business Into a Tailspin

Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.

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When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee. 

The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.

Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.

At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.

McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.

McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.

The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.

There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored. 

It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.

It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.

Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.

And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.

If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.  

Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.

If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable. 

It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.

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BSM Writers

5 Tips For Networking At the BSM Summit

“Have a plan and don’t leave home without it.”

Jeff Caves

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Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain. 

Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:

  1. INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.  
  2. GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
  3. LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either. 
  4. SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email. 
  5. WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food. 

You’re welcome. 

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Barrett Media Writers

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