Richard Deitsch of The Athletic used his Friday column to ask two sports media watchers what they made of recent television ratings for the NFL Draft and the Kentucky Derby. Deitsch is of the opinion that they may signal a turnaround for sports on TV. He asked Sports Media Watch’s Jon Lewis and Sports Business Daily’s Austin Karp to get specific.
Lewis is bullish on the NBA. He says so much of last year’s decline in viewership for the Finals and the playoffs can be attributed to what Covid-19 did to the league’s schedule. With things closer to normal for 2021, he expects a major bounce back.
“It would be absolutely shocking if the ratings of the NBA Finals were not up double digits,” he said.
Timing is the key in Jon Lewis’s mind. He notes that the first round is supposed to tip off on Memorial Day. That is virtually in lock-step with the more normal start that we saw in 2019, when the playoffs started the day after the holiday. He also noted the elephant in the room: given the choice between the NBA Playoffs and any NFL football, America tends to choose the NFL.
“Last year if they had had the Finals out of the way by maybe Week 1 of the NFL season, I think they would have gotten some better numbers,” Lewis said of last year’s disappointing ratings for the NBA Playoffs. “Nothing dramatically better, but still better than what they got. So time of year matters.
Karp added that there is another key advantage the NBA would have in achieving a ratings rebound. The New York Knicks are not just relevant. They are actually good.
“If they can make a run here and make it to maybe the Eastern Conference semifinals or finals, you’re going to see a huge number coming out of the New York market,” he said. “That’s really going to help boost some of those numbers.”
ESPN Decides Not To Send Reporters To Beijing For 2022 Winter Olympics
ESPN originally planned to send four reporters to Beijing to provide coverage.
One day after NBC announced that none of its 2022 Winter Olympics broadcast teams will work on-site from Beijing and instead work remotely, ESPN has made a similar decision.
On Thursday, the network announced that it won’t send any news personnel to China to cover the Winter Games. According to its official release on the matter, ESPN originally planned to send four reporters to Beijing to provide coverage. But those four will now work remotely with the numerous television and digital personnel assigned to the Olympics.
ESPN.com already has a section dedicated to its Olympics coverage and plans will continue to provide the site with feature content along with scoreboards, medal counts, and additional information and statistics that will be updated in real-time. That Olympics content will also be available on the ESPN app.
Though video restrictions for Olympics highlights will be in place, SportsCenter will also report on results from Beijing and run reports and features on the Beijing games. (NBC holds exclusive rights in the U.S. for Olympics video footage.)
“The safety of our employees is of utmost importance to us,” said Norby Williamson, ESPN’s executive VP, event and studio production, in the network’s announcement. “With the pandemic continuing to be a global threat, and with the COVID-related on-site restrictions in place for the Olympics that would make coverage very challenging, we felt that keeping our people home was the best decision for us.”
The 2022 Beijing Winter Olympics begin with the opening ceremony Friday, Feb. 4.
2022 Baseball Hall of Fame Election Results Exclusively Revealed On MLB Network Jan. 25
Greg Amsinger, Brian Kenny, and Lauren Shehadi will host MLB Network’s extensive Hall of Fame election coverage.
This Tuesday, Jan. 25, the 2022 National Baseball Hall of Fame election results will be announced exclusively on MLB Network at 6:00 p.m. ET in a four-hour announcement show.
Beginning at 4:00 p.m. ET, National Baseball Hall of Fame President Josh Rawitch will reveal the results live from the Hall of Fame Plaque Gallery in Cooperstown, as voted by the Baseball Writers’ Association of America (BBWAA). MLB Network’s Hall of Fame program on Tuesday will be simulcast on MLB.com and in the MLB app on connected devices.
Greg Amsinger, Brian Kenny, and Lauren Shehadi will host MLB Network’s extensive Hall of Fame election coverage. This will include analysis from 2018 Ford C. Frick Award winner Bob Costas, MLB Network analyst Harold Reynolds, and MLB Network insiders and Hall of Fame voters Jon Morosi, Joel Sherman and Tom Verducci.
During the program, there will be clips from a players-only roundtable discussion on the 2022 BBWAA ballot hosted by Reynolds and featuring MLB Network analyst Yonder Alonso, three-time Gold Glove Award winner Mike Cameron and 2007 Cy Young Award winner Jake Peavy.
More of baseball’s elite will also join the programming, including Cleveland Guardians manager Terry Francona, 2022 BBWAA Career Excellence Award winner Tim Kurkjian, three-time Manager of the Year Award winner Jim Leyland, and longtime baseball journalist and Hall of Fame voter Rob Parker. MLB Network will cover the ballot results across its studio programming, including Hot Stove (9:00 a.m. ET), High Heat (1:00 p.m. ET) and MLB Now (2:00 p.m. ET).
According to MLB Network’s official release, the live pre-announcement show will also feature the following content:
- A Tom Verducci essay on 2022 being the final year on the ballot for Barry Bonds and Roger Clemens.
- A feature by customized piece by hip-hop legend and baseball diehard Chuck D on which questions fans and voters face as this year’s announcement approaches.
- Brian Kenny looks at each of the eight first-year candidates on the Hall of Fame ballot.
- Short videos on the atmosphere surrounding Hall of Fame Weekend in Cooperstown, the Plaque Gallery, and candidates anticipating getting “the call.”
Prior to the Tuesday announcement, Brian Kenny will host MLB Now live from the National Baseball Hall of Fame on Monday, Jan. 24 at 2:00 p.m. ET. And following the election results on Wednesday, Jan. 26, MLB Network will cover the announcement across its daily studio programming.
MLB Network will also exclusively air the 2022 National Baseball Hall of Fame Induction Ceremony on Sunday, July 24.
ESPN, FS1 Morning Studio Shows Drew Big Ratings Monday After Cowboys’ Playoff Loss
Dallas losing a playoff game in embarrassing fashion compelled plenty of viewers to tune in for sports debate shows.
Monday morning following the Dallas Cowboys’ 23-17 loss to the San Francisco 49ers in their NFL Wild Card playoff game was very good for sports daytime TV. Both ESPN and FS1 boasted big, record-setting ratings for their studio debate shows, with viewers obviously wanting to know what on-air personalities and analysts thought of the Cowboys’ bumbling last-second failure.
On ESPN, Get Up drew 658,045 viewers, a six percent increase from the show’s previous season-high, set a week earlier. First Take attracted 918,386 viewers, the largest audience for that program. That total seven percent higher than the show’s prior best number, set on Dec. 28, 2019.
Fans clearly wanted to see Stephen A. Smith take delight in the Cowboys’ demise, also perhaps knowing that Hall of Fame Dallas receiver Michael Irvin was sitting across the desk from him Monday.
As mentioned, FS1 benefited from the Cowboys losing as well. Skip and Shannon: Undisputed brought in 442,000 viewers, the highest audience that show has ever attracted. Fans surely tuned in to see the reaction from Cowboys fan Skip Bayless and the taunts he’d receive from Shannon Sharpe.
The Herd with Colin Cowherd also earned its best ratings on FS1, drawing 290,000 viewers for Monday’s show. The network would also like you to know that the audience for both programs has gotten a boost year-over-year, with Undisputed enjoying an 89 percent increase and The Herd up 20 percent.
The Cowboys have always been a big ratings draw for the NFL’s television partners. Apparently, Dallas losing a playoff game in embarrassing fashion provides a significant benefit for the shows responding to the weekend’s major sporting events.
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