An old line from the movie Bull Durham sums up a lot of sports radio hosts these days; “I want to announce my presence with authority.” Many hosts try to stand out by being the loudest, or the smartest, or the most daring. They start to resemble peacocks strutting around while trying to grab the audience’s attention. A huge ingredient of enjoying sports radio success is being able to connect with the audience. Some hosts simply forget to ask themselves, am I someone people want to be around?
Mike Bell is an afternoon drive host on 92.9 The Game in Atlanta. He’s also a master at connecting with people. Mike doesn’t want to sit atop his press box perch while looking down upon the unwashed peasants in attendance. The native of Long Island, New York has had Falcons season tickets since 1998. He wants to slap high fives, yell at the top of his lungs, and have enough room to frolic around if Matt Ryan and company have it rolling. In essence, he is his audience.
Mike talks about his relationship on and off the air with tag team partner Carl Dukes. Although Nielsen has a gleam in its eye for Dukes & Bell, Mike mentions having bigger goals than reigning supreme in sports radio. Hey Man beer, being vulnerable on the air, a past mistake with Jessica Mendoza, and his side of a head-scratching radio beef are a few of the other subjects we dive into as well. Enjoy!
BN: When and why did you make your way to the Atlanta area?
MB: I was in Fort Myers, Florida. I was doing morning drive in a top 40 format. I was kind of on hold with my career because of my grandmother; I was taking care of my nana. My dad had passed away and I was kind of waiting for the other shoe to drop. I had her in assisted living. Her money ran out and I had her living with me. It was like a sitcom; a guy in his mid-20s with an 80-year-old lady in his house. [Laughs]
I think you’ll get a kick out of this, it’s very analog, in the old days obviously as the internet was just getting traction, you had Radio & Records. They had like the old blind box ad that said top 10 market seeks comedian with sports knowledge. I was recruited unbeknownst to me by 790 The Zone. I think they had something like 500 tapes and they narrowed it down to five finalists. I was the leader in the clubhouse. They liked me and they brought me in on a Friday. I did my morning show in Fort Myers and flew up and did the interview. I was on afternoon drive as a live audition back in 1998. And it stuck.
It was really like the last of the mom-and-pop stations. I remember we went to the Palm. Everybody was there. We were doing shots. I remember going out with my boss at the time till like five in the morning at a local bar. I finally turned to him and go hey, by the way did I get the job? [Laughs] And he’s like oh yeah, we need you to give them two weeks notice as soon as you can. It was old school when Atlanta was like the Wild Wild West.
BN: Who were your favorite teams when you were growing up?
MB: Being a New Yorker, a big Mets fan. When I was a kid, the Yankees were winning back-to-back World Series and Shea Stadium was falling apart. It was another typical rainy night. If you were at Shea in the old days, you look out, you’d see the World’s Fair, you could see over the Manhattan skyline. It’s a rain delay and I asked my dad the existential question, why are we Mets fans? Let’s go over by these Yankees fans. Catfish Hunter, Reggie Jackson, and the Mets are terrible.
My old man takes a drag off his Marlboro, and he’s literally like, I’ll tell you why buddy boy, anybody can root for the Yankees. It takes character to be a Mets fan. He said being a Yankee fan was like rooting for the IRS; it was like rooting for the sun to come up. He said yes, we’re like the red-haired stepchildren in New York, but we’re the real New York. We’re the minorities. It was kind of fun. He said by the way if we ever win the World Series, it’ll be ten times sweeter for us as it is for a Yankee fan. That kind of mindset always stuck with me about always sticking with your team or your underdog.
BN: How have your team preferences changed over the years with you being in Atlanta for so long?
MB: I lived in South Florida, so I had Dolphin tickets. I love going to live events. I love live music. I love live sports. So I’ve always tried to support the team wherever I lived. When I moved to Atlanta, I got season tickets for the Falcons. And I’ve had season tickets since 1998. Then it’s kind of cool; you’re invested.
It’s funny when we talk to the players or we have a general manager on, it’s like hey I’m paying for this. Carl too, he also has season tickets, so we don’t sit in the press box. The idea is that we’re invested. We’re speaking for the fan. And not to get all high and mighty, but we put our money where our mouth is. We pay for the tickets. But I’m a big Falcons fan.
The Hawks obviously over the years I’ve gone to a lot of Hawks games. I loved the Thrashers when we had hockey. [Laughs] That ship has sailed. It’s difficult when you do afternoons to go to Braves games because you miss the start, but we try to catch at least maybe 10 during the season on the weekends.
BN: What’s the story about you wanting to work with Carl, but him not wanting to leave Houston initially?
MB: I wouldn’t want to leave Houston if they were going to pay me more money either. [Laughs] I’ve known Carl — we traced it back to the Super Bowl in 2002, the one in New Orleans after 9/11. He was doing middays in Houston and I was doing morning drive in Atlanta. We were like the table across from each other. We just kind of hit it off. We were friends and we’d see each other at Final Fours and Super Bowls, boxing matches in Vegas. Then in 2010 or something like that, we hooked up in Vegas and I said man I’d love to get you to Atlanta. My partner at the time was David Pollack. He was about to head to ESPN full-time.
I had reached out to my management and they at least had a conversation, but I don’t think they ever got close with the money. Then ironically when 92.9 The Game launches, my boss is like, who’s this Carl Dukes working opposite you? I’m like that’s the guy I wanted you to hire. We just got along. We always felt the dynamic of our personalities would be great. And our old agent, rest his soul, Norm Schrutt — Carl and I had the same agent — he used to joke around like, ‘just ‘cause you laugh at the same jokes, who knows if the show will be any good?’ But we always knew it would be a hit if we had the opportunity.
BN: How did Hey Man beer originate?
MB: A couple of years ago, our former program director, Terry Foxx, came to us and said hey there’s this local brewery. They’ve got some marketing people and they’ve reached out to us. They’re interested in doing a beer with you guys. To be quite honest we didn’t really think much of it at the time. But it’s a great local brewery called Oconee, which is halfway to Augusta from Atlanta off I-20. It’s a mom-and-pop brewery. If you’re familiar with SweetWater, it kind of reminds you of the early days of SweetWater here in Atlanta.
We had a meeting, hit it off, then we agreed we’d come up with some different flavors, and do a taste test to see what we liked. Then we would start off on draft. We started off on draft and the next thing you know they want to put it in cans. I’ve been in radio since ‘87; it’s arguably the best guerrilla marketing. It’s better than billboards. The listeners will buy the beer. They’ll take photos of them drinking the beer. They’ll take pictures of them at the store buying the beer. It’s a great way to connect and most importantly it’s not a money grab. The product is really good. It’s a great tasting beer so we did a blonde ale with 5% alcohol by volume. We’ve had it in restaurants and we’ve had it in bars all around Georgia.
Before COVID, we were going to do the watermelon lime. We did a small batch of that and we had it at a pregame party for the Braves. We’re not a rights holder so we were at a distant parking lot, but we had our tailgate going. Everybody went bananas. We went through however many gallons of beer we had in like minutes. We knew it’d be a big hit. We just obviously couldn’t launch it last year when COVID hit. It just dropped on April 1. It’s been a huge hit.
BN: What are your thoughts on the All-Star Game moving out of Atlanta?
MB: That’s a hot potato. In Carl and I, because you have an African-American host and you have a white guy, you can tackle some of these issues that maybe other shows might want to shy away from. It’s a difficult discussion because the demographics here in our city, it’s kind of like a blue center of a red donut when you’re speaking to the audience, so you’ve got everything from folks out of the rural parts of our listening audience, to folks right in the heart of the city. The All-Star Game, it came so quickly. There was some talk that the players union was discussing it and then boom, the decision was made.
The problem is like everything else in 2021, people immediately look at the headline but they don’t read the story. People went to their corner and started shouting about it. It’s frustrating because the people who ultimately suffer are the folks who need it the most. The folks that are going to be selling the beer, the folks working at the hotels, working at the restaurants. While I understand the logic behind Major League Baseball doing it, I didn’t think the execution made sense. Especially to pull it out of a city like Atlanta and take it to a city like Denver. Those demographics are completely different.
BN: When topics dip into politics, how do you guys like to handle it on the show?
MB: I think in this day and age people turn to sports as a release. It’s my escape from the real world. It’s my escape from everything else that I’m bombarded with. But there are some stories you just can’t ignore. Carl and I have always made it a point to say we’re not going to ignore it. When we had the social justice protests, we weren’t going to not talk about that. We got very emotional talking about that.
We talked about Kaepernick. I said look, I grew up hand over my heart singing the national anthem. I think my phrase was my American journey is a lot different than other people. We use phrases like empathy and try to put yourself in another person’s shoes and then have a discussion about it. Now of course there are people out there, the moment you talk about Kaepernick and you try to rationalize something like that, boom they’re gone. They’re not going to listen to that. I think the ratings reflect that when we do get into these issues, it doesn’t hurt us. It’s definitely something that is too big to ignore.
BN: Why do you think the 2 Live Stews aren’t back on the air in Atlanta right now?
MB: I couldn’t speak to that. I’m out of my depth. I know that they did a fantastic job when we were together at 790. But I can’t speak to that. I know they had the same representation that I had back in the day with Norm, my old agent. But I don’t know what’s going on with those guys.
BN: What’s something you’ve shared about yourself on the air or been vulnerable about over the years?
MB: That’s a good question. It’s kind of what you just talked about; we talk about sports and things that are lifestyle. We just talked about it last week with Mother’s Day. I’m adopted and at times in my life it was difficult. We connected with my biological mom. We talked about that, not that there was a stigma to it, but how you go through your life’s journey and eventually you get closure. That’s probably the most intimate detail I’ve shared.
BN: How difficult was that for you to do?
MB: Once you get rolling it’s pretty easy. It’s conversations I’ve had with Carl in private so we just kind of extended it to on air.
BN: What do you think is the key to connecting with listeners?
MB: I’m never going to be the sharpest knife in the drawer, I just think I communicate and connect with people in our city. And being straight with them. When we talk about something, people know we’re not manufacturing a topic. It’s not you take this side and I’ll take that side. Sometimes when Carl and I get into a real raging argument, it’s almost like the kids are listening to mom and dad, like please guys, don’t fight. We don’t manufacture fake, phony arguments. It’s all coming from the heart. It’s legit.
BN: What was your reaction to what Mark Zinno had to say about you recently?
MB: [Laughs] You know what, I don’t really know where he’s coming from. If he felt that there was a text message back four years ago when we were talking about the show and I used a take of his — I would say this, it’d be the first time I’ve ever agreed with him. No good deed goes unpunished with Zinno. I tried to give him advice about the market when I first met him and he first came to the station. I tried to help him get representation. We look at the world through two different lenses. Honestly I have no idea what he was talking about, but apparently it was a red-letter day for him I guess.
BN: Any regrets about calling Jessica Mendoza “Tits McGhee”?
MB: Yeah, that was dumb. Again it’s a changing landscape of pop culture and radio. Luckily my bosses allowed me to speak from the heart when I made my apology. But more importantly, learning about it. There’s things you just can’t do. Carl and I were having this discussion, I forget how it came up, not specifically about Jessica Mendoza but it was a politician or an athlete who got in trouble. We talked about it; there are things you cannot do in the workplace anymore. It’s a lesson learned.
BN: Dan McNeil in Chicago got fired for tweeting something critical about Maria Taylor. Do you ever see stories like that and think you’re lucky to still have your gig?
MB: It’s definitely when you think of the timing of things. There’s right and wrong in the world and what I did was clearly wrong. I was suspended for it and came back. If the audience likes you or believes in you, and they realize where you’re coming from, and realize you made a mistake — on the flip side, there’s also cancel culture. Would I have survived something like that today? I don’t know.
BN: What’s your favorite sports radio moment that you might flash back to from time to time?
MB: Wow, that’s a great one. The Falcons going to the Super Bowl was surreal. It’s kind of like it was the best of times, it was the worst of times. The week in Houston was so awesome. The funny part of it was nobody liked the Patriots. All the Texans fans we met, everywhere we went, people were pulling for Atlanta. We had a big pep rally. CeeLo played the thing. The place was off the chain. It was a perfect buildup just to have your heart broken.
That week we did a bus trip. One of our sponsors Wade Ford — we took a bus with all of our personalities. We drove down to Houston in this bus with a wrap of our logo. It was freaking great. The whole week, the best building up to a moment, you’ve got this big lead and then only to have the rug pulled out from under your feet. It was obviously heartbreaking. Matter of fact, it was so heartbreaking, I think the only time we’ve had a period where there was a dip in the ratings, were people literally so heartbroken that they didn’t even want to talk about it in February that year.
BN: What has it been like to see anything related to 28-3 after that loss?
MB: There are so many angles to it. The Saints are our mortal enemy. I think it’s the greatest rivalry in the NFL. I don’t think people appreciate just how passionate the fan bases are. Two primarily African American fan bases in the South. The trash talking.
We had Saints fans flying banners over us “28-3 never forget”. It’s got so much more juice and so much more heat than something like what the Packers and Bears are supposed to be. Even when we’re bad, it’s the greatest rivalry. Just the fact that they’ve got the ring, and obviously the ring is the thing, it validates you. Unfortunately for Atlanta, we call it Atlanta-itis on the radio, where sometimes you feel like whether it’s Georgia football or the Braves, you just have a sense of fatalism that something’s not going to turn out, which I hate it. I don’t think anything is interconnected, but it’s just part of the psyche now.
BN: When you look to the future, do you have any goals or things in mind you’d like to experience over the next five to 10 years?
MB: Well I’m 52, so I probably missed my window to get syndicated. [Laughs] I’m very happy. I’m truly happy and just blessed. I hope that Carl and I can at least — I don’t know if we can make it to retirement because we might get retired in this business. I would love to be number one overall in the city. That’s big to us. The political world just keeps on churning, so that news cycle doesn’t end. To be number one in the city for us would truly be my goal at this stage.
BN: Interesting. So you look at it not just as number one in sports radio, but you want to be number one in any radio format?
MB: Correct. That’s just it. We’re consistently, I don’t know if you’ve ever seen a breakdown of our demographics, but we’re always consistently top three, or top two. In 18-49 we’ve been consistently number one in a number of books over the last couple of years. There are heritage stations in town and we’re still a relative newbie by radio standards, but we have the best station in town. We just have to keep plugging away.
NBC Must Develop a Real No. 2 NFL Crew for Playoffs
Is the network’s only other option Jac Collinsworth and Jason Garrett?
Several years ago, the NFL objected to NBC wanting to employ Mike Tirico as the lead play-by-play voice for its Thursday Night Football broadcasts. The league preferred Al Michaels because he was NBC’s No. 1 NFL play-by-play announcer and wanted the TNF telecasts to carry the same prestige as Sunday Night Football.
Following the network’s heavily-criticized broadcast of Saturday’s Wild Card playoff game between the Los Angeles Chargers and Jacksonville Jaguars, the NFL may want to impose its authority again and insist that a top-tier broadcast team call the action of an important postseason game.
The consensus among fans and media watching Saturday’s broadcast was that Michaels and analyst Tony Dungy were surprisingly low-energy for an NFL playoff game, let alone one that became so exciting with Jacksonville rallying from a 27-0 deficit for a 31-30 victory on a last-second field goal.
Such a lackluster broadcast led to questions of whether or not Michaels was now past his prime after a season of calling subpar TNF games for Amazon and what initially appeared to be another snoozer when the Jaguars fell behind by 27 points. Pairing him with Dungy, who was a studio analyst all season, certainly didn’t help.
Dungy was as basic as a game analyst could be, typically narrating replays viewers could see for themselves while adding little insight. Worst of all, he demonstrated no enthusiasm for the action, leaving Michaels to fill most of the airtime. The veteran broadcaster showed that he can no longer carry a broadcast by himself. He needs the energy and back-and-forth that Cris Collinsworth or Kirk Herbstreit provide.
So how did NBC get here?
Most football fans know that the network’s top broadcast team is Tirico on play-by-play alongside analyst Cris Collinsworth. But they had their own assignment during Super Wild Card Weekend, calling Sunday night’s Ravens-Bengals match-up. With the postseason field expanding from 12 to 14 teams, resulting in six games being played on Wild Card weekend, NBC was awarded one of the additional playoff broadcasts.
Thus, another broadcast team was needed for that second Wild Card game. Fortunately, NBC had a renowned play-by-play man already in place. Michaels finished out his final season as SNF‘s lead voice by calling Super Bowl LVI, part of a powerful one-two combination for NBC Sports coming toward the end of its 2022 Beijing Winter Olympics coverage.
Ending his legendary career with a Super Bowl broadcast would’ve been a wonderful final note for Michaels. That appeared to be a natural path when Tirico moved from ESPN to NBC in 2016. Network executives admitted that a succession plan was in mind for Tirico to take over SNF eventually. At the time, Michaels also likely thought he would retire by then.
But when confronted with the possibility of retirement, Michaels realized he wasn’t interested. He was still enjoying broadcasting the NFL. His skills were still sharp. And perhaps most importantly, he was in demand. Amazon wanted Michaels as the lead voice for its Thursday Night Football broadcasts, bringing instant credibility to a streaming venture that drew some skepticism. ESPN considered him as its Monday Night Football play-by-play man.
As it turned out, ESPN made a bold move for MNF, swiping Fox’s No. 1 NFL crew of Joe Buck and Troy Aikman. That left Amazon for Michaels, and the streaming giant paid him a commensurate salary with the top broadcasters in the industry as part of his three-year contract.
Yet Michaels wasn’t done with NBC either. After his agreement with Amazon became official, NBC announced that its relationship with Michaels would continue in an “emeritus” role allowing him to broadcast the network’s Olympics coverage and that additional Wild Card playoff telecast.
NBC can’t have been happy that most of the social media chatter afterward focused on the broadcast, rather than the game result. Especially when the discussion centered on how poorly Michaels and Dungy performed in what turned out to be a thrilling playoff game. That’s a pairing that the NFL probably doesn’t want to see again.
Michaels will likely call at least one more Wild Card playoff game for NBC since he intends to work on the 2024 Paris Summer Olympics. He’s also under contract with Amazon for another two seasons unless he decides to retire before that deal expires. So perhaps the simple solution is keeping Dungy out of the broadcast booth and giving Michaels a better partner.
But can NBC drop in another analyst who hasn’t worked with Michaels all season? Anyone would arguably be an improvement over Dungy. Is it at all possible for Herbstreit to be hired on for a one-off playoff broadcast, thus ensuring that the broadcast team will have some on-air familiarity and chemistry?
Otherwise, NBC’s only other option may be its Notre Dame broadcast team of Jac Collinsworth and Jason Garrett. (The network tried that last season with Tirico and Drew Brees, only for Brees to wilt under the harsher NFL playoff spotlight.)
The pair also called USFL broadcasts for the network, so at least there would be familiarity rather than trying to figure each other out during a telecast. Yet Collinsworth and Garrett aren’t terribly popular with viewers. And as with Brees, that crew will face intense scrutiny with a larger playoff audience.
Unfortunately, NBC appears to be stuck here. Unless the new Big Ten broadcast team of Noah Eagle and Todd Blackledge gets a shot. That might be the best option! Other than Notre Dame or USFL games, where are the other opportunities for NBC to develop a No. 2 NFL broadcast team? No one wants to put Al Michaels through Chris Simms in the broadcast booth, right?
Ian Casselberry is a sports media columnist for BSM. He has previously written and edited for Awful Announcing, The Comeback, Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation. You can find him on Twitter @iancass or reach him by email at firstname.lastname@example.org.
Al Michaels Has Options But He Has To Make a Choice
“It does all of us in the sports industry well to remember 99% of our audience would gladly trade places with us.”
I don’t ask much out of game announcers; get excited when appropriate, get the simple information correct, don’t get so caught up in your shtick you put yourself above the game. Al Michaels has been doing all those things well for the better part of half a century and few would argue that he’s not one of the best to ever do it. That doesn’t mean he can’t lose his fastball.
Before you read any longer, I am not here to say Al Michaels has lost his fastball. What I am here to say is Michaels has all too often this season seemed upset with and disinterested in the game he is calling. That isn’t entirely surprising when you consider some of the Thursday night action he called on Amazon Prime where the average margin of victory was almost nine points per game.
On top of that, the Amazon schedule had a dreadful two week stretch with Colts 12-9 win over the Broncos in Week Five and the Commanders 12-7 win over the Bears the next Thursday. It was in that Broncos-Colts game Michaels asked Herbstreit if a game “can be so bad it is good?” Herbstreit’s answer was “No”, by the way. It was the full 15 game schedule that Michaels told The Athletic’s media critic Richard Deitsch was like trying to sell a used car.
All of that is fine, the inaugural Amazon Prime season was not a smashing success. The streaming giant missed audience projections and will lose advertising revenue because of it. The lackluster schedule did not help that. But Michaels was given a second life; he was the NBC play-by-play announcer for the Saturday Night Wildcard Playoff game between the Chargers and Jaguars. It initially looked like Michaels might be the problem as five first half Jags turnovers had them in a 27-0 hole. But the home team staged a nearly unprecedented comeback for the win.
It was the performance by Michaels and, to a lesser degree, his analyst Tony Dungy that has led to criticism. Criticism might be too soft of a word, Michaels was roundly dragged for his lack of enthusiasm during the comeback and specifically on his call of the Jacksonville game winning field goal. The enthusiasm of the call of the game winner had a mid-3rd quarter of week four feel to it.
Me telling Al Michaels how to do play-by-play of an NFL game would be the equivalent of me telling a physicist how to split an atom. So, this isn’t just a Michaels criticism, few things bother me more than hearing a game announcer complain about the length or quality of a game as if he’d rather be anywhere else. It does all of us in the sports industry well to remember 99% of our audience would gladly trade places with us.
How many NFL viewers would sit in the seat Michaels, or any NFL announcer occupies, for free? They’d feel like they won the lottery if they also were getting the money those announcers are getting paid to be there. The guy that works a 12-hour Thursday construction shift just to get home and crack a beer for the NFL game probably doesn’t want to hear how tough that game is to announce.
On top of all of that, Michaels was given the gift of one of the wildest NFL Playoff comebacks you’ll ever see and, at times, sounded as if he was completely disinterested in being there. Pro tip: the best NFL announcer in those moments is Kevin Harlan (see: Miami at Baltimore from earlier this season. That has nothing to do with my lifelong Dolphins fandom). Michaels’ lack of enthusiasm was compounded by the exact opposite from Mike Tirico on the very same network for the Bengals-Ravens Wildcard game Sunday night.
Tirico, like Michaels, has a sterling resume of play-by-play accomplishments. The difference is Tirico sounded like he was having the time of his life on Sunday night.
To be fair, their two styles are different. Michaels has a very old school, Pat Summerall approach. Summerall, Vin Scully and Dick Enberg came along at a time when announcers were far more likely to let the pictures tell the story. More new school guys like Harlan and Tirico approach it differently.
Look, Al Michaels helped us believe in miracles. His place in the Sports Broadcaster’s Hall of Fame has long since been cemented. Being a hall of fame inductee doesn’t mean your style will forever be accepted by the masses. That leaves you with a few options; you can continue your style and accept or ignore the criticism or you can ride off into the sunset and enjoy the fruits of your decades of labor.
Al Michaels has what we all want; great options. He can choose any of them and be a winner in the game of life. It doesn’t matter if he enthusiastically embraces them, or not.
Ryan Brown is a columnist for Barrett Sports Media, and a co-host of the popular sports audio/video show ‘The Next Round’ formerly known as JOX Roundtable, which previously aired on WJOX in Birmingham. You can find him on Twitter @RyanBrownLive and follow his show @NextRoundLive.
Bernie Kosar Was the Victim of a Policy That Doesn’t Work Anymore
“The NFL has bigger fish to fry than Bernie Kosar. Hell, it has more pressing issues in Cleveland alone.”
One week ago, Bernie Kosar lost his job on the Browns Radio Network for placing the first legal sports bet in the state of Ohio. Kosar, just like Jets coach Miles Austin weeks earlier and Calvin Ridley last year, violated a league policy that forbids team employees from placing a bet on any NFL game.
The integrity of the games still matters. The belief that what we are all seeing is being fairly contested is what gives those of us that like to have a little vested interest in the outcome the desire to lay our money down in the first place. I get the league’s discomfort with a coach on the staff of a team in the middle of the playoff hunt making bets. I get its fear of the message it sends to have players making bets.
Roger Goodell and the 32 team owners are well within their rights to object to men that can potentially control the outcome of a game or postseason seeding doing anything that even appears to jeopardize its fairness. Even perceived impropriety can compromise the league’s tremendous value.
But Bernie Kosar doesn’t have that kind of influence on the outcome of a game. He is just a broadcaster and not even a game analyst. He is part of studio coverage.
I am far from the first to point this out, but in 2023, the NFL has three official sports betting partners. Just last week, it approved the first ever in-stadium sportsbook, which Fanatics is set to open inside of FedEx Field. If the NFL is comfortable enough with the reality that its fans like to bet to make those things a reality, then Kosar losing his gig is absurd. It is the result of nothing other than “well, that’s the way we’ve always done it” thinking.
Maybe Kosar was terrible on the radio and the team was looking for a reason to move on. I don’t live in Cleveland and I am not a Browns fan, so I have no idea.
How many times have we heard that NFL owners hired Goodell to “protect the shield”? I’m not even really sure what it means or when it applies anymore. If I had a vested interest in the public perception of the league, I know that I would want someone to do the PR math on this situation.
Bernie Kosar isn’t an addict that can’t watch a game without the high of winning or the emotional distress of losing everything at stake, at least not as far as we know. This was a bet made through an advertising partner, to benefit charity. He even said on his podcast this week that the purpose of making the bet was to generate some money for former players in need of help.
This is like Disney threatening daycare centers with lawsuits for painting Mickey Mouse on a classroom wall. The NFL has bigger fish to fry than Bernie Kosar. Hell, it has more pressing issues in Cleveland alone.
Surely you have seen Garrett Bush’s impassioned rant on the Ultimate Cleveland Sports Show about the obstacles facing Damar Hamlin because of how many hoops the NFL makes former players jump through in order to get some kind of pension.
On January 2, we were all united in our concern for a guy that hadn’t even completed his second full NFL season. We didn’t know if he was going to live, but if he did, we all knew that the NFL had done everything it needed to in order to protect itself from ever having to pay a dime for his medical care. Less than a week later, Bernie Kosar was fired for what amounted to a charity stunt that was meant to raise money and attention to very similar issues.
At both the league level and the team level, there was incompetence that lead to a man unnecessarily losing a gig and to the Browns and the NFL looking horribly out of touch with reality.
Are we acknowledging that people gamble or not? Are we acknowledging there are responsible ways to bet on football and are interested in generating revenue off of it or not? Because it doesn’t seem to me that the same league that just gave the thumbs up to open a sportsbook inside of a stadium is really that concerned with people that cannot affect the outcome of games betting on those games.
Has the NFL come out and said that it is going to cover every medical bill for everyone that has ever played the game? We know that this is a brutal game that leaves a physical and physiological impact on the men that played it. Why would we make it harder for someone that knows that pain to help others do something about it?
I feel awful for Bernie Kosar. Whether he needs the money or not, it is embarassing to be at the center of a controversy like this, particularly because in the NFL in 2023, there is no reason for a controversy like this to exist.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.