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AP’s Buzbee Named Washington Post Executive Editor

Buzbee has served in the same role with the AP over the past three and a half years

Eduardo Razo

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The Washington Post has new leadership at the top as the newspaper announced that Sally Buzbee of The Associated Press is its new executive editor. With the hiring of Buzbee, it marks the first woman to lead The Post in its 144-year history.

“Sally Buzbee has an exceptional record of achievement and a tremendous wealth of experience in leading a global news organization,” Fred Ryan, Publisher and CEO of The Washington Post, said.

“In an extensive search that included many of the best journalists in America, Sally stood out as the right person to lead The Post going forward. She is widely admired for her absolute integrity, boundless energy, and dedication to the essential role journalism plays in safeguarding our democracy.”

Over the past three and a half years, Buzbee has served as the AP’s executive editor and senior vice president. She oversaw the media outlet’s digital storytelling and expanded its dedication to visually compelling investigative work.

“The Washington Post is an institution with a rich journalistic legacy that is on the cutting edge of digital media,” Buzbee said. “This puts The Post at the forefront of journalism’s future and presents an enormous opportunity for growth. It will be an honor to lead this incredible group of journalists.”

Buzbee has experience working in the nation’s capital when serving as the AP’s Washington bureau chief from 2010 to 2016.

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Media Business

Saga Communications Names Matt Burgoyne Director of Innovation and Growth

Burgoyne joins the company after co-founding the innovative media sales platform Rumple.

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A photo of Matt Burgoyne and the Saga Communications logo

Saga Communications has announced Matt Burgoyne as its new Director of Innovation and Growth.

Burgoyne joins the company after co-founding the innovative media sales platform Rumple.

“I am privileged to be a part of the Saga team, Saga Communications is full of talented leaders, a vision for where it is going, financially strong and nimble enough to make it happen,” Burgoyne said.

“We are on a quest to acquire the very best people at their craft, give them, the responsibility, the accountability, the support, and the authority to help Saga and its markets to innovate and grow,” added Saga President and CEO Chris Forgy.

“Matt Burgoyne is the most recent example of that, and we are delighted to welcome him into the Saga family as the new Director of Innovation and Growth. Matt will provide the expertise and training necessary for our sellers to grow not only in our core competencies but also to complete the circle of traditional media and digital for our customers in all our Saga markets.”

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Media Business

Saga Communications Names Matt Burgoyne Director of Innovation and Growth

Burgoyne joins the company after co-founding the innovative media sales platform Rumple.

Avatar photo

Published

on

A photo of Matt Burgoyne and the Saga Communications logo

Saga Communications has announced Matt Burgoyne as its new Director of Innovation and Growth.

Burgoyne joins the company after co-founding the innovative media sales platform Rumple.

“I am privileged to be a part of the Saga team, Saga Communications is full of talented leaders, a vision for where it is going, financially strong and nimble enough to make it happen,” Burgoyne said.

“We are on a quest to acquire the very best people at their craft, give them, the responsibility, the accountability, the support, and the authority to help Saga and its markets to innovate and grow,” added Saga President and CEO Chris Forgy.

“Matt Burgoyne is the most recent example of that, and we are delighted to welcome him into the Saga family as the new Director of Innovation and Growth. Matt will provide the expertise and training necessary for our sellers to grow not only in our core competencies but also to complete the circle of traditional media and digital for our customers in all our Saga markets.”

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Media Business

2024 Political Ad Spend Could Reach Record $12 Billion

“I used to joke that brands spent more money marketing hamburgers than politicians spent campaigning to run a nation, but that’s no longer the case.”

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A photo of the American flag and a roll of money

During Stagwell’s “Political Media Days” summit, the omnichannel media agency Assembly shared its bold forecast for the 2024 election cycle ad market, predicting an unprecedented surge to reach $12 billion.

Assembly made history in 2020 with the largest single media buy ever during the Mike Bloomberg for President Campaign. Looking ahead to the 2024 cycle, the agency anticipates political ad purchases to spread across a broader range of online and offline channels, as the political landscape undergoes a significant transformation due to the digital marketing revolution.

The main objective of Stagwell’s summit was to inform brands and local and national candidates about the diverse political media opportunities they should consider for the upcoming election cycle.

“Fully integrated campaigns remain elusive for many political players in this fragmented media landscape,” Assembly Director of Political Strategy Tyler Goldberg said.

Presenters from media entities such as iHeartMedia, Urban One, Nexstar, TelevisaUnivision, Axios, and Politico participated in the event. Key topics of discussion included the necessity of reaching often overlooked audiences, building trust with a skeptical public, and effectively utilizing multiple mediums to cater to consumers with diverse spending habits, information sources, and personal beliefs.

“I used to joke that brands spent more money marketing hamburgers than politicians spent campaigning to run a nation, but that’s no longer the case,” Stagwell Chairman and CEO Mark Penn says.

One crucial takeaway from the summit emphasized the continued importance of traditional broadcast media, which remains a primary and scalable option with reliable data. The summit also stressed the significance of creative targeting to reach underserved audiences.

To appeal to swing voters, presenters recommended utilizing more centrist and local news media. Additionally, it was advised to start early and focus on voter education rather than relying solely on “Get Out The Vote” efforts at the end of the election cycle.

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