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Spike Eskin Named Mark Chernoff’s Successor at WFAN

“Eskin moves to the big apple after serving as Brand Manager of SportsRadio 94WIP since 2014.”

Jason Barrett

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WFAN has found their man. After going thru months of conversations with the best programmers in the country, Chris Oliviero and Audacy New York have chosen Spike Eskin to follow Mark Chernoff, and take the reigns at The Fan in New York City.

Eskin moves to the big apple after serving as Brand Manager of SportsRadio 94WIP since 2014. He brings with him over 23 years of experience. Along the way he’s worked in both on-air and programming roles including working as a host for WIP, and spending two tours at 94WYSP – the rock station which previously aired on WIP’s current frequency. He has also worked with Philadelphia talk station KYW Newsradio, Q101 in Chicago, and hosts the popular Sixers-centric podcast The Rights To Ricky Sanchez. 

The move to New York gives Eskin direct oversight of both WFAN and CBS Sports Radio, including their full portfolios of broadcast, digital and live experience assets. His tenure in New York will begin on July 1st, the day after Mark Chernoff wraps up an incredible career guiding the nation’s most recognized sports radio brand.

“Spike has the vision, creativity, and drive to craft the next chapter of the iconic and influential WFAN brand,” said Chris Oliviero, Senior Vice President and Market Manager, Audacy New York. “Along with CBS Sports Radio, his experience will be ideal to fuel our sports production powerhouse of 48 hours a day of original audio, 12 hours of quality television, all alongside a vibrant digital and social experience for both New York and the nation. As a long-time colleague of Spike, I am excited that he has joined our all-star team and have no doubt that he will succeed.”

“I’m humbled and excited for the opportunity to help lead WFAN into its next chapter,” said Eskin. “It’s an iconic station with incredible talent, and I’m looking forward to the challenge. I’m grateful to Chris Oliviero and Audacy for the opportunity. Working at 94WIP over the last decade has been one of the most rewarding experiences of my life. I’m grateful to David Yadgaroff for his belief in me and the staff who stepped up to every challenge.”

In an internal memo, Audacy Executive Vice President of Programming Jeff Sottolano added that under Eskin’s leadership, WIP has widened the gap against Philadelphia sports radio competitor 97.5 The Fanatic, becoming a dominant performer with Adults 25-54. Sottlano also paid respect to Chernoff for his leadership, support, and important contributions to making WFAN arguably the format’s most recognized sports radio brand over the past three decades. The soon to be New York State Broadcasting Hall of Famer and long time programming czar is expected to provide consulting support for Eskin and WFAN after stepping away from day to day affairs.

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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