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Sportico Obtains Financial Breakdowns From Learfield IMG

Sportico uncovered the financials in secret documents.

Russ Heltman

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The financial breakdown between Learfield IMG and their college affiliates has been a mystery for a long time, until now. Sportico obtained royalty reports from eight schools showing the financial breakdown with the universities and their athletics broadcast partner.

Georgia takes the top spot among the eight obtained reports as the most lucrative relationship for Learfield IMG. Georgia Athletics broadcasts made Learfield IMG $7.4 million in the 2019-20 season. Marshall slotted in as the least profitable relationship until the numbers from UCLA came in. 

Marshall made Learfield IMG $492,000 in 2019-20, but UCLA didn’t net them a profit. Bruins athletic broadcasts lost the company a combined $2.63 million from 2018 through 2020. Sportico attempted to secure information from more than eight schools, but received heavy pushback, especially when requesting University of Texas records. Learfield IMG petitioned the state Attorney General’s Open Records Division to deny the request. They cited the request as “profoundly detrimental” to its business.

“The trade-secret exemption is probably the single most abused and distorted of all freedom-of-information exemptions,” said Frank LoMonte, director of the Brechner Center for Freedom of Information at the University of Florida in the article. “If open records laws mean anything at all, they mean that the public gets to see how an agency’s money is being spent and where revenue is coming from. The public has an absolute right to know whether a university negotiated a good bargain, or whether a commercial partner like Learfield is getting a preferential sweetheart deal.”

Zooming in on the one school that hasn’t brought in profits, Learfield IMG told Sportico that their relationship with UCLA isn’t dire.

“It’s important to separate a ‘renegotiation’ from necessary adjustments, due to impairments, which are in keeping with the contracts we have in place with our partners,” the company said. “As with practically all of our discussions at the moment, conversations with UCLA are primarily about the latter and not the former.”

The pandemic-related impact reduced the money Learfield IMG owed to UCLA after last season by $305,294. Schools with strong baseball programs felt the financial pain on another level after canceling the entire 2020 spring season.

Sports Radio News

670 The Score Hosts Congratulate Mike Mulligan on Award From Loyola Chicago

“They’re giving me an award for correctly picking the Super Bowl on September 8th,” Mulligan joked.

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670 The Score morning host Mike Mulligan is being awarded the Father Finnegan Memorial Award from Loyola University Chicago this weekend, and some of his colleagues congratulated him on the air Friday morning.

The award is given “in recognition of outstanding humanitarianism and service to youth through athletics”. Mulligan — a 1984 graduate of Loyola University Chicago — will receive the award Saturday during the Loyola Athletics Hall of Fame ceremony during a game against George Mason.

“Tremendous award,” co-host David Haugh said. “Proud moment for the show. Proud moment for you family.”

“They’re giving me an award for correctly picking the Super Bowl on September 8th,” Mulligan joked.

“That is fantastic,” Laurence Holmes said, while his co-host, Dan Bernstein, continued to say “wow”. “Congratulations. You shouldn’t be embarrassed. You should be proud.”

“I’m being celebrated for being old,” Mully joked.

“That’s not what that award says,” countered Holmes. “It says something completely different.”

The Mully & Haugh host eventually admitted he was appreciative of the award bestowed upon him by his alma mater.

“It’s a good thing. I’m very moved by it. Sister Jean will be there,” Mully said. “She has a book coming out with — I think — Seth Davis.”

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Sports Radio News

Colin Cowherd: Tony Romo Regressing Because He Loves Golf

“I’ve always felt like Tony Romo is one of those guys — and we all have somebody in our social circle like this — he got the golf bug. He’s had it for 15 years.

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The performance of CBS Sports NFL analyst Tony Romo has been a hot-button topic in sports media circles, especially after a widely-regarded lackluster performance during the AFC Championship Game. Colin Cowherd believes he knows why Romo has regressed.

During an episode of The Colin Cowherd Podcast, the sports radio host claimed golf is the reason behind Romo’s regression.

“Romo wants to be on the Tour. He literally wants to be on the Tour,” Cowherd said. “And what’s the first thing Aaron Rodgers does in the off-season? He goes and golfs, he loves it. Both, by the way, great golfers, especially Romo. But I’ve always felt like Tony Romo is one of those guys — and we all have somebody in our social circle like this — he got the golf bug. He’s had it for 15 years.

“Tony wants to be on the PGA Tour — but he likes the paycheck from CBS.”

Cowherd also added he hasn’t hired potential employees in the past if they told him they loved golf during the interview process, saying he has a theory that as men age they “get addicted to golf”.

“They’re on PGATour.com, they’re putting in the backyard, they’re thinking about it at work, they’re scheduling a trip to Scotland and they lose sight of their other job,” Cowherd said.

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Sports Radio News

ESPN Radio Adds Lakers Games As LeBron James Nears Scoring Record

“As of Friday, February 3, LeBron James is 63 points away from Abdul-Jabbar’s 38,387 career points.”

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The NBA’s all-time scoring record has stood for a long time. Kareem Abdul-Jabar, the current record holder, retired in 1989. LeBron James is on the verge of overtaking him though, and ESPN Radio wants to make sure it is part of history when it happens.

ESPN Radio has added two upcoming Lakers games to its schedule. The network will carry the national feeds of games on February 7 and 9. The first game is against the Oklahoma City Thunder. The second is against the Milwaukee Bucks.

Both games will be played in Los Angeles with a 9:30 PM Eastern tip. Marc Kestecher and Vince Carter will be on the call for both games.

As of Friday, February 3, LeBron James is 63 points away from Abdul-Jabbar’s 38,387 career points.

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