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WRVA’s Henson Eyes the Talk Landscape Amidst Change

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Photo courtesy: Gregg Henson/Instagram

Gregg Henson has had his fair share of stops in major markets, but his current tenure in Virginia’s capital city is one he’s enjoying.

The brand manager of Newsradio 1140 WRVA and Sports Radio 910 The Fan in Richmond, has spent more than three decades in the industry. His career travels have taken him to Dallas, Austin, Detroit, Pittsburgh and Philadelphia, just to name a few.

For the last 25 years, in addition to regular on-air roles, Gregg has programmed radio stations and coached numerous on-air personalities. He currently works with John Reid, the host of “Richmond’s Morning News” from 6-10a.m., and Jeff Katz, host of “The Jeff Katz Show” from 3-6 p.m. The station also airs nationally syndicated shows like Glenn Beck, Rush Limbaugh, Ben Shapiro and Sean Hannity, in addition to being the radio home for University of Virginia football and men’s basketball, NASCAR Cup Series races and Washington Nationals games. It also broadcasts Virginia Tech football and men’s basketball on 96.1 FM.

WRVA has been serving Central Virginia with news, weather, traffic, sports and talk programming since 1925. Henson said he remembered listening to WRVA from Detroit, as the 50,000-watt signal of Virginia’s leading news and talk station could be picked up from time to time.

“I was familiar with the station, but not the city or the area itself,” he said. “But Richmond’s a great area. I like that it’s close to DC and the beaches and the mountains. And everyone knows WRVA. There’s a lot of great history with this radio station.”

The station’s local shows during the week are unique in their own ways but remain in the conservative news and talk space.

“John and Jeff both do a great job and really round out our programming well,” Henson said. “They bring a lot to the table and are engaging, and they’re very receptive to feedback.”

But Henson recognizes that conservative news and talk isn’t a one-size-fits-all model.

A recent column on BNM by Troy Coverdale made the case for more diverse voices in conservative talk. From his perspective, Henson says it’s good to offer different perspectives.

“I think our audience is responsive to different takes,” Henson added. “You look at what we’re doing with Howard Gutman. People know Howard from our ‘Politics and Pints’ events, and they know that he doesn’t agree with John or Jeff. But he is a different voice, and that’s something that’s going to get a reaction out of our listeners. But I think you look around at the various voices in conservative talk radio and not everyone is going to agree on or like all of the same things. And how it’s presented is important to. There’s a lot of variety there.”

Gutman is a former U.S. ambassador to Belgium during the Barack Obama presidency and hosts a weekly show on WRVA called “As I See It” on Saturdays from 10-11 a.m.

Up until 2019, WRVA was home to the monthly “Ask the Governor” show. It didn’t matter whether the governor at the time was Democrat or Republican, the state’s highest elected official would join the morning show and take calls from Virginians while also engaging in topical political conversations with the host.

The run of “Ask the Governor” came to an end following the fallout of current Gov. Ralph Northam’s comments on abortion and his blackface scandal.

Politically, Virginia has experienced a shift since the 2008 presidential election. Once considered a red state went purple before turning blue. Republicans in the commonwealth haven’t won a statewide election since 2014. But WRVA programming has remained a conservative hub.

With the death of Rush Limbaugh in February, WRVA is among the many radio stations across the country that now have to figure out a plan for programming from noon-3 p.m. Henson believes stations will be looking more at local talent than one of the many options from national syndication.

“I think there are plenty of factors that would go into a decision like that, but it seems like local shows will be what a lot of stations go with,” he said.

Henson added that recent ratings numbers didn’t show a large fall off in listeners of Rush Limbaugh’s show, which has carried on in a different format in the months since Rush’s death.

There have been countless retrospectives and remembrances done the last few months about
Limbaugh, who many credit with saving and revolutionizing conservative talk. Henson says much of what people don’t realize is that it was more than just political opinion that made Limbaugh as popular as he was.

“He got away from it later on, but it was the bits that many will remember Rush by,” he said. “I think a lot of people forget he was in music at the start and was a DJ. But it was the songs and parodies that he did back in the day that people won’t forget.”

Entercom, the company that owns WRVA, recently rebranded as Audacy, but before becoming Audacy, it positioned itself as one of the leading producers of podcasts, acquiring companies Podcorn, Cadence 13 and Pineapple Street Studios. Audacy is focused on becoming one of the industry leaders in production of original podcasting content, and Henson sees value in podcasting and vlogging at the local level.

“It’s a great resource, and I think it opens up doors to lots of different content,” he said. “I think it also gives talent a way to present something different than what you would hear on the radio. Like if you talk about politics and news on the radio, you could do a podcast on your favorite sports team or movies or pop culture or music. The opportunities to create content of value with podcasting are endless.”

Henson himself co-hosts a podcast with a former WKRK colleague Michelle McKormick called the “Gregg and Michelle Podcast.” Additionally, Gregg can be heard from time to time filling in for Katz on WRVA.

You can find Gregg on Twitter and see what all he’s up to at gregghenson.com. You can also listen to Newsradio WRVA on the Audacy app.

BNM Writers

It’s Not a Vaccine Mandate, It’s a Test Mandate

“Chuck Todd from Meet The Press, the New York Times, CNN, numerous other media outlets and even the White House spokesman have called Biden’s policy a vaccine mandate. It’s not. So, why do they keep reporting it as such?”

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I feel I must disclose my feelings on Covid-19 before my column this week so everyone knows my bias. 

If you want to take the horse dewormer medicine, Ivermectin, for Covid-19, I DON’T CARE.

If you want to wear a mask in a crowd indoors or out, I DON’T CARE

If you don’t want to get a Covid-19 vaccine, again, I DON’T CARE. 

In terms of full disclosure, I have been vaccinated. As far as I know, I haven’t had Covid-19, and only my dog has had some form of Ivermectin. 

With that out of the way, can we talk about how President Biden’s mandate is being discussed and reported on? This is not a liberal or conservative issue, and it’s not a CNN vs FOX News issue. Most everyone has an opinion on it, yet most don’t care to find out what was actually proposed. Even the White House is misleading folks with its own policy. 

This is not a vaccine mandate, it’s a test mandate. 

President Biden’s policy has made two changes. All federal workers must receive a vaccine. You don’t have to work for the federal government, but if you do, you must be vaccinated. Again, not a mandate. No one is forcing you to work for the federal government. That’s your choice.  

Delta Airlines implemented a policy charging employees $200 if they choose not to be vaccinated. As a result, thousands have received the Covid-19 vaccine to avoid the penalty. That is their choice. 

Schools, public and private universities, hospitals, and companies big and small have made similar rules. If you want to work or attend, you must get a vaccine. Not a vaccine mandate, big difference.

Companies make all sorts of rules, some smart, some dumb. I know a radio station that will not let their on-air hosts talk to the media (dumb). My company policy says, I can’t eat food in the studio (smart). You can agree or disagree with a policy, and if you choose not to follow it, that is your choice. Nobody from the government is going to come to your home, hold you down, and jab a needle in your arm. Yet I’ve heard that said a few hundred times in the last few weeks.

Part two of President Biden’s policy says that if you are a company with over 100 employees, your employees will be required to have a vaccine or get tested weekly to see if they are Covid-19 positive. Again, this is not a vaccine mandate. It’s just a test, once a week. A test mandate, if you will.

Chuck Todd from Meet The Press, the New York Times, CNN, numerous other media outlets and even the White House spokesman have called Biden’s policy a vaccine mandate. It’s not. So, why do they keep reporting it as such?   

I talk to neighbors, callers, and friends, and they’re all arguing over something that isn’t happening. Some have gotten really angry and stood defiant. They will not, under any circumstances, be forced to get a vaccine. 

“How about a test?” 

“Wait, what?”  

These are crazy times. We talk past each other, we debate our own set of facts, we get to choose the news we like, and disregard and disqualify the news we don’t. I’m afraid we have crossed some type of rubicon. Everyone is arguing and debating a policy but nobody knows the actual policy.

If you think taking a test to find out if you have a life threatening virus that could harm you, a family member, or a coworker is government overreach, I DON’T CARE. Quite frankly, I’m exhausted by the screaming. But if you are going to argue about it, you should do yourself a favor and know what the policy is before you decide you are for it or against it. 

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BNM Writers

Few Media Outlets Were Brave Enough to #NeverForget Both Sides

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Saturday marked 20 years since Sept. 11, 2001.

Everyone has a 9/11 story. Where they were. How they reacted. What they remember about that treacherous day in America.

Consuming media coverage and memorials over the weekend, there was one very common theme.

Unity. Unofficially the word was said 42,365,789 times this weekend.

Listening to the radio, I heard one newstalk host romanticize about how the entire country came together as one, and he didn’t feel we did the same fighting the Covid-19 pandemic.

Before the NFL kicked off on Sunday, both Fox and CBS aired extended memorial video montages. The New York Yankees and New York Mets played the Subway Series and on Saturday wore hats representing the Fire and Police Departments of their city.

Netflix, Hulu and Peacock dropped streaming documentaries.

All of this coverage focused on the heroism, the devastation that destroyed 2,996 families, and the unified aftermath. Stats were dropped about the sales of United States flags hitting all-time highs. The patriotic shirt and bumper stickers industry was booming for months.

Let’s be clear – this aforementioned coverage was extremely important.

The following might be controversial, so I unfortunately feel obligated to include the following disclaimer:

I think 9/11 memorial coverage is necessary. #NeverForget is important. I’ve often thought that we don’t talk enough Pearl Harbor where 2,403 Americans also died, maybe that’s a generational coverage thing. So, in the age of the 24-hour news cycle, we should keep these stories prominent and always celebrate the heroes of that harrowing day.

Now that my stance on 9/11 coverage is very very clear…

We should also talk more about the racist hate-crime filled society we created for Muslims, Arabic speaking Americans, Sikhs, and anyone who appeared middle eastern or had dark brown skin. We should also never forget those innocent people whose lives were extremely affected during the aftermath.

Their stories are important. Acknowledging the ugliness can assist in learning from those mistakes.

Although the coverage wasn’t front page, there were news outlets brave enough to hit on those topics over the weekend. I wanted to take time to highlight them, quoting some excerpts that may be tough to read:

Anita Snow and Noreen Nasir of Associated Press for ABC News: “Sikh entrepreneur Balbir Singh Sodhi was killed at his Arizona gas station four days after the Sept. 11 attacks by a man who declared he was “going to go out and shoot some towel-heads” and mistook him for an Arab Muslim.”

Sodhi’s brother spoke with Kimmy Yam of NBC News and reflected on the hate crime.

Kiara Alfonseca for ABC News: “Mosques were burned or destroyed and death threats and harassment followed many Muslims in the weeks following the attacks, according to congressional testimony from the Southern Poverty Law Center in 2011. Some victims were beaten, attacked or held at gunpoint for merely being perceived as Muslim, the organization said.”

Maria Lisignoli of NBC 15 in Madison, WI spoke with a local principal:

“But, you know, as often as you will speak to other Muslim and millennials especially, they feel like we feel like we’ve had to answer for the crimes of other people,” Warsi said.

He says linking the Islamic faith with these attacks was damaging mentally and physically.

“I myself have been discriminated against been a victim to hate crime with physical assault, just because I’m Muslim,” Warsi said.

Dorothy Hastings for PBS: “Since 2001, Muslims have been the second most frequent target for religiously motivated hate crimes, according to the federal hate crime data.”

Newstalk program directors, news directors and journalists should always strive to tell both sides of the story. It’s not the feel-good unified story, but nothing about journalism is easy. The industry isn’t for propaganda.

There are tough truths that need to be told. It’s part of the job.

The stories are important. The coverage is necessary.

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BNM Writers

The Weather Channel Was Go To Outlet for Hurricane Ida Coverage

The three major cable news outlets were surprisingly slow in covering Hurricane Ida, despite most of their offices located in New York City.

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Hurricane Ida continued to wreak havoc on Wednesday, Sep. 1, as the storm that rocked Louisiana the previous weekend unleashed its fury upon the northeast.

The Weather Channel was the primary outlet for Ida coverage. Here was their ratings track as the storm reached New Jersey and New York that evening, according to Nielsen Media Research:

  • 8:00-9:00 p.m. ET: 0.391 million viewers; 158,000 adults 25-54
  • 9:00-10:00 p.m. ET: 0.461 million viewers; 154,000 adults 25-54
  • 10:00-11:00 p.m. ET: 0.348 million viewers; 111,000 adults 25-54
  • 11:00 p.m.-midnight ET: 0.269 million viewers; 100,000 adults 25-54
  • midnight-1:00 a.m. ET: 0.230 million viewers; 72,000 adults 25-54
  • 1:00-2:00 a.m. ET: 0.198 million viewers; 63,000 adults 25-54

3.15 inches of rain fell in Central Park from 8:51-9:51 p.m. ET — the largest amount of rainfall there within a one-hour period on record, a mark previously set just eleven days prior (Aug. 21) by the effects of Hurricane Henri’s storm (1.94 inches). 8.4 inches fell in Newark, New Jersey throughout the entire evening. Over 50 people in the northeast perished due to Ida.

The three major cable news outlets were surprisingly slow in covering Hurricane Ida, despite most of their offices located in New York City. Fox News Channel provided 10-minute special reports in the overnight of late Sep. 1/early Sep. 2:

  • 1:00-1:10 a.m. ET: 0.875 million viewers; 213,000 adults 25-54
  • 2:00-2:11 a.m. ET: 0.692 million viewers; 166,000 adults 25-54
  • 3:00-3:08 a.m. ET: 0.526 million viewers; 129,000 adults 25-54

CNN’s “Newsroom Live” began at 2 a.m. ET, reporting on Hurricane Ida. It averaged 411,000 viewers and 128,000 adults 25-54 for the hour.

On the following morning of Thursday, Sep. 2, the governors of New Jersey (Phil Murphy) and New York (Kathy Hochul) held separate press conferences addressing the aftermath of Ida. Fox News, averaging 1.6 million total viewers and 265,000 in the 25-54 demo from 10-11 a.m. ET, aired most of these conferences until bailing on them when the topic of climate change was mentioned.

CNN (967,000 viewers/228,000 adults 25-54 from 10-11 a.m. ET) and MSNBC (Murphy: 843,000 viewers/90,000 adults 25-54 from 10:19-10:38 a.m. ET; Hochul: 778,000 viewers/86,000 adults 25-54 from 10:38-11:12 a.m. ET) both aired the Murphy and Hochul press conferences in full.

Here are the cable news averages for August 30-September 5, 2021.

Total Day (August 30-September 5 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.548 million viewers; 259,000 adults 25-54
  • MSNBC: 0.744 million viewers; 84,000 adults 25-54
  • CNN: 0.653 million viewers; 145,000 adults 25-54
  • The Weather Channel: 0.247 million viewers; 57,000 adults 25-54
  • HLN: 0.201 million viewers; 61,000 adults 25-54
  • CNBC: 0.145 million viewers; 33,000 adults 25-54
  • Newsmax: 0.140 million viewers; 20,000 adults 25-54
  • Fox Business Network: 0.096 million viewers; 10,000 adults 25-54

Prime Time (August 30-September 4 @ 8-11 p.m.; September 5 @ 7-11 p.m.)

  • Fox News Channel: 2.642 million viewers; 434,000 adults 25-54
  • MSNBC: 1.260 million viewers; 145,000 adults 25-54
  • CNN: 0.876 million viewers; 202,000 adults 25-54
  • The Weather Channel: 0.259 million viewers; 72,000 adults 25-54
  • HLN: 0.218 million viewers; 62,000 adults 25-54
  • CNBC: 0.199 million viewers; 60,000 adults 25-54
  • Newsmax: 0.163 million viewers; 33,000 adults 25-54
  • Fox Business Network: 0.054 million viewers; 6,000 adults 25-54

Top 10 most-watched cable news programs (and the top MSNBC, CNN and The Weather Channel programs with their respective associated ranks) in total viewers:

1. Tucker Carlson Tonight (FOXNC, Mon. 8/30/2021 8:00 PM, 60 min.) 4.312 million viewers

2. The Five (FOXNC, Mon. 8/30/2021 5:00 PM, 60 min.) 4.130 million viewers

3. Tucker Carlson Tonight (FOXNC, Tue. 8/31/2021 8:00 PM, 60 min.) 3.846 million viewers

4. Hannity (FOXNC, Mon. 8/30/2021 9:00 PM, 60 min.) 3.841 million viewers

5. Hannity (FOXNC, Tue. 8/31/2021 9:00 PM, 60 min.) 3.620 million viewers

6. Tucker Carlson Tonight (FOXNC, Wed. 9/1/2021 8:00 PM, 60 min.) 3.519 million viewers

7. The Five (FOXNC, Wed. 9/1/2021 5:00 PM, 60 min.) 3.506 million viewers

8. The Five (FOXNC, Tue. 8/31/2021 5:00 PM, 60 min.) 3.489 million viewers

9. Hannity (FOXNC, Wed. 9/1/2021 9:00 PM, 60 min.) 3.393 million viewers

10. Tucker Carlson Tonight (FOXNC, Thu. 9/2/2021 8:00 PM, 60 min.) 3.317 million viewers

19. Rachel Maddow Show (MSNBC, Mon. 8/30/2021 9:00 PM, 60 min.) 2.763 million viewers

125. Anderson Cooper 360 (CNN, Mon. 8/30/2021 8:00 PM, 60 min.) 1.199 million viewers

190. America’s Morning Headquarters (TWC, Mon. 8/30/2021 10:00 AM, 60 min.) 0.909 million viewers

Top 10 cable news programs (and the top  MSNBC, CNN and The Weather Channel programs with their respective associated ranks) among adults 25-54:

1. Tucker Carlson Tonight (FOXNC, Mon. 8/30/2021 8:00 PM, 60 min.) 0.778 million adults 25-54

2. Hannity (FOXNC, Mon. 8/30/2021 9:00 PM, 60 min.) 0.667 million adults 25-54

3. The Five (FOXNC, Mon. 8/30/2021 5:00 PM, 60 min.) 0.667 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Tue. 8/31/2021 8:00 PM, 60 min.) 0.654 million adults 25-54

5. Tucker Carlson Tonight (FOXNC, Wed. 9/1/2021 8:00 PM, 60 min.) 0.634 million adults 25-54

6. Hannity (FOXNC, Wed. 9/1/2021 9:00 PM, 60 min.) 0.613 million adults 25-54

7. Tucker Carlson Tonight (FOXNC, Thu. 9/2/2021 8:00 PM, 60 min.) 0.574 million adults 25-54

8. The Ingraham Angle (FOXNC, Mon. 8/30/2021 10:00 PM, 60 min.) 0.569 million adults 25-54

9. Hannity (FOXNC, Tue. 8/31/2021 9:00 PM, 60 min.) 0.564 million adults 25-54

10. The Five (FOXNC, Wed. 9/1/2021 5:00 PM, 60 min.) 0.552 million adults 25-54

32. Rachel Maddow Show (MSNBC, Mon. 8/30/2021 9:00 PM, 60 min.) 0.367 million adults 25-54

71. Don Lemon Tonight (CNN, Mon. 8/30/2021 10:00 PM, 60 min.) 0.282 million adults 25-54

87. America’s Morning Headquarters (TWC, Mon. 8/30/2021 10:00 AM, 60 min.) 0.253 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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