SiriusXM has announced their wall-to-wall coverage for this week’s PGA Championship, played at The Ocean Course in Kiawah Island, South Carolina, from May 20 to May 23.
Coverage of every hole begins on Thursday at 1 p.m. ET through the final putt and lifting of the Wanamaker Trophy on Sunday. SiriusXM is also providing live look-ins during its programming in the morning and early afternoon each day to give listeners play-by-play and updates on featured groups from earlier in the day.
SiriusXM’s PGA Championship broadcast team features play-by-play voice Brian Katrek alongside lead analyst Brad Faxon. Faxon competed in 22 PGA Championships during his career and finished 5th in the 1995 tournament at Valhalla Golf Club in Louisville, Kentucky.
Fred Albers, Mark Carnevale, Carl Paulson, and Bill Rosinski are trekking the Ocean Course as roving reporters. They are following key playing groups during the windy action. SiriusXM’s Jason Sobel and Taylor Zarzour are conducting post-round interviews with players surrounding their play from the day and course conditions.
“The Ocean Course is one of the most spectacular venues in golf, and as the best players in the world meet there to compete for this year’s PGA Championship we look forward to delivering our listeners comprehensive coverage throughout the week,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “Our play-by-play will allow fans to follow all the key groups and moments, while getting exceptional insight from our broadcast team on the field and the course itself – before, during, and after the Championship.”
Listeners will hear a daily two-hour wrap-up of play immediately following each round. David Marr, Mark Lye, Dennis Paulson, and a rotating group are hosting the show.
SiriusXM is also airing a special commemorating the 30th anniversary of John Daly’s victory at the 1991 PGA Championship at Crooked Stick Golf Club in Indiana. The 25-year old was in his rookie season on the PGA Tour when he was invited, as the ninth alternate, to play in the Championship. Despite arriving late in the week and not having time to play a practice round, Daly won the tournament by three strokes. The special premieres Tuesday, May 25, at 7 p.m. ET following PGA Championship weekend.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.