With the demand for content at an all-time high, Meadowlark CEO and co-founder, John Skipper, plans to target non-live sports programs, according to Sportico.
The report notes that Skipper believes there will be “north of $100 billion spent annually on content in the next few years”—including billions of dollars on non-live sports.
As BSM recently reported, Meadowlark added Kate Fagan and Tom Haberstroh to its talent roster. Fagan and Haberstroh join Dan Le Batard, Hank Azaria and Adnan Virk, making it fair to suggest that the company will focus much of its content on podcasting.
However, according to Sportico, Skipper noted, “The rest of [Meadowlark’s content] will be video. Documentaries. We want to do unscripted reality. We want to do shoulder programming for live events. We think over time we will enter the scripted world. And by the way, while we’re going to be sports-led early, we certainly think of sports as a lens to [eventually] look at other kinds of cultural [subjects].”
Meadowlark’s content plan looks similar to the “30 for 30” franchise that launched while John Skipper was at ESPN, as noted by Sportico. Skipper also said the company has big ideas and plans to go out and find super storytellers to tell them.
While production of the video content will rely on third-party companies and directors, Skipper’s company does not plan to create a streaming service of its own. Instead, Sportico notes it “intends to sell the content to distributors, at a profit, before production begins.”
“The existential thing going on [right now] is this battle for share among what is already hundreds of platforms,” John Skipper said. “The headwinds [to create a new B2C brand] are very strong, and if you create one, you have to feed it. Subscription services are hard [and costly], and not many of them are going to succeed.”
Clay Travis & Todd Fuhrman Launch Get Rich, Kids Podcast
”You’ll always be in good hands. I’m the greatest gambler who’s ever lived.”
Outkick has announced a new gambling podcast. Every Monday and Thursday at 5pm EST, Clay Travis and Todd Fuhrman will be sharing their best bets for the upcoming College Football and NFL week ahead.
This show, called Get Rich, Kids, should come as no surprise to viewers. Clay Travis used the introduction to the debut show to remind his followers that he is no stranger to sports betting. Travis is a panelist on Fox Bet Live and has worked with Fuhrman, who is a frequent guest on the FS1 show for a long time.
Get Rich, Kids! aired for the first time on YouTube Thursday, with much of the discussion being on the Thursday Night Football matchup between the Giants and Washington.
Travis, one of the early adopters of sports gambling content in the mainstream media, added this in the latest promo video for the new show ”You’ll always be in good hands. I’m the greatest gambler who’s ever lived.”
Uncle Chaps Signs Extension With Barstool
“The Marine worked as a bomb-sniffing K9 handler during the Iraq War.”
Matthew Mitchell is signing with Barstool Sports for the next four years. More commonly known by his nickname, Uncle Chaps, Mitchell extended his current deal with the company on Thursday.
The comedic voice is an Iraq War veteran who has hosted podcasts and blogged for the company since 2016.
“Personal News: signed a 4-year contract extension with Barstool this morning. Glad to continue working at a place that allows me to be me without reservation. Viva.” Chaps tweeted on Thursday.
The host makes appearances on Pardon My Take from time to time and is also the host of Zero Blog Thirty and The Podfathers. The Marine worked as a bomb-sniffing K9 handler during the war. He fought in over 40 gunfights and carried out over 100 raids before being medically discharged after being shot in the arm.
Uncle Chaps received a Purple Heart Medal for his bravery and landed his dream job at Barstool.
“I first started reading Barstool when I was at Marine Corps Base Quantico about 7 years ago,” Chaps wrote in his debut article for Barstool five years ago. “So I’m f*cking amped to be writing here now. Despite what this first post makes it seem like, I’m not here to be the token military barstool bro. That’s the last thing I want, and I’m sure it’s the last thing the readers want as well.”
His first day at Barstool just happened to coincide with his “Alive Day.”
“Alive Days, in some circles, are celebrated more than birthdays,” Chaps wrote in his initial blog. “Alive Days are the days when people who were wounded in combat celebrate being, well, alive. For me, that day is July 31st.”
Barstool hired Uncle Chaps around the same time they moved headquarters from Boston to NYC and now he is staying around for another extended stretch.
LeBron James Creating Exclusive Content For Clubhouse
“Clubhouse users had to be either invited or pushed through a waitlist up until last month when the app became available to everyone.”
SpringHill is rolling out various shows and rooms on the platform aimed at elevating the conversations happening in and around sports.
“Clubhouse and SpringHill share a focus on empowering creators and celebrating culturally relevant moments,” says Sean Brown, Head of Sports at Clubhouse. “I’m proud to welcome SpringHill to the Clubhouse family and partner with them to bring their distinct perspectives on sports culture and inspiring conversations to the global community at Clubhouse.”
Clubhouse is a live audio app that allows users to create “rooms” and discuss topics with interested users. The platform is similar to Twitter Spaces and Spotify’s GreenRoom, which used to be a sports-focused version of this platform and has expanded to all topics.
The project begins on Thursday, Sept. 16, when UNINTERRUPTED’s Certified Buckets show hosts a live room previewing the 2021-22 NBA season. Next up is a show on Monday, Sept. 20, focusing on the evolution of black quarterbacks from a varied group of former black quarterbacks.
The Monday and Thursday show schedule picks back up with a discussion on new music releases everyone is talking about with a roundtable of hip-hop minds. They also have other shows planned diving into “Everything You Need to Know About NCAA NIL” and “Life Begins When The Game Ends,” diving into how athletes transition from life in the pros to life as a civilian.
Clubhouse users had to be either invited or pushed through a waitlist up until last month when the app became available to everyone. Now, they have inked a deal with two of the most influential NBA voices in James and Maverick Carter.
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