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Strategist: TikTok Will be Key in Combatting Misinformation

Scott Kleinberg joined WGN Radio 720’s morning show with Bob Sirott to discuss the issue on Tuesday.

Ryan Hedrick

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A digital strategist claims that the social media app TikTok will help lead the way to fight misinformation on social media. 

Scott Kleinberg is a nationally syndicated columnist and the former social media editor at the Chicago Tribune. He joined WGN Radio 720’s morning show with Bob Sirott to discuss the issue on Tuesday. 

“Last year Tik Tok started the hashtag #LearnOnTikTok and it was a way to help users learn using their short form video content,” Kleinberg said. “Now as an extension of that campaign they’ve launched this hashtag called #FactCheckYourFeed which it says is designed to equip the Tik Tok community with skills that are needed to critically engage with content, navigate the platform safely and guard themselves against potential harm” 

Kleinberg said that TikTok users tend to trend younger than other social media platforms, but the misinformation campaign is targeted at all age groups, especially those older users that may be searching for information on COVID-19 vaccines. 

Kleinberg said TikTok’s original goal was to teach younger users about news literacy, but the campaign morphed into other initiatives. 

“Right now, what I am seeing is plenty of COVID-19 content and all of the COVID content has a link to other information to a very well done frequently asked questions page talking all about vaccines.” 

Bob Sirott’s acclaimed broadcasting career has spanned nearly five decades and has included stints at WMAQ, WBBM-FM, WLS, WGN and various television stations. 

Sirott can be heard on WGN Radio 720, weekdays from 5-9 am.

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Ben Shapiro: Donald Trump Endorsing People Doesn’t Carry a Lot of Power

During his show on Wednesday, Shapiro said Trump may hold power over the Republican party but when it comes to local political races, there are other factors at play.

Ryan Hedrick

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AFP/Getty Images/Jason Kempin

Syndicated radio host and author Ben Shapiro suggested that an endorsement from former President Donald Trump is not the golden ticket it’s portrayed to be.

During his show on Wednesday, Shapiro said Trump may hold power over the Republican party but when it comes to local political races, there are other factors at play.

“So, there’s a difference between Donald Trump endorsing a person, which I don’t think has a lot of power. And Donald Trump is destroying people,” Shapiro said via Mediate.

“He (Trump) actually talked about how Brian Kemp was terrible and horrible and no good and very bad. And Brian Kemp won because he had earned the loyalty of the Republican voting base in Georgia, despite Trump’s anger at Brian Kemp.”

Shapiro concluded that “Trump does not have the sort of stranglehold the media thinks he has on the Republican Party.” 

Recently, Pennsylvania Senate candidate Dr. Mehmet Oz is one Trump-endorsed candidate that has backed away from the former president.

An Axios analysis of Oz’s social media and campaign website uncovered that the Republican candidate is no longer lauding his Trump endorsement ahead of the midterm elections this fall.

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Longtime WIBC News Anchor Retires After Nearly 30 Years

Stan Lehr is calling it quits with his final day coming July 1.

Ryan Hedrick

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Longtime WIBC-FM news anchor Stan Lehr is calling it quits after nearly 30 years behind the microphone. The Indianapolis Star reports that Lehr’s last day will be July 1. 

WIBC is owned by Emmis Communications who last week announced a move to sell its Indianapolis radio properties to Maryland-based Radio One. Lehr’s retirement reportedly had nothing to do with the news of the impending sale. 

“This will bring to an end a long chapter in the station’s history,” WIBC News Director Chris Davis wrote in his email. “His reputation as a stickler has been widely-known in the industry for decades.” 

Davis described Lehr as a “stickler” who never wanted recognition for his work. 

“Instead, he made it clear to all who work or have worked with him that strong writing, accuracy, and excellence in delivery are the best ways to serve the listeners,” added Davis. 

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WWL, FEMA Unveiling New Emergency Broadcast Studio

The news conference will occur at 9 a.m. CT, leading to official remarks, Q&A, a tour of the facility, and a live demonstration at the WWL PEP station emergency studio. 

Eduardo Razo

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FEMA and Audacy’s WWL-AM/FM will present the unveiling of an all-hazards upgrade to the “Primary Entry Point” facility on June 28th. 

The news conference will occur at 9 a.m. CT, leading to official remarks, Q&A, a tour of the facility, and a live demonstration at the WWL PEP station emergency studio. 

Some of the speakers at the event will include Erik Hooks, Deputy Administrator, FEMA, and Kevin Cassidy, Senior Vice-President, Market Manager, Audacy-WWL. 

“The modernization to the emergency studio increases WWL’s resiliency to continue broadcasting under all conditions, including natural disasters and acts of terrorism,” the statement said which Barrett News Media obtained. “This facility is one of 77 across the country that serve as a National Public Warning System Primary Entry Point (PEP) station, participating with FEMA to provide emergency alert and warning information to the public before, during and after incidents and disasters.”

“WWL is the 15th radio station in the country to work with FEMA to complete the all-hazards upgrade, which includes increased sheltering capabilities, expanded broadcast capacity, and sustainable power generation for all types of hazardous events.”

Anyone attending the event will arrive at check-in 15 minutes before the press conference starts.

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