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ViacomCBS Sees Sports As Key To Streaming Subscription Growth

WarnerMedia made waves after announcing their merger with Discovery, but ViacomCBS isn’t flinching.



Courtesy: ViacomCBS

ViacomCBS isn’t going quietly into the night after the latest battle in the streaming wars ended with WarnerMedia and Discovery merging their assets.

Paramount+ is Viacom’s main streaming asset competing against giants like Netflix and Disney+. The ace in the hole for ViacomCBS moving forward is their global soccer footprint. Paramount+ is the U.S home for the UEFA Champions League and Europa League, along with airing the NFL, Masters, PGA Tour, NCAA, NWSL, and SEC. 

This wide sports offering gives the “underdog” a fighting chance to compete in a cutthroat streaming market. ViacomCBS Streaming president and CEO Tom Ryan told Yahoo! that his company is “extremely well-positioned in the streaming category.” 

“What matters in streaming is that you’ve got a [wide range] of content,” Ryan said in the interview. “Strong brands and ubiquitous distribution. And, through the combination of ViacomCBS, we have all of those. We see the streaming space evolving very quickly into a space that mirrors in some ways the evolution of traditional TV.”

The range of Discovery’s content pool is growing exponentially if the WarnerMedia merger goes through unscathed. Yet, Viacom’s CFO Naveen Chopra is undeterred.

“The transaction itself doesn’t change anything about our strategy,” Chopra said about the merger recently at a JPMorgan conference. “We’ve been very focused on transitioning our assets to help drive streaming.”

Driving streaming is what Discovery plans to do with their new stock of assets. They committed to spend $20 billion on content per year within the new WarnerMedia deal. That is the most money devoted to content of any service — including Netflix, which plans to spend $17 billion a year.

Viacom has raised funding as well recently. Ryan said the company “recently raised nearly $3 billion” to help continue their push in the streaming wars on a global scale.

Sports TV News

Warriors Fans Throw Objects At Charles Barkley On Inside the NBA Set

“Barkley yelled back at the crowd but never actually left the set.”



TNT/Larry Brown Sports

Charles Barkley is no stranger to being the object of fans’ ire. The cities of San Antonio and Cleveland have a history of being the butt of the Round Mound of Rebound’s jokes. Thursday night in San Francisco, fans of the Warriors took things to a different level, throwing objects at Barkley on the Inside the NBA set.

The TNT studio show was broadcasting live from outside the Chase Center. The crowd chanted “Chuck, you suck!” at Barkley before the game. After Golden State clinched a birth in the NBA Finals, things got physical.

Fans threw things at the set, including a rolled-up t-shirt, which hit Charles Barkley in the back of the head. That resulted in Barkley leaving his seat and bowing up to the audience.

“Come on Chuck!” Ernie Johnson pleaded as Kenny Smith repeatedly said “Sit down Chuck.”

Barkley yelled back at the crowd but never actually left the set.

Now that the Western Conference Finals are over, TNT’s NBA schedule has concluded. That doesn’t mean Charles Barkley won’t return to San Francisco for the NBA Finals, but it is highly unlikely given the reception he has received there.

Barkley spent most of the postseason telling Golden State fans they were annoying and need to shut up and saying the city of San Francisco has “dirty ass streets”.

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Sports TV News

Jon Miller To Call MLB Sunday Leadoff Game On Peacock

“According to a press release, Jason Benetti has a scheduling conflict.”



Rich Eisen Show

Legendary play-by-play man Jon Miller will be returning to the national broadcast booth on Sunday. He will call the San Francisco Giants vs. Cincinnati Reds game for Peacock. He’ll be joined in the booth by Barry Larkin and Shawn Estes.

According to a press release, Jason Benetti has a scheduling conflict. Benetti, the regular play-by-play voice of Peacock’s MLB Sunday Leadoff, is also the television voice of the Chicago White Sox. NBC Sports Chicago has prioritized this weekend’s series between the White Sox and Cubs, making Benetti unavailable to the national broadcast.

Miller has been calling Giants games since 1997 and previously shared the Sunday Night Baseball booth on ESPN with hall of famer Joe Morgan.

The broadcast, called MLB Sunday Leadoff, will begin at 11 a.m. with pregame coverage hosted by Ahmed Fareed. The game broadcast begins at 11:30 a.m.

The game will take place in an exclusive two-hour broadcast window prior to the start of the rest of the league’s day of games.

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Sports TV News

Amazon Eyeing Pat McAfee For Thursday Night Football Megacast

“No deal is done yet. A source tells McCarthy that it hinges on McAfee’s very busy schedule, but a Megacast is appealing to the former punter.’



First it was the Mannings. Now it’s McAfee. Michael McCarthy of Front Office Sports reports that Pat McAfee could be at the center of an alternate broadcast of Thursday Night Football on Amazon in the 2022 season.

No deal is done yet. A source tells McCarthy that it hinges on McAfee’s very busy schedule, but a Megacast is appealing to the former punter.

Rumors of Amazon’s interest in McAfee began to bubble up last month. While he never directly addressed them, he did make mention on his show that he was “up to something” and insinuated that Amazon wasn’t the only company he was talking to.

McAfee has said on his show in the past that he wants to be part of an NFL broadcast. However, he is firm in that it would not be in the broadcast booth.

“I can’t call games. Not yet,” McAfee said on a show in February. “Have to be done with this show to call games. Because that’s like a 3-day, 4-day thing.” 

In addition to his daily show, McAfee is also committed to the WWE. He is on the road for Smackdown every Friday.

There is no word on exactly what a Pat McAfee-centered broadcast would look like. When reports first came out regarding discussions with McAfee, Ryan Glasspiegel of The New York Post reported that moving The Pat McAfee Show to Amazon was on the table. If that happens, it would make sense to use his entire crew on the Thursday Night Football presentation.

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