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With Sports & NBC Behind Him, Len Berman’s Living in the Moment at 710 WOR

“Here’s a political radio station, and you’ve got a Broadway guy and a sports guy and we’ve got a successful radio show.”

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For three decades, Len Berman was an accomplished sports anchor in New York. He left WNBC in 2009 after a 27-year run at 30 Rock.

That was only the end of his TV career, though. Since 2015, Berman has proven to be a more than capable radio host as one-half of the WOR Morning Show with Michael Riedel. His transition to a different medium would be made easier from dabbling in news at WNBC.

Tom Cuddy, WOR’s program director, thought Berman could “broaden his horizons” after seeing him years ago doing sports on WBZ in Boston and from appearances on WNBC. 

While covering the Olympics in 1992 Berman made strides into news, co-anchoring with Sue Simmons and again in 1996 when they both were in Atlanta.

“Len was a superb sports anchor, but I think he would’ve embraced anchoring the news, and he would’ve been good at it too!” Simmons said.

Berman would also rotate as co-anchor with Simmons on Live at Five in 2005 when Jim Rosenfeld left for WCBS.

“We had an easy on-air rapport, Simmons said. “He’s such a professional.”

Some may also remember Berman’s brief radio run in 1993 at WFAN. It’s not a highlight for the award-winning sportscaster, who was supposed to do a four-hour show with veteran sportswriter Mike Lupica.

“The minute I signed the contract I tried to get out of it,” Berman admitted. “Then I got killed by [Bob] Raissman [with the New York Daily News] and by [Don] Imus. That was all me. I got cold feet.”

The burden of Berman’s nighttime TV gig led Joel Hollander, WFAN general manager at the time, to split the shift with Lupica. Within a few months, Berman was let out of his contract, but he was not soured on radio.

“Believe it or not, I didn’t think I wanted to do sports radio,” Berman said. “I didn’t know who the second line was on the New York Rangers, let alone the first line. I could tell stories, but I wasn’t what you’d call a sports fanatic.”

So, Berman had the journalistic chops to step out of his comfort zone, but he wasn’t prepared for the politics, even before the Trump era.

“I never thought of myself as anything until I had to label myself,” Berman said. “I guess some of the policies are more liberal than not when it comes to guns or abortion. But I always judged each issue on its own basis.”

From the world of sports, Berman knows all about fan frenzy, but “that’s chicken feed compared to this.”

Opinion comes with the territory and that was unique for Berman, who prided himself on delivering sports commentaries from all perspectives. That “MO” is out the window in talk radio.

The emails come in and if they aren’t over the top politically, he’ll respond. He cited a recent listener who complained about Berman’s views on Israel. Berman, who is Jewish, responded that he’s a strong supporter of Israel, but “that’s doesn’t mean I have to agree with everything that the Israeli government does, much like I consider myself a pretty good American. I don’t agree with everything our government does.”

“I appreciate people who respect your opinion and [who] treat [you] honestly and fairly,” Berman said. 

His more progressive views are a contrast to powerhouse syndicated host Sean Hannity and the late Rush Limbaugh, heard on WOR for years.

“From 5 a.m. until 9 at night I’m the only voice that leans left on the radio station,” Berman said.

That meant once Donald Trump was elected, Berman was the lone host in opposition.

Incidentally, Berman voted for Barack Obama in 2008, but opted for Mitt Romney in 2012.

“It was easy on the Trump side to come up with opinions,” Berman said. “Either fortunately, or unfortunately, I came down on the side opposed to Trump. Maybe it made for good radio that we had two sides.”

Aside from the unexpected political cauldron that Berman would walk into, his on-air TV life didn’t automatically translate to radio.

“When I first started, I think the boss wasn’t real comfortable that I could handle a show from beginning to end,” Berman admitted.

He was fine with speaking to guests or callers, but the basic radio elements were foreign to him, such as navigating segments or doing a live commercial read. While it seems simple on the surface, Berman was used to putting together a 3:15 sportscast nightly at WNBC. Now, he was responsible for four hours of content daily.

“That’s very different,” Berman said. “It’s a whole different skill set.”

Tough Times with Todd

Berman initially was teamed with Todd Schnitt, but that was an ill-fated partnering.

“It was no secret that we did not get along,” Berman admitted. “It probably showed on the air.”

Schnitt, a native New Yorker, was the conservative voice who had been hosting his own show, The MJ Morning Show. He’s been fronting a political-centric afternoon drive program, The Schnitt Show, since 2001. However, failing in New York City would be a blemish to his career and, for the 34 months together, a blemish for Berman.

“Can you imagine coming to work and you don’t talk to your co-host except when you’re on the air?” Berman said. “It was uncomfortable. It wasn’t a lot of fun.”

As awkward as it was, though, Berman had no intention of walking away from WOR because, “it was just something to do,” after his forced retirement from WNBC.

But iHeart, according to Berman, was grooming Schnitt to become a star at WOR. Therefore, with the chemistry failing, Berman thought he would take the fall. At one point, Berman joked on the air that he was like Alan Colmes, who had a Fox News show with Sean Hannity. One day Colmes was gone, and the cable news wars were altered forever.

“I was just shocked that it didn’t happen,” Berman said.

So, when Cuddy contacted Berman in October 2017 about Schnitt’s exit, he was stunned. It was a sudden departure and Berman was forced to fly solo in the studio the next day.

Officially, iHeart said they couldn’t come to a contract agreement with Schnitt, “[but] I’m being very honest with you. I always thought something happened, I never knew what,” Berman admitted. “Maybe he wanted a lot more. WOR does not overpay. Trust me.”

Since 2018, Berman and former theater critic Michael Riedel have a much better ying and yang.

“You figure that one out. Here’s a political radio station, you’ve got a Broadway guy and a sports guy and we’ve got a successful radio show,” Berman said.

Berman auditioned with fill-in guests on air and with the mics off. When it was finally Riedel’s turn, Berman was not familiar with his print or broadcasting background. Perhaps, it was that discovery that led to immediately clicking.

Their producer thought the off-the-cuff chatting was perfect and laid the groundwork for their on-air relationship.

“We both had broad experiences, so that’s why it’s worked,” Berman said. “We really do mix it up,” he said. “We’re very big on having fun.”

Battle for Morning Ratings 

He is proud of a long stretch, topping news/talk rival Red Apple Media’s WABC for more than a year, but Berman doesn’t get too caught up in the ratings. Another competitor is Salem’s 970 WNYM/The Answer. But the weaker signal makes them less formidable.

Another feather in his cap is occasionally ranking number one on Long Island among all morning shows.

WABC’s Sid Rosenberg recently told Barrett News Media that his morning show with Bernard McGuirk has “beaten the shit out of WOR lately.”

Berman countered, “If they’re ahead of us by a tenth or two-tenths, trust me, they’re not beating the shit out of us.”

The WOR host is so laid back about the competition that he’s never heard WNYM morning host Joe Piscopo or Bernie and Sid, although Riedel has listened to their WABC show podcast.

“I haven’t. I always had that approach in radio and television that I’m going to do the best job I can possibly do and I’m going to let the chips fall where they may,” Berman said.

But Berman does have a history with Rosenberg, as a guest several times on his South Florida show. He also texted Rosenberg a couple of years ago about a matter unrelated to broadcasting.

“[He’s] a character,” Berman said. “If he wants to knock us, go for it. I’m not going to fire back.”

Life Since COVID

Since the pandemic took hold in New York in the spring of 2020, Berman and Riedel are working remotely. You can add news anchor Joe Bartlett to the list, who was planned to retire in 2020, but moved back home to South Carolina and has kept working each morning.

“There are people who don’t know, I don’t know how that’s possible, none of us [is] in the studio,” Berman said.

Berman is based on Long Island, while Riedel is at home in the West Village. 

As mask restrictions are loosening and vaccinations are increasing, it remains to be seen when the duo will return to their Tribeca studios.

“They have not made any decisions yet,” Berman said.

The fully vaccinated Berman said if iHeart brass require him to go back to radio station for hosting duties, “it’s something I would consider.”

However, Berman said, “I have the luxury of having already been retired. So, if I decide I really don’t want to get up another hour early and commute all that much, at least I have the luxury of knowing that I have that option.”

He is under contract, but in the fluid world of radio, coupled with the post-COVID cutbacks, there remains a lot of unknown.

“It really is day-to-day or month-to-month, as far as what my thinking is,” Berman said.

Len and Jill celebrated their golden wedding anniversary in 2020, but with his wife’s real estate business thriving, he’s in no rush to retire and head to Florida.

“At some point we’ll go back, at least for the winter,” Berman said.  

BNM Writers

Airing The Tyre Nichols Video Was A Necessity

There were hard moments to watch in those videos, hard sounds to hear. But they aired.

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Far be it for me not to address this outrageous and embarrassing instance in humanity. After the videos of Memphis police brutally beating Tyre Nichols were shown on television there really seemed to be more outrage emerging from society this time than from the media, for a change. One would think that’s how we wish things to be.

In instances like this, where the video and audio images are far from brief but are instead chaptered as they unfold, there are few options other than to let them run their course. Clocks — breaks hard and soft — are out the window, just as in live coverage.

Because that’s what this was, only the live this time was us, and as we all absorbed and reacted to actions disapprovingly familiar yet somehow foreign at the same time, the impact was still becoming apparent even though we already knew the outcome.

It’s happened before.

Not always like this but we’ve seen it before, police encounters shown on the news overtakes and become the news.

It takes effect as the sights and sounds are digested, dissected, and discussed, often before their potential impact could really be imagined.

In 1991, when the Handycam footage crossed screens for the first time and we learned Rodney King’s name, we didn’t know then but we had a feeling.

We were on the right track, though as newsrooms evolved and street reporting incorporated a different type of storytelling.

I was a cop in 1991. Changes came. Some.

It’s 2023, I’m no longer a cop. Changes will come again. Some.

Turning points — or the overused watershed moments — mean just as much to the news media as they do to law enforcement.

The “why’s” that make this a turning point are more society and community based this time around than they were in 1991.

At least I think so. And I don’t think it makes a bit of difference who’s involved this time.

There were hard moments to watch in those videos, and hard sounds to hear. But they aired. Where they couldn’t air, they were described in great detail; descriptions sometimes can be worse than the real thing. Sometimes, not this time.

And they should air, they shouldn’t stop airing. This is what happened and this is what people need to see and hear and this is exactly why we are here.

Warn them, provide them with a heads up that they’re not going to like what happens next. It’s life and we show life, and we show what some of us do with it when it’s someone else’s.

Overall, I would say the news platforms held their composure, even after the videos were released. I saw, read, and heard some refreshingly neutral coverage, even from outlets where I expected hard turns into the lanes on either side of the road.

Legitimate questions were asked by anchors and reporters and much of the time, the off-balance issues were raised more by those on the sidewalks and those on the other side of the cameras and microphones.

As much as I find myself in disagreement with what I often see on the cable networks — all the cable networks — I did find a sense of symmetry watching CNN’s Don Lemon speak with Memphis City Council Chair Martavius Jones in the hours after the videos were released.

Regular protocols be damned, Lemon and producers lingered patiently as Jones, visibly overcome by emotion, struggled to regain breath and composure enough to be able to speak. Rather than cut away or move to other elements, they stood fast and it became an example of what often requires no words.

There were fewer punches pulled on other platforms as well.

The sounds of the screams, the impacts, and the hate-filled commands were broadcast through car radios.

As were Tyre Nichol’s calls for his mom. They aired. They had to.

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BNM Writers

Does the Republican Establishment Get It?

For many it seemed that the Republican establishment stood idly by as Democrats changed the rules and worked behind the scenes to alter elections.

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In a move that seemed to go against the wishes of the patriotic American grassroots, the Republican party on Friday re-elected RNC Chairperson Ronna McDaniel. 

The media immediately took notice, as many on television and radio are now wondering why the party would re-elect a chairperson who has been so unpopular with the base of its party. 

Grant Stinchfield discussed this issue Friday night on his program, Stinchfield Tonight, which airs on Real America’s Voice network.

“Ronna McDaniel holds on to her chairmanship of the Republican Party. By a whopping total of — what were the numbers– 111 to 54. Harmeet Dhillon only received 54 votes. Mike Lindell 4 votes. This is proof to me that the Republican establishment is dug in,” Stinchfield — formerly of Newsmax — said. “Don’t tell me they’re out of touch. See, you tell me they’re out of touch, that implies ignorance. They’re not ignorant about anything.”

As sentiment for Dhillon grew in the days leading up to Friday’s vote, many influential politicians and party donors publicly offered her their support and endorsement. These included Gov. Ron DeSantis (R-FL), as well as donors Mike Rydin, Dick Uihlein, and Bernie Marcus.

Also on board were musician and outspoken conservative John Rich, along with the state GOP of Nebraska and Washington State. Countless journalists and media personalities, such as Charlie Kirk, Miranda Divine, and Lou Dobbs, also came out publicly in support of Dhillon. Former President Donald Trump remained neutral, not making a public choice of either of the three candidates.

For many of Dhillon’s supporters, the deciding factor was public sentiment across the party’s base.

“They’re reading the same chat boards. They’re getting the same emails I’m reading. I will literally post something about this race when I was supporting Harmeet Dhillon. There was not one comment – not one – that supported Ronna McDaniel. Everyone wanted change,” Stinchfield said, noting that the party elite saw the same groundswell of support for change.

“Now, nobody has an issue as Ronna McDaniel is some evil kind of person. I don’t believe she is. I believe, though, that she is part of the establishment. She’s been around too long as far as the establishment goes. And she’s been ingrained in doing business as usual. It’s not working.”

In making their choices known, many Dhillon supporters simply pointed to the scoreboard during McDaniel’s reign.

“Think about where we are. 2018, we lost the House. 2020, we lost everything. 2022, we won the House, but we should have really steamrolled the House and we should have taken back the Senate, which we didn’t do,” Stinchfield said. “That means we’re on a real losing track since she took over. I don’t like being on a losing track. I like being on a winning track.

“Something has got to change when you talk about all of this. So how does Ronna McDaniel get 111 votes and Harmeet Dhillon only get 54 votes, when everyone, every Republican voter I talk to said it was time for change?” pondered Stinchfield.

And even more than the losses, for many it seemed that the Republican establishment stood idly by as Democrats changed the rules and worked behind the scenes to alter elections. The most recent example of which came in Arizona, where presumptive gubernatorial favorite, Kari Lake, was “defeated” when countless voting irregularities occurred in some of the state’s most deep-red areas.

“Under her watch, Democrats instituted a mail-in ballot scheme. That may be even worse than losing, when you talk about the House and the Senate and all these things. The fact that we now have a junk mail-in ballot scheme across the country under Ronna McDaniel’s watch is serious trouble. Very serious trouble,” Stinchfield said on Friday. “And so the reason it is is because the Democrats are rigging the system.”

For years – until Donald Trump descended the golden escalator and took the world by storm – the Republican party had the reputation of being the party of the rich. Rush Limbaugh used to refer to this wing of Republicans as “the country club crowd.” President Donald Trump flipped the narrative completely, offering a clear vision of hope and patriotism to working-class America.

Reputable polling — such as Richard Baris’ Big Data Poll — consistently showed Trump running well ahead of almost every Republican candidate during the 2022 mid-term election cycle. In other words, Trump still maintains considerably more support across the country than most of the individual Senate or House candidates experienced.

Many experts believe this is because voters still view Trump as an outsider, while they view the Republican party much less favorably.

“Let’s tell you how out of touch they are, how elitist they are,” Stinchfield said, calling out the GOP establishment. “This meeting that went on, do you know where it is? It’s at the Waldorf Astoria Monarch in California. One of the most expensive resorts in America. You’re lucky if you get a room for a thousand dollars a night down there on Dana Point. Now, it’s a beautiful hotel, but why is the Republican Party holding an event there? Then I went back and I looked at what RedState did. RedState went back and looked at some of the expenses that the Republican Party under Ronna McDaniel’s leadership was spending money on.

“Take a look at this. $3.1 million on private jets. $1.3 million on limousine and chauffeur services. $17.1 million on donor mementos. $750,000 on floral arrangements. Now you compare this to the Democrats. The Democrats spent $35,000 on private airfare. A thousand dollars on floral arrangements. A thousand. Not $750,000. A thousand. And the $17.1 million they spent on donor mementos, the Democrats spent $1.5 million.

“Democrats know where to put the money. It’s not giving donors gifts. Donors shouldn’t want gifts. If you give money, give money. You don’t need the fancy pin to put on your lapel.”

Following her loss, Dhillon warned her party that it must listen to the base, saying, “if we ignore this message, I think it’s at our peril. It’s at our peril personally, as party leaders and it’s at our peril for our party in general.”

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BNM Writers

The State of the Radio Industry and Technology

“As the industry continues to evolve, radio broadcasters must find new ways to monetize their digital offerings and adapt to changing listener habits.”

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After writing some three-dozen columns for Barrett Media, I often hear that I don’t provide a balanced view of the radio industry. Therefore, this week, I will write about the strengths and weaknesses of the radio industry. It may be a little simplistic, but it will make sense at the end. I promise.

The radio broadcasting business continues to evolve in the digital age, with strengths and challenges to consider. One of the most significant strengths of radio is its ability to reach a broad audience. Radio waves can travel long distances, allowing local stations to reach listeners beyond their immediate area. This makes radio a powerful tool for both local and national advertisers. Radio also reaches audiences in their cars, at work, and at home, providing advertisers with multiple touchpoints. According to the Radio Advertising Bureau, radio reaches 93% of adults in the United States each week, making it one of the most widely consumed mediums. Furthermore, radio is a cost-effective form of advertising, with lower ad rates than other media forms. This allows small businesses to reach a large audience without breaking the bank.

Another strength of radio is its role in emergency communication. In times of crisis, radio can provide important information to listeners quickly and efficiently. The Federal Communications Commission (FCC) requires all radio stations to have emergency alert systems, allowing them to disseminate critical information to the public promptly. Radio can be a lifeline for communities during natural disasters, power outages, or other emergencies, providing updates on road closures, evacuation orders, and other important information. Radio can reach remote areas where other forms of communication may not be as reliable. This makes radio a vital tool for emergency responders, who rely on it to coordinate responses and disseminate information.

Despite these strengths, the radio industry faces several challenges in the digital age. One of the biggest challenges is competition from other media outlets, such as streaming services and podcasts. The rise of these digital platforms has led to a decline in traditional radio listening, which is likely to continue. 

According to a Nielsen report, traditional radio listening among adults aged 18-34 has dropped by 20% over the last decade. Additionally, many radio stations are struggling to monetize their digital offerings, which has led to a decline in revenue. However, radio has been able to adapt by incorporating streaming services, podcasts, and other digital platforms, which allows them to reach a wider audience and cater to changing listening habits.

Another challenge is the consolidation of the radio industry. In recent years, there has been a significant amount of it, with a small number of companies owning multiple stations. This has led to less programming diversity and less market competition. This can lead to a homogenization of content, with less local flavor and less opportunity for new voices in the industry. However, many smaller independent stations have survived by providing unique and localized content catering to the needs of their community.

Despite these challenges, the radio industry continues to generate significant revenue. The Radio Advertising Bureau (RAB) says that radio advertising revenue in the United States reached $18.9 billion in 2019. The radio industry has been able to adapt to the changing market, with many stations now offering a combination of traditional and digital programming. The industry has also been able to monetize digital offerings by incorporating targeted advertising, sponsorships, and other revenue streams.In conclusion, the radio broadcasting business is facing challenges in the digital age, but it continues to have an enormous audience reach and role in emergency communication. 

Additionally, the industry continues to generate significant revenue. As the industry continues to evolve, radio broadcasters must find new ways to monetize their digital offerings and adapt to changing listener habits.

If my analysis seems a little simplistic or this column doesn’t seem like my typical style, it’s because I didn’t write it. The column was written using artificial intelligence (AI). More specifically, by the hottest tech trend these days, ChatGPT.

How hot? Here are a couple of data points from a report in Axios.

  • In June, generative AI was covered in only 152 articles. Just six months later, the topic has generated roughly 12,000 news stories, according to MuckRack data.
  • At this year’s CES trade show, 579 exhibitors were listed under the show’s “Artificial Intelligence” category — more than double of those categorized as “Metaverse” (176), “Cryptocurrency” (19), and “Blockchain” (55) combined.

ChatGPT is AI technology that allows you to have regular conversations with a chatbot that can answer questions and help with tasks such as writing columns. 

ChatGPT is what Siri wants to be when she grows up.

ChatGPT is currently open and free while it’s in its research and feedback collection phase. If it’s not perfect, it’s certainly a lot of fun. It is also quite helpful when researching a topic (as long as the information you need is pre-2021). It is much more efficient and precise than Google, any other search engine, or Siri. I find myself obsessed with seeing what it knows and can do. If you try it, you probably will be too.

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