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‘Cuomo Prime Time’ Delivers CNN’s Top Telecast, FOX News Wins Week

“”Cuomo Prime Time” from Monday, May 17 was the top CNN telecast of the week according to Nielsen Media Research.”

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“Cuomo Prime Time” from Monday, May 17 was the top CNN telecast of the week (ending May 23), with 1.194 million total viewers that included 289,000 adults 25-54, according to Nielsen Media Research.

Its host Chris Cuomo himself made news on May 20 when a Washington Post report revealed he had participated in strategy sessions with his brother, the embattled New York Governor Andrew Cuomo, amid ongoing scandals of alleged sexual harassment and an administration-wide undercounting of nursing home patients who succumbed to COVID-19. The Post said Chris urged Andrew not to resign and gave other political advice.

On the night of May 20, Chris opened his CNN program with a response to that published report: “I understand why that was a problem for CNN. It will not happen again. It was a mistake, because I put my colleagues here, who I believe are the best in the business, in a bad spot. I never intended for that, I would never intend for that, and I am sorry for that.

The Thursday, May 20 edition of “Cuomo Prime Time” that featured Chris’ on-air apology drew 1.05 million total viewers and 213,000 adults 25-54 — well short of its time slot competition that night: MSNBC’s “Rachel Maddow Show” (2.543 million viewers/360,000 adults 25-54) and Fox News’ “Hannity” (2.427 million viewers/393,000 adults 25-54).

For May 17-21, “Cuomo Prime Time” averaged 1 million viewers and 227,000 adults 25-54; the 10-11 p.m. hour of CNN’s newly-titled “Don Lemon Tonight” (formerly “CNN Tonight”) drew 816,000 viewers with 195,000 adults 25-54, and its 11 p.m.-midnight hour delivered 606,000 viewers with 170,000 25-54. Those “Cuomo” and “Don Lemon” figures marked their lowest of the year, to-date.

For the week concluding May 23, CNN averaged 569,000 viewers in total day (6 a.m. to 5:59 a.m.). It ranked as the week’s fifth most-watched network, sandwiched in between fourth-place HGTV (604,000), sixth-place NBA-Playoff infused TNT (508,000) and seventh-place Investigation Discovery (444,000) — all these networks including CNN now intends to be under the same umbrella with the recently announced WarnerMedia-Discovery merger.

Compared to the prior week (May 10-16), CNN was down 11 percent in total viewers in each total day and prime time; among the key adults 25-54 demographic — the data point that CNN had usually thrived in over the past year — the Cable News Network was down 15 percent in total day and down 18 percent in prime time. Even MSNBC joined the week’s 16 cable networks to best CNN at night (8-11 p.m.) in 25-54.

Here are the cable news averages for May 17-23, 2021 — cable’s two best marks for the week in total viewers based on total day were by Fox News Channel and MSNBC:

Total Day (May 17-23 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.165 million viewers; 197,000 adults 25-54 
  • MSNBC: 0.842 million viewers; 108,000 adults 25-54
  • CNN: 0.569 million viewers; 131,000 adults 25-54

Prime Time (May 17-22 @ 8-11 p.m.; May 23 @ 7-11 p.m.)

  • Fox News Channel: 2.100 million viewers; 339,000 adults 25-54
  • MSNBC: 1.483 million viewers; 199,000 adults 25-54
  • CNN: 0.829 million viewers; 191,000 adults 25-54

Top 10 most-watched cable news programs (and the top MSNBC and CNN programs with their respective associated ranks) in total viewers:

1. Tucker Carlson Tonight (FOXNC, Mon. 5/17/2021 8:00 PM, 60 min.) 3.179 million viewers

2. Tucker Carlson Tonight (FOXNC, Wed. 5/19/2021 8:00 PM, 60 min.) 2.906 million viewers

3. Tucker Carlson Tonight (FOXNC, Tue. 5/18/2021 8:00 PM, 60 min.) 2.885 million viewers

4. Tucker Carlson Tonight (FOXNC, Thu. 5/20/2021 8:00 PM, 60 min.) 2.856 million viewers

5. The Five (FOXNC, Wed. 5/19/2021 5:00 PM, 60 min.) 2.831 million viewers

6. Hannity (FOXNC, Mon. 5/17/2021 9:00 PM, 60 min.) 2.690 million viewers

7. The Five (FOXNC, Mon. 5/17/2021 5:00 PM, 60 min.) 2.675 million viewers

8. The Five (FOXNC, Tue. 5/18/2021 5:00 PM, 60 min.) 2.665 million viewers

9. Hannity (FOXNC, Tue. 5/18/2021 9:00 PM, 60 min.) 2.664 million viewers

10. Rachel Maddow Show “0” (MSNBC, Tue. 5/18/2021 9:00 PM, 60 min.) 2.618 million viewers

108. Cuomo Prime Time (CNN, Mon. 5/17/2021 9:00 PM, 60 min.) 1.194 million viewers

Top 10 cable news programs (and the top MSNBC and CNN programs with their respective associated ranks) among adults 25-54:

1. Tucker Carlson Tonight (FOXNC, Mon. 5/17/2021 8:00 PM, 60 min.) 0.511 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Wed. 5/19/2021 8:00 PM, 60 min.) 0.486 million adults 25-54

3. Tucker Carlson Tonight (FOXNC, Tue. 5/18/2021 8:00 PM, 60 min.) 0.469 million adults 25-54

4. Hannity (FOXNC, Mon. 5/17/2021 9:00 PM, 60 min.) 0.439 million adults 25-54

5. Tucker Carlson Tonight (FOXNC, Thu. 5/20/2021 8:00 PM, 60 min.) 0.438 million adults 25-54

6. Hannity (FOXNC, Tue. 5/18/2021 9:00 PM, 60 min.) 0.434 million adults 25-54

7. Hannity (FOXNC, Wed. 5/19/2021 9:00 PM, 60 min.) 0.420 million adults 25-54

8. The Ingraham Angle (FOXNC, Wed. 5/19/2021 10:00 PM, 60 min.) 0.398 million adults 25-54

9. The Five (FOXNC, Wed. 5/19/2021 5:00 PM, 60 min.) 0.397 million adults 25-54

10. Tucker Carlson Tonight (FOXNC, Fri. 5/21/2021 8:00 PM, 60 min.) 0.396 million adults 25-54

12. Rachel Maddow Show (MSNBC, Tue. 5/18/2021 9:00 PM, 60 min.) 0.377 million adults 25-54

30. Cuomo Prime Time (CNN, Mon. 5/17/2021 9:00 PM, 60 min.) 0.289 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

BNM Writers

It’s Not a Vaccine Mandate, It’s a Test Mandate

“Chuck Todd from Meet The Press, the New York Times, CNN, numerous other media outlets and even the White House spokesman have called Biden’s policy a vaccine mandate. It’s not. So, why do they keep reporting it as such?”

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I feel I must disclose my feelings on Covid-19 before my column this week so everyone knows my bias. 

If you want to take the horse dewormer medicine, Ivermectin, for Covid-19, I DON’T CARE.

If you want to wear a mask in a crowd indoors or out, I DON’T CARE

If you don’t want to get a Covid-19 vaccine, again, I DON’T CARE. 

In terms of full disclosure, I have been vaccinated. As far as I know, I haven’t had Covid-19, and only my dog has had some form of Ivermectin. 

With that out of the way, can we talk about how President Biden’s mandate is being discussed and reported on? This is not a liberal or conservative issue, and it’s not a CNN vs FOX News issue. Most everyone has an opinion on it, yet most don’t care to find out what was actually proposed. Even the White House is misleading folks with its own policy. 

This is not a vaccine mandate, it’s a test mandate. 

President Biden’s policy has made two changes. All federal workers must receive a vaccine. You don’t have to work for the federal government, but if you do, you must be vaccinated. Again, not a mandate. No one is forcing you to work for the federal government. That’s your choice.  

Delta Airlines implemented a policy charging employees $200 if they choose not to be vaccinated. As a result, thousands have received the Covid-19 vaccine to avoid the penalty. That is their choice. 

Schools, public and private universities, hospitals, and companies big and small have made similar rules. If you want to work or attend, you must get a vaccine. Not a vaccine mandate, big difference.

Companies make all sorts of rules, some smart, some dumb. I know a radio station that will not let their on-air hosts talk to the media (dumb). My company policy says, I can’t eat food in the studio (smart). You can agree or disagree with a policy, and if you choose not to follow it, that is your choice. Nobody from the government is going to come to your home, hold you down, and jab a needle in your arm. Yet I’ve heard that said a few hundred times in the last few weeks.

Part two of President Biden’s policy says that if you are a company with over 100 employees, your employees will be required to have a vaccine or get tested weekly to see if they are Covid-19 positive. Again, this is not a vaccine mandate. It’s just a test, once a week. A test mandate, if you will.

Chuck Todd from Meet The Press, the New York Times, CNN, numerous other media outlets and even the White House spokesman have called Biden’s policy a vaccine mandate. It’s not. So, why do they keep reporting it as such?   

I talk to neighbors, callers, and friends, and they’re all arguing over something that isn’t happening. Some have gotten really angry and stood defiant. They will not, under any circumstances, be forced to get a vaccine. 

“How about a test?” 

“Wait, what?”  

These are crazy times. We talk past each other, we debate our own set of facts, we get to choose the news we like, and disregard and disqualify the news we don’t. I’m afraid we have crossed some type of rubicon. Everyone is arguing and debating a policy but nobody knows the actual policy.

If you think taking a test to find out if you have a life threatening virus that could harm you, a family member, or a coworker is government overreach, I DON’T CARE. Quite frankly, I’m exhausted by the screaming. But if you are going to argue about it, you should do yourself a favor and know what the policy is before you decide you are for it or against it. 

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BNM Writers

Few Media Outlets Were Brave Enough to #NeverForget Both Sides

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Saturday marked 20 years since Sept. 11, 2001.

Everyone has a 9/11 story. Where they were. How they reacted. What they remember about that treacherous day in America.

Consuming media coverage and memorials over the weekend, there was one very common theme.

Unity. Unofficially the word was said 42,365,789 times this weekend.

Listening to the radio, I heard one newstalk host romanticize about how the entire country came together as one, and he didn’t feel we did the same fighting the Covid-19 pandemic.

Before the NFL kicked off on Sunday, both Fox and CBS aired extended memorial video montages. The New York Yankees and New York Mets played the Subway Series and on Saturday wore hats representing the Fire and Police Departments of their city.

Netflix, Hulu and Peacock dropped streaming documentaries.

All of this coverage focused on the heroism, the devastation that destroyed 2,996 families, and the unified aftermath. Stats were dropped about the sales of United States flags hitting all-time highs. The patriotic shirt and bumper stickers industry was booming for months.

Let’s be clear – this aforementioned coverage was extremely important.

The following might be controversial, so I unfortunately feel obligated to include the following disclaimer:

I think 9/11 memorial coverage is necessary. #NeverForget is important. I’ve often thought that we don’t talk enough Pearl Harbor where 2,403 Americans also died, maybe that’s a generational coverage thing. So, in the age of the 24-hour news cycle, we should keep these stories prominent and always celebrate the heroes of that harrowing day.

Now that my stance on 9/11 coverage is very very clear…

We should also talk more about the racist hate-crime filled society we created for Muslims, Arabic speaking Americans, Sikhs, and anyone who appeared middle eastern or had dark brown skin. We should also never forget those innocent people whose lives were extremely affected during the aftermath.

Their stories are important. Acknowledging the ugliness can assist in learning from those mistakes.

Although the coverage wasn’t front page, there were news outlets brave enough to hit on those topics over the weekend. I wanted to take time to highlight them, quoting some excerpts that may be tough to read:

Anita Snow and Noreen Nasir of Associated Press for ABC News: “Sikh entrepreneur Balbir Singh Sodhi was killed at his Arizona gas station four days after the Sept. 11 attacks by a man who declared he was “going to go out and shoot some towel-heads” and mistook him for an Arab Muslim.”

Sodhi’s brother spoke with Kimmy Yam of NBC News and reflected on the hate crime.

Kiara Alfonseca for ABC News: “Mosques were burned or destroyed and death threats and harassment followed many Muslims in the weeks following the attacks, according to congressional testimony from the Southern Poverty Law Center in 2011. Some victims were beaten, attacked or held at gunpoint for merely being perceived as Muslim, the organization said.”

Maria Lisignoli of NBC 15 in Madison, WI spoke with a local principal:

“But, you know, as often as you will speak to other Muslim and millennials especially, they feel like we feel like we’ve had to answer for the crimes of other people,” Warsi said.

He says linking the Islamic faith with these attacks was damaging mentally and physically.

“I myself have been discriminated against been a victim to hate crime with physical assault, just because I’m Muslim,” Warsi said.

Dorothy Hastings for PBS: “Since 2001, Muslims have been the second most frequent target for religiously motivated hate crimes, according to the federal hate crime data.”

Newstalk program directors, news directors and journalists should always strive to tell both sides of the story. It’s not the feel-good unified story, but nothing about journalism is easy. The industry isn’t for propaganda.

There are tough truths that need to be told. It’s part of the job.

The stories are important. The coverage is necessary.

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BNM Writers

The Weather Channel Was Go To Outlet for Hurricane Ida Coverage

The three major cable news outlets were surprisingly slow in covering Hurricane Ida, despite most of their offices located in New York City.

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Hurricane Ida continued to wreak havoc on Wednesday, Sep. 1, as the storm that rocked Louisiana the previous weekend unleashed its fury upon the northeast.

The Weather Channel was the primary outlet for Ida coverage. Here was their ratings track as the storm reached New Jersey and New York that evening, according to Nielsen Media Research:

  • 8:00-9:00 p.m. ET: 0.391 million viewers; 158,000 adults 25-54
  • 9:00-10:00 p.m. ET: 0.461 million viewers; 154,000 adults 25-54
  • 10:00-11:00 p.m. ET: 0.348 million viewers; 111,000 adults 25-54
  • 11:00 p.m.-midnight ET: 0.269 million viewers; 100,000 adults 25-54
  • midnight-1:00 a.m. ET: 0.230 million viewers; 72,000 adults 25-54
  • 1:00-2:00 a.m. ET: 0.198 million viewers; 63,000 adults 25-54

3.15 inches of rain fell in Central Park from 8:51-9:51 p.m. ET — the largest amount of rainfall there within a one-hour period on record, a mark previously set just eleven days prior (Aug. 21) by the effects of Hurricane Henri’s storm (1.94 inches). 8.4 inches fell in Newark, New Jersey throughout the entire evening. Over 50 people in the northeast perished due to Ida.

The three major cable news outlets were surprisingly slow in covering Hurricane Ida, despite most of their offices located in New York City. Fox News Channel provided 10-minute special reports in the overnight of late Sep. 1/early Sep. 2:

  • 1:00-1:10 a.m. ET: 0.875 million viewers; 213,000 adults 25-54
  • 2:00-2:11 a.m. ET: 0.692 million viewers; 166,000 adults 25-54
  • 3:00-3:08 a.m. ET: 0.526 million viewers; 129,000 adults 25-54

CNN’s “Newsroom Live” began at 2 a.m. ET, reporting on Hurricane Ida. It averaged 411,000 viewers and 128,000 adults 25-54 for the hour.

On the following morning of Thursday, Sep. 2, the governors of New Jersey (Phil Murphy) and New York (Kathy Hochul) held separate press conferences addressing the aftermath of Ida. Fox News, averaging 1.6 million total viewers and 265,000 in the 25-54 demo from 10-11 a.m. ET, aired most of these conferences until bailing on them when the topic of climate change was mentioned.

CNN (967,000 viewers/228,000 adults 25-54 from 10-11 a.m. ET) and MSNBC (Murphy: 843,000 viewers/90,000 adults 25-54 from 10:19-10:38 a.m. ET; Hochul: 778,000 viewers/86,000 adults 25-54 from 10:38-11:12 a.m. ET) both aired the Murphy and Hochul press conferences in full.

Here are the cable news averages for August 30-September 5, 2021.

Total Day (August 30-September 5 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.548 million viewers; 259,000 adults 25-54
  • MSNBC: 0.744 million viewers; 84,000 adults 25-54
  • CNN: 0.653 million viewers; 145,000 adults 25-54
  • The Weather Channel: 0.247 million viewers; 57,000 adults 25-54
  • HLN: 0.201 million viewers; 61,000 adults 25-54
  • CNBC: 0.145 million viewers; 33,000 adults 25-54
  • Newsmax: 0.140 million viewers; 20,000 adults 25-54
  • Fox Business Network: 0.096 million viewers; 10,000 adults 25-54

Prime Time (August 30-September 4 @ 8-11 p.m.; September 5 @ 7-11 p.m.)

  • Fox News Channel: 2.642 million viewers; 434,000 adults 25-54
  • MSNBC: 1.260 million viewers; 145,000 adults 25-54
  • CNN: 0.876 million viewers; 202,000 adults 25-54
  • The Weather Channel: 0.259 million viewers; 72,000 adults 25-54
  • HLN: 0.218 million viewers; 62,000 adults 25-54
  • CNBC: 0.199 million viewers; 60,000 adults 25-54
  • Newsmax: 0.163 million viewers; 33,000 adults 25-54
  • Fox Business Network: 0.054 million viewers; 6,000 adults 25-54

Top 10 most-watched cable news programs (and the top MSNBC, CNN and The Weather Channel programs with their respective associated ranks) in total viewers:

1. Tucker Carlson Tonight (FOXNC, Mon. 8/30/2021 8:00 PM, 60 min.) 4.312 million viewers

2. The Five (FOXNC, Mon. 8/30/2021 5:00 PM, 60 min.) 4.130 million viewers

3. Tucker Carlson Tonight (FOXNC, Tue. 8/31/2021 8:00 PM, 60 min.) 3.846 million viewers

4. Hannity (FOXNC, Mon. 8/30/2021 9:00 PM, 60 min.) 3.841 million viewers

5. Hannity (FOXNC, Tue. 8/31/2021 9:00 PM, 60 min.) 3.620 million viewers

6. Tucker Carlson Tonight (FOXNC, Wed. 9/1/2021 8:00 PM, 60 min.) 3.519 million viewers

7. The Five (FOXNC, Wed. 9/1/2021 5:00 PM, 60 min.) 3.506 million viewers

8. The Five (FOXNC, Tue. 8/31/2021 5:00 PM, 60 min.) 3.489 million viewers

9. Hannity (FOXNC, Wed. 9/1/2021 9:00 PM, 60 min.) 3.393 million viewers

10. Tucker Carlson Tonight (FOXNC, Thu. 9/2/2021 8:00 PM, 60 min.) 3.317 million viewers

19. Rachel Maddow Show (MSNBC, Mon. 8/30/2021 9:00 PM, 60 min.) 2.763 million viewers

125. Anderson Cooper 360 (CNN, Mon. 8/30/2021 8:00 PM, 60 min.) 1.199 million viewers

190. America’s Morning Headquarters (TWC, Mon. 8/30/2021 10:00 AM, 60 min.) 0.909 million viewers

Top 10 cable news programs (and the top  MSNBC, CNN and The Weather Channel programs with their respective associated ranks) among adults 25-54:

1. Tucker Carlson Tonight (FOXNC, Mon. 8/30/2021 8:00 PM, 60 min.) 0.778 million adults 25-54

2. Hannity (FOXNC, Mon. 8/30/2021 9:00 PM, 60 min.) 0.667 million adults 25-54

3. The Five (FOXNC, Mon. 8/30/2021 5:00 PM, 60 min.) 0.667 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Tue. 8/31/2021 8:00 PM, 60 min.) 0.654 million adults 25-54

5. Tucker Carlson Tonight (FOXNC, Wed. 9/1/2021 8:00 PM, 60 min.) 0.634 million adults 25-54

6. Hannity (FOXNC, Wed. 9/1/2021 9:00 PM, 60 min.) 0.613 million adults 25-54

7. Tucker Carlson Tonight (FOXNC, Thu. 9/2/2021 8:00 PM, 60 min.) 0.574 million adults 25-54

8. The Ingraham Angle (FOXNC, Mon. 8/30/2021 10:00 PM, 60 min.) 0.569 million adults 25-54

9. Hannity (FOXNC, Tue. 8/31/2021 9:00 PM, 60 min.) 0.564 million adults 25-54

10. The Five (FOXNC, Wed. 9/1/2021 5:00 PM, 60 min.) 0.552 million adults 25-54

32. Rachel Maddow Show (MSNBC, Mon. 8/30/2021 9:00 PM, 60 min.) 0.367 million adults 25-54

71. Don Lemon Tonight (CNN, Mon. 8/30/2021 10:00 PM, 60 min.) 0.282 million adults 25-54

87. America’s Morning Headquarters (TWC, Mon. 8/30/2021 10:00 AM, 60 min.) 0.253 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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