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Fortune Favors The Bold

Barstool Sports founder Dave Portnoy never ceases to amaze

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I have been incredibly intrigued by Dave Portnoy and his unwavering commitment to remaining bold, brazen, honest and transparent, despite considerable criticism and asinine attempts to destroy his personal and professional credibility. The journey of the relentlessly hardworking Dave Portnoy is one that many don’t know or don’t care to research because it doesn’t fit the narrative that has been built to paint an image of a misogynistic, toxic suit that founded Barstool Sports.

The truth, however, couldn’t be further from the baseless media claims and unsubstantiated allegations, aimed to discredit the empire Portnoy has built and the tangible impactful change he has made. 

Though I have not had the privilege of personally crossing paths with Portnoy yet, I did have the opportunity to speak with the incredibly talented Kayce Smith last year who talked about the real Barstool and why it’s an environment she feels so grateful to call home.

“A lot of times when people say they hate Barstool, I can guarantee they’ve never actually consumed what we do. Oh and also, as a woman in this company, I feel very safe and have never been treated better. So that whole ‘Barstool treats their women employees poorly’ narrative is just flat out incorrect.” Smith shared with me. 

“I’ve never had more freedom to create content AND been treated with more respect than I have here.” 

The entire article can be found here.

Portnoy never ceases to amaze me as one of the most unique, dedicated and fearless creators in the ever changing world of media. The man hasn’t taken a vacation day in ten years.

As a founder of a small business himself, Portnoy understood what was at risk for so many other business owners around the country when the stringent COVID restrictions were imposed. Portnoy said he couldn’t understand not letting business owners control their own destiny, but as so many small businesses were struggling to make ends meet with no help from official channels, Dave decided to put his money where his mouth was, starting the Barstool Fund and putting $500,000 of his own money toward the cause which was designed to help keep the lights on for small businesses who were suffering, nationwide. This massive undertaking that Portnoy put into play proved that fortune favors the bold. That decision helped raise $39,325,493 dollars. Current and former athletes, celebrities and entrepreneurs made donations to The Barstool Fund, including Pat McAfee at $200,000, Kid Rock with $100,000, Dana White, Tom Brady, and Aaron Rodgers with $500,000 and Elon Musk as well. Every dollar was used to help businesses get on their feet after a national crisis. One of those businesses helped by the The Barstool Fund is in my hometown in Durham, North Carolina, Zweli’s

The latest campaign Portnoy has become an integral part of involves passing legislation in Connecticut. He’s aiming to turn New Haven, Connecticut, into the unequivocal pizza capital of the US. Having lived and worked in this market, I concur wholeheartedly. Portnoy’s expert analysis came from hundreds of pizza reviews on the One Bite YouTube Channel, amassing 148,119,726 views and reviewing hundreds of pizzas in a little over two years. Barstool has also launched the One Bite By Barstool Sports App that currently has earned a rating of 4.9 out of 5 stars within the Apple App Store. Portnoy being Portnoy, naturally continued to share his findings championing change as Connecticut H.B. No. 5656, initially proposed by Colin Caplan, an act designating pizza as the state food of Connecticut, garnered more support. State Rep. Devin Carney specifically acknowledged Portnoy on the floor prior to the vote as he said, “I just want to say: One Bite, Everybody Knows The Rules. And El Pres, Dave Portnoy, who’s probably the pizza expert of the world, said that New Haven has the best pizza, so if he says it, then it’s true. Let’s vote for this.”

H.B. No. 5656, An Act Designating Pizza As The State Food’s goal “to recognize the contribution of pizza to the state’s cuisine and economy by designating it as the state food” passed May 12, 2021 with a 131-9 vote in the Connecticut state House of Representatives, heading to the Connecticut State Senate where it’s “favorable report” has been added to the calendar as of May 14, 2021.

Portnoy has affected change and helped so many through his career and at the young age of 44, the question has to be asked—does Dave Portnoy, El Presidente, have a future in politics? 

Tucker Carlson asked Portnoy that very question on Fox Nation on May 10th to which Portnoy spoke candidly and honestly, as always. 

“I would never do that because you can’t get anything done.” Portnoy shared with Carlson.

“It’s fairly disgusting in my mind that the government didn’t do something, far earlier, since it took me 24 hours to come up with this concept, put it into motion and go. Everyone should want to help small businesses.”

As a guest of Ben Shapiro’s Show, Portnoy described the origins of Barstool describing the evolution of the empire that is now Barstool Sports, which began as a sports gambling newspaper that he handed out at 4am outside of subway stations in Boston. 

“There was this opening, this window basically, for a different type of voice to reach sports fans and I thought that we could fill it with Barstool.”

“I have no problem with politics being involved with sports, at some level. I am a libertarian. That’s exactly what I am. Socially liberal, financially conservative. That’s where I land.” Portnoy told Shapiro. 

“Join the club.” Shapiro replied on his hour long The Ben Shapiro Show Sunday Special Episode 113. The interview has  771,581 views in just over a month.

One of the replies on the episode that really stood out was written by a Marine, Steve, who shared what Barstool meant to him.

“The year Barstool started was the year after I joined the Marine Corps. My buddies used to send me the Barstool print in care packages when I was in Iraq. I wish I could remember the first issue I got. When I got out of the Corps, I remembered seeing Barstool papers all over Boston. It’s great to see how far they’ve gone. Also, I work in the Boston area. After the marathon bombing, Portnoy stepped up and did a lot for our communities and those affected. He’s also done so much for small businesses during this pandemic, but his critics still try to throw shade at him. Portnoy is a true American and I’m happy to say he’s also a Bostonian. Thanks El Pres for your brand, and all that you’ve given people.. Viva La Barstool!” 

A comment from someone who bravely served our country expressing his support for Barstool and sharing how the brand has impacted his life as a U.S. Marine shows the deep connection Barstool has with its millions of fans.

“What does the future look like? Not just for Barstool but for you?” Shapiro asks Portnoy.

“I think one of the things that makes Barstool Barstool is we won’t be set in our ways and we’ll adapt quick. And, for me personally, I’m super focused on getting Barstool and the gambling thing going and just continuing to find talent and make Barstool relevant.”

“I think the biggest compliment someone gave Barstool is that we’ve been cutting-edge, cool and relevant for almost two decades. There aren’t too many brands who can maintain that vibe but we have for two decades.” Portnoy shared with Shapiro.

As far as another two decades of cutting-edge innovation and content from Portnoy and Barstool Sports? I definitely wouldn’t bet against them. 

“I know our character and our intent has always been to make people laugh, period.”

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BNM Writers

Biden Already Polling Poorly Six Months Into Presidency

Biden’s honeymoon is already over, if any such thing still exists.

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Most of the media wants you to believe that the country is unified in support of the job Joe Biden is doing as president.

As usual, don’t believe the nonsense.

Biden’s honeymoon is already over, if any such thing still exists. From day one, regardless of how the country felt about the legitimacy of his “win,” voters had already dug in their heels. And the results are quite alarming – both for Biden and for supporters of his extreme policy agenda.

On last week’s episode of What are the Odds, pollster and media personality, Richard Baris, shared some topline numbers on his recent national polling. The overall trend is that as the pandemic recedes, so does Biden’s job approval rating. The data indicates his fate may be tied to this one fading issue. A mere six months into his presidency, his approval numbers are already nearing dangerous territory for Democrats hoping to have an enduring electoral impact.

Overall, Baris has Biden at 51 percent approve, 46 percent disapprove. Approval is trending down, with disapproval on the upswing. But he notes that without the reliably leftward-leaning northeast states, Biden would “be in deep, deep, deep trouble with his approval rating.” Voters seem keenly attuned to the rapid downturn in conditions, as they watch rising inflation, increasing food costs, gas shortages, cyberattacks, violence in the Middle East, etc. 

Biden’s relatively high early disapproval is clearly linked to the continuing election investigations ongoing in numerous states. Increasingly, these recounts and audits are turning up multiple inconsistencies, adding more doubt in voters’ minds.

“Whether the media or social media want to admit it, there are a lot of people who question the legitimacy of Joe Biden’s win. That’s a reality, whether you want to agree with it or not. That’s irrelevant, it’s what the country thinks,” Baris said.

Biden saw an uptick in approval over the spring, a trend Baris attributes to the distribution of the vaccine rushed to completion and handed to him by President Donald Trump. 

“How do we know?” Baris asked rhetorically. “Because we asked about the other issues and you saw it. He was underwater on immigration, badly. He was underwater on the economy, a couple of points. He’s underwater on US/China relations. He’s underwater on foreign policy.” And this was before last week’s disastrously weak showing at the G7 meetings for Biden.

Many Americans are finding it hard to believe the country’s fortune has changed for the worst so quickly. And remember, these polling results were captured by Baris, one of the best in the business, whose work has been extremely accurate over the past decade. His polling in 2020 was very close to the election’s final outcome. 

“It’s a general feeling of, what a minute, what the hell is going on?” Baris said. “None of this was happening under Donald Trump. Why is the world falling apart now? And the media wants to hide that, that’s fine. But it’s happening. The blue checks on Twitter want to ignore it, that’s fine. But it’s happening. The fake poll readers who think they are gauges of pollsters in their ratings of accuracy and trustworthiness, fine. But it’s happening!.”

And Baris’s numbers might be some of the best for Biden, as a similar Monmouth poll has the president sitting at only 48% approval.

Some of the other notable takeaways from Baris’s polling, which seem to show the Democrats increasingly out of step with mainstream American sentiment…..

56% of the country feels that social media bans are too often used to crush dissenting views and represent a grave threat to free speech rights. Only 23% disagree.

Americans do not support the Democrats’ Critical Race Theory teachings in schools. By a spread of 67-21 respondents said children should be taught to be merit based, racially color blind and capable of being whomever if they work hard, not that they are disadvantaged based on the color of their skin.

63% of all Americans support the 2nd Amendment, but only 47% of Democrats support it.

China is viewed to be the biggest threat to the United States, by a commanding 42% to 22% margin ahead of Russia. Among Democrats, Russia was the top choice at 36%.

Most voters side with Israel over the Palestinians, 34%-13%, while Democrats favor Palestinians 21%-18%. 26% of all respondents support Palestinian statehood, 24% do not. Half of Americans are unsure or don’t care.

86% of voters agree (with Trump) that policy should put the needs of U.S. citizens ahead of U.S. allies and the global community.

58% of Americans said they would much rather have a leader who always keeps their promises and shares their views, even if they have perceived moral flaws.

25% of respondents do not intend to get vaccinated for COVID-19. 45% of Democrats have a great deal of trust in the vaccine, while only 24% of Republicans do.

Things don’t look great right now for Biden or his policies. Baris summed up his current polling, saying “This is the weakest margin since he put his hand on the Bible and took the oath of office, so it’s safe to say the honeymoon period is now over.”

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BNM Writers

News Talk Should Open the Door to Some Sports Content

However, there are ratings and revenue reasons to open the door to some sports content in our format and it should not be overlooked or underappreciated.

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Have you listened to sports radio lately? Does it sound to you like every other commercial is somehow tied to the booming industry of sports betting and daily fantasy? Well, it’s not quite that often, but it sure is a huge part of sports radio sales, and as state legislatures continue to legalize it around the country, there is a lot of revenue for stations and their sales team to go after.

For news talk, I understand that we often get caught up in making sure we aren’t “doing sports”, as that isn’t why most of our audience is there. They usually have two or three other places to find that content on the dial, and thousands of other options on podcasts. 

However, there are ratings and revenue reasons to open the door to some sports content in our format and it should not be overlooked or underappreciated. 

First, the content side: While not every town is a “sports town”, many are. And if you’re a news talk station, there’s absolutely nothing wrong with talking about the Chiefs game in Kansas City, the Cowboys game in Dallas or the Steelers game in Pittsburgh, the Friday leading up to the game or the Monday after a big win or big loss. 

No, the audience doesn’t need our X’s and O’s breakdowns, as we likely aren’t going to do a better job than the sports talk hosts, but talking about the game, your experience, are relevant to your audience. Maybe you went to the game, or took it in at a special location in your community, those are stories to tell that relate to your audience.

Coming in on a Monday morning after a huge win for your local NFL team in a sports town and just going into the latest rant about Joe Biden isn’t what your audience was doing over the weekend, at least not the majority. They were watching the game. They were cheering and booing with the big plays and big mistakes. They were around friends and family enjoying food and drinks as well. It’s relatable and it’s talking about what was going on around town and directly discussing what your audience was doing as well. 

This doesn’t require three or four hours of your show on your team, but picking a dedicated segment or two, weaving it into your discussion or making analogies relevant to the game (“Joe Biden looks as confused as Derek Carr did yesterday against the Chiefs defense!”), is fun and engaging.

Then, there’s the revenue side. If you are able to tap into your local sports teams from a content side, whether it’s a game preview segment on Fridays and recap on Mondays with a guest who knows the team inside and out, a picks segment, or whatever it might be that fits your market, there is easy money to be made. This allows news talk stations to tap into the huge revenues that are coming to stations from sports betting outlets and daily fantasy companies. It won’t be the same as the sports talk money, but a small piece of the pie is better than no piece of the pie. 

So at a time when programmers and hosts can be at odds with sales (although this has been going on forever), this is a no-brainer for all involved. If there’s a chance to provide great, local, relatable content for your audience, and tap into a revenue stream that is getting gobbled up by the sports stations, go for it.

Your audience will thank you and so will your sales manager. Is there anything better than that? 

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BNM Writers

NYC Mayor Race Lifts WABC; FOX News Remains Ahead Nationally

“There was one clear victor from the four Democratic primary debates on the TV ratings front – WABC.”

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Photo Credit: ABC 7 New York

The 2021 race for New York City mayor may be the most important election in the city’s history. Within the past year, New York City (among many other major cities) has seen an uptick in crime, while attempting to recover economically from the COVID-19 pandemic. Issues like education, affordable housing and transportation are also vital on the minds of New Yorkers.

According to New York City’s Board of Elections, there are nearly 5 million actively registered voters within the five boroughs of New York City; 3.38 million of them labeled as a Democrat, making the hotly-contested Democratic primary for NYC mayor of high focus.

Some of the top contenders include Brooklyn borough president Eric Adams, former head of the city’s Department of Sanitation Kathryn Garcia, former U.S. presidential candidate Andrew Yang and former MSNBC legal analyst Maya Wiley.

While the race is far from predictable especially with New York City’s recently-installed ranked choice voting system, there was one clear victor from the four Democratic primary debates on the TV ratings front. By far, the June 2nd debate on the ABC affiliate WABC was tops, with a 4.8 local household rating and a 10 share (meaning 10 percent of the households in the New York market watching TV were tuned in to this telecast), according to Nielsen Media Research. The rating translated to 514,000 viewers; also, among adults 25-54, the Democratic debate delivered a 2.2 rating/10 share.

At a distant runner-up was the June 10th debate on CBS affiliates WCBS and WLNY. Combined, it posted a 2.74 rating and an 8 share; WLNY (0.14 rating/0.3 share) provided a Spanish language simulcast.

Interestingly enough, the figures from WABC and WCBS approximately paralleled what each perform on a nightly basis during the 7-8 p.m. hour. WABC regularly airs game shows “Jeopardy!” and “Wheel of Fortune”; WCBS airs newsmagazines “Inside Edition” and “Entertainment Tonight”. While data for these syndicated shows were not specifically available for solely the New York TV market, its national household ratings were, as follows for the week of May 31-June 6, 2021: “Jeopardy!” 4.9, “Wheel of Fortune” 4.7, “Inside Edition” 2.0 and “Entertainment Tonight” 1.9.

Data for the first debate on cable news network NY1 from May 13, the mayoral candidates’ forum on CW’s WPIX from May 27 and the fourth debate on NBC’s WNBC and Telemundo’s WNJU from June 16 were not available at post time.

WNBC normally airs entertainment newsmagazine “Access Hollywood” in the 7:30 p.m. time slot; its national rating was 0.8. For June 7-11, Telemundo’s athletic competition “Exatlón Estados Unidos” averaged a 0.6 U.S. household rating from 7-9 p.m.

CW’s prime time combo of dramas “Walker” and “Legacies” averaged a 0.5 U.S. household rating on Thursday, May 20; a 0.3 U.S. household rating on May 27.

On another New York-based note: former Comedy Central “news” hosts Stephen Colbert and Jon Stewart reunited on-air once again for the June 14th edition of CBS’ “The Late Show”. It was the first taping of the late-night talker at Manhattan’s Ed Sullivan Theater in front of a live studio audience in 460 days. It led late night with 2.32 million viewers, according to Nielsen preliminary data – the show’s largest audience since May 11. CBS research projects the telecast may grow to 3.18 million viewers based on live plus three day figures, which would be Colbert’s best since Feb. 8.

As for the nationally-televised networks, here are the cable news averages for June 7-13, 2021 — cable’s best mark for the week in total viewers based on total day was by Fox News Channel; the 17th consecutive week FNC has accomplished this achievement:

Total Day (June 7-13 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.193 million viewers; 197,000 adults 25-54 
  • MSNBC: 0.781 million viewers; 100,000 adults 25-54
  • CNN: 0.557 million viewers; 129,000 adults 25-54

Prime Time (June 7-12 @ 8-11 p.m.; June 13 @ 7-11 p.m.)

  • Fox News Channel: 2.157 million viewers; 331,000 adults 25-54
  • MSNBC: 1.376 million viewers; 175,000 adults 25-54
  • CNN: 0.776 million viewers; 177,000 adults 25-54

Top 10 most-watched cable news programs (and the top MSNBC and CNN programs with their respective associated ranks) in total viewers:

1. Tucker Carlson Tonight (FOXNC, Mon. 6/7/2021 8:00 PM, 60 min.) 2.974 million viewers

2. Tucker Carlson Tonight (FOXNC, Tue. 6/8/2021 8:00 PM, 60 min.) 2.866 million viewers

3. Tucker Carlson Tonight (FOXNC, Thu. 6/10/2021 8:00 PM, 60 min.) 2.850 million viewers

4. Tucker Carlson Tonight (FOXNC, Wed. 6/9/2021 8:00 PM, 60 min.) 2.801 million viewers

5. Hannity (FOXNC, Mon. 6/7/2021 9:00 PM, 60 min.) 2.735 million viewers

6. Tucker Carlson Tonight (FOXNC, Fri. 6/11/2021 8:00 PM, 60 min.) 2.694 million viewers

7. The Five (FOXNC, Tue. 6/8/2021 5:00 PM, 60 min.) 2.690 million viewers

8. The Five (FOXNC, Mon. 6/7/2021 5:00 PM, 60 min.) 2.640 million viewers

9. The Five (FOXNC, Wed. 6/9/2021 5:00 PM, 60 min.) 2.635 million viewers

10. Hannity (FOXNC, Thu. 6/10/2021 9:00 PM, 60 min.) 2.529 million viewers

11. Rachel Maddow Show (MSNBC, Thu. 6/10/2021 9:00 PM, 60 min.) 2.516 million viewers

52. Anderson Cooper 360 “Obama Interview” (CNN, Mon. 6/7/2021 8:00 PM, 60 min.) 1.408 million viewers

Top 10 cable news programs (and the top MSNBC and CNN programs with their respective associated ranks) among adults 25-54:

1. Tucker Carlson Tonight (FOXNC, Mon. 6/7/2021 8:00 PM, 60 min.) 0.506 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Wed. 6/9/2021 8:00 PM, 60 min.) 0.454 million adults 25-54

3. Tucker Carlson Tonight (FOXNC, Thu. 6/10/2021 8:00 PM, 60 min.) 0.448 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Tue. 6/8/2021 8:00 PM, 60 min.) 0.439 million adults 25-54

5. Tucker Carlson Tonight (FOXNC, Fri. 6/11/2021 8:00 PM, 60 min.) 0.437 million adults 25-54

6. The Five (FOXNC, Tue. 6/8/2021 5:00 PM, 60 min.) 0.420 million adults 25-54

7. Hannity (FOXNC, Mon. 6/7/2021 9:00 PM, 60 min.) 0.417 million adults 25-54

8. The Ingraham Angle (FOXNC, Mon. 6/7/2021 10:00 PM, 60 min.) 0.380 million adults 25-54

9. The Five (FOXNC, Fri. 6/11/2021 5:00 PM, 60 min.) 0.371 million adults 25-54

10. Hannity (FOXNC, Wed. 6/9/2021 9:00 PM, 60 min.) 0.366 million adults 25-54

17. Rachel Maddow Show (MSNBC, Thu. 6/10/2021 9:00 PM, 60 min.) 0.333 million adults 25-54

30. Anderson Cooper 360 “Obama Interview” (CNN, Mon. 6/7/2021 8:00 PM, 60 min.) 0.279 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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