Connect with us
Register for the BSM Summit Now

BNM Writers

The Loss of Rush Limbaugh Has Forced News/Talk To Evolve

The first thing that excites me is that the average age of these hosts is 42 years old.

Published

on

Photo by Gage Skidmore CC BY-SA 2.0.

The race to find Rush Limbaugh’s replacement(s) has been ongoing for most of the year. But in the last several days, the options have materialized, the speculation is over, and there is one thing I guarantee: this is a win for the format.

At first glance, that might seem insane. How can losing the best to ever do it be good for the format?

That’s because I’m not looking at this through the prism of replacing Rush. I’m looking at it through the prism of what is a combination of new and emerging voices to the format who will help form the next generation of talk show hosts.

The options are now clear: Cumulus/Westwood One is offering Dan Bongino. Premier rolled out the Buck Sexton and Clay Travis duo. Audacy is picking up Radio One’s Dana Loesch in many markets. And Cox is pushing Erick Erickson out of Atlanta. 

The first thing that excites me is that the average age of these hosts is 42 years old. Bongino and Erickson are the “old heads” of the bunch and they’re only in their mid 40’s. For a platform (radio) and a format (news talk) that we’ve been told by many in media would die with Rush Limbaugh, this must have them scratching their heads (and probably very upset). 

The companies offering these options deserve credit for not going with what might have been the cheapest and easiest option. They each put together powerhouse talent options that proves they believe in the future of the format from a ratings and revenue perspective. For anyone in the business on the programming or sales side, that should be exciting, along with being a breath of fresh air. 

Now are any of these shows going to replace Rush from an influence, affiliate number, or pure talent perspective? No. As everyone, including each of these hosts, would admit, there’s no replacing Rush. But this gives the listener an impressive bevy of options that while each may not be on the airwaves in their local market, they will be able to sample through podcasts and other digital outlets.

And that leads to the next reason as to why I’m excited by what’s to come in the news talk space: Each of these hosts bring large social and digital media platforms to the game, which for all of Rush’s abilities, he didn’t do until his final weeks and months. 

As I noted in an article last month, hosts aren’t just “on the radio” in 2021, they’re content creators and opinion makers on all platforms. As much as Rush loved to talk technology, that was one part of the business he didn’t show interest in during his final years and it meant his message didn’t get out to the millions of more he could have reached (many in the coveted 25-54 demo) on a weekly basis. 

That won’t be an issue with this next wave, which actually may result in a cross promotion of traditional radio listening in a way many may not be expecting.

And when you combine all these voices, from second amendment gurus like Dana Loesch, to evangelical Christians in Erick Erickson, add former secret service agent Dan Bongino and CIA officer Buck Sexton, plus a sports-talk-turned-political-talk host in Clay Travis, who didn’t vote for a Republican for President until 2020, and you have an incredible mixture of backgrounds and perspectives to choose from. 

Legacy media spent the last 30 years fearing Rush Limbaugh. They knew he cut through their monopoly on the news cycle and they were counting down the days until he was gone and the format would die with him. 

Unfortunately for them, as it turns out, it isn’t dying, and much to their chagrin, it might just be hitting the reset button and becoming just as strong as ever. 

BNM Writers

Viewers Turn To Fox News For 9/11 Memorial Ceremonies

Published

on

Memorial
Fox News

Ceremonies commemorating the 20th anniversary of 9/11 at the memorial sites of the World Trade Center area in New York, the Pentagon in Washington D.C. and Shanksville, Pennsylvania were covered by multiple networks.

On the cable front, Fox News Channel led all in coverage, well above their cable news competition. As the following is noted, FNC was ahead in each hour according to key figures tabulated by Nielsen Media Research:

7:00 a.m.-8:00 a.m.

FNC: 1.258 million total viewers; 179,000 adults 25-54

CNN: 0.369 million total viewers

MSNBC. 0.314 million total viewers; 48,000 adults 25-54

8:00 a.m.-9:00 a.m.

FNC: 1.891 million total viewers; 339,000 adults 25-54

CNN: 0.479 million total viewers

MSNBC. 0.524 million total viewers; 58,000 adults 25-54

9:00 a.m.-10:00 a.m.

FNC: 1.771 million total viewers; 306,000 adults 25-54

CNN: 0.616 million total viewers

MSNBC. 0.640 million total viewers; 59,000 adults 25-54

10:00 a.m.-11:00 a.m.

FNC: 1.770 million total viewers; 285,000 adults 25-54

CNN: 0.704 million total viewers

MSNBC. 0.733 million total viewers; 77,000 adults 25-54

11:00 a.m.-12:00 p.m.

FNC: 1.411 million total viewers; 198,000 adults 25-54

CNN: N/A

MSNBC. 0.862 million total viewers; 78,000 adults 25-54

12:00 p.m.-1:00 p.m.

FNC: 1.242 million total viewers; 230,000 adults 25-54

CNN: N/A

MSNBC. 0.813 million total viewers; 74,000 adults 25-54

History Channel aired 9/11 programming throughout the day, highlighted by the premiere of two new two-hour specials; “Four Flights” (1.166 million viewers; 370,000 adults 25-54) and “I Was There” (1.054 million viewers; 400,000 adults 25-54) — both were cable’s top non-sports telecasts of Saturday, Sep. 11, based on 25-54.

Within a four-week span, HBO aired Spike Lee’s eight-hour documentary “NYC Epicenters 9/11 —> 2021½“, with the conclusion on Saturday, Sep. 11. Its original airings’ figures were, as follows:

Part 1 — Sun. Aug. 22: 212,000 viewers; 90,000 adults 25-54

Part 2 — Sun. Aug. 29: 163,000 viewers; 73,000 adults 25-54

Part 3 — Sun. Sep. 5: 200,000 viewers; 77,000 adults 25-54

Part 4 — Sat. Sep. 11: 237,000 viewers; 120,000 adults 25-54

Note: The above data does not reflect the cumulative viewership of the episodes’ re-airings on the various HBO network and streaming platforms.

Over on the broadcast networks, NBC’s special telecast of “Saturday TODAY” (with Savannah GuthrieHoda Kotb and Lester Holt) easily bested ABC’s “Good Morning America Saturday” in both total viewers — 1.71 million vs. 1.24 million — and in the key 25-54 demo, with NBC nearly doubling ABC: 438,000, to 243,000. (Data for CBS and the Fox broadcast network were unavailable.)

Here are the cable news averages for September 6-12, 2021.

Total Day (September 6-12 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.378 million viewers; 226,000 adults 25-54
  • MSNBC: 0.650 million viewers; 78,000 adults 25-54
  • CNN: 0.532 million viewers; 1177,000 adults 25-54
  • HLN: 0.200 million viewers; 65,000 adults 25-54
  • CNBC: 0.131 million viewers; 32,000 adults 25-54
  • Newsmax: 0.129 million viewers; 18,000 adults 25-54
  • The Weather Channel: 0.127 million viewers; 28,000 adults 25-54
  • Fox Business Network: 0.076 million viewers; 9,000 adults 25-54

Prime Time (September 6-11 @ 8-11 p.m.; September 12 @ 7-11 p.m.)

  • Fox News Channel: 2.268 million viewers; 359,000 adults 25-54
  • MSNBC: 1.101 million viewers; 138,000 adults 25-54
  • CNN: 0.715 million viewers; 169,000 adults 25-54
  • HLN: 0.223 million viewers; 66,000 adults 25-54
  • CNBC: 0.188 million viewers; 61,000 adults 25-54
  • Newsmax: 0.156 million viewers; 29,000 adults 25-54
  • The Weather Channel: 0.152 million viewers; 27,000 adults 25-54
  • Fox Business Network: 0.044 million viewers; 7,000 adults 25-54

Top 10 most-watched cable news programs (and the top MSNBC and CNN programs with their respective associated ranks) in total viewers:

1. The Five (FOXNC, Thu. 9/9/2021 5:28 PM, 32 min.) 3.688 million viewers

2. Tucker Carlson Tonight (FOXNC, Thu. 9/9/2021 8:00 PM, 60 min.) 3.139 million viewers

3. Hannity (FOXNC, Tue. 9/7/2021 9:00 PM, 60 min.) 3.085 million viewers

4. Hannity (FOXNC, Wed. 9/8/2021 9:00 PM, 60 min.) 3.073 million viewers

5. Tucker Carlson Tonight (FOXNC, Tue. 9/7/2021 8:00 PM, 60 min.) 3.013 million viewers

6. The Five (FOXNC, Tue. 9/7/2021 5:00 PM, 60 min.) 3.003 million viewers

7. Tucker Carlson Tonight (FOXNC, Wed. 9/8/2021 8:00 PM, 60 min.) 2.971 million viewers

8. The Five (FOXNC, Wed. 9/8/2021 5:00 PM, 60 min.) 2.962 million viewers

9. Hannity (FOXNC, Thu. 9/9/2021 9:00 PM, 60 min.) 2.958 million viewers

10. The Five (FOXNC, Fri. 9/10/2021 5:00 PM, 60 min.) 2.938 million viewers

17. Rachel Maddow Show (MSNBC, Tue. 9/7/2021 9:00 PM, 60 min.) 2.323 million viewers

139. The Lead With Jake Tapper (CNN, Thu. 9/9/2021 5:00 PM, 60 min.) 0.991 million viewers

Top 10 cable news programs (and the top  MSNBC, CNN and HLN programs with their respective associated ranks) among adults 25-54:

1. The Five (FOXNC, Thu. 9/9/2021 5:28 PM, 32 min.) 0.535 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Tue. 9/7/2021 8:00 PM, 60 min.) 0.528 million adults 25-54

3. Tucker Carlson Tonight (FOXNC, Thu. 9/9/2021 8:00 PM, 60 min.) 0.523 million adults 25-54

4. Hannity (FOXNC, Tue. 9/7/2021 9:00 PM, 60 min.) 0.503 million adults 25-54

5. The Ingraham Angle (FOXNC, Tue. 9/7/2021 10:00 PM, 60 min.) 0.483 million adults 25-54

6. The Ingraham Angle (FOXNC, Thu. 9/9/2021 10:00 PM, 60 min.) 0.480 million adults 25-54

7. Hannity (FOXNC, Thu. 9/9/2021 9:00 PM, 60 min.) 0.474 million adults 25-54

8. Tucker Carlson Tonight (FOXNC, Wed. 9/8/2021 8:00 PM, 60 min.) 0.471 million adults 25-54

9. Hannity (FOXNC, Wed. 9/8/2021 9:00 PM, 60 min.) 0.468 million adults 25-54

10. The Five (FOXNC, Tue. 9/7/2021 5:00 PM, 60 min.) 0.442 million adults 25-54

27. Rachel Maddow Show (MSNBC, Thu. 9/9/2021 9:00 PM, 60 min.) 0.316 million adults 25-54

63. Anderson Cooper 360 (CNN, Wed. 9/8/2021 8:00 PM, 60 min.) 0.249 million adults 25-54

167. Forensic Files “Chief Evidence” (HLN, Wed. 9/8/2021 12:30 AM, 30 min.) 0.149 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

Continue Reading

BNM Writers

How News Talkers Can Beat Sports Talkers at Their Own Game

Despite the fact that News and Sports Talk are considered different formats to many, oftentimes they intertwine more than the casual observer would believe.

Published

on

On Air
123rf.com

Despite the fact that News Talk and Sports Talk are considered different formats to many, oftentimes, they intertwine more than the casual observer would believe. First off, both formats are under the “talk” umbrella, and there are many News Talk listeners who consume Sports Talk, and there is some, albeit less, of that vice versa. 

However, while News Talk can dabble into the sports realm ahead of a big game or a cultural issue, usually, the Sports Talk station/hosts will still be considered the “experts” on the topic. 

But what if there’s a situation where that isn’t the case? What if the News Talkers can beat the Sports Talkers at their own game?

That’s possible and doable. 

This can happen when the issue of sports and business overlap. For example, in Kansas City, a hot topic this week has been the possibility of the Kansas City Royals looking to move to a downtown ballpark and leaving Kauffman Stadium when the lease runs out in 2031 (or perhaps earlier). While it’s likely ten years away, anyone who has followed these types of situations knows the planning needs to begin years in advance. 

That always brings up the next batch of questions: Where will they go? Would they threaten to leave the city? And most importantly, who is paying for it? 

While the Sports Talkers will undoubtedly have some insider information into what the team is thinking, News Talkers might have even more valuable insight to share with the audience that the Sports Talkers can’t access. 

Why? Because we are more likely to be very familiar and have strong relationships with the politicians, bureaucrats, local commissioners, and business power players, who play just as much of a role, if not a bigger one, in a monumental move and decision like this.

Within 12 hours of the Kansas City Royals owner holding a press conference discussing this potential move, I was confident, after talking with politicians/business people in the know, I could bring my audience inside information in a way no sports talker could. 

Beyond just what is convenient for a team’s ownership group, there are plays for land, parking lots, zoning requirements, permits, and yes, dirty politics, that all get involved in these types of moves.

That’s our lane in the News Talk business. We deal with these issues on a daily basis, and we know who exactly to contact, depending on the situation. 

So whether it’s the Oakland Raiders leaving for Las Vegas, the St. Louis Rams bailing for Los Angeles, or the Seattle SuperSonics heading to Oklahoma City, these are just a handful of examples of where the News Talkers can beat the Sports Talkers at their own game in a story that has mass appeal to both audiences.

And the beauty of all this is you don’t even need to be a “sports expert” to own this story if and when it comes to your town (or rumors start to swirl). You need to simply work the connections you already have, which are highly unlikely to be had by your sports counterparts, do some digging and cross-referencing, and you can own a story like this in your city in no time. You might even be able to draw new cume to your show and station by being the authoritative figure on the topic. 

And then, when it all inevitably comes back around to breaking down pitching changes and hit-and-runs, leave that to the jocks. That’s boring stuff anyway. 

Continue Reading

BNM Writers

It’s Not a Vaccine Mandate, It’s a Test Mandate

“Chuck Todd from Meet The Press, the New York Times, CNN, numerous other media outlets and even the White House spokesman have called Biden’s policy a vaccine mandate. It’s not. So, why do they keep reporting it as such?”

Published

on

I feel I must disclose my feelings on Covid-19 before my column this week so everyone knows my bias. 

If you want to take the horse dewormer medicine, Ivermectin, for Covid-19, I DON’T CARE.

If you want to wear a mask in a crowd indoors or out, I DON’T CARE

If you don’t want to get a Covid-19 vaccine, again, I DON’T CARE. 

In terms of full disclosure, I have been vaccinated. As far as I know, I haven’t had Covid-19, and only my dog has had some form of Ivermectin. 

With that out of the way, can we talk about how President Biden’s mandate is being discussed and reported on? This is not a liberal or conservative issue, and it’s not a CNN vs FOX News issue. Most everyone has an opinion on it, yet most don’t care to find out what was actually proposed. Even the White House is misleading folks with its own policy. 

This is not a vaccine mandate, it’s a test mandate. 

President Biden’s policy has made two changes. All federal workers must receive a vaccine. You don’t have to work for the federal government, but if you do, you must be vaccinated. Again, not a mandate. No one is forcing you to work for the federal government. That’s your choice.  

Delta Airlines implemented a policy charging employees $200 if they choose not to be vaccinated. As a result, thousands have received the Covid-19 vaccine to avoid the penalty. That is their choice. 

Schools, public and private universities, hospitals, and companies big and small have made similar rules. If you want to work or attend, you must get a vaccine. Not a vaccine mandate, big difference.

Companies make all sorts of rules, some smart, some dumb. I know a radio station that will not let their on-air hosts talk to the media (dumb). My company policy says, I can’t eat food in the studio (smart). You can agree or disagree with a policy, and if you choose not to follow it, that is your choice. Nobody from the government is going to come to your home, hold you down, and jab a needle in your arm. Yet I’ve heard that said a few hundred times in the last few weeks.

Part two of President Biden’s policy says that if you are a company with over 100 employees, your employees will be required to have a vaccine or get tested weekly to see if they are Covid-19 positive. Again, this is not a vaccine mandate. It’s just a test, once a week. A test mandate, if you will.

Chuck Todd from Meet The Press, the New York Times, CNN, numerous other media outlets and even the White House spokesman have called Biden’s policy a vaccine mandate. It’s not. So, why do they keep reporting it as such?   

I talk to neighbors, callers, and friends, and they’re all arguing over something that isn’t happening. Some have gotten really angry and stood defiant. They will not, under any circumstances, be forced to get a vaccine. 

“How about a test?” 

“Wait, what?”  

These are crazy times. We talk past each other, we debate our own set of facts, we get to choose the news we like, and disregard and disqualify the news we don’t. I’m afraid we have crossed some type of rubicon. Everyone is arguing and debating a policy but nobody knows the actual policy.

If you think taking a test to find out if you have a life threatening virus that could harm you, a family member, or a coworker is government overreach, I DON’T CARE. Quite frankly, I’m exhausted by the screaming. But if you are going to argue about it, you should do yourself a favor and know what the policy is before you decide you are for it or against it. 

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.