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One Analyst Suggests The Athletic Partner With Peacock

Dave VanEgmond speculated to FSO that NBC Universal acquiring The Athletic would be a potential fit on both sides.

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Predicting what will become of sports journalism’s most fascinating experiment, The Athletic, is a fruitless endeavor, as the company has kept its intentions close to the vest. However, one of sports media’s more-accomplished advisors Dave VanEgmond speculated to Front Office Sports that a partnership with NBC Universal could be a powerful fit to continue NBC’s foray into subscription models as well as The Athletic‘s recovery from COVID.

“(The Athletic) makes a lot of sense for those businesses as people move into subscriptions,” he told FOS. “If everyone is buying Peacock because it has a lot of sports content, it would make sense for NBC — which has no real digital assets in sports other than the failed Rotoworld experiment — to do something. I think you could say the same for a bunch of companies.”

The Athletic, considered a sports content behemoth, was valued at $500 million in early 2020 until the pandemic hit pause on seemingly all of the sports world. That massive roadblock led to an 8 percent layoff of its workforce.

If NBC does partner with The Athletic, it would be a powerful teammate to assist in its growth of its sports programming ranging from the NFL to golf, horse racing, and more.

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1 Comment

1 Comment

  1. Mike Milkyway

    June 7, 2021 at 9:41 am

    Why buy a business if it doesn’t provide a return on that investment? Im confused here.

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Sports Online

Sports Media Supports Fantasy Football Waffle House Bet Loser

“Sports media pros from different companies and different platforms weighed in to marvel at the challenge and Sanderlin’s endurance.”

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Lee Sanderlin/Twitter

There’s been a long-standing theory that everyday there is a main character on Twitter. On Thursday, that main character was a man named Lee Sanderlin. 

Sanderlin is a reporter covering politics for the Clarion Ledger in Jackson, Mississippi. All Twitter cares about though is that he is very bad at fantasy football. His punishment was to spend 24 hours in a Waffle House. 

For every waffle that Sanderlin consumed, his sentence was was cut by an hour. That sounds easy to those that haven’t spent time in the South. Waffle House waffles are each the size of a dinner plate. It would be hard to believe he would be able to cut a significant number of hours off his sentence. 

Waffle House employees didn’t have faith in Lee Sanderlin. 

The internet was very different. Sports media pros from different companies and different platforms weighed in to marvel at the challenge and Sanderlin’s endurance.

Lee Sanderlin noted that he stacked up episodes of his favorite college football podcast, Shutdown Fullcast, in order to kill some time. 

Hosts Spencer Hall and Ryan Nanni reached out to show their support. 

Sanderlin likely had a night he will never forget. He certainly gained some fans and followers. It sounds like he had some good conversations too. 

After 15 hours, 9 waffles, a few visits from friends, too many bad TouchTunes selections, a little vomit and a lot of stomach pain, Lee Sanderlin completed his mission and was free to leave Waffle House. The radio voice of fantasy football players everywhere immediately celebrated.

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Sports Online

No Deal For The Athletic, New York Times

Prior to talks of merging with the New York Times, The Athletic also was exploring a merger with Axios but that deal also fell through a little over a month ago.

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The New York Times and The Athletic will no longer be merging as Sahil Patel of “The Information” reported that the two parties have ended discussions regarding the paper’s take over of the sports megasite.

According to the report, there were a few different reasons the deal fell apart. Patel notes that the two parties couldn’t agree on a price and discussions revolved around how employees of The Athletic would be compensated for the equity they hold in the company.

Prior to talks of merging with the New York Times, The Athletic also was exploring a merger with Axios but that deal also fell through a little over a month ago.

BSM recently reported, “The Athletic has over a million paid subscribers signed up for their $7.99 a month content offerings, but their financials are a bit of a mystery. Although a source disclosed to The Wall Street Journal that The Athletic generated $80 million in revenue last year. According to PitchBook, the company’s valuation stood at $475 million during its most recent funding round in January 2020.”

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Sports Online

Sports Illustrated Launches SI Tix Secondary Market Site

Sports Illustrated partnered with Venmo and PayPal on the project.

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Courtesy: Business Wire

Stadiums are filling up all over the country, and Sports Illustrated is getting into the game. The company announced on Wednesday that they are jumping into the event tickets space with SI Tix.

SI partnered with Venmo and their parent company PayPal to craft their very own ticketing site and app. Buyers can visit sitickets.com or download the app to start browsing over 100,000 concerts, theatre, and sporting events across the world. The website and app are already up and running.

Even better than the offerings are the fee policies. A flat rate of $10 is universal on ticket purchases, so no hidden “handling” fees for a double-take at checkout. They also guarantee a 100% refund for any canceled event.

“With live events poised to make a triumphant return, our goal for SI Tix is to disrupt the ticketing industry in a major way with a platform created specifically for fans,” said Authentic Brands Group (SI parent company) COO Corey Salter. “After an unprecedented year that rocked the sports and entertainment worlds to the core, we are thrilled to be the first media company ever to launch a ticketing platform and are excited to be the first service to offer a $10 flat fee.”

One wrinkle in the $10 fee is that it’s only available to Venmo users; all other purchase platforms will require a processing fee. In the past two years, Venmo has seen significant growth and was vital to many businesses during the pandemic.

“More than 70 million customers use Venmo to pay friends, family, and businesses in their everyday lives,” said SVP and GM of Venmo Darrell Esch. “With the launch of SI Tix, we’re excited to give Venmo customers access to a new marketplace as the first payment provider offered on the ticketing platform. In addition to the ability to check out quickly and seamlessly on the mobile and web app, SI Tix will be one of the first merchants to offer Venmo for checkout on desktop.”

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