Audacy is expanding the BetQL Network in a big way. The multi-platform partnership with BetMGM is adding two shows to its lineup: The Daily Tip and BetMGM Tonight starting June 21. Audacy houses the network on its app and a few large markets, including The Bet 1430AM (KEZW-AM) in Denver, 93.1 HD3 in Los Angeles, and The Bet 105.9 FM-HD2 in Chicago.
Michael Jenkins and Chelsea Messinger host The Daily Tip, airing from 6 to 9 a.m. ET every weekday. The show is featuring guests, analysts, and BetMGM experts, including bookmakers. Sports bettors get fed all the info they need to attack the daily cards.
On the flip side, Quinton May and Ryan Horvat have the real-time live gambling angles covered on BetMGM Tonight. The show is airing from 7 to 11 p.m. ET and will help guide sports bettors towards their next live bet or aide them in recognizing value on events for the next day.
“We are ecstatic to announce the next phase of our planned expansion of the ‘BetQL Network,’ said Audacy President of Sports Mike Dee. “Our partnership with BetMGM – who is co-developing these shows alongside our sports programming team led by Matt Volk [Vice President of Sports] – enables us to create this new content that will both entertain and inform our audience around daily sports betting activity. We aspire for the ‘BetQL Network’ to become the go-to destination for the sports betting community and we’ll continue to announce new content to this dynamic platform over the next few months.”
Audacy just signed a multi-year deal with BetMGM in March of this year, and they are cementing that relationship.
“We’re extremely excited to introduce new programming to Audacy’s BetQL Network,” said BetMGM Chief Revenue Officer Matt Prevost. “Each show will feature in-depth perspectives from BetMGM traders and sports betting experts, giving listeners unique betting insights only accessible on Audacy.”
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.