We have seen crazy moments happen at sporting events. We have seen wilder, more inexplicable moments. It is hard to think of something more frightening than what happened on the pitch in Copenhagen on Saturday afternoon.
During the 43rd minute of Denmark’s opening match of the Euro 2020 tournament, the national team’s star midfielder Christian Eriksen collapsed on the field. It wasn’t a contact injury. It wasn’t one of soccer’s theatrical ploys to get a penalty called. He just staggered forward and collapsed on the field. The referees were called over to check on Eriksen. They then called out the medical staff and for the next twenty plus minutes, we held our breaths.
You can search out the video of the collapse for yourself. It is strange at first glance. It is disturbing when you know what the next few minutes held.
The match was eventually suspended and that put ESPN in an inconvenient situation. The network had to fill more than an hour with studio programming it hadn’t planned for and really couldn’t look to any road map to follow. The end product wasn’t perfect, but it was perfect for the moment, striking the right balance of human emotion and reaction to what Eriksen’s predicament meant in both the present moment and moving forward for the tournament.
ESPN’s coverage was divided into two teams. Sebastian Salazar lead the team of former Austrian defender Christian Fuchs and former Scottish midfielder Craig Burley at the desk. There was also a less formal set where host Kelly Cates was joined by English soccer legend Steve McManaman, American forward Taylor Twellman and referee Mark Clattenburg gathered in recliners to discuss the action. Both groups did an excellent job of not only reacting, but holding my attention. It was the desk crew, led bu Burley’s utter disbelief at what was happening, that was the real standout though.
Craig Burley absolutely earned my respect as a broadcaster and analyst. He was the antithesis of the stereotype of a “Scottish soccer hooligan,” giving detailed and emotional explanations of how the moment effected him. He said plainly that this was the most disturbing thing he had ever seen happen at the Euro tournament. He openly struggled with how to make sense of Christian Eriksen, laying motionless and receiving CPR and hits from defibrillator paddles while all his girlfriend could do was stand on the Danish sideline and watch.
Probably his most skilled and astute moment came when he was asked what UEFA, European soccer’s governing body, should do about the match between Russia and Belgium that was supposed to start after the conclusion of Denmark vs. Finland. There wasn’t an ounce of doubt in Burley’s response. The only correct answer in his opinion was to cancel that match. After all, five players scheduled to take the pitch in that match were current or former teammates of Eriksen’s in his club career.
“It’s difficult around here,” he said, making it clear that the thought of starting a second match was absolutely absurd. “Human beings are involved. People are not robots.”
McManaman said something similar from his recliner. He also could not believe we were talking about trying to play another match today. Instead of speaking on the emotions of the players involved, “Maca” tried to give the viewers an idea of the difficulty this situation puts on managers and UEFA officials. He found the balance of human emotion and explanation of the strategy involved in trying to get a team ready for action in an emotional atmosphere like this one.
Raw but professional. That is how I would describe what I saw. Twellman, a rising star at ESPN beyond just the network’s soccer coverage, came under fire from some fans for what they perceived as Twellman speculating about Eriksen’s diagnosis. Twellman made it clear that he was telling the audience what he heard from a doctor watching the events unfold. In my mind, that isn’t very different from any network turning to their medical correspondent or injury expert. The only difference is the information was being filtered through a third party.
He also caught heat for what some thought was criticizing the reaction of the paramedic staff on hand, taking nearly two minutes to begin administering CPR. That one is a little harder to defend, but my argument would be that we were all scared for Christian Eriksen and trying to make sense of what we had just witnessed. Taylor Twellman just had the misfortune of going through those emotions and reacting on live television. Can’t he and ESPN be forgiven for a misstep in the moment?
Over at the desk, Sebastian Salazar did a masterful job of leading the conversation and making sure the viewers that were flipping over to ESPN after learning about what happened to Christian Eriksen had all of the most up to date information. He was the one that first revealed the photo of Eriksen sitting up, seemingly responsive as paramedics took him off the field. His state had initially been in question, because medical professionals and Eriksen’s Danish teammates formed a barricade and used curtains to keep cameras from seeing everything that was going on.
Salazar was also the first to read the statement from UEFA that told fans Christian Eriksen was at the hospital. The Danish star had been stabilized. It was no longer the life or death situation that had us all on the edge of our seats.
“That is the best outcome we could have seen today,” Burley said. He was talking about Eriksen’s healthy. Surely, that deserves all of the focus and excitement here, but it is also fair to say that “the best outcome we could have seen today” is the only fair description for ESPN’s effort in difficult and upsetting circumstances.
Keeping Premier League Games Shouldn’t Be A Hard Call For NBC
“Beyond its massive global fanbase, the Premier League offers NBC/Peacock a unique modern 21st-century sport for the short attention span of fans.”
NBC Sports is facing some tough, costly decisions that will define its sports brand for the rest of this decade. A chance to connect with viewers in a changing climate and grow Peacock’s audience as well. However, making the right choice is paramount to not losing to apps like Paramount+ (pun intended).
NBC is currently in the business of negotiating to continue airing the Premier League as their current deal ends after this 2021-2022 season. NASCAR is contracted to NBC (and FOX) through the 2024 season.
NBC’s tentpole sports are the NFL and the Olympics.
Negotiations for the EPL are expected to go down to the wire. Rather than re-up with NBC, the league is meeting with other networks to drive up the price. NBC has to then make a decision if the rights go north of $2 billion.
Should NBC spend that much on a sport that is not played in the United States? It’s not my money, but that sport continues to grow in the US.
If NBC re-ups with the Premier League, will that leave any coins in the cupboard to re-up with NASCAR? Comcast CEO Brian Roberts hinted that there might be some penny pinching as the prices continue to soar. This may have been one of the reasons that NBC did not fight to keep the National Hockey League, whose rights will be with Disney and WarnerMedia through ESPN and TNT, respectively.
“These are really hard calls,” Roberts said. “You don’t always want to prevail, and sometimes you’re right and sometimes you’re wrong, but I think the sustainability of sports is a critical part of what our company does well.”
Roberts was speaking virtually at the recent Goldman Sachs 30th Annual Communacopia Conference. He told the audience that between NBC and European network Sky, that Comcast has allocated approximately $20 billion towards these sports properties.
Comcast CFO Michael Cavanagh spoke virtually at the Bank of America Securities 2021 Media, Communications and Entertainment Conference and echoed that the company is in a good position to make some strong choices in the sports realm.
“The bar is really high for us to pursue outright acquisitions of any material size,” Cavanagh added. “We got a great hand to play with what we have.”
While the European investments involve a partnership with American rival Viacom, the US market seems to have apparent limits.
Last Saturday’s NASCAR Cup Series at Bristol Motor Speedway was seen by around 2.19 million people. It was the most-watched motorsports event of the weekend. That same week eight different Premier League matches saw over 1 million viewers. More than half of those matches were on subscription-based Peacock.
Beyond its massive global fanbase, the Premier League offers NBC/Peacock a unique modern 21st-century sport for the short attention span of fans. A game of typical soccer fan is used to a sport that is less than two hours long. The investment in a team is one or two games a week.
My connection to the Premier League began before the pandemic. When I cut the cord in late 2017, I purchase Apple TV. Setting it up, it asks you to name your favorite teams. After clicking on the Syracuse Orange and the New Jersey Devils, I recalled that my wife has family based in London, England. They are season ticket holders for Arsenal, and that family redefined the word “die-hard” fans.
I’ve long been a believer that sports allegiances are best when handed down by family. I love hearing stories of people loving the New York Giants because their parents liked them, and they pass it down to their children.
I’ve successfully given my allegiance to the Devils to my young daughters.
By telling Apple TV that I liked Arsenal, I get alerts from three different apps when the “Gunners” are playing. The $4.99 is totally worth it to see Arsenal.
Whenever I told this story, I was amazed to see how many other American sports fans had a Premier League team. Students of mine at Seton Hall University rooted for Tottenham Hotspurs, while an old colleague cheers on Chelsea.
This is not meant to say that NBC should sign the EPL on my account. The key for any US-based soccer fan is that between Bundesliga, Serie A, and other leagues, there will be no shortage of soccer available on both linear television and streaming services.
Besides, Dani Rojas did say that “Football is life.” NBC, originator of the Ted Lasso character, should make keeping its Premier League US connection a priority.
Media Noise – Episode 45
Today, Demetri is joined by Tyler McComas and Russ Heltman. Tyler pops on to talk about the big start to the college football season on TV. Russ talks about Barstool’s upfront presentation and how the business community may not see any problems in working with the brand. Plus, Demetri is optimistic about FOX Sports Radio’s new morning show.
6 Ad Categories Hotter Than Gambling For Sports Radio
“Using sports radio as a back page service for gambling will have a limited shelf life.”
For years sports radio stations pushed sports gambling advertisers to early Saturday and Sunday morning. The 1-800 ads, shouting, and false claims were seedy, and some stations wouldn’t even accept the business at 5 am on Sunday.
Now, with all but ten states ready to go all in on sports gambling, sports radio stations can’t get enough of that green. Demetri Ravanos wrote about the money cannon that sports gambling has become for stations. Well, what if you are in one of those ten states where it isn’t likely to ever be legal like California or Texas? Where is your pot of gold?
Or, let’s face it, the more gambling ads you run, the more risk you take on that the ads will not all work as you cannibalize the audience and chase other listeners away who ARE NOT online gambling service users and never will be. So, what about you? Where is your pot of gold?
Well, let’s go Digging for Gold.
The RAB produces the MRI-Simmons Gold Digger PROSPECTING REPORT for several radio formats. In it, they index sports radio listeners’ habits against an average of 18+ Adult. The Gold Digger report looks at areas where the index is higher than the norm – meaning the sports radio audience is more likely to use the product or service than an average 18+ Adult who doesn’t listen to sports radio. The report, generated in 2020, indicates that sports radio listeners are 106% more likely to have used an online gambling site in the last thirty days. That’s impressive because the report only lists 32 activities or purchases a sports radio listener indexes higher than an average adult. I looked at those 32 higher indexes, and I think we can start looking for some gold.
Using sports radio as a back page service for gambling will have a limited shelf life. The gambling companies who commit significant money to get results will continue advertising and chase the others away. So, the future of sports radio needs to include other cash cows.
If it is evident to online sports gambling services that sports radio stations are a must-buy, who else should feel that way? I looked at the Top 32 and eliminated the media companies. ESPN, MLB/NHL/NFL networks, and others aren’t spending cash on sports radio stations they don’t own in general. But Joseph A Bank clothing, Fidelity, and Hotwire should! Here’s your PICK-6 list I pulled together that’s hotter than sports gambling:
- Sportscard collectors, Dapper Labs, Open Sea- read about Sports NFT $.
- Online brokerage firms-Fidelity, Charles Schwab, Robinhood, Webull, TD Ameritrade
- Golf courses, resorts, equipment, etc.- we play golf at home and vacation
- Hotwire.com, Booking.com, TripAdvisor, Airbnb, Carnival Corporation, and Priceline.com- we’ve used Hotwire in the last year.
- FedEx, UPS, U.S. Postal Service, Venmo, PayPal, Zelle-we wired or overnighted $
- Jos. A. Bank, shein.com, macys.com, nordstroms.com- we went to Jos. A. Bank in last three months
The sports card/NFT market is 32% hotter than the sports betting market for sports radio listeners. Everything on the PICK-6 is at least 100% more likely to purchase than an average 18+ Adult who doesn’t listen to sports radio. All listed are at or above indexing strength compared to sports betting. The individual companies I added are industry leaders. Bet on it! Email me for details.