There are a lot of companies in the sports media world where you can say that a podcast is the most entertaining product they offer. It is rare though that a breakthrough podcast can be subdivided by days of the week and one individual day’s offering stands above not just the rest of the podcast, but everything else under the company’s umbrella.
Enter The Right Time with Bomani Jones. The ESPN podcast enjoyed tremendous growth during the Covid-19 pandemic and as a result, the network asked Jones to expand his offerings from two days per week to three. That gave birth to the best thing ESPN does on any platform – Foxworth Fridays.
Of course Domonique Foxworth makes The Right Time better. He has had a habit of making everything he touches with the ESPN brand on it better since joining the company in 2016.
Rarely does any network find a talent that has the ability to hang in every conversation and be relatable to everyone on whatever set he is on. Foxworth has that certain star it quality that can be hard to name. Even if you can’t identify what it is, if you identify someone that has it, you have to do all you can to hold on to them as tight as you can.
Domonique Foxworth has a unique background. He was an All-ACC defensive back at Maryland before being taken in the third round of the 2005 NFL Draft by the Denver Broncos. He then spent seven seasons in the NFL, playing in Denver, Atlanta, and Baltimore. He was the youngest player to become vice president of the NFL Players Association Executive Committee, and in 2012 became one of the youngest players to be elected president of the NFL Players Association.
When his playing days were done, Foxworth went to Harvard to get an MBA. Then he became COO of the NBA Players Association.
Everything he says comes from a place of knowledge and conviction. He also has a wicked sense of humor. That means Domonique Foxworth can make ESPN’s talking head shows smarter and he can make its smart shows and prestige platforms more fun.
I always enjoy seeing Domonique show up on Get Up. That show is loaded with ex-NFL players. Foxworth keeps the proceedings from turning into an echo chamber though. He is the only one that is on the show regularly that can speak to what it is like to walk into camp not knowing if or when his name was going to be called to come to the coach’s office and turn in his playbook. He is the only one that can talk with experience and intelligence about collective bargaining agreements and what the realities are when labor disputes happen.
As of this writing, these are the places you will see, hear or read Domonique Foxworth regularly on ESPN: The Undefeated, Get Up, The Right Time with Bomani Jones, SportsCenter, Around the Horn and Highly Questionable. He also shows up on other podcasts when needed.
That is a lot of work. ESPN doesn’t seem to be in the habit of paying talented people more to do more these days. So if the network wants to see Foxworth’s profile continue to grow, what more can they do with him?
My gut instinct is radio. On his Foxworth Friday appearances with Jones, he has proven to have a casual delivery and a quick wit. He is also a great storyteller. I am skeptical though that ESPN and Foxworth could find the right formula to get the dynamite product he delivers for just 40 minutes one day per week when the demand is two-to-three hours per day, five days per week.
Are you putting Bomani back on the radio with Foxworth and giving them the same producers to recreate the environment they already thrive in as much as possible? Even that is no guarantee burnout doesn’t set in. Do you pair him with someone like Mike Golic Jr? I think they would make an interesting duo, but GoJo and Bo are two very different personalities. That could mean you get a very different version of Foxworth.
Maybe we have to consider that as ESPN and other linear TV networks value talking heads less and live play-by-play rights more, Foxworth will have to look elsewhere to fully blossom into a media star. Certainly there are more employment options than ever before for a guy like him.
I remain hopeful that a guy as talented as Domonique Foxworth finds a way to continue to thrive with a promotion machine like ESPN behind him. People with unique perspectives need to be on the biggest platforms available. It is not just good for their brand, it is good for sports media in general. It keeps the business from becoming a echo chamber of takes.
Keeping Premier League Games Shouldn’t Be A Hard Call For NBC
“Beyond its massive global fanbase, the Premier League offers NBC/Peacock a unique modern 21st-century sport for the short attention span of fans.”
NBC Sports is facing some tough, costly decisions that will define its sports brand for the rest of this decade. A chance to connect with viewers in a changing climate and grow Peacock’s audience as well. However, making the right choice is paramount to not losing to apps like Paramount+ (pun intended).
NBC is currently in the business of negotiating to continue airing the Premier League as their current deal ends after this 2021-2022 season. NASCAR is contracted to NBC (and FOX) through the 2024 season.
NBC’s tentpole sports are the NFL and the Olympics.
Negotiations for the EPL are expected to go down to the wire. Rather than re-up with NBC, the league is meeting with other networks to drive up the price. NBC has to then make a decision if the rights go north of $2 billion.
Should NBC spend that much on a sport that is not played in the United States? It’s not my money, but that sport continues to grow in the US.
If NBC re-ups with the Premier League, will that leave any coins in the cupboard to re-up with NASCAR? Comcast CEO Brian Roberts hinted that there might be some penny pinching as the prices continue to soar. This may have been one of the reasons that NBC did not fight to keep the National Hockey League, whose rights will be with Disney and WarnerMedia through ESPN and TNT, respectively.
“These are really hard calls,” Roberts said. “You don’t always want to prevail, and sometimes you’re right and sometimes you’re wrong, but I think the sustainability of sports is a critical part of what our company does well.”
Roberts was speaking virtually at the recent Goldman Sachs 30th Annual Communacopia Conference. He told the audience that between NBC and European network Sky, that Comcast has allocated approximately $20 billion towards these sports properties.
Comcast CFO Michael Cavanagh spoke virtually at the Bank of America Securities 2021 Media, Communications and Entertainment Conference and echoed that the company is in a good position to make some strong choices in the sports realm.
“The bar is really high for us to pursue outright acquisitions of any material size,” Cavanagh added. “We got a great hand to play with what we have.”
While the European investments involve a partnership with American rival Viacom, the US market seems to have apparent limits.
Last Saturday’s NASCAR Cup Series at Bristol Motor Speedway was seen by around 2.19 million people. It was the most-watched motorsports event of the weekend. That same week eight different Premier League matches saw over 1 million viewers. More than half of those matches were on subscription-based Peacock.
Beyond its massive global fanbase, the Premier League offers NBC/Peacock a unique modern 21st-century sport for the short attention span of fans. A game of typical soccer fan is used to a sport that is less than two hours long. The investment in a team is one or two games a week.
My connection to the Premier League began before the pandemic. When I cut the cord in late 2017, I purchase Apple TV. Setting it up, it asks you to name your favorite teams. After clicking on the Syracuse Orange and the New Jersey Devils, I recalled that my wife has family based in London, England. They are season ticket holders for Arsenal, and that family redefined the word “die-hard” fans.
I’ve long been a believer that sports allegiances are best when handed down by family. I love hearing stories of people loving the New York Giants because their parents liked them, and they pass it down to their children.
I’ve successfully given my allegiance to the Devils to my young daughters.
By telling Apple TV that I liked Arsenal, I get alerts from three different apps when the “Gunners” are playing. The $4.99 is totally worth it to see Arsenal.
Whenever I told this story, I was amazed to see how many other American sports fans had a Premier League team. Students of mine at Seton Hall University rooted for Tottenham Hotspurs, while an old colleague cheers on Chelsea.
This is not meant to say that NBC should sign the EPL on my account. The key for any US-based soccer fan is that between Bundesliga, Serie A, and other leagues, there will be no shortage of soccer available on both linear television and streaming services.
Besides, Dani Rojas did say that “Football is life.” NBC, originator of the Ted Lasso character, should make keeping its Premier League US connection a priority.
Media Noise – Episode 45
Today, Demetri is joined by Tyler McComas and Russ Heltman. Tyler pops on to talk about the big start to the college football season on TV. Russ talks about Barstool’s upfront presentation and how the business community may not see any problems in working with the brand. Plus, Demetri is optimistic about FOX Sports Radio’s new morning show.
6 Ad Categories Hotter Than Gambling For Sports Radio
“Using sports radio as a back page service for gambling will have a limited shelf life.”
For years sports radio stations pushed sports gambling advertisers to early Saturday and Sunday morning. The 1-800 ads, shouting, and false claims were seedy, and some stations wouldn’t even accept the business at 5 am on Sunday.
Now, with all but ten states ready to go all in on sports gambling, sports radio stations can’t get enough of that green. Demetri Ravanos wrote about the money cannon that sports gambling has become for stations. Well, what if you are in one of those ten states where it isn’t likely to ever be legal like California or Texas? Where is your pot of gold?
Or, let’s face it, the more gambling ads you run, the more risk you take on that the ads will not all work as you cannibalize the audience and chase other listeners away who ARE NOT online gambling service users and never will be. So, what about you? Where is your pot of gold?
Well, let’s go Digging for Gold.
The RAB produces the MRI-Simmons Gold Digger PROSPECTING REPORT for several radio formats. In it, they index sports radio listeners’ habits against an average of 18+ Adult. The Gold Digger report looks at areas where the index is higher than the norm – meaning the sports radio audience is more likely to use the product or service than an average 18+ Adult who doesn’t listen to sports radio. The report, generated in 2020, indicates that sports radio listeners are 106% more likely to have used an online gambling site in the last thirty days. That’s impressive because the report only lists 32 activities or purchases a sports radio listener indexes higher than an average adult. I looked at those 32 higher indexes, and I think we can start looking for some gold.
Using sports radio as a back page service for gambling will have a limited shelf life. The gambling companies who commit significant money to get results will continue advertising and chase the others away. So, the future of sports radio needs to include other cash cows.
If it is evident to online sports gambling services that sports radio stations are a must-buy, who else should feel that way? I looked at the Top 32 and eliminated the media companies. ESPN, MLB/NHL/NFL networks, and others aren’t spending cash on sports radio stations they don’t own in general. But Joseph A Bank clothing, Fidelity, and Hotwire should! Here’s your PICK-6 list I pulled together that’s hotter than sports gambling:
- Sportscard collectors, Dapper Labs, Open Sea- read about Sports NFT $.
- Online brokerage firms-Fidelity, Charles Schwab, Robinhood, Webull, TD Ameritrade
- Golf courses, resorts, equipment, etc.- we play golf at home and vacation
- Hotwire.com, Booking.com, TripAdvisor, Airbnb, Carnival Corporation, and Priceline.com- we’ve used Hotwire in the last year.
- FedEx, UPS, U.S. Postal Service, Venmo, PayPal, Zelle-we wired or overnighted $
- Jos. A. Bank, shein.com, macys.com, nordstroms.com- we went to Jos. A. Bank in last three months
The sports card/NFT market is 32% hotter than the sports betting market for sports radio listeners. Everything on the PICK-6 is at least 100% more likely to purchase than an average 18+ Adult who doesn’t listen to sports radio. All listed are at or above indexing strength compared to sports betting. The individual companies I added are industry leaders. Bet on it! Email me for details.