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Tommy Cheeseballs Joins Barstool Sports

Barstool Sports founder Dave Portnoy announced he has hired Tommy Cheeseballs of MTV’s True Life and internet fame.

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Barstool Sports founder Dave Portnoy does not approach his hiring practices the same way other sports media entities traditionally do. Instead of looking for a journalism degree from Northwestern or Syracuse, Portnoy tends to look for “are you interesting and is there a market for why you are interesting?” He went to that well again this week when he announced the hiring of Tommy Cheeseballs, who gained notoriety in the 2000s on the MTV show True Life.

Cheeseballs has been working construction and also has a respectable TikTok following. He was a viral sensation before virality seemingly existed with his iconic white Kangol and an accent so thick it is the antithesis of the pizza crust in his neck of the woods. Cheeseballs introduced much of the country to the Jersey Shore long before the MTV show of the same name ever came to existing. MTV even captioned their video of him with “Tommy Cheeseballs walked so Pauly D. could run.”

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WynnBET, Cumulus Announce Partnership

“WynnBET will hold multiple studio sponsorships for Cumulus’s local clusters. Hosts in those markets will also be providing live endorsements.”

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WynnBET is now one of Cumulus’s largest marketing and advertising partners. The two companies announced a deal today that will give the mobile betting app a major presence on Westwood One sports programming and on the Jim Rome Show.

Local stations will see the benefits as well. WynnBET will hold multiple studio sponsorships for Cumulus’s local clusters. Hosts in those markets will also be providing live endorsements. Messaging supporting the app will also be a part of digital products, including podcasts, station streams, and social media.

Cumulus Media’s unique advanced targeting technology allows WynnBET to customize multiple brand messages and deliver tailored content to different markets and demographics across hundreds of radio stations.  

“With Wynn’s focus on exceptional quality and high-touch customer experiences, we believe WynnBET will be a leader among the sports betting apps, and we are excited to deploy our unique assets to grow its business,” Cumulus Media CEO Mary G. Berner said in a press release. “The sports betting market is now the fastest growing advertising category, and this innovative partnership solidifies Cumulus’s position in this exciting arena.”

The deal will also see Cumulus create original, WynnBET branded content.

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Pat McAfee: ‘People Attacking Simone Biles Are Insane’

Pat McAfee was effusive in his praise for Olympic gymnast Simone Biles who recently withdrew from an event.

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Olympic phenom Simone Biles was the talk of the Olympics for the American side coming into this year’s games. She has also become the largest story so far after bowing out of the team competition, citing her mental health. This has drummed up significant conversation on social media and sports radio. Most of the feedback has been supportive of Biles, but plenty of detractors questioned the 4-time gold medalist’s and 19-time world champion’s mental toughness. Pat McAfee took to his SiriusXM show to loudly object to those talking points.

“People attacking her for that is insane to me,” McAfee said. “She was going through something and said I’m not going to be the reason that these Olympic dreams are f***** completely.”

McAfee knows first-hand what it is like to compete at the highest level, having punted for the Indianapolis Colts before getting into a meteoric podcasting career. The Pittsburgh-native has been quite vocal on Twitter in support of Biles, with numerous clips from the show also echoing that sentiment.

“We need her to remember that she is Simone f****** Biles,” he said. “She’s conquered more than anybody else in this sport. She’s been through adversity in the past and stood on the other side victorious, and she’ll do it again.”

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Bucks Fans Can Dunk Amin Elhassan For Wrong Prediction

Meadowlark’s Amin Elhassan will make an appearance at a dunk tank in Milwaukee as part of a loud-wrong tour for takes on the 2021 NBA Finals.

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Dan Le Batard often pokes fun at himself or others at Meadowlark for when they are “loud wrong.” The phrase is similar to the content found on the Cold Takes Exposed Twitter account where old prognostications are revisited after the result is known, proving the prior prediction to be very, well, loudly wrong.

Such is the case for Meadowlark’s Amin Elhassan who severely downplayed the Milwaukee Bucks’ chances in the NBA Finals. After the Bucks won in six games, Elhassan is paying his retribution to the city of Milwaukee with a stint inside of a dunk tank.

The appearance has been championed on Twitter and Instagram on the Le Batard accounts, full of embarrassing moments from Elhassan in the past caught on television and streaming cameras. An extra joke is built in for regular Le Batard listeners, as the host site of the dunk tank is none other than McGillycuddy’s. The overtly Irish walking-stereotype is a long-running joke by regular guest Greg Cote in which he refers to his physician as Dr. McGillycuddy.

The show has received a lot of play from Amin Elhassan, a noted NBA expert who previously worked for ESPN and also in the Phoenix Suns front office. Earlier this week, Le Batard and Stugotz played the clip for Bucks forward Bobby Portis, whose reaction was one of shock and disgust.

Bucks fans will get the chance to dunk Amin into the tank, or dunk on him with their words, from 11-6 on Wednesday.

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