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Mike Stone is the King Of Rebuild City

“It was just weird between COVID and Jamie passing. The year really sucked. We’re pretty much back to normal now.”

Brian Noe

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George Fox/97.1 the Ticket

Mike Stone has been a fixture in the Detroit radio scene for roughly 30 years. He’s learned a few tricks along the way. Stoney knows that carrying on about the sad state of local teams would just depress listeners even more. Who wants to feel worse during their morning commute by listening to a show that only bellyaches about how badly things suck? Stoney appreciates the value of not sticking to sports all the time; especially when sticking to Detroit sports might give the audience a splitting headache or sharp abdomen pain.

Mike Stoney – CBS Detroit

Stoney was born and bred in suburban Philadelphia and has lived in Detroit since May of 1986. He talks about the personal and professional pain of losing Jamie Samuelsen due to colon cancer. Stoney also discusses what he likes most and least about doing radio in Detroit, his obsession with Bruce Springsteen, and what he’d love to experience before his career ends. Although you obviously can’t hear Stoney, take it from me that he also does a really solid impression of his former radio partner Rob Parker. “Come ooooon, Brian.” Enjoy.

Brian Noe: How did your path unfold that led to you landing in Detroit?

Mike Stone: Very strange. I interned in college for the NBC television station. I worked in the newsroom. We hired a guy named George Michael. You probably know him from the Sports Machine. He was their local sportscaster.

I produced a sportscast on the weekends and worked in the newsroom during the week. Then I wanted to get on the air. That didn’t work at first. Another sportscaster in Washington happened to get a job in Detroit. He needed somebody with NBC ties. He moved here and I was his producer. Then one thing led to another and I became friends and roommates with two other guys, one being Mitch Albom, who besides working at the Free Press, did sports on the morning radio rock ‘n’ roll station. We did this show on Sunday nights starting in 1988. I did some talk radio with him. It was more of a guest heavy show with some trivia. Then WDFN started in 1994. I got the afternoon gig with Rob Parker. He left and then Wojo [Bob Wojnowski] came in and there we go.

BN: Was it surprising that George Michael blew up the way he did?

MS: Yeah, absolutely. It was weird because when I grew up as a kid in Philly, George was basically a Top 40 DJ. Then he moved to New York. He went from WFIL in Philly to WABC in New York. Then he did weekends on Channel 7 in New York for Warner Wolf. He did some Islander games. I knew he was really good. He had influence where he convinced the network — we were owned and operated by NBC — to do a half-hour Sunday show. Then it became the Sports Machine. Before the Sports Machine — this is back in the early ‘80s, right around when ESPN started — but most TV stations didn’t have satellite dishes. Like for instance last night there was an NBA playoff game. A lot of people didn’t have cable. We would get the games fed in, cut the highlights, and I would voice it among the three or four people who would do voiceover highlights. We would send it to every NBC station. The bigger stations would just take two or three highlights and do it themselves. The small markets and in Canada would just run me with my voice. I did that for a while.

BN: What was it like to work with Rob Parker?

MS: I just talked to him earlier today. It was great. Rob Parker is basically an old Jewish guy in a Black man’s body. We got along great. We actually were the first Odd Couple and he’s stolen that name and now has a successful show with Chris Broussard.

We’re very good friends. It was a lot of fun. We’d goof on a lot of things. We obviously did mostly sports but we talked about other stuff as well; his love for the Golden Girls, my love for Bruce Springsteen. Rob was a lot of fun. Looking back I think he made a poor decision by leaving and going to New York, but he always wanted to be a columnist in New York. That’s why he left. I love him but his Tom Brady take is so ridiculously wrong it’s incredible.

BN: [Laughs] And he’s just going to die on that hill, man. He’s dug in.

MS: I know. It’s like he sits there and goes if this didn’t happen, if the Tuck Rule. Okay fine, but give the side where luck went against him like Asante Samuel dropping an interception before the Eli Manning play. So he would have won another Super Bowl. I mean, whatever. He won’t give it up.

Wojo and I did a Sunday morning show. It was natural that he took Rob’s place. That show just completely took off. It was very successful. The only downfall was we were on a station that was AM, 50,000 watts sunrise to sundown. Then during the winter, nobody could really hear us outside of a certain area. We did very well all things considered, small budget, no advertising. I’m very proud of that show. We did it for about 14 years probably. DFN started in July of ‘94 so Wojo and I probably started April or May of ‘95. We were fired along with 2,000 other people from Clear Channel the day Obama got inaugurated in ‘09.

BN: I got caught in that myself. I was doing radio in Fresno. I went to work like normal and got chopped that day too.

MS: Yeah, it was weird. We heard all the rumors but we never thought our show would get cut because it was very successful; it was the only thing that made money on that station. But they didn’t care. It’s corporate radio, corporate America.

BN: Do you love Springsteen more or does Rob love the Golden Girls more?

MS: Oh, I love Springsteen more. I’ve seen him 126 times. I used to have it in my contract where if he was within 750 miles of Detroit, I could take the day off and go. I didn’t abuse it but I used it. [Laughs]

BN: What has it been like for you personally and professionally following the passing of your former partner Jamie Samuelsen?

MS: Personally it really sucks because Jamie worked with us on DFN when it started in ‘94. He was doing updates. Then he did the afternoon show, and then the morning show. Just a great, great guy. A great friend and just a wonderful human being. Professionally, we did probably about three or four years together. He was great because he was smart, he was witty, he took control because I wander. He pretty much held me in check so to speak.

Stoney's Tearful Tribute To Jamie: 'I Loved You'
Courtesy: Audacy

We had a really good thing going. We went from a show with my other buddy Bill McAllister that was maybe 60 percent sports; they wanted more sports so that’s why they brought Jamie along. We loved it. I love Jamie.

That whole experience was just brutal. He told us early on but he never let on that it was really bad. We knew he went to chemo a lot. But other than that he never showed it. He played tennis basically a month before he passed away. It wasn’t until the end that it got bad and he passed away at such a young age.

It’s horrible. But every day I walk in that studio, you see the little sign Jamie Samuelson Studio, and I think of him all the time. We’ve kind of regrouped. It was just weird between COVID and Jamie passing. The year really sucked. We’re pretty much back to normal now.

BN: What’s your new radio partner Jon Jansen like?

My new partner is somebody completely different. He’s a hunter, a fisherman, more of a man’s man. Played in the NFL for 10 years. All-American at Michigan and he’s a great guy too. That’s been different. If we care about ratings, they’ve been really, really good — even through COVID.

We both have improved in trying not to step on each other. That’s usually my fault more than his. He’s improved where sometimes he’ll take a topic and he’ll lead the topic, which before I used to do 100 percent of the time. He used to do a show for Sirius college football, ESPNU, Big Ten Network, I believe all that stuff, so he was very comfortable doing that.

BN: What was it like to see The Fan lose more and more local shows and then eventually go away?

MS: Well it was weird. When we were there obviously it sucked. It was like a college radio station because we started it from scratch. We didn’t have the teams. We could pretty much do whatever we wanted for the most part. We had a lot of fun. We still have fun, not as much as we used to.

Seeing DFN fail, most of it was sad. The people who were still there locally were all friends of ours so you hated to see them lose jobs. It made no sense. You just wanted to shove it up Clear Channel’s ass. If they just would have left things the way they were.

We actually tried to convince them to go to FM years ago before even 97.1 went from 1270 to FM years ago. Corporate there just wouldn’t listen. Our market manager was a great guy named Dave Pugh, Dan Patrick’s brother by the way, and they would never listen to him. They would never listen to us. They basically got what they deserved. My friends always talk about how I’m still bitter at hedge fund takeovers. I just think it’s awful.

BN: The Ticket is dominant with a bunch of bad teams in the area. If the Lions or Pistons were just crushing it, would that have a big impact on the ratings?

MS: I would assume so, especially the cume. When the games are on, definitely. We have the Lions back this year so it’ll be interesting to see how that plays. Everybody talks about, ‘Oh, you guys are lucky the Lions stink, you get to bitch about them all the time.’ It might make better radio for periods but I go back to when the Pistons made their run and even when the Wings were winning Stanley Cups, it might not have been compelling radio all the time because you have no issues.

You break down a regular season one of 82 games, oh the Wings play Dallas tonight, what are you going to say? It might not have been compelling to have great teams all the time, but you get a lot of fringe people that get on the bandwagon especially during the playoffs. So yeah, I think ratings would go up if we were any good. 

We’re rebuild city. Every team blows. They’re all in the same boat for the most part. It’s unbelievable. Even colleges — Michigan football stinks. At least Michigan basketball and Michigan State basketball are pretty good but other than that, it is just depressing. It really is. That’s where the deal of doing non-sports things, especially on the morning show, is really important. A great example, we were talking about something sporty, and we weren’t getting up a lot of calls. Then Jon was talking about how he got into an argument with his daughter about how to cut grilled cheese. The phone’s lit up. Do you cut them square or triangle?

Air Fryer Grilled Cheese - Julie's Eats & Treats ®
Courtesy: Julie’s Eats & Treats

Those things people just relate to so much more than some sports topics. It’s incredible. That’s what we did at DFN a little bit and then at 97.1, they’ve been doing that for years and it has really paid off. The non-sports stuff really does well especially when it’s done in an entertaining fashion.

BN: It’s so funny, man. You could have a sports thought that is well laid out, it’s got depth, and there’s hardly any reaction. But if you talk about, I don’t know, what are the most comfortable shoes, the reaction is crazy. How do you take that?

MS: I used to get really pissed off about it but now I just realize that’s the way it is. People are more into reacting to something that they can relate to. They might not relate to the Pistons trading this guy for that guy especially when your teams are bad. People react to things they can relate to. It’s not just the quote-unquote cliché guy talk; it’s even just stupid stuff like food. That always goes well — any type of food topic. Yesterday there was a story I saw — I forget the guy’s name, he’s like the Gordon Ramsay of fast food — with tips on how to eat fast food while you’re driving. People like that stuff because everybody does it.

BN: What’s the sensitivity level like from the local pro teams?

MS: The Lions have historically been very difficult. They call sometimes even during shows to set you straight so to speak. Sometimes they are right. They’re like oh, we just want to give you the facts. Well you know what? It’s an opinion.

My answer to that — even going back to when the team was .500 and would make the playoffs every once in a while — just win games. As long as we’re not saying anything that is inflammatory, personal about someone as far as off the field or anything, who cares?

I’ve had a few little things over the years where I’ve tweeted something stupid where somebody says take it down. And I have because it was a personal thing. Other than that, they’ve been pretty good. But they know; what are we going to say about this? Every team is awful. Back in the DFN days, they’d try to pull credentials. We weren’t even rights-holders.

There have been stories when we lost the Lions whether or not it was because of our afternoon show. That might have something to do with it but I also think the other station paid more money.

BN: What is your favorite and also your least favorite part of doing radio in Detroit?

MS: My favorite part is just interacting with people, listeners, talking to people on the street. I know a lot of people don’t like that. If somebody goes up to a particular person in the media and asks a question about a team, they’ll say I’m not working right now. I love that these people are listening. I like that type of interaction.

On the air I don’t like the fact that I think we’re too knee-jerk. Maybe being older I’ve gotten a lot more patient. The fire this guy, fire that guy mentality I think has gotten out of hand a little bit. I think you should give guys especially colleges four or five years to have recruiting classes, things like that. I think we try to fire people way too often.

Off the air the only thing I don’t like — I can’t complain, I have a great job — but I’d much rather be doing afternoons. I’ve always been a nighttime person. I hate getting up at 4:45 in the morning.

BN: If you were able to handpick a pro team to win a championship either in Detroit or Philly, who would be the team you’d choose?

MS: Oh, it’s not even close, it’s the Lions. We had millions at the parades when the Red Wings won, the Pistons. The Tigers haven’t won since ‘84. In Philly when I was a kid I was like the biggest Flyer fan also; I’ve been to those parades. They haven’t won since ’75, which is hard to believe. It’s the Lions. People don’t realize — they’re starting to — they’ve won one playoff game since 1957. It is an incredible statistic. We all know they’ve never been to the Super Bowl. But in this area in the Midwest it’s football first.

If this team, that I believe is cursed, and has had so many awful things happen to it — one guy has died in the NFL on the field, it was a Lion. All sorts of things. The laundry list is incredible and yet people still love this team. If this team could ever, ever win a championship, it would be the celebration among all celebrations. This is like the Cubs, only not as glorious. We’re not the lovable Cubs. We’re the Lions.

BN: Do you have any fun Bruce Springsteen stories?

MS: I have met him a couple of times on vacation in the Bahamas. Word got out that he was there. We went to a restaurant and couldn’t get near his table. The next day I just happened to see him walk into the hotel. I was kind of shy so I didn’t do anything. My wife was with my kids who were five or six at the time, followed him into the jewelry store in the Atlantis. She told him, she goes, “Excuse me Mr. Springsteen, my husband is a big fan. He has this thing in his contract.” He was kind of impressed by that. He goes I’ve got to meet him. I was in a different store so she waves me in. I got to meet him. He was nice. I asked the first question of him at the Super Bowl press conference. I’ve just been to ridiculous amounts of shows although hopefully it works out next year and I can go to Europe and see him. I hear it’s absolutely nuts there.

BN: Any goals going forward that you would like to experience or accomplish?

MS: Wow, I would love to be able to do this for as long as they let me. I’m 62 now. I don’t want to retire. I don’t know if it makes sense healthwise to do mornings for a much longer period of time. But I love what I’m doing.

My one time goal, due to someone getting sick and somebody unavailable, I did play-by-play for two Pistons games. I went on the road with them in Miami and Charlotte when LeBron was on the Heat. That was great. I always thought I’d be better at play-by-play than anything. I would still somehow love to do that but I don’t see too many teams hiring guys my age to do play-by-play for a whole season or something.

BN: Has retirement ever crossed your mind when you’re waking up at the crack of dawn?

MS: No, because I think I’d be bored out of my mind. There’s only so much bad golf I can play. I think as I get older to do more shows from down in Florida where my parents have a place — they’re in their 90s — to go down there and do a week or two of shows would be nice.

My wife’s family has a place up in northern Michigan. Doing a few weeks up there during the summer, that would be good. But as far as absolutely retiring, no I don’t want to do that. I have a feeling those decisions will be made by other people than me. John Audacy; whoever he is.

Actually, I would love to be able to do a podcast whether it’s for our company or not, where I could basically say whatever I wanted. It’s not the company’s fault, it’s just the way terrestrial radio is — that you wish you could just do, but you can’t. Kind of like a Le Batard feel to it, where I’d kind of be like Stugotz, but I’d be old Gotz. I really enjoyed that show. Or because I really enjoy Barstool’s websites and stuff; something like Barstool for old guys. That would be pretty cool.

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NBA Basketball Media Continues to Pile On The Boston Celtics

These Celtics have yet to win a ring and that is on them, but the media criticism levied against them has been inane.

John Molori

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Logo for the Boston Celtics and screengrabs from ESPN
Screengrabs from ESPN's First Take and Get Up

They are the most unfairly criticized team in the NBA, a team that cruised to 64 victories and earned the number one seed in a very tough Eastern Conference. They have taken two NBA playoff series in five games respectively and lead the Eastern Conference Finals 2-0 versus Indiana.

I speak of the Boston Celtics, and despite these sterling facts, their two superstars, Jayson Tatum and Jaylen Brown and the team as a whole, continue to garner criticism from the roundball media.

These “experts” say that the Celtics cannot be trusted and that they have not played to their potential. The Celtics have been to the Eastern Conference Finals six times since 2017 and made it to the NBA Finals in 2022, losing to the Golden State Warriors, but to listen to the basketball cognoscenti, you would think they are a bunch of green-clad slugs.

I get it, the Tatum-Brown Celtics have yet to win an NBA Championship, and I agree that if they don’t win it all this year, it will be a failed season for sure. After Boston defeated Cleveland in the Eastern semifinals, TNT analyst Draymond Green stated that no one cares that the Celtics once again made it to the conference finals. He is 100% correct, but that does not mean that the Celtics are utter garbage.

It’s really hard to win an NBA playoff series in five games. The Celtics have already done that twice in these playoffs, but instead of giving the Celtics credit for taking care of business, many commentators have denigrated them for how they are winning and the teams they have faced or did not have to face.

Joel Embiid was hurt. Giannis Antetokounmpo was hurt. The Knicks were banged up and the Cavs lost Donovan Mitchell. Well, too bad. Injuries are a part of the game. Are we forgetting the Celtics have been crushing playoff series without Kristaps Porzingis? When the Celtics get attention from the national media spotlight, it is usually with an air of disappointment and disgust. I’m wondering why.

ESPN and FS1 give endless attention, hope, positivity, and forward-thinking to the Los Angeles Lakers. Simply put, the Lakers are a mediocre to decent basketball team at best. They were dumped in the first round of the playoffs and if not for their history, LeBron James, and the city in which they play, they wouldn’t even be in the discussion. They are the New Orleans Pelicans with Snoop Dogg at courtside.

Still, the Lakers remain in the A block on many network hoops shows. Do you want to talk about a lack of trust, disappointment, and not reaching potential? How about the defending champion Denver Nuggets?

Yes, they have a two-time MVP in Nikola Jokic, but what about his team this year? They fell to a bunch of playoff neophytes called the Minnesota Timberwolves, losing Game 7 at home. Meanwhile, the Celtics took out an always tough Miami Heat team and a highly competitive Cavaliers team, 5 games each. All these Celtics do is win. Does it matter if the wins are pretty? Since when is that the media litmus test?

In a recap of Game 1 of the Eastern finals, a thrilling 133-128 overtime win for Boston, ESPN’s Tim Bontemps said that the Celtics almost “coughed up” another game at home. He went on to say that all the Pacers had to do was inbound the ball and hit a free-throw, and they would have won. Fine Tim, but guess what? They didn’t get it done and the Celtics did. Mistakes and capitalizing on mistakes are a big part of basketball.

Bontemps went on to say that if the Celtics don’t win Game 2 vs. Indiana, the Game 1 win will not matter. This is quite possibly the most foolhardy statement uttered in this year’s NBA playoffs. When four games win a series, every win matters. I understand that the Celtics lost Game 2 at home in their first two series, but so what? They righted the ship and swept both series the rest of the way.

During Game 1 against the Pacers, the Celtics jumped out to an early double-digit lead, but Indy came back to tie the game as good NBA playoff teams are known to do. ESPN’s Lisa Salters asked Boston guard Jrue Holiday how the Celtics lost the early lead. Holiday calmly replied that the Pacers are an NBA team as well. Exactly.

At the end of Game 1, after Boston stormed back in regulation and dominated the OT, ESPN play by play announcer Mike Breen said that the Celtics “survived” Game 1. It was an interesting choice of words that underlined the unfair criticism of Boston.

Coming back in a game, hitting big shots, and winning when it matters is not surviving. It is stepping up, closing the door, and being clutch. Breen is probably unfamiliar with these words because he’s been hanging around the Knicks too long.

On the May 21 edition of ESPN’s First Take, the talented and eloquent Andraya Carter questioned whether the Celtics can be trusted pinpointing Jayson Tatum in the conversation. Austin Rivers vehemently disagreed and the two engaged in a lively debate. The morning after the Celtics won Game 1 vs. the Pacers, ESPN’s Get Up crew still dogged them.

The eminent host Mike Greenberg asked the panel how Jaylen Brown could get open for the “easiest” three-point shot of the game to tie the game with just seconds left in regulation.

If you watch video of the shot, however, it was hardly easy. Brown was in the far corner with the 6-10 Pascal Siakam in his face and the Indiana bench just a couple of feet away most likely yelling Dicemanesque obscenities his way. These are the types of unmerited insults tossed at the Celtics. Brown hits an amazing shot with everything on the line and it is somehow considered the easiest shot of the game. Really?

Much of the rancor toward the Celtics is based on their stacked roster and the perceived lack of talent in their opponents, but let me get all historical on you for a minute. The nearly unanimously coronated greatest player in the history of the game, Michael Jordan, did not play all-time great teams in winning his six NBA Championship series.

In 1991, it was an old Lakers team. In 1992, it was the utterly forgettable Portland Trailblazers. In 1993, it was an aging Phoenix Suns team with Charles Barkley trying to get a

ring. In 1996, it was a good, but not great Seattle Sonics club, and in 1997 and 1998, it was the Utah Jazz. I’ll give the Jazz Karl Malone and John Stockton, but the rest of the team did double duty in a men’s weeknight league at the Northern Utah YMCA.

In fact, a team’s competition is trivial. If you win, you win. It doesn’t matter who is on the opposite side of the court. The Celtics have yet to win a ring and that is on them, but the media criticism levied against them has been inane.

Even the legendary Michael Wilbon piled on saying that if the Knicks were completely healthy, he would have picked them to beat the Celtics. All due respect to Mr. Wilbon, but a fully healthy Knicks team still may not have beaten the Pacers, sharpshooting like Martin Riggs in Lethal Weapon.

On Get Up this past week, ESPN’s Alan Hahn said that Jayson Tatum is not in the same league as LeBron James. No kidding, Alan. LeBron James is the leading scorer in NBA history, a man who has defined the sport for two decades. Hahn doubled down however, stating that Tatum is not in the same league as Luka Doncic.

Doncic is an immensely skillful player, but that’s about it. His Mavericks are in the conference finals for only the second time in his career. He has taken his team absolutely nowhere. Doncic is the is the Josh Allen of the NBA. Super stats, but not a sniff of a conference championship to his credit. His name is Luca, and he lives on the second bill to Tatum.

On the May 22 edition of First Take, Stephen A. Smith noted that Jayson Tatum scored 12 points in the Game 1 overtime period, but also added that Tatum shot 2-10 in the fourth quarter and early in overtime.

Fair enough, but he then stated, “You’re looking for him, and he was nowhere to be found when it really counted.” Huh? So, it didn’t really count in overtime? Game 1 of the Eastern Conference finals between the Celtics and the Pacers was a tremendous NBA playoff game, one that should go down in history as a classic.

Instead, it became a springboard for continued unfounded Celtics trashing. Not every competitive NBA game is perfect. Teams make mistakes and miss shots. That’s basketball.

Game 2 saw the Celtics drub the Pacers 126-110 making them 10-2 in the playoffs with multiple trustworthy players delivering in the clutch. This series might end in 4 or 5 games, or could go 7, but to once again paraphrase Draymond Green, nobody cares as long as you win. Despite the baseless media negativity, that is exactly what the Celtics have been doing.

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Ken LaVicka Looks Ahead Following ESPN West Palm Exit

“The last thing I wanted to do was bus throw.”

Derek Futterman

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Ken LaVicka
Courtesy: ESPN West Palm

Although April Fool’s Day had recently taken place, the message Ken LaVicka was delivering on the air early in the month was hardly a joking matter. In an announcement that came as a shock to listeners and LaVicka himself, he revealed that he was leaving ESPN West Palm after 17 years with the outlet. For the last three years, he was the co-host of the popular LaVicka, Theo and Stone midday program, which provided local listeners with discussion and revelry surrounding sports in South Florida and in the United States as a whole.

While it was insinuated to LaVicka that there were financial reasons for the exit, the entire move left him uneasy and uncomfortable, suddenly finding himself out of regular hosting work and looking for a new job. After all, he had been appearing on the air for the Good Karma Brands-owned radio station since 2007, one year after he completed college at Valparaiso University. Over the years at the outlet, he augmented his standing through shifts as an update anchor and fill-in host to eventually being granted his own full-time hosting slot.

The audience within the West Palm Beach and Treasure Coast marketplace had become accustomed to his voice and opinions for more than a decade, making the move difficult for both parties involved. In fact, as LaVicka was divulging the news in the last 20 minutes of what was his final show on the station, he articulated that it was not only he and his partners losing the midday show, but those listeners that encompass the audience as well.

“It was ultimately a corporate decision,” LaVicka said. “It was definitely not mutual. I would prefer to still be at ESPN West Palm. I am unhappy that I’m not at ESPN West Palm, but hey, we’ve been in the business a long time. I’ve seen a lot of friends end up losing jobs over decisions that come from a much higher paygrade, and so I think that ultimately that’s what happened to me.”

When reflecting back on the circumstances that led to his departure from the station, LaVicka believes that he was seen as expendable. Outside of his hosting work, LaVicka is a play-by-play announcer for Florida Atlantic University and calls NWSL soccer matches on various digital platforms. Although LaVicka is appreciative of the company’s belief for him to find his footing again, he is crestfallen to be off the air but conducted himself with professionalism throughout his egress.

“The last thing I wanted to do was bus throw,” LaVicka said. “Was I disappointed? Absolutely. Was I bitter? For sure, and I still feel bitterness towards the situation that unfolded. But I also think that the positives of the opportunities afforded to me by Good Karma Brands for almost 20 years, and also at the end them trying to, while making a tough decision that was going to have an adverse effect on me, try and do it in the most professional and classy way possible that you could in that spot, it kind of allowed me this freedom.”

There exists a dichotomy between LaVicka’s time at ESPN West Palm ending and that of the midday program itself. Upon discovering that he would not be retained, he made this distinction and felt despondency towards having to leave his co-hosts Theo Dorsey and Stone Labanowitz. The broad age cohort on the program and varying perspectives on sports was an aspect that LaVicka believes engendered a unique offering on the air. LaVica has been at the station the longest among the trio, and his partners understood the importance of having the ability to say goodbye to the listeners through the platform.

LaVicka remembers starting at the outlet and describes the first office he worked out of as an “absolute closet,” but it proved to be a place where the business continued to flourish. Originally being from Chicago, Ill., he adjusted to living in southern Florida while also having an ability to focus on growing his career.

The perception that he had of sports talk radio when he was studying in college and participating in the student-run radio station differed from what he ultimately experienced working at ESPN West Palm. It was preceded by a year working at then-FOX Sports 100.5 FM in Madison, Wisc., also owned by Good Karma Brands. LaVicka accepted the role three days before he was supposed to move to Dickinson, N.D. to work as a sportswriter for The Dickinson Press, deciding to pursue his passion in radio.

Nearly two decades later, he evinces an ongoing, axiomatic shift pertaining to multimedia consumption and content creation. LaVicka believes it has become more difficult for terrestrial radio outlets to find businesses who want to associate with their work and delivery methods, although it is dependent on the marketplace. The apprehension he possesses in this regard, however, is in whether talented young people will be able to secure and subsequently capitalize off opportunities.

“Local radio will not die,” LaVicka prognosticated. “It’s still too much of a bonding entity for it to go away completely, but the expectations of how much money a local station can bring in just using traditional means as its way of bringing in income – there’s going to have to be some forward thinkers in that local radio space because you can’t just go, ‘The person goes on air – sell sponsorships’ It doesn’t work like that anymore.”

LaVicka himself is currently looking for a new role in the industry and is not opposed to moving out of south Florida if the opportunity is right for him and his family. Since losing his job at ESPN West Palm, he has endured many sleepless nights and pondered over the amount of fortitude and patience he has within the process.

Even though he is not ruling out an eventual return to ESPN West Palm, he views the outcome as unlikely. The value working there, however, comes in being able to relate and appeal to a diverse, transient audience residing within the locale. Good Karma Brands is assisting him with the process by promoting his work and providing him with financial assistance as he prepares for his next career move.

“I don’t want to come off as cocky, but I’m very confident in myself that given an opportunity; given a role – a sizable role that is something that’s going to be consumed by a lot of people – I get that opportunity, I’m going to excel in it,” LaVicka said. “There hasn’t been any point in my career on air where I haven’t been given an opportunity and then it didn’t completely expand past I think what the initial expectation was, and this includes my time at Florida Atlantic.”

While LaVicka is open to opportunities in terrestrial radio, he is also exploring working in the digital realm and recently started a YouTube show with WQAM digital content producer Zach Krantz titled By All Accounts. LaVicka first met Krantz at Miami Dolphins practices and training camps when he was working on The Joe Rose Show, and they shared several laughs and memorable moments.

When LaVicka and his wife welcomed their second child into the world, it required a stint in the neonatal intensive care unit at Joe DiMaggio Children’s Hospital in Hollywood, Fla. Their newborn daughter ended up spending 72 hours there where her health improved. Krantz discovered the circumstance shortly after it began and reached out to LaVicka to offer his support, understanding the stress with the situation after his son was in the NICU for several months.

“[He] made sure to come find me at the hospital and put me at ease [and] talked me through the process,” LaVicka said, “and that was massively important to me, had a major effect on me and also gave me an idea of the type of person Zach Krantz is.”

Krantz came up with the idea to start a program with LaVicka, reaching out to him shortly after his exit from ESPN West Palm. Within his proposition, he explained that they already possessed strong chemistry and rapport and would work together to begin a show from phase one. Despite the program still being in its early stages, LaVicka can sense palpable growth potential that could perhaps turn into its own sustainable entity if it continues to grow. The venture is not evanescent, but rather something he is committed to growing in the long run as he discovers the media landscape and searches for the most optimal long-term solution.

“I want this thing to be broad,” LaVicka said. “I want it to be fun, but I think that I also want to make sure that it at least plays to our strengths, which is being petty sports fans; which is showing favor to South Florida sports, making sure that we’re being extremely relatable in the grand scheme of things.”

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How Advertisers Can Protect Their Digital Ad Spend

Invalid website traffic from automated scripts and “bad bots” will waste $71 billion this year.

Jeff Caves

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Graphic for digital advertising

Small and medium-sized businesses (SMBs) partnering with digital marketing companies for their ad spend can enjoy significant advantages. Digital companies, such as many radio stations’ digital departments, often have more expertise than SMBs in spending money wisely to generate website traffic and, crucially, in avoiding the waste of ad dollars on fake traffic. Fake website traffic has increased by 33% in just two years. Invalid website traffic (IVT) from automated scripts and “bad bots” will waste $71 billion this year. Here are some questions advertisers can ask their digital partner to help eliminate fake ad engagement:

Make Data and Machines Work

Ask your digital partner if they use advanced data analytics and machine learning to optimize your ad spend. By employing predictive analytics—predicting future outcomes—savvy digital marketers can identify audiences most likely to engage genuinely with your ads. Inquire if they use Google Analytics and how it can help flag potential fraud and protect your investment.

Blockchain Technology for Ad Verification

To ensure transparency and security in your ad campaigns, some digital marketers leverage blockchain technology. This technology records every click and impression, guaranteeing that each interaction is genuine and that payments are made only for verified interactions. Blockchain makes it more difficult to change, hack, or manipulate data.

Advanced Attribution Models

Check if your partner uses multi-touch attribution models, which consider all touchpoints in the customer’s journey to your website. This approach provides a comprehensive view of how each ad contributes to conversions. Algorithmic attribution models apply sophisticated algorithms to improve ROI measurement.

Partnerships with Anti-Fraud Organizations

Ask if they collaborate with anti-fraud organizations to reduce fraud in digital advertising. Some digital companies ensure that campaigns and partners are certified by organizations like TAG, guaranteeing that ad placements are genuine and not plagued with fake engagements.

Private Marketplaces

Ensure that ad placements are with trusted publishers, reducing the risk of fraud. Some digital companies use private marketplaces, where a limited number of advertisers can buy and access premium inventory that is less susceptible to fraud, ensuring higher-quality ad placements for your business.

Real-Time Bidding (RTB) and Enhanced Filters

Your digital partner should set criteria for real-time bidding to ensure only high-quality, vetted traffic is considered. Real-Time Bidding is an auction setting where ad impressions are sold and bought. And transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher.

Dynamic bidding strategies can adjust in real time based on the quality and performance of the inventory, maximizing the efficiency of your ad spend. Attempting this on your own can be challenging and less effective.

Focus on User Engagement Metrics

Ensure that deeper engagement metrics are employed, such as time spent on a page, scroll depth, and interaction rates, to provide a clearer picture of ad effectiveness. Analyzing post-click behavior helps determine the quality of engagements, ensuring that clicks result in meaningful interactions.

By partnering with well-established digital marketing companies, SMBs can access advanced technologies and strategies to ensure that digital marketing efforts are practical and efficient. Make sure your website conversions are as high as possible. YouTube and Google Search are leading the way in combating bot traffic, while LinkedIn, Google Video Partners, and X are less effective at blocking “bad bots.” Finding a reliable digital partner is crucial to protecting your ad spend and maximizing your returns. Beware of the bad bot and ensure your advertising efforts drive genuine value.

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