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NFL Hires Goldman Sachs To Help Sell Media Properties

The NFL has retained Goldman Sachs as it explores potentially selling off some of its traditional media properties.

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As streaming services and usage increases, traditional media dives further and further into perilous positions. Some companies are looking to get ahead of the trend, or at the very least respond to the latest waves of data. According to a recent report by The Wall Street Journal, consider the NFL in that grouping.

The Journal reported the league has retained Goldman Sachs to advise them on a potential sale of its NFL Network, NFL RedZone, and NFL.com properties. According to Sportico, NFL Network is in 56.2 million households, while RedZone is a premium channel available on various cable and streaming packages.

“The NFL has a proven track record of creating leading media platforms that develop significant audiences so we anticipate speaking to a number of interested parties,” a league spokesman said in a statement. “We do not intend to provide an update on this process until it has concluded and will not speculate about potential outcomes.”

The move certainly does not come from a place of revenue hemorrhaging as the league has never been bigger. It will be interesting to see if and how the moves would unfold with various entities such as Amazon and DraftKings chomping at the bit to further their reach into sports content.

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Nickelodeon Gets Christmas Day NFL Game

“This will be the network’s first regular season game.”

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The NFL’s Christmas triple header will include a little slime this year. The afternoon game between the Super Bowl champion Los Angeles Rams and Denver Broncos will be simulcast on CBS and Nickelodeon.

Nickelodeon has ramped up its NFL presence each year since 2020. The network has aired a kid-friendly broadcast of a Wild Card Round playoff game each of the last two seasons. Last year’s tile between the 49ers and Cowboys drew an audience of 41 million.

Before the start of last season, the studio show NFL Slimetime debuted. This will be the network’s first regular season game.

Kickoff is set for 4:30 pm Eastern on Christmas Day. No details of what Nickelodeon’s coverage may include are available yet. Nate Burleson, Noah Eagle and Nickelodeon star Gabrielle Nevaeh Green have been on the call of the network’s previous NFL broadcasts.

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Kentucky Derby Rebounds With 16 Million Viewers

“The Derby saw its best numbers since 2019 on Saturday. The audience peaked at 19 million.”

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The Kentucky Derby has now eclipsed 15 million viewers in each of the last eight years that the event was not effected by the Covid-19 Pandemic. An average audience of 16 million tuned in Saturday to see longshot Rich Strike win the first leg of horse racing’s Triple Crown.

The Derby saw its best numbers since 2019 on Saturday. The audience peaked at 19 million.

During the weekend, the event kept finding new life on social media. According to an NBC Sports press release, the overhead shot of the final call drew big audiences across a number of the network’s digital platforms, having been viewed in total more than 36 million times.

Peacock also cashed in on the event’s success. The streaming platform posted an average minute audience of over 247,000 viewers during the Kentucky Derby.

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ESPN Releases Details For Joe Buck’s PGA Championship Broadcast

“Michael Collins will serve as Buck’s co-host.”

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Omaha Productions and ESPN are getting ready for the PGA Championship. News broke last week that Joe Buck would make his ESPN debut at the center of alternative coverage of the event. Now the network is sharing a few details of the broadcast.

Michael Collins will serve as Buck’s co-host. ESPN’s senior golf analyst will bring the perspective of a former caddie to the broadcast as well as the humor of a former comedian.

The duo will welcome plenty of guests too. The lineup suggests that while the broadcast will be built around golf, the conversations could go anywhere. Troy Aikman, Josh Allen, Charles Barkley, Doris Burke, Fred Couples, Jon Hamm, and Peyton & Eli Manning are all scheduled to make appearances.

“We loved doing Monday Night Football with ESPN and the entire Omaha team has been looking forward to producing alternate telecasts that celebrate other sports,” Peyton Manning said in a press release. “As one of golf’s majors, the PGA Championship is a perfect place to do our first one for golf and we look forward to working with Joe, Michael and everyone in ESPN’s golf team.”

Joe Buck and Michael Collins will be on TV for all four days of the PGA Championship. They will be on for four hours each day. The broadcast will alternate between ESPN, ESPN2 and ESPN+ depending on where the traditional coverage of the event is airing.

The PGA Championship with Joe Buck & Michael Collins is the latest offering from ESPN’s deal with Peyton Manning’s Omaha Productions. The company has also committed to produce alternate coverage of MMA and college football broadcasts in the future.

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