The sports betting industry is growing at a rapid rate and shows no sign of slowing down anytime soon. As a result, the demand for quality content continues to grow alongside it.
Networks have made huge investments into their gambling-related programming, incorporating “betcasts” into game broadcasts, creating entire betting-related shows, and expanding gambling conversations into radio lineups across the country.
When it comes to the radio industry, Audacy has been the leader in setting the tone for how to best incorporate betting content into daily radio lineups, recently expanding their BetQL network to seven new cities.
Depending on which states have legalized sports betting, some local stations may have had related content on their airways for a while, but for those who are just starting to introduce gambling programming the challenge is finding a way to appeal to both the causal sports bettor and the advanced sports bettor.
“If we don’t speak to both groups, myself and “You Better You Bet” will have missed a major opportunity, and we aren’t in the business of missing opportunities,” said Nick Kostos, host of “You Better You Bet” which airs weekdays from 3p-7p ET.
Kostos, an industry leader in sports gambling, has coined the term “wagertainment,” which he says speaks to the goal of talking about sports betting in an entertaining and informative way that’s accessible to any type of gambler.
Expanding on the term, Kostos used the example of breaking down a line or player prop – something that an advanced bettor would be interested in – and pairing it with information that provides game analysts – something that appeals to the average sports fan.
“Futures bets are another good example of this, too, because we answer the question all fans ask themselves — who’s going to win, and can we profit off that thought?” said Kostas. “That’s what betting largely is. Who’s going to win and by how many?
“All sports fans think about these things on a daily basis. Literally, everything the casual sports fan is interested in intersects with something a bettor might bet on.”
While most topics have a natural intersection between bettors and casual fans, there is a lot that traditional radio shows touch on that gambling hosts like Kostos don’t cover.
“We never want to insult the intelligence of our audience with hot takes,” said Kostos. “We’re not debating legacies or asking manufactured questions that have nothing to do with what’s actually happening during the game. We’re not discussing lame topics like “LeBron or Jordan?” while there are NBA and NHL playoff games to go along with golf, soccer and baseball.”
While putting aside some of the hot take-style content – something that Kostos has loved about betting programming – separates traditional sports talk shows from gambling shows, the way he prepares for a betting show similar to a regular sports talk show.
“When we break down last night’s game, we don’t just do treetop topics, but we analyze specific player performances and how the teams strategized and how that might lead to opportunity in both the next game and the futures market,” said Kostos. “It becomes one big running storyline that’s updated on a daily basis. And we do it in an entertaining way that’s accessible to all. Wagertainment.”
Audacy’s BetQL lineup expanding into several different cities might be foreshadowing for what the future of audio betting content looks like.
“If companies are smart, they’ll add more betting content,” said Kostos.
He also noted that sports-talk in general has gotten way too far away from the actual discussion about sports, using the example of spending days talking about Aaron Rodgers when most all of the information was speculation.
“I believe as sports betting continues to grow, the demand for actual sports talk will once again become insatiable,” said Kostos. “So yes, I do believe companies will get more involved in the space. And I’m thrilled to be working for one, Audacy, that totally gets it in this regard.”
Kirk Herbstriet Wants To Be Held To Same Standard For NFL As College Football
“Herbstreit was on The Pat McAfee Show on Friday and he said he is already at Pro Football Focus in Cincinnati doing his research.”
The NFL schedule was released last week, and Thursday Night Football has a lot of interesting matchups for its first year on Amazon Prime. It is also a new broadcast booth with Al Michaels and Kirk Herbstreit on the call.
With Herbstreit now adding Thursday Night Football to College Gameday, he has already started preparing for the upcoming season. Herbstreit was on The Pat McAfee Show on Friday and he said he is already at Pro Football Focus in Cincinnati doing his research.
“I’m just trying to lay a foundation,” said Herbstreit.
Herbstreit told McAfee that whenever anyone asks him to talk about a college team, he can quickly tell them what the DNA of that team is. Now he wants to bring that level of preparation to his NFL broadcasts. He will look at a different matchup every week this summer to get a more detailed idea of what each team is about:
As for his connection with Al Michaels, Herbstreit mentioned he has gone out to dinner with him a couple of times and he wants to make going out to eat with his broadcast partner a frequent deal.
“Hung out with him 2-3 times. Had a chance just to get to know him. When you go into a new deal, I love like Wednesday night dinner, I want to make a staple and just hang out and get to know him and hopefully he will get to know me. When you do that, it allows you to have natural chemistry.”
Andrew Mason To Succeed John Clayton At 104.3 The Fan
“Mason comes to The Fan from DNVR, a digital outlet where he provided written and audio content for the last three seasons.”
John Clayton passed away earlier this year. That left 104.3 The Fan without a lead Broncos writer for the 2022 season. On Monday, the station announced that it had hired a successor in Andrew Mason.
Mason comes to The Fan from DNVR, a digital outlet where he provided written and audio content for the last three seasons.
“Mase’s work speaks for itself as one of the market’s most respected analysts when it comes to writing about and discussing the Broncos,” Raj Sharan, The Fan’s program director, said in a press release. “Replacing someone of the legendary stature of John Clayton was not something we took lightly, and we believe Mase is the perfect person to pick up that mantle and bring tremendous credibility and content to our rapidly growing digital platforms.”
Andrew Mason has a lot of credibility with Broncos fans. He has covered the team for 19 years. He has also written a book called Tales from the Denver Broncos Sideline.
The Fan won’t be his first foray into Denver radio either. Mason has previously been a host on Mile High Sports Radio and the defunct KDSP- AM.
“I’m thrilled to join The Fan team and add what I can to the efforts of building Denver’s premier online destination for Denver fans,” said Mason. “Being tasked with replacing a legend like John Clayton is a responsibility I take very seriously, and I’m honored The Fan has entrusted me with this opportunity.”
Gregg Giannotti: ‘Drew Brees Isn’t Used To Not Succeeding’
“He’s succeeded at everything he’s ever done and then he gets into the booth and they kick him out after one year. It’s a tough spot.”
What does the future hold for Drew Brees? Andrew Marchand reports that he is set to leave NBC. Brees himself says nothing is decided yet.
On Monday morning, Boomer & Gio discussed why the former quarterback is in this position just one year after making his broadcasting debut. Gregg Giannotti noted that if Brees was brought to NBC with the idea that he would eventually be the top game analyst, the criticism he faced last year and the network’s decision to stick with Cris Collinsworth in the Sunday Night Football booth were likely unexpected blows to his ego.
“That’s a tough spot, man, for him,” Gio said. “The guy’s been beloved his whole career. He did go through a little bit of it when people were all over his ass for saying the wrong thing one time, but here he goes. He’s succeeded at everything he’s ever done and then he gets into the booth and they kick him out after one year. It’s a tough spot.”
Boomer Esiason added that the criticism Drew Brees received for his work in the broadcast booth did not apply to his work on Football Night in America or the Sunday Night Football halftime show.
“He was good in the studio,” Boomer Esiason said. “I saw him in the studio and I liked him.”
Brees prefers calling games to work in the studio. According to Marchand’s report, that is what is at the heart of his potential exit from NBC.
The color commentator role may come with more prestige, but it isn’t easy. Esiason has experience with both positions. He calls games on the radio for Westwood One and has been a staple of CBS’s The NFL Today since 2002.
“Some guys are not meant to be game analysts, that’s all.”