The sports betting industry is growing at a rapid rate and shows no sign of slowing down anytime soon. As a result, the demand for quality content continues to grow alongside it.
Networks have made huge investments into their gambling-related programming, incorporating “betcasts” into game broadcasts, creating entire betting-related shows, and expanding gambling conversations into radio lineups across the country.
When it comes to the radio industry, Audacy has been the leader in setting the tone for how to best incorporate betting content into daily radio lineups, recently expanding their BetQL network to seven new cities.
Depending on which states have legalized sports betting, some local stations may have had related content on their airways for a while, but for those who are just starting to introduce gambling programming the challenge is finding a way to appeal to both the causal sports bettor and the advanced sports bettor.
“If we don’t speak to both groups, myself and “You Better You Bet” will have missed a major opportunity, and we aren’t in the business of missing opportunities,” said Nick Kostos, host of “You Better You Bet” which airs weekdays from 3p-7p ET.
Kostos, an industry leader in sports gambling, has coined the term “wagertainment,” which he says speaks to the goal of talking about sports betting in an entertaining and informative way that’s accessible to any type of gambler.
Expanding on the term, Kostos used the example of breaking down a line or player prop – something that an advanced bettor would be interested in – and pairing it with information that provides game analysts – something that appeals to the average sports fan.
“Futures bets are another good example of this, too, because we answer the question all fans ask themselves — who’s going to win, and can we profit off that thought?” said Kostas. “That’s what betting largely is. Who’s going to win and by how many?
“All sports fans think about these things on a daily basis. Literally, everything the casual sports fan is interested in intersects with something a bettor might bet on.”
While most topics have a natural intersection between bettors and casual fans, there is a lot that traditional radio shows touch on that gambling hosts like Kostos don’t cover.
“We never want to insult the intelligence of our audience with hot takes,” said Kostos. “We’re not debating legacies or asking manufactured questions that have nothing to do with what’s actually happening during the game. We’re not discussing lame topics like “LeBron or Jordan?” while there are NBA and NHL playoff games to go along with golf, soccer and baseball.”
While putting aside some of the hot take-style content – something that Kostos has loved about betting programming – separates traditional sports talk shows from gambling shows, the way he prepares for a betting show similar to a regular sports talk show.
“When we break down last night’s game, we don’t just do treetop topics, but we analyze specific player performances and how the teams strategized and how that might lead to opportunity in both the next game and the futures market,” said Kostos. “It becomes one big running storyline that’s updated on a daily basis. And we do it in an entertaining way that’s accessible to all. Wagertainment.”
Audacy’s BetQL lineup expanding into several different cities might be foreshadowing for what the future of audio betting content looks like.
“If companies are smart, they’ll add more betting content,” said Kostos.
He also noted that sports-talk in general has gotten way too far away from the actual discussion about sports, using the example of spending days talking about Aaron Rodgers when most all of the information was speculation.
“I believe as sports betting continues to grow, the demand for actual sports talk will once again become insatiable,” said Kostos. “So yes, I do believe companies will get more involved in the space. And I’m thrilled to be working for one, Audacy, that totally gets it in this regard.”
Kate Constable is a daily news writer for BSM. She has worked on-air and behind the scenes for a number of media outlets including Stadium, NBC Sports Chicago, KAAL and KARE television, and The Daily Iowan. You can find her on Twitter @KateConstable.
Doug Gottlieb: Nobody Cares About World Cup Once USA’s Eliminated
“I’m sure people in the soccer world are still talking about the World Cup. But zero people I know in real life are talking about the World Cup today.”
The United States has been eliminated from the 2022 World Cup, and FOX Sports Radio host Doug Gottlieb believes that will return the sport back to its usual place inside the sports media landscape.
“I’m sure people in the soccer world are still talking about the World Cup,” Gottlieb said on his In The Bonus podcast Monday. “But zero people I know in real life are talking about the World Cup today.
“You can tell me how big soccer is in the world — and I’m not gonna dispute it — and you can tell me we’re doing better in the world than we’ve ever done — and I’m not gonna dispute it, it’s fine — but the fact is that as soon as that match was over we went from a couple of hours of soccer guy, or writer guy who’s really a soccer guy at heart, talking about should we change coaches, tactics, players, or whatever, and then it’s over. I don’t know who won and I don’t care.”
Gottlieb later added that soccer has been “the sport of the future” for his entire life, but added that college basketball is going on right now, and it isn’t on the national sports radar, either.
Jon Marks Working Without At Contract at WIP
WIP is currently in the midst of changes to its lineup due to the upcoming departure of legendary morning host Angelo Cataldi.
94WIP afternoon host Jon Marks has revealed he is working without a contract.
A report from CrossingBroad.com claims Marks mentioned the development on the air two weeks ago, and Marks confirmed the news when the outlet asked him for comment.
He did not, however, wish to say much more about the situation. WIP is currently in the midst of changes to its lineup due to the upcoming departure of legendary morning host Angelo Cataldi.
In late October, the station announced the current midday show of Joe DeCamara and Jon Ritchie would replace Cataldi in the mornings. Longtime morning co-host Al Morganti will remain with the station but will no longer be heard in mornings once DeCamara and Ritchie take over. Anchor Rhea Hughes will stay in the morning timeslot.
The station has yet to name a new midday show to replace DeCamara and Ritchie. Marks is currently teamed with former NFL linebacker Ike Reese from 2:00-6:00 PM. The two were paired together in 2017.
Boomer Esiason Wonders If Joe Buck Was Criticized Before Energetic Monday Night Football Open
“Maybe he was doing that emphatically because somebody criticized him as flat or something.”
Monday Night Football got off to an energetic start last night, with the usually reserved Joe Buck showcasing an exuberant attitude while discussing the weather and the fact that the calendar has already flipped to December. WFAN morning host Boomer Esiason wondered if there was an ulterior motive to Buck’s raucous start.
In addition to the energy exuded by the Monday Night Football announcer, Buck nearly howeld in excitement as the network showcased Tom Brady’s usual scream of “Let’s F—ing Go!”, by shouting “Yeah! Let’s go! I can’t say one of those words!”
The excitement was noticed by Boomer & Gio update anchor Jerry Recco who played the audio for the show, with Boomer Esiason wondering if Buck was proving a point to someone.
“Maybe somebody told him he was too downcast the previous broadcast,” Esiason wondered. “Maybe he was doing that emphatically because somebody criticized him as flat or something.”