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Troy Aikman Gives Advice to Players Who Want to be Broadcasters

“It’s not who I am. I’m not some wallflower, but I also am not one who wants to stir it up. I do feel that I wish I could be Roger Staubach. I wish I could break out the pom-poms and be the Cowboys cheerleader But, I am also the lead analyst for FOX.”

Ricky Keeler

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Tim Heitman-USA TODAY Sports

Over the last month, there have been reports of many different quarterbacks looking to get into the analyst booth for major networks. Andrew Marchand of the New York Post reported in June that Alex Smith auditioned for a role on CBS along with Mark Sanchez and he also reported networks were trying to hire Robert Griffin III if he decided to retire. This in addition to Drew Brees joining NBC for the upcoming NFL and Notre Dame football seasons. 

On Part 2 of his interview on The Flying Coach podcast on The Ringer with Rams head coach Sean McVay and one of the hosts of Good Morning Football, Peter Schrager,  Troy Aikman was asked by Schrager what advice he has for other quarterbacks who are trying to get into the business:

“You got to do everything really in soundbites. You got to be real careful in thinking you are going to really break down these particular schemes in no more time than you have. The job for the analyst doing a game is you are supposed to be done talking before the snap of the next play. You start down this path and all of a sudden, the game is a lot faster than when I first started broadcasting.”

“Make sure you kind of have a feel for where you are going with your comment before you ever even start and you have to have the ability to be able to kind of wind it down”

When Aikman breaks down the game, he looks at things from a quarterback perspective. However, when he was first starting out, one of his producers gave him criticism about not mentioning enough of a different part of the game: 

“I remember when I first got into this profession, my producer said to me after one of the games, we need more line play. We need you to cover more line play…That’s the way Matt Millen and John Madden did it. I said, well if you want more line play, then you guys probably hired the wrong analyst. I’m a quarterback and I look at the game from the outside in.” 

One of the quarterbacks who has made a good transition into the booth is CBS lead analyst and another former Cowboys quarterback, Tony Romo. Aikman mentioned that he thought it was great for Romo that CBS didn’t tell him how to do his job. According to Aikman, he has not talked to Romo about this: 

“What CBS seemed to do with Tony was just take the ball and run. Tony does some things that conventionally, if you were writing things out that say no, you can’t talk over the play-by-play guy. He’s been given free rein and I think that’s the part that’s probably been refreshing for a lot of people.”

Of course, all eyes can be on Aikman when he is broadcasting a Dallas Cowboys game because of his Hall Of Fame career in Dallas. While Aikman might wish he can be more pro-Dallas on the broadcast, he feels the responsibility to be as authentic as possible: 

It’s not who I am. I’m not some wallflower, but I also am not one who wants to stir it up. I do feel that I wish I could be Roger Staubach. I wish I could break out the pom-poms and be the Cowboys cheerleader But, I am also the lead analyst for FOX. When I comment on something, I feel like I’ve got to be a little more authentic, not that Roger’s not and kind of call it as I see it.”

“When I am asked questions, maybe I know too much about the structure of the organization. I try to be respectful, but at the same time maintain at least my credibility on a national platform and not have people say that I’m being a homer. If they [the Cowboys] aren’t doing something right or if they are losing, then I try to call it. I think a lot of Cowboys fans, they see Michael Irvin on NFL Network. You can do that as a studio analyst, you can be a cheerleader. You can’t do that when you are calling games. It becomes a fine line. I don’t enjoy that part of it, I’ll be honest with you, but I do feel I have a job to do.”

It would be wise for these quarterbacks to listen to Aikman because he has gone from being successful on the gridiron to having success at a different career in the media industry. 

BSM Writers

Being Wrong On-Air Isn’t A Bad Thing

…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.

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WRONG BAD

In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.

“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.

“How many championships we would have going forward because of everything we went through.”

Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.

The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?

That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.

You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.

“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”

Do not do what Perkins did later that morning on First Take.

Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”

Jason Williams: “I don’t get passes on this show.”

Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”

Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”

It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.

WORTH EVERY PENNY

I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.

My first thought: Jerry Kramer didn’t play tight end.

My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.

After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.

Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.

Then I found out that Russo is making $10,000 per appearance on “First Take.”

My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.

My second thought: That might be the best $10,000 ESPN has ever spent.

Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.

And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.

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BSM Writers

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Jeff Caves

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Radio Sales

A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours. 

But is that why you sell sports radio?

In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.

A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family. 

Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.  

I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.

Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important. 

So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.  

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BSM Writers

Media Noise: BSM Podcast Network Round Table

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Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.

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