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Sports Illustrated Parent Authentic Brands Files For IPO

The group owns a cadre of famous retail and intellectual properties.

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Courtesy: Sports Illustrated

Authentic Brands, the owner of Sports Illustrated and Muhammad Ali intellectual property has filed for an initial public offering. The company made around half a billion dollars in 2020 off the work of over 30 retail brands along with more IP attached to Shaquille O’Neal, Marilyn Monroe, Elvis Presley, and “Dr.J” Julius Erving.

The valuation could come in around $10 billion, according to some analysts with Bloomberg reporting the listing size at $100 million. Authentic Brands is using the money to tackle some of the debt amassed over the past decade. According to Front Office Sports, the company has pulled off around $2.6 billion in acquisitions since 2010.

The Sports Illustrated connection started in 2019 when Authentic Brands bought the publication from Meredith for $110 million. That deal was basically only for the Sports Illustrated IP and not the day-to-day publishing duties of the publication.

“Most people look at SI and think about the iconic magazine. What they don’t see is the brand’s huge potential to grow horizontally: digital, sports gaming, event ticketing, and world-class immersive events,” Salter wrote in an introduction to the business included in the filing. “A lot of sports players have big endorsements, but few players are brands. Shaq is absolutely a brand. When we partnered with Shaquille O’Neal, we worked with Shaq to define his brand values and created a long-term vision for his brand.”

IP is about to turn into real property for Authentic Brands, who has big plans for the next year. These include an SI Sportsbook in Colorado and a continuation of Shaq’s Fun House DJ parties put on at the Super Bowl each year. O’Neal made about $1.8 million from Authentic Brands last year to consult with him on brand image.

It’s been a major decade of growth for the company since it launched in 2010. That train doesn’t appear to be stopping anytime soon.

Sports Online

Guaranty Media Launches Podcast Network

After so many years of broadcast experience, Guaranty will be venturing into the world of podcasting.

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Guaranty Media, the family owned company in Baton Rouge which owns 104.5 ESPN, will be going through some big changes in the very near future. The company is set to launch an innovative podcast network.

“Podcasting is such an interesting space. It’s kind of like the Wild West right now,” Jay Parker, digital content director for the company, said. “You’ve got lots of people innovating and adapting, so the landscape changes every day.”

According to Edison Research, only 22 percent of people in the U.S are listening to podcasts, and Parker believes that there is a ton of upward movement available to the medium.

”Producers are getting better and better at reaching their audience, Advertisers are getting smarter and smarter when it comes to utilizing the platform…. Any business that is serious about content marketing needs to become intimately familiar with Podcasting now.” said Parker.

Parker added that Guaranty Media has so many talented people with interesting stories in the city of Baton Rouge, which he believes will make the move to podcasting content seamless.

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Clay Travis & Todd Fuhrman Launch Get Rich, Kids Podcast

”You’ll always be in good hands. I’m the greatest gambler who’s ever lived.”

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Get Rich, Kids!

Outkick has announced a new gambling podcast. Every Monday and Thursday at 5pm EST, Clay Travis and Todd Fuhrman will be sharing their best bets for the upcoming College Football and NFL week ahead.

This show, called Get Rich, Kids, should come as no surprise to viewers. Clay Travis used the introduction to the debut show to remind his followers that he is no stranger to sports betting. Travis is a panelist on Fox Bet Live and has worked with Fuhrman, who is a frequent guest on the FS1 show for a long time.

Get Rich, Kids! aired for the first time on YouTube Thursday, with much of the discussion being on the Thursday Night Football matchup between the Giants and Washington.

Travis, one of the early adopters of sports gambling content in the mainstream media, added this in the latest promo video for the new show ”You’ll always be in good hands. I’m the greatest gambler who’s ever lived.”

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Uncle Chaps Signs Extension With Barstool

“The Marine worked as a bomb-sniffing K9 handler during the Iraq War.”

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Courtesy: Barstool Sports

Matthew Mitchell is signing with Barstool Sports for the next four years. More commonly known by his nickname, Uncle Chaps, Mitchell extended his current deal with the company on Thursday.

The comedic voice is an Iraq War veteran who has hosted podcasts and blogged for the company since 2016.

“Personal News: signed a 4-year contract extension with Barstool this morning. Glad to continue working at a place that allows me to be me without reservation. Viva.” Chaps tweeted on Thursday.

The host makes appearances on Pardon My Take from time to time and is also the host of Zero Blog Thirty and The Podfathers. The Marine worked as a bomb-sniffing K9 handler during the war. He fought in over 40 gunfights and carried out over 100 raids before being medically discharged after being shot in the arm.

Uncle Chaps received a Purple Heart Medal for his bravery and landed his dream job at Barstool.

“I first started reading Barstool when I was at Marine Corps Base Quantico about 7 years ago,” Chaps wrote in his debut article for Barstool five years ago. “So I’m f*cking amped to be writing here now. Despite what this first post makes it seem like, I’m not here to be the token military barstool bro. That’s the last thing I want, and I’m sure it’s the last thing the readers want as well.”

His first day at Barstool just happened to coincide with his “Alive Day.” 

“Alive Days, in some circles, are celebrated more than birthdays,” Chaps wrote in his initial blog. “Alive Days are the days when people who were wounded in combat celebrate being, well, alive. For me, that day is July 31st.”

Barstool hired Uncle Chaps around the same time they moved headquarters from Boston to NYC and now he is staying around for another extended stretch.

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