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DraftKings, MLB Expand Partnership With New Deal

MLB was DraftKings first league partner back in 2012.

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Courtesy: DraftKings

DraftKings isn’t slowing down its growth anytime soon. The sports betting company has struck a new multi-year deal with Major League Baseball.

MLB.tv is involved with the two sides discussing ways to integrate betting-themed broadcasts into the league’s flagship streaming platform. The “Bet & Watch” streaming integration allows fans with open and active MLB.com and DraftKings accounts to watch a free, live MLB game within the DraftKings app.

“In 2012, MLB helped ignite the daily fantasy industry by becoming our first-ever league partner,” DraftKings co-founder Matt Kalish said in a statement. “That same foresight has persisted over the years as our organizations look to disrupt and innovate further through this expansion.”

Designated game streams are happening every Monday on the app when the project goes live. DraftKings is currently the only U.S. sportsbook to integrate live games into their sports betting platform.

The deal between these sides is another win for live sports betting in the United States. Once legal wagering is allowed nationwide, don’t be shocked to see a DraftKings Sportsbook in every MLB stadium while also giving fans even more live betting options to play with.

DraftKings was already the league’s official daily fantasy partner, and now their branding will be prominent at major events throughout the year, including the 2021 T-Mobile Home Run Derby. An on-field “Hit It Here” trigger where lucky fans will have the chance to win tickets to a 2021 World Series game is now a part of the festivities. Additionally, DraftKings is offering customers two free-to-play pools around this year’s Home Run Derby, totaling $50K in prizes.

“For nearly a decade, our growing relationship with DraftKings has been rooted in fan engagement, and the second-screen immersion of sports gaming and entertainment products,” MLB Executive Vice President of Business Development Kenny Gersh said. “This next iteration of unique and experiential offerings is something we look forward to rolling out together as baseball fans continue to embrace technological advances.”

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Uncle Chaps Signs Extension With Barstool

“The Marine worked as a bomb-sniffing K9 handler during the Iraq War.”

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Courtesy: Barstool Sports

Matthew Mitchell is signing with Barstool Sports for the next four years. More commonly known by his nickname, Uncle Chaps, Mitchell extended his current deal with the company on Thursday.

The comedic voice is an Iraq War veteran who has hosted podcasts and blogged for the company since 2016.

“Personal News: signed a 4-year contract extension with Barstool this morning. Glad to continue working at a place that allows me to be me without reservation. Viva.” Chaps tweeted on Thursday.

The host makes appearances on Pardon My Take from time to time and is also the host of Zero Blog Thirty and The Podfathers. The Marine worked as a bomb-sniffing K9 handler during the war. He fought in over 40 gunfights and carried out over 100 raids before being medically discharged after being shot in the arm.

Uncle Chaps received a Purple Heart Medal for his bravery and landed his dream job at Barstool.

“I first started reading Barstool when I was at Marine Corps Base Quantico about 7 years ago,” Chaps wrote in his debut article for Barstool five years ago. “So I’m f*cking amped to be writing here now. Despite what this first post makes it seem like, I’m not here to be the token military barstool bro. That’s the last thing I want, and I’m sure it’s the last thing the readers want as well.”

His first day at Barstool just happened to coincide with his “Alive Day.” 

“Alive Days, in some circles, are celebrated more than birthdays,” Chaps wrote in his initial blog. “Alive Days are the days when people who were wounded in combat celebrate being, well, alive. For me, that day is July 31st.”

Barstool hired Uncle Chaps around the same time they moved headquarters from Boston to NYC and now he is staying around for another extended stretch.

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Sports Online

LeBron James Creating Exclusive Content For Clubhouse

“Clubhouse users had to be either invited or pushed through a waitlist up until last month when the app became available to everyone.”

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Courtesy: Clubhouse

LeBron James and Clubhouse have struck a deal. The NBA superstar’s media company, the SpringHill Company, has entered into an agreement with Clubhouse to produce live rooms and content for the app.

SpringHill is rolling out various shows and rooms on the platform aimed at elevating the conversations happening in and around sports.

“Clubhouse and SpringHill share a focus on empowering creators and celebrating culturally relevant moments,” says Sean Brown, Head of Sports at Clubhouse. “I’m proud to welcome SpringHill to the Clubhouse family and partner with them to bring their distinct perspectives on sports culture and inspiring conversations to the global community at Clubhouse.”

Clubhouse is a live audio app that allows users to create “rooms” and discuss topics with interested users. The platform is similar to Twitter Spaces and Spotify’s GreenRoom, which used to be a sports-focused version of this platform and has expanded to all topics.

The project begins on Thursday, Sept. 16, when UNINTERRUPTED’s Certified Buckets show hosts a live room previewing the 2021-22 NBA season. Next up is a show on Monday, Sept. 20, focusing on the evolution of black quarterbacks from a varied group of former black quarterbacks.

The Monday and Thursday show schedule picks back up with a discussion on new music releases everyone is talking about with a roundtable of hip-hop minds. They also have other shows planned diving into “Everything You Need to Know About NCAA NIL” and “Life Begins When The Game Ends,” diving into how athletes transition from life in the pros to life as a civilian.

Clubhouse users had to be either invited or pushed through a waitlist up until last month when the app became available to everyone. Now, they have inked a deal with two of the most influential NBA voices in James and Maverick Carter. 

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BetRivers, PlaySugarHouse Launch Sports Betting CityCasts

These podcasts will start this month focusing on several local markets specific to each host’s home market.

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Sports betting fanatics may have just gotten their one shop stop for all of their gambling content.

Rush Street Interactive has announced they are premiering city specific sports betting audio and video podcasts across the U.S. for BetRivers and PlaySugarHouse brands. These podcasts will start this month focusing on several local markets specific to each host’s home market.

”These CityCasts are locally focused, which is consistent with our strategy to offer our players Hometown Sportsbooks.” said Richard Schwartz the CEO of RSI.

There are currently RSI CityCasts in 4 cities including Chicago, Detroit, Pittsburgh, and Philadelphia. CityCasts are set to launch in 4 more cities in the coming weeks including New York, Denver, Washington D.C., and Los Angeles.

RSI has already added some big names in sports media for these new markets, including Mark Schlereth who was named as a brand ambassador for the Denver market earlier this month.

”The hosts’ expert analysis will assist BetRivers and PlaySugarHouse bettors in making knowledgeable sports betting decisions, whether they’re experienced or brand new to the action.” added Schwartz.

This new podcast series will be widely available on nearly every streaming platform, including the BetRivers and VSiN websites, for fans of every market to get their fix in the world of sports betting content.

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