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NBC Expects Olympics To Fuel Peacock Subscription Growth

Comcast is putting some marquee events behind the app’s paywall.

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Courtesy: NBCUniversal

The Olympics are a little less than two weeks away, and NBCUniversal is expecting the event to create a big boost for its streaming service. According to Bloomberg, The company thinks the Games could boost Peacock’s user base by 30%.

The app initially planned to launch around the start of the Games last year, but the pandemic threw a wrench in that idea. Peacock currently has 42 million signups on the platform and has some interesting paywalls set up for the Tokyo games.

NBC allows all users, free or paid, to watch live track and field, gymnastics, and select Olympics highlights for free. While only Peacock Premium subscribers can watch the USA men’s basketball team. Around 20% of the service’s 14 million active users are Premium members.

The network is hoping this marquee event falls in line with their five-year, $1 billion deal with the WWE that brought a flock of new subscribers to watch this year’s Wrestlemania on Peacock. The app is one of the network’s biggest bets, as Comcast plans to pour $2 billion into it over its first two years.

That money will start to be felt even more so this fall when the network enters new negotiations for Premier League soccer rights, which they’ve held since 2013. Experts are convinced that the current $150 million per year price tag will need a boost if NBC wants to retain the most popular soccer league on the planet.

Overall, The 2020 Tokyo Olympics are a massive endeavor for the network, with billions invested into Olympic coverage. Comcast outbid Fox Sports and ESPN for the media rights to cover the four Olympics from 2014 through 2020 ten years ago. They paid the International Olympic Committee $4.38 billion. NBCU extended its agreement with the IOC in 2014 to secure U.S, broadcast, online and mobile rights for the Summer and Winter Olympics from 2022 through 2032 for $7.75 billion. An increase of 16% per Olympic games.

Sports Online

Clay Travis & Todd Fuhrman Launch Get Rich, Kids Podcast

”You’ll always be in good hands. I’m the greatest gambler who’s ever lived.”

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Get Rich, Kids!

Outkick has announced a new gambling podcast. Every Monday and Thursday at 5pm EST, Clay Travis and Todd Fuhrman will be sharing their best bets for the upcoming College Football and NFL week ahead.

This show, called Get Rich, Kids, should come as no surprise to viewers. Clay Travis used the introduction to the debut show to remind his followers that he is no stranger to sports betting. Travis is a panelist on Fox Bet Live and has worked with Fuhrman, who is a frequent guest on the FS1 show for a long time.

Get Rich, Kids! aired for the first time on YouTube Thursday, with much of the discussion being on the Thursday Night Football matchup between the Giants and Washington.

Travis, one of the early adopters of sports gambling content in the mainstream media, added this in the latest promo video for the new show ”You’ll always be in good hands. I’m the greatest gambler who’s ever lived.”

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Sports Online

Uncle Chaps Signs Extension With Barstool

“The Marine worked as a bomb-sniffing K9 handler during the Iraq War.”

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Courtesy: Barstool Sports

Matthew Mitchell is signing with Barstool Sports for the next four years. More commonly known by his nickname, Uncle Chaps, Mitchell extended his current deal with the company on Thursday.

The comedic voice is an Iraq War veteran who has hosted podcasts and blogged for the company since 2016.

“Personal News: signed a 4-year contract extension with Barstool this morning. Glad to continue working at a place that allows me to be me without reservation. Viva.” Chaps tweeted on Thursday.

The host makes appearances on Pardon My Take from time to time and is also the host of Zero Blog Thirty and The Podfathers. The Marine worked as a bomb-sniffing K9 handler during the war. He fought in over 40 gunfights and carried out over 100 raids before being medically discharged after being shot in the arm.

Uncle Chaps received a Purple Heart Medal for his bravery and landed his dream job at Barstool.

“I first started reading Barstool when I was at Marine Corps Base Quantico about 7 years ago,” Chaps wrote in his debut article for Barstool five years ago. “So I’m f*cking amped to be writing here now. Despite what this first post makes it seem like, I’m not here to be the token military barstool bro. That’s the last thing I want, and I’m sure it’s the last thing the readers want as well.”

His first day at Barstool just happened to coincide with his “Alive Day.” 

“Alive Days, in some circles, are celebrated more than birthdays,” Chaps wrote in his initial blog. “Alive Days are the days when people who were wounded in combat celebrate being, well, alive. For me, that day is July 31st.”

Barstool hired Uncle Chaps around the same time they moved headquarters from Boston to NYC and now he is staying around for another extended stretch.

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LeBron James Creating Exclusive Content For Clubhouse

“Clubhouse users had to be either invited or pushed through a waitlist up until last month when the app became available to everyone.”

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Courtesy: Clubhouse

LeBron James and Clubhouse have struck a deal. The NBA superstar’s media company, the SpringHill Company, has entered into an agreement with Clubhouse to produce live rooms and content for the app.

SpringHill is rolling out various shows and rooms on the platform aimed at elevating the conversations happening in and around sports.

“Clubhouse and SpringHill share a focus on empowering creators and celebrating culturally relevant moments,” says Sean Brown, Head of Sports at Clubhouse. “I’m proud to welcome SpringHill to the Clubhouse family and partner with them to bring their distinct perspectives on sports culture and inspiring conversations to the global community at Clubhouse.”

Clubhouse is a live audio app that allows users to create “rooms” and discuss topics with interested users. The platform is similar to Twitter Spaces and Spotify’s GreenRoom, which used to be a sports-focused version of this platform and has expanded to all topics.

The project begins on Thursday, Sept. 16, when UNINTERRUPTED’s Certified Buckets show hosts a live room previewing the 2021-22 NBA season. Next up is a show on Monday, Sept. 20, focusing on the evolution of black quarterbacks from a varied group of former black quarterbacks.

The Monday and Thursday show schedule picks back up with a discussion on new music releases everyone is talking about with a roundtable of hip-hop minds. They also have other shows planned diving into “Everything You Need to Know About NCAA NIL” and “Life Begins When The Game Ends,” diving into how athletes transition from life in the pros to life as a civilian.

Clubhouse users had to be either invited or pushed through a waitlist up until last month when the app became available to everyone. Now, they have inked a deal with two of the most influential NBA voices in James and Maverick Carter. 

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