Connect with us

Sports Radio News

David Kaplan Brings Back Walk As One Event

This is the second rendition of the event after a successful start in 2020.

Russ Heltman

Published

on

Courtesy: ESPN 1000

The Walk As One event is coming back to Chicago this year, with ESPN 1000 and Bernie’s Book Bank joining forces. This is the second rendition of the event as ESPN 1000 host David Kaplan walks alongside the CEO of Bernie’s Book Bank, Darrin Utynek, for 24 miles, raising awareness and donations for Bernie’s Book Bank. The festivities are scheduled for Thursday, Sept. 23 throughout the city of Chicago.

The duo is hitting multiple landmarks along the way, including Guaranteed Rate Field, the United Center, and other stadiums across Chicago. Last year, the event raised over $95,000 with around 350 donors and this year, the goal is to raise over $300,000.

“Building a partnership with David Kaplan, Good Karma Brands, ESPN 1000, and Bernie’s Book Bank has had a tremendous impact on our mission and the children we serve with free quality books. We are grateful to David for coming up with this innovative idea to unite Chicago and support our work to solve the literacy crisis,” Darrin Utynek, CEO of Bernie’s Book Bank said in a press release.

This is another example of Chicago’s sports radio talent leveraging its platform for the greater good. Danny Parkins of 670 The Score helped raise $660,000 for a non-profit supermarket last month. Now his in-town rival is stepping up to the plate.

“What Kap and Darrin Utynek were able to do last year, during a pandemic, to help Chicago’s under-served children was amazing. We are thrilled to partner with Bernie’s Book Bank again this year to make this fundraiser even bigger and to help more children. The new route to go to all the stadiums is really awesome,” said ESPN Chicago Market Manager Mike Thomas.

This year’s event has added incentives for people eager to help a great cause. The first 50 fans who register and commit to raising $1,000 can walk alongside Kap and Darrin this year. Quite the unique way to experience a day in the Windy City.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Published

on

Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

Continue Reading

Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

Published

on

MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

Continue Reading

Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Published

on

Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.