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Sunday Night Baseball Ratings Up From 2019

ESPN’s Sunday Night Baseball is up 4 percent from 2019, while baseball on Fox has seen a dip in viewers since that time.

MIchael Quirk

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Major League Baseball has drawn critics on social media and around Buffalo Wild Wings bartops in recent years due to its perceived slow play, poor marketing, and lack of evolution. That has not stopped the league from maintaining its place as a massive moneymaker for ball clubs and media entities alike. One of the sport’s marquee showcases, ESPN’s Sunday Night Baseball, figures into that narrative as it is up 4 percent in viewers against 2019.

Richard Deitsch of The Athletic shared a tweet citing John Ourand and Austin Karp, each of Sports Business Journal, saying Sunday Night Baseball is averaging 1.56 million viewers per telecast. The broadcast led by Matt Vasgersian, Alex Rodriguez, and Buster Olney will also try their hand at an even bigger stage as SNB heads to ABC in August for Cubs-White Sox.

On the other side of the coin, Fox’s Saturday night regional games are down 13 percent from 2019, and games on FS1 are down 11 percent, per Ourand and Karp.

Sports TV News

FOX Will Use Chris Fallica On Belmont Stakes Coverage

“While the Preakness and the Kentucky Derby remain at NBC, The Belmont Stakes is moving to FOX as part of the network’s deal with the New York Racing Association.”

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The Bear will be more than just a college football presence when he moves to FOX. Chris Fallica wrapped his final duties for ESPN last week and is now headed to a new network and will tackle some new responsibilities.

Fallica’s new role at FOX will involve plenty of sports gambling content. Richard Deitsch of The Athletic reports that content will include horse racing.

“One Fox Sports source said look for him to appear on the Belmont Stakes coverage,” Deitsch wrote in his weekly media column.

Starting in 2023, horse racing’s Triple Crown will not be seen all in one place. While the Preakness and the Kentucky Derby remain at NBC, The Belmont Stakes is moving to FOX as part of the network’s deal with the New York Racing Association.

How the network intends to use Chris Fallica on the broadcast is not clear. Given that he is coming to the network to contribute to gambling conversations, it is likely he would either be making picks or at least reviewing odds right up to the start of the race.

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Sports TV News

NBCUniversal CEO Expects Disney To Buy Company’s Hulu Stake

“Shell noted that live sports coverage is helping make the stake in Hulu a luxury for NBCUniversal.”

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The Walt Disney Company owns 67% of Hulu. The other 33% is owned by NBCUniversal. The latter company doesn’t expect that to be the case forever.

“It’s worth a lot of money,” NBCUniversal CEO Jeff Shell said at an investor conference earlier this week, “and I think there’s no indication that anything else is going to happen than Disney writing us a big check.”

Hulu is primarily a platform for movies and television shows. It is a major part of Disney’s deal with the NHL though. The streaming giant is part of the package of 103 games that are exclusive to ESPN and ABC. Hulu is also a live TV provider for many. The company’s Hulu Plus Live TV package had over 4 million subscribers as of the summer of 2022.

Shell noted that live sports coverage is helping make the stake in Hulu a luxury for NBCUniversal. He credits sports and content migrated from Hulu as the reason Peacock has grown to 18 million paid subscriptions since September.

Deadline reports that if Disney does want to acquire NBCUniversal’s stake in Hulu, “the price could fluctuate but will be in the tens of billions of dollars.”

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Sports TV News

Greg Olsen Believes He and Kevin Burkhardt Can Handle Games ‘On Any Stage’

“Obviously, the bosses get paid a lot to make hard decisions. You have to obviously do what your bosses decide. We’ll cross that bridge when we get there.”

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Greg Olsen

Kevin Burkhardt and Greg Olsen are on tap to call Super Bowl LVII in February, and Olsen told Front Office Sports he has the confidence to announce the game with no hesitations.

“If you’re asking me, I think Kevin and I have shown that we can handle a game on any stage – on any day. We just did it on Thanksgiving. We’ll do it again around Christmas. And obviously throughout the [NFL] Playoffs,” said Olsen. “So whatever decision they make. Obviously, the bosses get paid a lot to make hard decisions. You have to obviously do what your bosses decide. We’ll cross that bridge when we get there.

“But as of now, I anticipate Kevin and I, the two of us, with Erin and Tom down on the sidelines, the four of us, broadcasting the Super Bowl in February in Arizona. Until I’m told otherwise, that’s how we’re proceeding.”

Olsen also told FOS he has negotiated a new contract with FOX Sports, but declined to share details. He is slated to be replaced on the top broadcast crew once Tom Brady ends his playing career. Brady will then begin a 10-year, $375 million contract to serve as the network’s top NFL game analyst and brand ambassador.

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