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Sports Radio Thrives in Philadelphia’s 2021 Spring Book

“Too many times in sports radio we focus on which station won a quarter, assuming the runner up has problems to fix. That’s not the case here. Both brands performed well.”

Jason Barrett

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Photo Credit: Visit The USA

The spring book in Philadelphia produced a lot of positives for the market’s two sports radio brands, WIP and 97.5 The Fanatic. The two stations were both ranked in the Top 5 for the full week (M-SU 6a-Mid) with WIP locking up 2nd place with an impressive 11.6 share. The Fanatic took 4th place with a 6.5 share. All numbers in this piece are for Men 25-54 and include both radio and the stream for each brand.

Among the key weekday shows for WIP, Angelo Cataldi & the WIP Morning Show once again owned bragging rights as the market’s top rated show. The WIP icon produced a massive 13.4 share, earning the program a 2nd place finish between 5:30a-10a. The Fanatic’s John Kincade had reason to feel good too. The Philly native, who returned home at the start of 2021, recorded his second straight Top 3 finish with a 7.4 share between 6a-10a.

In middays, WIP’s Joe DeCamara and Jon Ritchie popped a 9.4 share, also securing a 2nd place position. The Fanatic’s Anthony Gargano performed well too, coming in 4th with a 7.6 share.

The high profile afternoon battle between Jon Marks and Ike Reese and Mike Missanelli was won this quarter by WIP. Marks and Reese were 2nd, thanks to a strong 10.8 share. Missanelli was only one ranking position behind in 3rd with an 8.4 share, the best share for the quarter on The Fanatic.

Wrapping up at night, the combination of Joe Giglio and Philadelphia Phillies baseball carried WIP to a 1st place finish with a 14.1 share. The Fanatic’s trifecta of the Sixers, Flyers, and Devon Givens grabbed 5th place with a 5.6 share.

For Spike Eskin, this is the way the way you want to end a memorable run as the station’s program director. To leave WIP for WFAN and know that the station you’re leaving behind is in the Top 2 during mornings, middays, and afternoons and #1 at night is outstanding. Those type of performances should make the WIP PD vacancy attractive to industry candidates. Kudos to the talent for a job well done.

On the other hand, The Fanatic should feel great too. Top 3 in both drive times, 4th in middays, 5th at night, and 4th for the full week is an excellent showing. Too many times in sports radio we focus on which station won the quarter, assuming the runner up has problems to fix. That’s not the case here. Aside from the obvious of wanting to get better and beat their competition, 97.5 is performing. The brand can make money with this type of consistency.

Philadelphia has shown for over a decade that it’ll support two strong sports radio stations. That’s what it has right now in WIP and The Fanatic. When shows in each timeslot are combining to grab 17-20 shares with Men 25-54 and snag two ratings positions in the Top 5, it shows how well the format is supported in the city. WIP is in the driver seat, but The Fanatic isn’t far behind. If both brands can keep it going, they’ll have great stories to share with listeners, advertisers and their corporate employers.

Sports Radio News

670 The Score Hosts Congratulate Mike Mulligan on Award From Loyola Chicago

“They’re giving me an award for correctly picking the Super Bowl on September 8th,” Mulligan joked.

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670 The Score morning host Mike Mulligan is being awarded the Father Finnegan Memorial Award from Loyola University Chicago this weekend, and some of his colleagues congratulated him on the air Friday morning.

The award is given “in recognition of outstanding humanitarianism and service to youth through athletics”. Mulligan — a 1984 graduate of Loyola University Chicago — will receive the award Saturday during the Loyola Athletics Hall of Fame ceremony during a game against George Mason.

“Tremendous award,” co-host David Haugh said. “Proud moment for the show. Proud moment for you family.”

“They’re giving me an award for correctly picking the Super Bowl on September 8th,” Mulligan joked.

“That is fantastic,” Laurence Holmes said, while his co-host, Dan Bernstein, continued to say “wow”. “Congratulations. You shouldn’t be embarrassed. You should be proud.”

“I’m being celebrated for being old,” Mully joked.

“That’s not what that award says,” countered Holmes. “It says something completely different.”

The Mully & Haugh host eventually admitted he was appreciative of the award bestowed upon him by his alma mater.

“It’s a good thing. I’m very moved by it. Sister Jean will be there,” Mully said. “She has a book coming out with — I think — Seth Davis.”

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Sports Radio News

Colin Cowherd: Tony Romo Regressing Because He Loves Golf

“I’ve always felt like Tony Romo is one of those guys — and we all have somebody in our social circle like this — he got the golf bug. He’s had it for 15 years.

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The performance of CBS Sports NFL analyst Tony Romo has been a hot-button topic in sports media circles, especially after a widely-regarded lackluster performance during the AFC Championship Game. Colin Cowherd believes he knows why Romo has regressed.

During an episode of The Colin Cowherd Podcast, the sports radio host claimed golf is the reason behind Romo’s regression.

“Romo wants to be on the Tour. He literally wants to be on the Tour,” Cowherd said. “And what’s the first thing Aaron Rodgers does in the off-season? He goes and golfs, he loves it. Both, by the way, great golfers, especially Romo. But I’ve always felt like Tony Romo is one of those guys — and we all have somebody in our social circle like this — he got the golf bug. He’s had it for 15 years.

“Tony wants to be on the PGA Tour — but he likes the paycheck from CBS.”

Cowherd also added he hasn’t hired potential employees in the past if they told him they loved golf during the interview process, saying he has a theory that as men age they “get addicted to golf”.

“They’re on PGATour.com, they’re putting in the backyard, they’re thinking about it at work, they’re scheduling a trip to Scotland and they lose sight of their other job,” Cowherd said.

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Sports Radio News

ESPN Radio Adds Lakers Games As LeBron James Nears Scoring Record

“As of Friday, February 3, LeBron James is 63 points away from Abdul-Jabbar’s 38,387 career points.”

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The NBA’s all-time scoring record has stood for a long time. Kareem Abdul-Jabar, the current record holder, retired in 1989. LeBron James is on the verge of overtaking him though, and ESPN Radio wants to make sure it is part of history when it happens.

ESPN Radio has added two upcoming Lakers games to its schedule. The network will carry the national feeds of games on February 7 and 9. The first game is against the Oklahoma City Thunder. The second is against the Milwaukee Bucks.

Both games will be played in Los Angeles with a 9:30 PM Eastern tip. Marc Kestecher and Vince Carter will be on the call for both games.

As of Friday, February 3, LeBron James is 63 points away from Abdul-Jabbar’s 38,387 career points.

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