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Sports Radio Thrives in Philadelphia’s 2021 Spring Book

“Too many times in sports radio we focus on which station won a quarter, assuming the runner up has problems to fix. That’s not the case here. Both brands performed well.”

Jason Barrett

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Photo Credit: Visit The USA

The spring book in Philadelphia produced a lot of positives for the market’s two sports radio brands, WIP and 97.5 The Fanatic. The two stations were both ranked in the Top 5 for the full week (M-SU 6a-Mid) with WIP locking up 2nd place with an impressive 11.6 share. The Fanatic took 4th place with a 6.5 share. All numbers in this piece are for Men 25-54 and include both radio and the stream for each brand.

Among the key weekday shows for WIP, Angelo Cataldi & the WIP Morning Show once again owned bragging rights as the market’s top rated show. The WIP icon produced a massive 13.4 share, earning the program a 2nd place finish between 5:30a-10a. The Fanatic’s John Kincade had reason to feel good too. The Philly native, who returned home at the start of 2021, recorded his second straight Top 3 finish with a 7.4 share between 6a-10a.

In middays, WIP’s Joe DeCamara and Jon Ritchie popped a 9.4 share, also securing a 2nd place position. The Fanatic’s Anthony Gargano performed well too, coming in 4th with a 7.6 share.

The high profile afternoon battle between Jon Marks and Ike Reese and Mike Missanelli was won this quarter by WIP. Marks and Reese were 2nd, thanks to a strong 10.8 share. Missanelli was only one ranking position behind in 3rd with an 8.4 share, the best share for the quarter on The Fanatic.

Wrapping up at night, the combination of Joe Giglio and Philadelphia Phillies baseball carried WIP to a 1st place finish with a 14.1 share. The Fanatic’s trifecta of the Sixers, Flyers, and Devon Givens grabbed 5th place with a 5.6 share.

For Spike Eskin, this is the way the way you want to end a memorable run as the station’s program director. To leave WIP for WFAN and know that the station you’re leaving behind is in the Top 2 during mornings, middays, and afternoons and #1 at night is outstanding. Those type of performances should make the WIP PD vacancy attractive to industry candidates. Kudos to the talent for a job well done.

On the other hand, The Fanatic should feel great too. Top 3 in both drive times, 4th in middays, 5th at night, and 4th for the full week is an excellent showing. Too many times in sports radio we focus on which station won the quarter, assuming the runner up has problems to fix. That’s not the case here. Aside from the obvious of wanting to get better and beat their competition, 97.5 is performing. The brand can make money with this type of consistency.

Philadelphia has shown for over a decade that it’ll support two strong sports radio stations. That’s what it has right now in WIP and The Fanatic. When shows in each timeslot are combining to grab 17-20 shares with Men 25-54 and snag two ratings positions in the Top 5, it shows how well the format is supported in the city. WIP is in the driver seat, but The Fanatic isn’t far behind. If both brands can keep it going, they’ll have great stories to share with listeners, advertisers and their corporate employers.

Sports Radio News

NEW STUDY: Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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Sports Radio News

Jonas Knox: Adrian Wojnarowski’s NBA Draft Reporting Was Desperate Ratings Ploy

“The idea that Woj is going to get duped by Orlando Magic in the draft! The first time he’s ever been duped in his career?”

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Thursday’s NBA Draft is a moment the guys waiting to hear their names called had been waiting for since the day they picked up a basketball. While his draft came decades ago in the NFL, LaVar Arrington could relate to what they were feeling.

“It’s a dream recognized,” he said on Friday’s episode of FOX Sports Radio’s 2 Pros and a Cup of Joe. “You work so hard for so long. So, when you’re sitting there waiting for them to call your name, it’s a surreal moment.”

His partner, Jonas Knox, wasn’t in such a nostalgic or celebratory mood. He had a problem with the information leading up to draft night and just how much the narrative that Auburn’s Jabari Smith would be taken by the Orlando Magic with the first pick was pushed before all the sudden, it wasn’t.

“What a bunch of crap that we are being fed by Adrian Wojnarowski, ESPN, the Orlando Magic,” he said. “Whoever’s feeding it is full of crap.”

Wojnarowski tweeted an hour before the Draft that Jabari Smith was still the favorite to be taken, but he was hearing that the Magic weren’t ruling out Duke’s Paolo Banchero. 

When the first pick was announced, it was Paolo Banchero that heard his name called, not Smith. 

“One of three things happened,” Knox said. “Either ESPN is so desperate for ratings and for people to give a crap about the NBA Draft and their sport that they waited until the final hour to pump up some interest, realizing we’ve got a problem here based on some ratings and some reports on some ratings in the NBA Finals, so they waited until an hour before and had Woj drop a ‘Woj Bomb’ that it could not be Jabari Smith, that it could be Banchero who’s gonna go number one overall. It’s either that or Woj is in some kind of cahoots with the Orlando Magic.”

That is a powerful accusation. Knox finds it hard to believe the information got to ESPN’s renowned NBA Insider so late in the process.

“The idea that Woj is going to get duped by Orlando Magic in the draft! The first time he’s ever been duped in his career?”

He didn’t rule out that someone was trying to make money behind the scenes. As late as Thursday afternoon, the Duke Forward was still in plus territory to be the top pick on many sportsbooks’ odds boards. The odds had gone as high as +1600 last week.

“I call BS. I think it’s all shenanigans and I think somebody needs to get called out for it,” Knox concluded. “That pisses me off, man.”

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