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Jon Goulet Found His Dream Job At VSiN

“We are really set up to grow in every direction available to us. That’s what attracted me to what they’re doing here.”

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It was going to take the perfect job opportunity for Jon Goulet to leave Fox Sports Radio. The funny thing is he didn’t exactly know what the perfect job was, until Jason Barrett told him about a new opportunity over the phone.

“It was funny,” said Goulet. “He brought up two different jobs and I didn’t even hear the other one. I was completely focused on the VSiN opportunity. I was all in. It was exactly the kind of thing I was looking for.”

Jon Goulet's email & phone | Fox Sports Radio's Producer email

Truth be told, Goulet thought he was a longshot for the job. If it didn’t work out, he’d be totally content with continuing his long run as Colin Cowherd’s producer. But despite his doubts, VSiN called with the opportunity of a lifetime

“I really loved VSiN”s approach and the passion they had for Vegas,” Goulet said. “I loved how much they were willing to have real gambling discussions about things at a deeper level than other places. On a personal level, being a PD was always my goal. I grew up in radio, my dad has been in it since about 1970 and I grew up in radio stations and watched him as a PD when I was kid. I knew that was the path I wanted to take. You combine something I was passionate about, which is sports betting, a city I wanted to live in, and then a job I always wanted, it was the absolute perfect situation for me.”

It’s still almost a surreal feeling for Goulet when he walks into the casino at Circa for work every day. He admits he’s biased, but still swears it’s the best sports book he’s ever seen. For a guy that’s seen a lot of them, that’s quite the ringing endorsement. 

But his focus on content has completely shifted since leaving The Herd. Instead of being solely focused on just one show, he has an entire network of shows he’s focused on. His role at Fox Sports Radio was to essentially take a sporting event, news story or anything else that was deemed as good content, and look at it through the lens of Cowherd’s show. That’s not the same at VSiN. It’s been a big adjustment, but one that he’s prepared himself for. Now, Goulet’s focus is less on what the biggest stories are and more of what stories most impact sports betting. 

“A perfect example is this,” Goulet explained. “I’m sure Colin’s lead today was Aaron Rodgers because he turned down a contract extension with the Packers. One of our leads was the fact Scott Foster is officiating Game 6 tonight in the NBA Finals. Now, that sounds dumb, but when he officiates Chris Paul’s teams in the playoffs he’s 0-12. That is a huge story in the sports gambling world.

“That Aaron Rodgers story, my face would’ve lit up if I was still with Colin. Now it’s just, ehh, whatever (laughs).”

The future is bright at VSiN. There’s several reasons why that’s the case, but hiring Goulet to steer the ship from his PD position is definitely one of them. 

“I think we can grow in a lot of ways,”Goulet said. “I think we’re set up for massive growth on television, through local affiliates such as Marquee in Chicago or NESN in Boston and things like that. I think there’s a huge demand for sports betting content on every platform. I even think from a radio perspective, there’s a lot of syndicated radio programming, but let’s face it, right now is not great from a lot of the major networks and I think a lot of those local stations are going to realize they need sports gambling content that fits their audience. I think you’ll also see growth in our podcasts. We are really set up to grow in every direction available to us. That’s what attracted me to what they’re doing here. We do everything and we do it well.”

VSiN Follow The Money in Canada on Rogers Sportsnet | VSiN
Courtesy: VSiN

VSiN has an impressive lineup of hosts on the network. From a talent perspective, if my new PD was the ex-producer of The Herd, half of me would be really excited and the other half would be completely nervous. On on hand, he knows what great sports radio sounds like and could help every host improve their game. On the other hand, he’s used to listening to the best in the business. How will I sound to him when he first hears me?

“You can’t expect every host here to be Colin,” Goulet said. “But what I try to do is take some of the things he does that we can duplicate and apply them. Listen, nobody is going to rant for three hours the way he does. But what you can do, and I know from behind the scenes, one of the things that makes Colin great is the time he puts in. He goes on the air at 9:00 pacific but he’s in the building at 6:00. Those are things that anyone in this building can do to raise the bar a little bit. When you’re watching games at night, are you looking at it through the lens of your show and thinking about how you can apply it? That’s what Colin does.”

Goulet continued, “We have a lot of hosts here but not all of them necessarily come from a media background. A lot of them are sports gamblers, who we’re teaching how to do media. I’m not expecting them to be as experienced as someone like Colin who’s been in the business for 30 years.”

Sports betting content is unique in the fact that most people compare it to wins and losses. If a guy gives out great picks, it’s great content. If they’re all losers, then, not so much. But Goulet doesn’t look at it that way as a PD. 

“The info. I’m now aware of because I’m watching VSiN all day is crazy,” Goulet said. “There’s so much. People are basically telling you what’s going to happen so I’d be crazy if I didn’t wager and try to make a couple bucks off of our content. But from my standpoint, you also have to take a little of a step back. I have to manage the content and sometimes you can get trapped because you’re listening for certain info. and you’re grading the content based on if the picks are right. Sometimes you have to take a step back and say, ‘ok, this is still sports and we want entertaining content’.”

An expert guide to a weekend in Las Vegas | Telegraph Travel
Courtesy: Westend61

It’s not often you get the chance to work in the same city you used to travel to on vacation. It’s even rarer to be in that same city, doing a job you used to call a hobby. That’s exactly where Goulet is at in his professional life. Cowherd has called him a few times to check in on how things are going, and even though he lost his long-time producer, he’s thrilled about the opportunity Goulet has in Vegas. 

“It was odd at first walking into a casino and not looking for a blackjack table,” laughed Goulet. “I used to come to Vegas for fun. Now I get to come here to work. It’s awesome.” 

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BSM Writers

ESPN Can’t Be ESPN Without Football

“You know the saying “scared money don’t make money?” Well, ESPN knows that smart money can eliminate the need for scared money entirely.”

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I saw a Tweet on Monday, just after Texas and Oklahoma made their impending exit from the Big 12 official, that interested me. Athlon’s Bryan Fischer asked how the recent investment in college football ESPN has made would affect its ability to lure more properties to the network.

Much has been made of the American television rights to the Premier League hitting the open market. ESPN, Amazon and DAZN have all expressed interest, while NBC has made it clear that it does not intend to let Britain’s top soccer league go anywhere else. All of that points to a major bidding war on the horizon.

ESPN has invested a lot in soccer recently, particularly at ESPN+. The company has the American media rights to top leagues in 9 different countries, including Spain’s La Liga and Germany’s Bundesliga, which are both full of international stars. It also has MLS games and major national and club tournaments from Europe. Whenever that day gets here where soccer overtakes hockey and then baseball as America’s third most popular sport, ESPN is in good position.

That is kind of the point here. ESPN does a lot of betting on the future. The major investment in college football is about cashing in right now. Younger American generations really like soccer and follow it in a variety of ways. The generation with money to spend right now loves football and they are going to consume it wherever they need to.

ESPN will pony up the money to expand the College Football Playoff. It will get behind Texas & Oklahoma moving to the SEC, where it is already heavily invested. It will open up the checkbook and tell the NFL “just name the amount” in order to get a Super Bowl.

You know the saying “scared money don’t make money?” Well, ESPN knows that smart money can eliminate the need for scared money entirely.

History is on ESPN’s side when you talk about taking risks. The network has bet big and seen it payoff. It rode college basketball to national relevance in a time when that sport was a blip on most people’s radars. More recently, it got in on the World Series of Poker at the right time and pulled back when it needed to.

If ESPN views the Premier League as a necessity for its future, it isn’t hard to imagine it will have any trouble finding the necessary money. But the network knows that football, both college and the NFL, are not leaving the top of the American sports hierarchy any time soon. The goal isn’t just to have football. It is to have the very best football.

So, it does what it needs to in order to become a part of the Super Bowl rotation. It commits the resources to expanding the College Football Playoff. And right now, as the SEC is busy not just winning the college football arms race, but obliterating anyone in its path, ESPN is committing what it needs to to make its top college sports property a juggernaut.

Conservative pundits love to make a big deal of ESPN subscription numbers, pretending not to know that no one subscribes individually to cable channels. But look at the money being thrown around. Clearly Disney thinks the network is doing just fine and is worth investing in. For better or worse, it shapes most of the national sports conversation.

If Norby Williamson and Jimmy Pitaro think that conversation will include more Premier League talk in the future, they will find the money to spend. And when they find it, they will thank the SEC and the NFL for taking the network’s money and turning it into more money.

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BSM Writers

Are Media Days Good For Content Or Just Good For Networking?

“There is an ego boost for hosts attending these events and holding court with colleagues from across the country, but how does that help the people that are coming to you to be entertained before having to clock into a job they hate?”

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AL.com

Last week, most major college football conferences put on an event. They gathered the coaches from every team and invited media members from across the country to attend. Media Days used to really matter in college football. In 2021, I found myself skimming a lot of stations broadcasting live from Birmingham or Charlotte or Indianapolis and wondering “who even cares about this awful content?”.

Media Days are only slightly better than radio row at the Super Bowl. No one is trying to get you to put a long-retired kicker on the air for five minutes to talk about boner pills, but I am not sure a stream of coaches and players, who have spent the better part of the previous month practicing saying nothing, is that much better.

2021 SEC Media Days takeaways: Nick Saban takes center stage, coaches  advocate for CFP expansion - CBSSports.com
Courtesy: Icon Sportswire

I get that there is value in these gatherings. This is usually the first chance to ask coaches the questions the media has been making content out of for the entire summer. It is a chance to reconnect with colleagues in other markets and compare some notes. They can be a lot of fun sometimes for the people in attendance. I am just not sure if the payoff is there for the listeners and so I am not sure that every station really can justify going.

There are plenty of stations to do these events right. 1010XL in Jacksonville sent two hosts to Birmingham for SEC Media Days. They were at their table all day. The hosts back in the studio in Florida would throw to them live whenever a coach worth putting on air was in the vicinity. There were no all day broadcasts and that meant no filler content. All that went on the air was the content that you had to be in Birmingham to get. 107.5 The Game in Columbia, SC did something very similar, with Heath Cline being the only host there and creating smaller, more impactful content for the whole station.

For some markets, these events matter a lot. Birmingham is the single most college football obsessed market in America. JOX 94.5 probably made the right decision by being in the Wynfrey Hotel hallways all day for all four days of the event. Of course, it helps that the station has a new morning show hosted by two ESPN employees with relationships with most if not all of the conference’s coaches. Raleigh, where I live now, is the home radio market for three ACC teams. It makes sense 99.9 The Fan sent two shows to be in Charlotte for both days of the conference’s media event.

Still though, there are plenty of questions hosts at those stations and at stations in similar markets have to ask themselves. Is there anything we can get by going there that we cannot get year round? Does our audience like the sport? Does it like the conference? Or is it maybe just passionate about the home team(s)? If the answer is the latter – and I genuinely think that is the case in Raleigh, why waste the money getting the same interviews you can get for free during the season? You know, that time when there is actually something happening worth talking about.

Look, I’ve been a host and a producer. I get the appeal of these events and I understand that being live and sitting down with names like Dabo and Saban make the station sound bigger. There is some value in attending these media days.

Image
Courtesy: Dan Matthew

But value to us as broadcasters and value to the audience are different things. We talk about “outside the box thinking” and “thinking like a listener” constantly. This is one of those issues where the value to the audience is the only value that matters really.

Programmers need to approach events like these with a plan. The same can really be said for any radio row. Do you send staff to do three or four hour long live shows for multiple days? Do you send your morning show to broadcast live but stick around to record interviews later in the day so that you can decide what is relevant before airing it?

One part of the programmer’s job description that isn’t often named is “listener advocate.” He or she has think outside the box while living inside of it. There is an ego boost for hosts attending these events and holding court with colleagues from across the country, but how does that help the people that are coming to you to be entertained before having to clock into a job they hate?

I can hear the pushback right now. “Demetri, do you know how much money we make from companies that want to sponsor our broadcasts from media days?”

I am sure the amount is high, but I am also positive that one broadcast or one week long events not the only reason they spend money with you. Also, I am not telling you that there is absolutely zero reason to attend these events. I am just asking you to evaluate how good the content that comes from them actually is.

Big Ten Media Days: Warren talks conference realignment; has 'no regrets'  about how Big Ten handled '20 season | Football | journalstar.com
Courtesy: Doug Mcschooler/The Associated Press

There was actually an interesting story that broke in the middle of SEC Media Days, with news that Texas and Oklahoma are aggressively pursuing membership in the conference. But did that lead to any real news from the coaches in Birmingham? Not really. They all answered with platitudes and deferrals whenever they were asked about what a 16-team SEC would mean for the rest of college sports. I think most stations would have been just as well served to pull that audio off of ESPN.com.

College football is my favorite sport in the world. I love when we all get together, both at actual conventions and various radio rows that serve as pseudo-conventions. I understand and actually like media days. I just think it is important to consider whether or not there are enough people in your market that cannot live without hearing your hosts talk to Shane Beamer. If you are anywhere but Columbia, South Carolina, I am virtually positive the answer is no.

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BSM Writers

The Wins And Losses Of Gambling Twitter

“The great part of Gambling Twitter is that it’s open to everyone and anybody can prove themselves.”

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Let’s face it. Twitter has changed the way we do a lot of things. For some, it’s replaced the daily newspapers. For others, it’s a means of communicating with an audience. Regardless of the way you utilize Twitter, no one can deny its impact.

In the sports world in particular, Twitter can be an interesting space. It’s a place where you can collectively live through an experience like watching a big game or reacting to news. It’s also a place where opinions can be shared and “liked” and of course, disliked. So, what happens when an open social media platform collides with the booming business of legalized sports betting? Gambling Twitter. 

Gambling Twitter is an interesting term. It can describe many things. You could be talking about #GamblingTwitter, where someone likely uses the Hashtag to promote their picks or attract an audience, or you could simply be referring to the community of people on Twitter, who talk about Gambling. I prefer the latter. And Gambling Twitter can be a great place. 

James Alberino, who runs @SpreadInvestor says the communal aspect, as well as the opportunity it provides, is what makes Gambling Twitter special.

“The great part of Gambling Twitter is that it’s open to everyone and anybody can prove themselves. If you’re good and know how to market yourself (or work for a company that’s good at marketing) you’ll grow a following and network with some great people along the way. There’s also nowhere better to be online during a game when you have a bet than on Twitter. The reactions and humor are some of the best live entertainment that you can get. There are a lot of smart people on here and when they work together, they help each other’s careers/businesses. It’s like one big virtual office where a lot of people in the industry can talk to one another whenever they want and collaborate on work.”

James Alberino (@jamesalberino) | Twitter

Using Gambling Twitter to help promote your career is something Pamela Maldonado (@pamelam35), Yahoo SportsBook Betting Analyst, feels strongly about from personal experience. 

“Twitter being beneficial is an understatement,” she told me. “I started posting picks/analysis back in 2016 as a hobby when I was waist deep in the poker world. Looking back now, that was my resume and I was working on getting to where I am now unknowingly. I also have a background in social media marketing so I am very aware of the need to engage with users. I take the time to talk to everyone and respond to every DM. I love Twitter. It connects the world. It’s given me a space to talk about the things that are important to me. 2020, that was the political climate, in 2021, it’s Novak Djokovic and tennis.”

But not every experience is positive. 

Alberino says “It can be very cutthroat especially among guys who have been in the space for a long time. There is a lot of money in this industry and everyone in it is trying to get a piece of the pie in the form of either money or media attention. There are a lot of scammers who do not care about their followers other than the dollar signs and a ton of people have bad tastes in their mouths from it. They take that baggage with them a lot of times when they do business with other cappers. Then there are the casual gamblers in the audience who think they know more than they do about betting. The scamming and ignorance has been going on forever though, it’s not just a Twitter thing. But Twitter gives these guys no barrier to entry and an open platform. A portion of broadcasters and pro bettors have figured out ways to work together but for the most part there’s a divide between “touts” and people on the media side of the industry, for understandable reasons. Some handicappers act like complete jackasses. And some media people are very good with a mic but not as much at betting. So you have two worlds colliding and some people stepping out of bounds to either gain followers or make more money.”

James is right. Everyone is trying to grab a piece of the pie. Each Sportsbook utilizes Twitter to promote itself. But are they doing it from a genuine place? How many times have you seen a Sportsbook account tweet out a winning long shot parlay? Countless times a day right? The reality of the matter is that these winning bets are extremely rare, however by tweeting and retweeting them, they hope to make the casual better feel as if they could be next. When, in reality, they just want customers to place these losing wagers so they can make money. That’s their business model. 

Another negative aspect is the feedback. Some would say, “if you can’t take the heat, get out of the kitchen”, and they’re probably right. If you publicly make a bet, you’re opening yourself to negative reaction when that bet loses. Does that always happen? 

“I’ve been fortunate to not experience any type of negativity, but I think it’s because of the way I present myself,” Maldonado says. “I never just give picks. I give a thorough reason. I post my record, I answer questions, and I try my best to differentiate what is ‘content’ and what is an actual bet. How I do that: by posting, “I am playing.” It’s fair to say that I’ve been more right, than I have been wrong, so I believe that I’ve created a loyal following of those who trust me and stand by me, even during a downswing. Has there been a change over the years? I can’t say for sure. I think I can count on one hand the number of people I have blocked and that’s because I’ve been on Twitter for a very long time. It’s a very short list of negative experiences, so far, and I think that mostly comes from me knowing my audience, knowing how to communicate, and knowing how to handle the bad days of betting – and that’s by acknowledging them, not ignoring them.”

Pamela Maldonado on Twitter: "Life is too short to bet the Under. So I'm  taking the OVER on Boise/Ok St… "

But what about being a woman in this space? Is the experience different because its largely a male dominated audience? Ariel Epstein of SportsGrid (@ArielEpstein) shared her experience. 

“Overall, it’s positive. I love interacting with everyone through the wins and losses. It’s a lot of fun to enjoy the wins and I have to say most of my followers are very understanding of the losses. I’ve always prided myself on giving out so many reasons to take my bet, that if it does lose, someone says ‘wow I can’t believe that lost.’

“There are always a few trolls who will say things like ‘I remember when you always won,’ or ‘at least you’re pretty.’ I’ve been asked on dates via direct message many times before. I usually just don’t answer. My motto is always to engage with the good people and ignore the bad. It gets less traction for the trolls on Twitter if I just don’t respond. 

“I’ve always known I’d have to have thick skin as a female to make it in this business. The gambling side of things adds a whole new element because now you’re messing with people’s money. On the lighter side, I have been asked by many men if they could buy me a drink or send me money via Venmo because I won them bets. I find those types of things hilarious because I don’t know these people. I know it’s coming from a good place though. I do decline by the way.”

Ariel Epstein on Twitter: "Sportsbook Sunday stare down 👀… "

I think there’s an interesting case study to be done on Gambling Twitter because there are so many different aspects of it. You can talk about the handicappers, the analysts, the Sportsbooks and the audience. Each play their own role in the community.

I for one, love being a part of Gambling Twitter. Yes, I’ve had to mute a few trolls, but there’s nothing better than getting a tweet thanking you for the work you’ve done. I don’t post plays on Twitter to brag or claim victory over anyone. I post to help provide education to a larger audience craving information. If I can help people win a few bucks, that’s great. If it loses, then I take the heat. I understand the role I play. I walk a fine line because I am a member of the media, hosting several radio/tv shows, and a handicapper, because I pride myself on providing picks and analysis to the audience. Am I a social media guru? No. But I think there’s a place for me on Gambling Twitter, and I think there’s a place for you too. 

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