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Blue Wire To Create Olympics Podcasts For NBC

The podcasting company has experienced solid growth since being founded in 2018.

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NBC Sports and Blue Wire Podcasts have teamed up for the Olympics. According to The Big Lead, the podcasting start-up has entered into a deal with NBC Sports to highlight coverage of women’s sports at the upcoming Tokyo and Beijing Olympics taking place in the next year.

A podcast is being put together for NBC Sports’ On Her Turf brand, which focuses on women’s sports. Lindsey Czarniak, former-Olympian Lolo Jones, and MJ Acosta are hosting the daily podcast during each Olympic cycle. 

The show moves to a weekly format between the Closing Ceremony in Tokyo and the Opening Ceremony in Beijing next year.

“I think for us, establishing credibility is still an important thing as a startup,” Blue Wire CEO Kevin Jones told The Big Lead. “When a platform as big as NBC is interested in working with you, you figure it out,” he said. “We came to the table and really wanted to make more content together, and hope this is a start to a partnership.”

Blue Wire is helping drive traffic to the show through social posts and other social media avenues. The company has grown rapidly over the last few years, with a wide array of podcast offerings and the unveiling of a new podcast studio at the Wynn Casino in Las Vegas. Blue Wire also supports comedy and culture podcasts.

On Her Turf is really an incredible brand that NBC has established,” Blue Wire vice president of business development Maggie Lanter said to The Big Lead. “We at Blue Wire are focused on amplifying underrepresented voices and stories across sports. So partnering with them on women-led content highlighting women’s sports is just a dream project for us.”

This partnership is another step in the growth plan for Blue Wire, which was founded in 2018 and is based in San Francisco, California.

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Barstool Sports Becomes Sponsor, Exclusive Rights Holder For Arizona Bowl

“Portnoy, the Barstool founder, announced the agreement on social media today in one of his Emergency Press Conferences.”

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It is a time of upheaval in the world of college football. Any time an institution in the sports world goes through a major culture shift, Dave Portnoy finds a way to put Barstool Sports in the middle of the action and right now is no exception.

The Arizona Bowl announced a unique partnership with Barstool Sports on Tuesday. The company will become the title sponsor for the Tucson, Arizona bowl game. It will also become the new exclusive rights holder. The game had been partnered with CBS, with the game moving from CBS Sports Network to CBS just last year.

Now, fans that want to watch the Arizona Bowl will need an internet connection. Barstool Sports will have the exclusive media rights. The game will stream on Barstool’s website as well as on the company’s social media channels.

Portnoy, the Barstool founder, announced the agreement on social media today in one of his Emergency Press Conferences. He promised that Barstool would have a hand in everything from distribution to the halftime show, calling the opportunity “our unicorn”.

The Arizona Bowl is in the perfect position to experiment with how it is delivered to fans and what experiences it can provide those in attendance. It is not one of the multiple bowls owned by ESPN. It has never had a longterm media rights deal. On top of that, the matchup between teams from the Mountain West and the MAC could use a little extra juice in order to attract more casual fans.

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Wake Forest Latest School To Require Vaccine For Media

The private institution has already mandated the vaccine for all in-person students.

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Courtesy: Wake Forest

Vaccine mandates are popping up across the country as access to the shot grows, especially in sports. The NFL handed down strict protocols that all but required players to get the shot. Following suit with many private institutions at the college level.

Notre Dame required all media members to be vaccinated if they want access to teams in person, and now Wake Forest has done the same.

“Wake Forest, which requires all students to be vaccinated for COVID-19 upon return in the fall,” Stadium’s Brett McMurphy tweeted on Monday. “Will require every member of media that participates in any in-person media opportunity at Wake to be fully vaccinated.”

It’s an easy decision for a private university like Wake Forest. They are doing all they can to ensure as few problems with COVID-19 this academic year as possible. The school made a widespread announcement about the policy back in late May:

“Wake Forest has published its COVID-19 Vaccine Policy on the Our Way Forward website. The policy applies to all Wake Forest students (undergraduate, graduate, and professional school) who reside in University housing, are enrolled in in-person classes, and/or who participate in any in-person activities on the Reynolda, Brookstown, Wake Downtown, and Charlotte campuses, and/or who participate in any Wake Forest-sponsored study abroad or study-away programs. 

Students must submit documentation providing proof of full COVID-19 vaccination to the Student Health Portal by July 1, 2021. Students may submit a request for a medical or religious exemption; however, such exemptions will not apply to students studying abroad on Wake Forest-sponsored programs.”

Policies will differ at institutions throughout the country as college football coaches (mostly) try to wield their power to entice their players to get vaccinated. Multiple power conferences have announced the forfeiture of games if one outbreak occurs before a matchup. 

College sports and the NFL showed flexibility during an uncertain time last year. It’s no more Mr. Nice Guy now that a vaccine has rolled out and is fully available across the country.

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Agent: Barstool Could Be A Force In Athlete Representation

Sportico notes that when it comes to social reach, Barstool has just under 3 million Twitter followers. Wasserman has the most of any big four sports agency at just over 30 thousand followers.

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Barstool Sports founder Dave Portnoy is known to call “Emergency Press Conference’s” from time to time. That’s exactly what he did on July 1 when the NCAA changed its regulations on college athletes profiting off their name, image and likeness.

During the “press conference,” Portnoy announced the start of Barstool Athletes Inc., a new sports agency that will represent college athletes.

The idea came from Adelaide Halverson, a Jacksonville State volleyball player who direct messaged Portnoy on Instagram asking if Barstool would represent her.

While the idea for Barstool to start this company came somewhat on a whim, Portnoy has a history of turning random ideas into successful, money-making opportunities.

According to Sportico, CSM Sport & Entertainment Insights manager Andy Marston said long-established agencies shouldn’t overlook Barstool entering the sports agency space.

“Many agencies [know they] are underprepared when it comes to having their own audience,” said Marston. “[The Barstool announcement was a reminder that] if they don’t build up [or acquire] an audience of their own, they may start losing top talent to media-led companies that can offer greater attention and greater [financial] rewards.”

Sportico notes that when it comes to social reach, Barstool has just under 3 million Twitter followers. Wasserman has the most of any big four sports agency at just over 30 thousand followers.

Right now, most agencies use third-party data and targeting, but with large companies beginning to block much of the data-tracking that allowed Google and Facebook advertising to be so targeted, Marston predicts that sports agencies will look “to acquire media companies” and the audience that comes with them moving forward.

As reported by Sportico, Chris Ebmeyer, VP, Director of Media Services at 160over90, believes that while we “might see agencies acquiring media [platforms] and acquiring audiences,” it’s more likely we’ll see media companies introducing agencies, similar to Barstool Athletes Inc.

“It provides them with a way to cater to advertisers in a greater fashion,” said Ebermeyer.

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