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Broadcast Partnerships Can’t Get In The Way Of Reporting

“The practice of broadcast partners not contradicting information directly from the team has been going on for years.”

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Morning sports anchors count on alarm clocks and, 99 times out of 100, that no sports news actually happens during a typical shift.  Recap yesterday’s action, find 3 or 4 ways to say that Team X edged Team Y in overtime or some facsimile of that.

The two and a half weeks of Olympics every couple of years could change things for morning sports anchors.  Tuesday morning’s bombshell with US Olympic gymnastics champion Simone Biles was just the exception that proves many broadcasting rules.  Rightsholders have been beholden to the teams they are in business with, so the narrative is dictated by the team and not the network.

Simone Biles pulls out of team final citing mental stress | Financial Times
Courtesy: Loic Venance/AFP/Getty

At 7 am eastern time on Tuesday, July 27th, I was anchoring morning sports when I saw on Twitter that Biles was pulling out of the overall team event.  Immediately, I went to NBC, the rightsholder for the Games, to see what the story was.  The Today Show was just starting.  Meanwhile, Peacock was airing the event live.

USA gymnastics immediately issued a statement that NBC followed diligently.  They said that Biles “has withdrawn from the team final competition due to a medical issue.”  Meanwhile, Peacock was interviewing Biles’ coach who said accurately that Biles had withdrawn due to a mental health situation.

Twitter jumped on the report that it was a mental health issue. Still, NBC was sticking to the medical issue. And they did what any rightsholder would do.

Could NBC have paid closer attention to their sister broadcast on Peacock?  Perhaps, but anyone who has worked on a high-stakes broadcast knows that control rooms and anchors focus on their own product. Also, if any official outlet of the Olympics gives them data, why wouldn’t they believe it.

I spoke off the record to two members of NFL broadcast crews. Both said, that if a star on a team left the game and the team gave the announcers an official statement, even if that statement is false, they wouldn’t contradict it on air. “Team X has just given us this information,” is how they would often phrase it.

Before NBC was corrected, they covered the story as if Biles had suffered some physical injury. They even spoke to Biles’ former teammates Laurie Hernandez, who was commentating for NBC, and Aly Raisman, who joined via Zoom.

My role for iHeartMedia that morning was to do sports reports in Georgia, Virginia, Alabama, and a national report.  I usually feed my casts in the morning and head on my way. When the Biles news broke, I needed to get the facts right.  Many news outlets were reporting (accurately) what Peacock had revealed.  Good Morning America accurately reported on the story.

The difference between ABC and NBC is the billions that NBC pays for the rights.  The real question is, what is NBC paying for?

The practice of broadcast partners not contradicting information directly from the team has been going on for years. It is probably why there are so many attempts at hiding information.

Over my 27 year career, there have been plenty of occasions where an athlete couldn’t play for a personal reason. In one instance I saw a player find out his wife was cheating on him. Another situation was a player was dealing with a sick parent.  In both cases, the team issued statements with some vague injury.  The team statement has a lot of weight with the media, but to the rightsholder, it might as well be etched in stone.

truth-engraved-stone - Baptist & Reflector

That instinct to cover up is particularly disturbing. The coach had told the live Peacock broadcast the simple truth – that Biles was not mentally up to competing after she faulted on her previous attempt. 

Perhaps the initial statement was not a cover-up, but rather a miscommunication.  That simply cannot happen at this level.

The idea of a media cover-up has been used too often because institutions believe that they cannot sully the brand with less than positive information.  Memories of Penn State University and THE Ohio State University, come to mind. What is the mindset to cover up anything negative, whether it’s as big as an assault or as small as skipping a game or match?  The truth always comes out.

This brings up Simone Biles. She does not owe the public an explanation, and her mental health is more important than any competition. 

However, if the media scrutiny bothers her, it helps me understand those other players in wanting their truths to be hidden. Her withdrawal is a complicated issue, and while some of the takes I’ve heard this week have been outright disgusting, others have been rather profound.

The toxicity that surrounds social media in 2021 is perhaps unavoidable.  It’s just sad that this debate got so ugly when the Olympics are designed to unite.

The Tokyo Olympics have been tough to watch already, because of the time zone issues.  Losing star power like Simone Biles and Naomi Osaka has made it even harder.

It’s only the first full week.

BSM Writers

Keeping Premier League Games Shouldn’t Be A Hard Call For NBC

“Beyond its massive global fanbase, the Premier League offers NBC/Peacock a unique modern 21st-century sport for the short attention span of fans.”

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NBC Sports is facing some tough, costly decisions that will define its sports brand for the rest of this decade.  A chance to connect with viewers in a changing climate and grow Peacock’s audience as well.  However, making the right choice is paramount to not losing to apps like Paramount+ (pun intended).

NBC is currently in the business of negotiating to continue airing the Premier League as their current deal ends after this 2021-2022 season.  NASCAR is contracted to NBC (and FOX) through the 2024 season.

NBC’s tentpole sports are the NFL and the Olympics.  

Negotiations for the EPL are expected to go down to the wire. Rather than re-up with NBC, the league is meeting with other networks to drive up the price. NBC has to then make a decision if the rights go north of $2 billion.

Should NBC spend that much on a sport that is not played in the United States? It’s not my money, but that sport continues to grow in the US.

If NBC re-ups with the Premier League, will that leave any coins in the cupboard to re-up with NASCAR? Comcast CEO Brian Roberts hinted that there might be some penny pinching as the prices continue to soar. This may have been one of the reasons that NBC did not fight to keep the National Hockey League, whose rights will be with Disney and WarnerMedia through ESPN and TNT, respectively.

“These are really hard calls,” Roberts said. “You don’t always want to prevail, and sometimes you’re right and sometimes you’re wrong, but I think the sustainability of sports is a critical part of what our company does well.”

Roberts was speaking virtually at the recent Goldman Sachs 30th Annual Communacopia Conference. He told the audience that between NBC and European network Sky, that Comcast has allocated approximately $20 billion towards these sports properties.

Comcast CFO Michael Cavanagh spoke virtually at the Bank of America Securities 2021 Media, Communications and Entertainment Conference and echoed that the company is in a good position to make some strong choices in the sports realm. 

“The bar is really high for us to pursue outright acquisitions of any material size,” Cavanagh added. “We got a great hand to play with what we have.”

While the European investments involve a partnership with American rival Viacom, the US market seems to have apparent limits.

Last Saturday’s NASCAR Cup Series at Bristol Motor Speedway was seen by around 2.19 million people. It was the most-watched motorsports event of the weekend. That same week eight different Premier League matches saw over 1 million viewers. More than half of those matches were on subscription-based Peacock. 

Beyond its massive global fanbase, the Premier League offers NBC/Peacock a unique modern 21st-century sport for the short attention span of fans. A game of typical soccer fan is used to a sport that is less than two hours long. The investment in a team is one or two games a week. 

My connection to the Premier League began before the pandemic.  When I cut the cord in late 2017, I purchase Apple TV.  Setting it up, it asks you to name your favorite teams.  After clicking on the Syracuse Orange and the New Jersey Devils, I recalled that my wife has family based in London, England.  They are season ticket holders for Arsenal, and that family redefined the word “die-hard” fans.

I’ve long been a believer that sports allegiances are best when handed down by family. I love hearing stories of people loving the New York Giants because their parents liked them, and they pass it down to their children.

I’ve successfully given my allegiance to the Devils to my young daughters. 

By telling Apple TV that I liked Arsenal, I get alerts from three different apps when the “Gunners” are playing. The $4.99 is totally worth it to see Arsenal.

Whenever I told this story, I was amazed to see how many other American sports fans had a Premier League team. Students of mine at Seton Hall University rooted for Tottenham Hotspurs, while an old colleague cheers on Chelsea.

Global Is Cool': The Growing Appeal of Premier League Soccer in America
Courtesy: Morning Consult

This is not meant to say that NBC should sign the EPL on my account. The key for any US-based soccer fan is that between Bundesliga, Serie A, and other leagues, there will be no shortage of soccer available on both linear television and streaming services.

Besides, Dani Rojas did say that “Football is life.”  NBC, originator of the Ted Lasso character, should make keeping its Premier League US connection a priority.

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BSM Writers

Media Noise – Episode 45

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Today, Demetri is joined by Tyler McComas and Russ Heltman. Tyler pops on to talk about the big start to the college football season on TV. Russ talks about Barstool’s upfront presentation and how the business community may not see any problems in working with the brand. Plus, Demetri is optimistic about FOX Sports Radio’s new morning show.

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BSM Writers

6 Ad Categories Hotter Than Gambling For Sports Radio

“Using sports radio as a back page service for gambling will have a limited shelf life.”

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For years sports radio stations pushed sports gambling advertisers to early Saturday and Sunday morning. The 1-800 ads, shouting, and false claims were seedy, and some stations wouldn’t even accept the business at 5 am on Sunday.

Now, with all but ten states ready to go all in on sports gambling, sports radio stations can’t get enough of that green. Demetri Ravanos wrote about the money cannon that sports gambling has become for stations. Well, what if you are in one of those ten states where it isn’t likely to ever be legal like California or Texas? Where is your pot of gold?

A Pot of Gold Articles - Analyzing Metals
Courtesy: iStockphoto

Or, let’s face it, the more gambling ads you run, the more risk you take on that the ads will not all work as you cannibalize the audience and chase other listeners away who ARE NOT online gambling service users and never will be. So, what about you? Where is your pot of gold?

Well, let’s go Digging for Gold. 

The RAB produces the MRI-Simmons Gold Digger PROSPECTING REPORT for several radio formats. In it, they index sports radio listeners’ habits against an average of 18+ Adult. The Gold Digger report looks at areas where the index is higher than the norm – meaning the sports radio audience is more likely to use the product or service than an average 18+ Adult who doesn’t listen to sports radio. The report, generated in 2020, indicates that sports radio listeners are 106% more likely to have used an online gambling site in the last thirty days. That’s impressive because the report only lists 32 activities or purchases a sports radio listener indexes higher than an average adult. I looked at those 32 higher indexes, and I think we can start looking for some gold.

Using sports radio as a back page service for gambling will have a limited shelf life. The gambling companies who commit significant money to get results will continue advertising and chase the others away. So, the future of sports radio needs to include other cash cows.

If it is evident to online sports gambling services that sports radio stations are a must-buy, who else should feel that way?  I looked at the Top 32 and eliminated the media companies. ESPN, MLB/NHL/NFL networks, and others aren’t spending cash on sports radio stations they don’t own in general. But Joseph A Bank clothing, Fidelity, and Hotwire should! Here’s your PICK-6 list I pulled together that’s hotter than sports gambling:

  • Sportscard collectors, Dapper Labs, Open Sea- read about Sports NFT $.
  • Online brokerage firms-Fidelity, Charles Schwab, Robinhood, Webull, TD Ameritrade
  • Golf courses, resorts, equipment, etc.- we play golf at home and vacation
  • Hotwire.com, Booking.com, TripAdvisor, Airbnb, Carnival Corporation, and Priceline.com- we’ve used Hotwire in the last year.
  • FedEx, UPS, U.S. Postal Service, Venmo, PayPal, Zelle-we wired or overnighted $ 
  • Jos. A. Bank, shein.com, macys.com, nordstroms.com- we went to Jos. A. Bank in last three months

The sports card/NFT market is 32% hotter than the sports betting market for sports radio listeners. Everything on the PICK-6 is at least 100% more likely to purchase than an average 18+ Adult who doesn’t listen to sports radio. All listed are at or above indexing strength compared to sports betting. The individual companies I added are industry leaders. Bet on it! Email me for details. 

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