Notre Dame football is making their 2021 season opener exclusive to Peacock subscribers only. The network and University announced the changes to the TV schedule on Wednesday. Notre Dame vs. Toledo on Sept. 11 is now only available to Peacock subscribers; the rest of the 2021 home schedule is airing on both NBC and Peacock.
The school aired the annual Irish Blue-Gold Game this spring exclusively on Peacock.
“Dating back to airing Sunday football replays with Lindsey Nelson, we have always strived for innovation in the media space. Our partnership with NBC and Peacock only solidifies that mission,” Notre Dame director of athletics Jack Swarbrick said. “Bringing Notre Dame football to Peacock is just the next step in the evolution of our relationship.”
Notre Dame and NBC’s decision to make the season opener a Peacock-exclusive falls in line with the network’s other decisions around the OTT app. WWE pay-per-view events have been a big factor in subscriber growth over the past year, as has the Tokyo Olympics, where the men’s basketball games are airing on Peacock.
In South Bend, Notre Dame has been hard at work building up their new on-demand content service, Fighting Irish TV, which houses replays of Fighting Irish football games along with other exclusive content.
“Fighting Irish TV and Peacock shows the evolution of how media is consumed by our fans and television viewers, alike,” Swarbrick said. “… I see no better example of this than Peacock’s success in delivering fans wall-to-wall content during the Tokyo Olympics.”
Fighting Irish faithful are now tasked with adding another subscription service to their arsenal if they want to watch Notre Dame battle Toledo. Peacock is throwing its weight around with these exclusive offerings to stand out amongst its peers. With a fanbase the size of Notre Dame’s, it was only a matter of time before they incorporated those fans into subscriber growth.
Russ Heltman is a daily news writer for BSM. He is the morning host and producer for 89.3 WMKV in Cincinnati, OH. He also works in gameday communications for FC Cincinnati and additionally contributes to the AllBengals blog for Sports Illustrated. Russ can be found on Twitter @RussHeltman11 or you can reach him by email at Heltmandm@yahoo.com.
NHL Ratings on ESPN, TNT Down in 2nd Year
So far this season, games on ESPN and TNT are averaging 373,000 viewers, which is down from 478,000 last season.
Viewership totals from ESPN and TNT show NHL ratings have declined heading into the All-Star break, but there are some extenuating circumstances for the nearly 22% drop.
So far this season, games on ESPN and TNT are averaging 373,000 viewers, which is down from 478,000 last season. However, both channels have increased their linear television schedule, doubling from 27 games to 54.
ESPN has aired 18 games with an average of 402,000 viewers. In the same time period last year, the worldwide leader had only aired seven contests, but garnered 622,000 per game. None of ESPN’s games last season had aired on weekends, while the network has broadcast six games on Sunday this year alone. The 12 games ESPN has aired that weren’t on Sunday have averaged 491,000 viewers.
The 2023 NHL All-Star Game will air on ABC Saturday, and the network is hoping for a lift from last season. In 2022, ratings fell 38% from the previous All-Star Game on NBC, and hit the lowest total since 2009. The NHL Skills challenge saw its largest audience in a decade after airing on ESPN in primetime on a Friday evening. Nearly 1.1 million watched the skills challenge, a 30% increase compared to 2020.
At this time last season, TNT had aired 20 games. Through 36 games this season, the network has seen an average of 359,000 viewers. The network is helped by the 2023 Winter Classic, which took place at Fenway Park on Monday, January 2nd. The afternoon contest saw an audience of 1.78 million, up 31% compared to the previous year.
AFC Championship Game Delivers New Viewership High For CBS
53.1 million viewers tuned in to see the Chiefs victory over the Bengals, making it the most-watched television program since Super Bowl LVI.
The AFC Championship Game between the Kansas City Chiefs and Cincinnati Bengals drew a massive audience for CBS.
53.1 million viewers tuned in to see the Chiefs’ controversial victory over the Bengals, making it the most-watched television program since Super Bowl LVI. Additionally, the event is the most-watched NFL Conference Championship Game since 2017.
CBS claims the game peaked with 59.3 million viewers and was also the most-streamed live sporting event in the history of Paramount+.
With an audience of 53.1 million, CBS concludes its NFL playoff coverage averaging 40.798 million viewers for each game. That leads all networks thus far. The 2022 NFL season was the most-watched regular season on CBS in the past seven seasons.
Michael Cole to Pat McAfee: I Didn’t Know If We’d See You In WWE Again
“If you noticed I haven’t said much to anyone publicly about when you were coming because no one knew.”
WWE over the weekend held its annual Royal Rumble pay-per-view show, and in typical Rumble fashion the event didn’t go off without its fair share of surprise returns.
Among those returns was that of Pat McAfee to commentary. McAfee had last been seen on WWE television back in the summer. He took a leave of absence from his SmackDown responsibilities on Friday nights to go be an analyst on College GameDay.
McAfee’s SmackDown broadcast partner Michael Cole appeared on The Pat McAfee Show on Monday and said he honestly didn’t think Pat would go back to WWE.
“I legit did not know if you were ever gonna be back,” Cole said, alluding to the fact that McAfee is now a father-to-be as a couple of big changes in his life. “And if you noticed I haven’t said much to anyone publicly about when you were coming because no one knew.”
Cole said he had prepared to call the Royal Rumble alongside broadcast partner Corey Graves, and it wasn’t until McAfee’s name flashed on the screen in the Alamodome that Cole realized what was happening.
“Paul Levesque was in my ear and he said, ‘Are you gonna sell it?’ And I mouthed to him in the spy cam, ‘Sell what?'” Cole said. “Then I looked up and saw your video board and I’m like oh my God you’re ribbing me.”
“I didn’t even know what to say and then when I saw you were in your blazer I was legit like so excited,” he added.
Cole said even his wife, who doesn’t typically watch WWE programming, tuned in and was excited to watch Pat make his return.
“She thought I was texting her to tell her that you were coming back. I knew nothing about it,” Cole said. “She texted me and said, ‘PAT!’ right in the middle of your entrance. It was craziness dude.”
Jordan Bondurant is a features reporter for Barrett Sports Media. He works full-time as a multimedia specialist at the Virginia State Corporation Commission, while also putting in part-time work for News Radio WRVA and 910 The Fan in Richmond. Additionally, you can find Jordan contributing coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly and ABC 8News. He can be reached by email at email@example.com or follow him on Twitter @J__Bondurant.