The folks at Nielsen have a new way to tap into hard-to-find demographics. The company announced a rollout of 3,000 Portable People Meter wearables being experimented with amongst its 60,000 active PPM panelists.
The devices look similar to many of the smartwatches on the market today and are worn as keychains, wristbands, clips, and pendants, which the company found to be more appealing among demographics that typically have lower compliance.
PPM is Nielsen’s way to pinpoint audio, local TV, and national audience measurement. The devices measure in-home and out-of-home tuning for audio and local TV. The wearable supports Nielsen ONE, which is a cross-media metric that delivers data on consumption across TV, digital, and audio.
“By modernizing our panels with the PPM Wearable, we are not only improving the overall panelist experience and increasing engagement, but also ensuring our measurement is durable and can adapt to evolving technology changes,” Nielsen’s Chief Research and Data Officer Mainak Mazumdar said in the press release. “This is another example of how Nielsen is continuing to innovate in our march towards Nielsen ONE in order to create a better media future for the entire industry.”
The company is also rolling out a new app to pair with the PPM wearable. This app helps facilitate communication, encourage participation and enable data transmission anytime the device is outside the house.
Nielsen has been the gold standard for many media rating metrics for years. They know to keep that level of execution they needed to meet the younger generation where they are, not make them come to Nielsen. The company hopes this innovation improves their panels and makes cross-platform measurement a reality in a fragmented media world.
The company plans on rolling this sample out over the next year and reporting on the findings in the second quarter of 2022.
Russ Heltman is a daily news writer for BSM. He is the morning host and producer for 89.3 WMKV in Cincinnati, OH. He also works in gameday communications for FC Cincinnati and additionally contributes to the AllBengals blog for Sports Illustrated. Russ can be found on Twitter @RussHeltman11 or you can reach him by email at Heltmandm@yahoo.com.
FanDuel TV Strikes Deal With ONE Championship Martial Arts
“We’ve long respected the content the ONE Championship team is producing and are looking forward to bringing their action to our audience through FanDuel TV and FanDuel+.”
FanDuel TV and ONE Championship Martial Arts have struck a deal that will see the MMA, Muay Thai, kickboxing, and submission grappling series air weekly events on the newly launched channel.
“We’re eager to continue expanding the variety of content we’re offering at FanDuel TV to introduce our audience to emerging sports,” said FanDuel Chief Commercial Officer Mike Raffensperger. “We’ve long respected the content the ONE Championship team is producing and are looking forward to bringing their action to our audience through FanDuel TV and FanDuel+.”
ONE Championship is a top-five global sports property for digital viewership and engagement according to Nielsen measurements.
“We are thrilled to join the FanDuel TV lineup and give our passionate U.S. audience yet another way to engage with ONE Championship,” said ONE Championship Chairman and CEO Chatri Sityodtong. “Having a quality partner in FanDuel will help raise the profile of our company in the region and provide their viewers with action-packed martial arts events like they have never seen before.”
Bob Costas Re-Lives First Announcing Assignment For NBC
“My biography usually says I began with them in 1980, but technically the first time I was on the air with them was in December 1979.”
Legendary sports broadcaster Bob Costas appeared on KNBR’s Tolbert & Copes Thursday to discuss the death of Baseball Hall of Famer Gaylord Perry. But before the conversation turned to the recently departed pitcher, the show asked Costas about what he has announced that would surprise someone. He reminisced about his first time on the air for NBC.
“My very first assignment for NBC, my biography usually says I began with them in 1980, but technically the first time I was on the air with them was in December 1979,” Costas recounted. “There was a program on NBC then called Sports World. It was an anthology series that was their answer to the gold standard, ABC’s Wide World of Sports.
“So they traveled the globe, like Wide World of Sports did. So they sent me, wearing a red NBC jacket, to Tokyo to cover a sumo wrestling tournament with seven-time world power-lifting champion Larry Pacifico as my color man. Now, this is all the Japanese I learned as we came on the air: ‘Minasan kon’nichwa watashinoamaeha Bob Costas’, which means ‘Hello everyone, my name is Bob Costas’. If ever there was typecasting, when they sat and looked at their roster of announcers and went ‘Who should we send to the sumo wrestling? It’s gotta be Costas, who’s entire body weight would constitute one meal for the sumo wrestling champion.”
Costas departed NBC Sports in 2019 after 40 years with the network, announcing MLB, NBA, and the Olympics, in addition to his work with the network’s sumo wrestling coverage.
Matt Leinart, Alex Smith Make Wager Over Pac-12 Championship Game
“I gotta be honest with you: I’m not that nervous. I know that sounds kind of arrogant and confident.”
FOX Sports analyst Matt Leinart and ESPN analyst Alex Smith have made a friendly wager over the upcoming Pac-12 Championship Game.
USC, Leinart’s alma mater, is slated to play Utah, where Smith attended, in the game Friday evening on FOX from Las Vegas.
The two agreed to don the other player’s jersey. “At least it will be 11,” Smith said, noting he and Leinart both wore the number during their playing days.
“I gotta be honest with you: I’m not that nervous,” Leinart said when presented with the offer. “I know that sounds kind of arrogant and confident.” Smith jokingly responded by calling USC “Free Agent University”. He added he would overnight Leinart a jersey to ensure he had one if the Utes were victorious.
Garrett Searight is the Editor of Barrett Sports Media and Barrett News Media. He previously was the Program Director and Afternoon Co-Host on 93.1 The Fan in Lima, OH. He is also a play-by-play announcer for TV and Radio broadcasts in Western Ohio.