Women’s events at the Tokyo Olympics are experiencing a nice bump in gambling circles. Sportico reports that around 60% of the PointsBet wagers placed at this year’s event have been on women’s sports. That pales in comparison to betting handles in American sports, where men’s events bring in about 90% of the betting handle.
Diving deeper into the numbers, men’s basketball’s only made up 26% of PointBet’s entire betting handle so far. On the pitch, women’s soccer is blowing their male counterparts out of the water, bringing in 85% of the total soccer handle.
“It’s been great to see that flip from a men’s focus [to women’s],” head of trading for PointsBet Jay Crouche said in an interview with Sportico. “This is the first Olympics since there’s been legalized online sports betting in the U.S. It’s probably good, in a way, that it’s happening in 2021, because people have a level of familiarity now that leads to betting on things like skateboarding, canoeing, or rowing and absolutely enhances that viewing experience. People are used to betting on the NFL or NBA, but they’re now seeing so much Olympics coverage, and they’re able to bet on new sports, many of which [are] phenomenal betting sports.”
PointsBet sees the “instant fulfillment” factor of the events as a big reason why Olympic betting has still been popular despite a large time difference between Tokyo and the U.S.
Women’s sports stars like Katie Ledecky have helped drive interest in sports like swimming. Once Ledecky was upset by Ariarne Titmus in the 400-meter freestyle, bettors flocked her way.
“That might have even triggered more people to bet on Ledecky because she was at bigger odds,” Croucher said. “After she lost to Titmus early, you were getting a better price on Ledecky, which led to more activity, but it also just created more of a storyline.”
The Tokyo Olympics now head into their final weekend, with competition wrapping up on Sunday, Aug. 8.
Sportradar Signs New Partnership With NBA, WNBA
“With the new deal, Sportradar obtains an equity stake in the NBA and will continue providing all of the leagues with sports betting data.”
Sportradar announced a landmark new partnership with the NBA, WNBA, and G League starting in 2023-24. The global sports technology company is helping the leagues expand their international footprints and drive even more fan engagement.
With the new deal, Sportradar obtains an equity stake in the NBA and will continue providing all of the leagues with sports betting data. Sportradar is also expanding the distribution of player tracking data while working with the league’s partners to change how sports betting data is utilized by NBA-associated betting operators and media affiliates.
“We are delighted that the NBA has chosen Sportradar as the official partner who can support the global popularity and explosive growth of the game,” said Sportradar global CEO Carsten Koerl in a press release. “Basketball is the largest U.S. sport in the world by popularity and, as a market leader, we are best positioned with the technological expertise and industry relationships to help the NBA entertain fans globally.”
Sportradar is a company focused on creating immersive experiences for sports fans and bettors. It was founded in 2001 and annually covers more than 750,000 events across 83 sports.
“We believe that this agreement will contribute to Sportradar’s profitable business and continued growth,” Koerl continued. “The remaining time left on the existing deal, and this new multi-year agreement, gives us significant runway to partner with the NBA and develop exciting solutions across our teams, betting and sports entertainment verticals.”
Sportradar became the NBA’s real-time statistics provider in 2016, and the relationship has only grown since then.
“Sportradar has been a terrific partner as the league has navigated its exploration into the global sports betting landscape,” said Scott Kaufman-Ross, senior vice president, head of gaming & new business ventures, NBA. “As the market matures, we are thrilled to extend our partnership with Sportradar to utilize data and insights to create new fan experiences and innovate around the NBA globally.”
Plenty of Big Sports Media Names In New Movie ‘National Champions’
“Sports media stars like ESPN’s Mike Greenberg, Former ESPN personality Jemele Hill, and Peacock’s Michael Holley appeared in the debut trailer released this week.”
Some big names in the sports media industry are gracing the silver screen in the upcoming National Champions movie. Sports media stars like ESPN’s Mike Greenberg, Former ESPN personality Jemele Hill, and Peacock’s Michael Holley appeared in the debut trailer released this week.
The story centers around top NFL Draft prospect LeMarcus James (played by Stephan James), who is just days away from playing in the National Championship game. The quarterback and his teammate Emmett Sunday (Alexander Ludwig) decide to lead a boycott of the game to force the NCAA to pay players a fair salary.
James’s decision pits him against his head coach, James Lazor (J.K. Simmons), who is just one win away from securing his legacy with a national championship.
Other than Simmons and James, the ensemble includes Timothy Olyphant (Justified), Lil Rel Howery (Get Out), Uzo Aduba (Orange is the New Black), Tim Blake Nelson (O Brother, Where Art Thou?), Jeffrey Donovan (Burn Notice), and David Koechner (Anchorman).
The trailer didn’t depict many action-packed football scenes and figures to be more of a drama than a typical sports movie. STX Films may have missed the timing on this film by a full year. The debate about paying college athletes is getting more one-sided by the day in the Name, Image, Likeness era.
After the Supreme Court allowed college athletes to start profiting off of NIL deals this past July, the idea of paying every college athlete a salary from the school makes less sense. The profitable, marketable athletes are finding compensation in the free market, while the third-string benchwarmers stay on the money-making sidelines. Athletes that make their schools’ money can find payment if the market deems them worthy.
We’ll see how much new ground National Champions uncovers on the subject when the movie premieres in-theaters only on Dec. 10.
theScore Launches First Narrative Podcast
“John and our NHL team did a terrific job bringing these stories to life.”
A new podcast on goalies has been announced that will certainly get the attention of any and all hockey fans.
theScore has announced a long-form hockey podcast called When Goalies Were Weird. The show is a six-part narrative series about the players and larger-than-life characters that redefined the goalie position during the ‘90s and early 2000’s.
Longtime NHL writer John Matisz will be hosting the new podcast alongside research and reporting from features writer Nick Faris.
“These podcasts are a look back at some of the most influential players who transformed not just their position between the pipes, but the game at large.” said director of content at theScore, Rory Barrs.
This podcast is the first of its kind for theScore, as they have no other narrative-based podcasts. Episode one is set to premiere on November 22nd featuring NHL legend Dominik Hasek on all streaming platforms.
Here is a sneak peek of the podcast set to premiere next week.
Barrs added that this new podcast is a huge new step for the company, saying “As our first narrative audio series, the stories are sure to strike a nostalgic chord and take fans back to this era of generational goalie talent, with anecdotes from the players themselves and those around them. John and our NHL team did a terrific job bringing these stories to life.”
All six parts of the series are already planned out for the company, with some notable goalies listed as guests. Those include Patrick Roy, Ron Hextall, Ed Belfour Curtis Joseph, Martin Brodeur, Garth Snow, Damian Rhodes, and Jim Carey.
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