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Mike Golic Is Only Looking Forward

“For the most part, yeah, it does me no good to look back. At this point it’s like okay, what’s next?”

Brian Noe

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Scott Roth/Invision/AP

Looking forward can be easier said than done. It’s easy to dwell on a divorce instead of focusing on the next relationship. It’s tempting to dwell on a previous job instead of directing your energy toward the next opportunity.

For Mike Golic, he’s shifting his focus to the next challenge, not the previous gig. It does his future no good to replay the end of his ESPN days over and over again. It’s a smart approach. If you drive down the road while only looking through the rear-view mirror, you won’t get anywhere; unless you consider a ditch or T-boning another vehicle to be somewhere. Life works the same way.

Mike Golic Update: What The Former ESPN Radio Host Is Doing Now
Courtesy: Robin Marchant/Getty Images for Wheels Up

This is an exciting time for Golic. The next chapter of his career can go in many different directions. Plus, he doesn’t have to take a job he’s lukewarm about just to keep the cable on. He can pick and choose the projects he wants to dedicate himself toward fully. Golic talks about his passion for calling games and his reluctance to dive back into the local radio scene. He also has some great thoughts about weaving in fun, getting used to hard work, and not letting ego get the best of you. Enjoy.

Brian Noe: I’ve read a couple of interviews you’ve done since leaving ESPN. I’m curious if it’s gotten to a point where you’re like, I’d just rather look forward now.

Mike Golic: Oh yeah, I’ve definitely done my bit of explaining on how it all ended. It’s weird; we just posted the last show on July 31, which is just over a year ago. It was kind of a thing to look back on. But for the most part, yeah, it does me no good to look back. I explained myself a ton out there for people who asked. I have no problem speaking about it but yeah, at this point it’s like okay, what’s next?

The first thing was don’t do anything for a while. Basically have my agent say, don’t want you to hear from me for about six months. That was nice to just sleep in. Now it’s move forward, what’s next? What can I still enjoy? I’m not ready to retire just yet even though I have the gray in the hair and gray in the beard. I’m not ready to just be at home every day.

BN: If it’s sports radio full-time or only play-by-play, do you have a preference if it’s one or the other?

MG: Oh, I can do both. The analyst stuff is always on the weekend. When I first got to ESPN in ‘95, I called games right away and then we started doing NFL 2Night. It’s NFL Live now, but it was NFL 2Night. I was doing that three times a week, and doing a game on the weekend, and I was doing radio out in Phoenix with our mutual buddy Bruce Jacobs. I was actually doing five times a week on the morning show, but I would fly to Connecticut and do some morning shows from there, do three nights a week of NFL 2Night and then travel on weekends to do games. That’s when I was just starting out and doing everything under the sun. I stopped calling games for a while. I stopped because I told ESPN right when my kids got to high school, I was done calling games because I didn’t want to miss any of their stuff. That was my own hiatus on that, which I just picked up the last year. I did it for 10 years before I took a break on games. But I could do both without question. In fact that’s all I’m used to. It’s usually been both together. Whenever I’ve had to call games, I’ve usually had a show that was during all week. I’d have no problem doing that again.

BN: It’s a lot of work, right? Do you think that your playing career helped you move into working seven days a week, and flying here, flying there?

MG: A thousand percent. I told my kids that. I told any young kid I coached really in any sport. Then obviously it pyramided to football especially with my kids. My daughter was a swimmer. Forgetting how hard you work in football, it’s multiplied many times by a swimmer. Swims in the morning, goes to school, works out after school, and then swims again. I mean it’s crazy what they do. I said no matter how far this takes you, you’re going to learn how to budget your time. You’re going to learn sacrifices. You’re going to learn hard work and it’s going to help you.

I think what helped me as well, I was a 10th rounder. This is back when the draft was 12 rounds. Tenth rounders weren’t supposed to make it. I was fortunate enough to play for nine years. Mike was an undrafted free agent. He was on a couple of teams for a couple of training camps, but had to work extra hard. My son Jake and his wife, they own a couple of businesses now. They had to work hard and they had to work obviously through the pandemic. She was an athlete as well. My daughter Sydney, the same way. Hard work doesn’t affect them because they were used to doing it. Without question that helps you later in life.

Mike Golic
Courtesy: Rick Stewart/Getty Images

BN: Would doing local radio be appealing to you at all?

MG: Umm, I don’t know. I’ve done national for so long, I don’t know because having a place here in South Bend and having a place in Scottsdale and knowing we like both places, I’m one of those guys, I like to be where work is. When I played football in the offseason I stayed in that city. Obviously at ESPN I lived in Connecticut where ESPN is. If I’m splitting time around the country in a couple of different spots and doing local but not living local, I wouldn’t like that. If I did local, I would need to stay in that area to get the feel of that area, to go to the games in that area and be part of it. Quite honestly you’ve got to dive a lot deeper.

When I was doing local in Phoenix, you’ve got to dive deep into the local teams in the community, where national you’re hitting more of the bigger stories and not diving as deep. Local is a lot more in-depth. If I were ever to do local, I would need to live there. I couldn’t imagine living somewhere else and doing local in the city I wasn’t in to sort of feel that city. So I doubt it.

BN: What’s something besides not having to wake up at the crack of dawn that you haven’t missed with this down time right now?

MG: That I haven’t missed. That’s a good question. Really it would probably just be the timeframe because I love doing it. Think about it, I got to talk sports. Now sometimes in the offseason the tougher times in June and July once basketball ended, you had a lot of that down time before football started up, those were always tough. Then it was who’s the Mount Rushmore of the NBA, who’s the Mount Rushmore of the NHL, who’s your top-10 list? It’s a great list time or let’s reminisce about old jingles. That’s kind of wacky radio stuff. But for the most part, I do miss it. I loved it.

Getting up sucked, but once you start going and getting to the studio and everybody is there, I loved it. There wasn’t much I haven’t missed outside of that 4:15 alarm, which I swore every single morning. Every time 4:15 hit, I had a bad word come out of my mouth.

BN: I bet. It probably wasn’t “goodie, 4:15!” [Laughs] I’m sure you’re supporting your son while he’s doing his show on ESPN. Is it awkward at all when you listen to the network knowing you were there for so long?

MG: No, I’m past that. I equate a lot of things to sports. My first two and a half years in the league, I was with the Oilers. I got cut and I went to the Eagles. I didn’t sit around watching the Oilers play going oh God, I was there. And then when I left the Eagles to go to the Dolphins, I didn’t sit around and reminisce about my Eagle days. I played with the Dolphins. You just move on.

Obviously it was a little weird at first knowing I did a show there for so long and then all of a sudden there’s other people doing that show. But my son had been there already for a few years before me, him, and Trey were doing that morning show. I had been used to seeing him on air and calling games and doing all the digital work. So it was no different.

BN: When you look back on your time on air, what’s something you either learned from someone else or learned on your own along the way that helped you get to another level?

MG: I think the biggest thing that I needed to work on was — because I was a professional athlete, and you know this, when you’re going to ask somebody a question a lot of times you kind of know what the answer is going to be. For me it was as I asked the question, I gave my opinion about the subject. I learned and I was told and I really tried to do this is the interview is not about you. I have four hours to do a show. I can explain my opinion many times. Let the guest say what they’re going to say. Then if you have a back and forth with them, fine. To drill this down is keep your questions short. Who, what, where, when, why. Keep it short; give them their time to answer. Instead of me asking a question, and then I make a statement, and then I asked the question again, and then I continue to make a statement — they’re sitting there going, is there a question in there? What are we doing? That took me a while because I would catch myself doing it. I just needed to shut the hell up, ask the question I wanted to ask, and give them their time to answer.

BN: Who told you that?

MG: There was a guy that came through ESPN that went over questions, what to ask, how to ask them, and I could only make it for one day. He would have seminars and I remember making it to one day, but that was the one day he really talked about it. It really kind of stuck with me. I would put a card in front of me at times that said short questions. Who, what, where, when, why. Then I would just try and remember that.

There were times I failed and went back the other way especially early on. We’d have listening sessions. You listen to a segment and you’d hear yourself. Man when you hear it, it’s like watching tape of me playing football and I see the mistake and go oh my God, how did I do that? You hear yourself and you sit there and time it and go, hey great job, 48-second question. You don’t need a 48-second question because I’m giving my own opinion. Just get the question out there and let them answer.

Golic and Wingo - January 31, 2020
Courtesy: Allen Kee / ESPN Images


BN: What’s the most fun that you’ve had in your radio career?

MG: The most fun I ever had on radio was when it was there organically. You can set up things in a segment where you’re going to go that could lead to fun. You have a plan. But quite honestly the best radio is when you go off that plan organically. You just go to something else and the next thing you know you’re laughing your ass off, you’re having a ball, and it’s coming out of the speakers that way.

My thought process in the morning because people are driving to work, was maybe I can take you where you can’t go, I can take you into a pro athletes’ head, I can take you into their locker room, I can take you onto the field of any sport because as pro athletes you have that mentality, and can I make you laugh a little bit. If I can make you smile and chuckle a little bit on your way to work, I feel like I did my job. So to me the best part of radio is when you went off course and that turned out to be the most fun.

BN: I call it grown-up stuff in radio that you have to execute — keep it moving, reset, don’t stray off topic too much. Do those things sometimes get in the way of having fun?

MG: No, once you learn how to incorporate it, like anything else you knew you had to do things and sometimes you were like oh hell, I’ve got to do this and it took you off course of what you wanted to do. In doing the show for 20-some years I got used to understanding that you’ve got to do those things. Weave them into the show while still maintaining the fun, while still not slamming on the proverbial brakes so I can do this and then getting back to what we were talking about. You’ve got to be able to weave it.

A lot of that just came with time. Time, experience, doing it, and quite honestly at the end not giving a shit if I got it wrong.

I’m not perfect. I’ll never have a perfect show. I think there’s a lot of that where you just do your thing and if you make a mistake, you make it. Laugh at yourself while other people laugh at you, laugh with them and move on.

BN: The Notre Dame football telecast hasn’t had many ND grads on there. Is that strange to you at all?

MG: It’s something that they do. For whatever reason they don’t want an ND grad in the booth. They probably feel they’ll be a homer. Maybe. I guess. I’ve done Notre Dame games in the past for ESPN and I would have no problem not being a homer.

Listen I love Notre Dame. I want Notre Dame to win all of their games, but I called one last year when they played at Georgia Tech. I called one when they played Air Force years ago. I had no problem doing that. But it’s not my rule. I don’t know how much of a hard, fast rule it is for them, but I know that has been something they have somewhat lived by.

We’ve had Boston College guys in there in Flutie, and Tony Dungy in there, and now a Purdue guy in Drew Brees. I’m like wait a minute, man, I’m a Domer. Let’s get a Domer in there a little bit. But I don’t get to make those decisions because I would love to do that, sure.

BN: If you were able to write out the next five years of what you were doing, what would that look like for you ideally?

MG: When I say calling games, I don’t care if it’s radio, TV, college, pro, I just love calling games. For this year at least some of it’s going to be with Learfield. It’s going to be college games. I did a thing for them last year, The Fan Exam, kind of a sports trivia for college. I’ve gotten to know those people. They’re getting a Saturday night game of the week and it worked out where I’m going to do that. I look forward to it. A full slate of college games hopefully, fingers crossed, we’re all traveling and going back out to colleges again. The script for me for the next five years would at the very least, at the very least, do college games and pro games. It would be calling games for sure.

Other than that, like I said if an opportunity arises for an everyday radio show, we’ll see. Podcast situations have come about. I’m still talking to people. We’ll see what goes on with that. I may have a fun little thing that I don’t have inked yet that has nothing to do with a sport; it’s more of a travel type of a thing that’s fun. It would be a lot of fun, which now that I’m not tied to one place like I was at ESPN I can do. Something like that. We’ll see if that turns out. That’s the beauty of it is I can kind of pick and choose now. But the constant for me would be calling games.

BN: This just randomly popped into my head; Tom Brady recently mentioned that a couple of teams were interested in him last year, and then they weren’t. He said if you had a chance to get Michael Jordan or Wayne Gretzky, I’m kind of scratching my head why you wouldn’t do that. If you apply that thought to you, you’re a big deal in radio. Have you ever had a moment where you’re like okay random company, I’m available and you’re not interested in me?

Mike & Mike inducted into National Radio Hall of Fame - New York Business  Journal
Courtesy: John Atashian/ESPN Photo


MG: Going in the 10th round, and basically there were maybe three years of my nine-year career where I felt very comfortable going into the season that I was going to be on the team and playing. Other than that I was kind of fighting and scratching to be on the team. Does your ego think about that and you say boy I wish this person or this network would contact me? What am I going to do? I’m not one of those that lives in the past about it. If they don’t, then I just move on to somebody who does. I’m fine with that.

Does everybody have an ego and would love the networks to give you their top spot? Well sure, but that’s unrealistic as well. My career has gone pretty well but that certainly doesn’t give me any expectation that the network is going to say, oh we’re plugging you for our number one guy, here you go, we’re bumping whoever. You know what? It’s not going to work that way for me. I know that. So I never expect it.

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Sports TV’s Star Era is Over, So What is Stephen A. Smith Worth Now at ESPN?

“The future is about meeting your audience’s needs on demand and putting a focus on what it is audiences will pay a premium to see. I don’t think that describes studio debate shows.”

Demetri Ravanos

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Stephen A. Smith
Courtesy: Evan Angelastro, GQ

What is ESPN paying Pat McAfee? The exact figure is disputed, but it’s believed that he signed a contract for $85 million last year. The network writes a $17 million check to Troy Aikman every year and another $10 million check for his Monday Night Football partner Joe Buck.

That is a lot of money already tied up in talent. It seems like ESPN is about to agree to another staggering dollar figure to keep Stephen A. Smith on the payroll. But I have a question.

Why are we doing this? Why is an eight-figure annual salary for any single person a good investment? 

ESPN’s corporate parent, The Walt Disney Company, has said over and over again that they are trying to build a media company for the future. It’s why Star Wars is a streaming-only property for the time being and why Hulu is being folded into Disney+. 

The future is about meeting your audience’s needs on demand and putting a focus on what it is audiences will pay a premium to see. I don’t think that describes studio debate shows.

Jimmy Pitaro had an idea when he took over ESPN. He wanted to give more money to fewer people and put the network’s biggest stars everywhere he could fit them. It’s why Smith was on First Take and NBA Countdown and had a show on ESPN+. It’s why Mike Greenberg had Get Up, NBA Countdown and a radio show. When Pitaro was first laying the foundations for his tenure atop ESPN, the idea made a lot of sense. 

Now though, it’s time for the strategy to be re-thought, particularly as Pitaro and his boss Bob Iger lay out the reasons why it makes sense for the network to offer its audience so many different approaches to its digital future.

The star era of sports television is over. Just ask FS1 and Skip Bayless

When the biggest names and most recognizable faces at ESPN were Dan Patrick, Keith Olbermann, and Stuart Scott, we turned on ESPN to see what they would do and hear what they would say. To hear those talents tell it though, that was a time when ESPN was afraid to lean into its stars and instead tried to hammer home that no SportsCenter anchor was bigger than the show itself. There were a lot of steps that got us from that reality to this one, but each one made the talking heads matter a little less. Now, the only things that move the needle for the audience in a way that matters to the people at the top of Disney are games.

It started with the rapid growth of cable, then came the internet. That gave birth first to blogs, then YouTube and then to podcasting. We didn’t have to wait for Tony Kornheiser and Michael Wilbon at 5:30 anymore. We could get access to whatever opinion we wanted any time we wanted it.

From there, it kicked into overdrive. Streaming TV became common in most homes. Sports betting was legalized in states all over the country. The Covid-19 pandemic shut down the sports world. Streaming viewership grew to the point that it overtook traditional television.

Advertisers have been paying attention to all of it and what it all means. Look at FOX News, which has been dominant in primetime on cable. The median age of the audience for those shows is 69. That means half of the people watching are 70 or over. It’s why commercials for catheters and reverse mortgages fill so much of the network’s ad time. That’s not just true for FOX News. It’s a problem for just about every traditional TV network. 

ESPN’s median viewer age is 48 and according to one study, nearly 40% of its audience is over 55. That’s still a valuable audience to advertisers, but remember that linear TV viewership isn’t popular with young people at all. Those people are not going to turn 48 and suddenly get a craving for a cable cord or satellite box. Many of them won’t even look into streaming tv packages like YouTubeTV, HuluTV, or Fubo. 

The one exception is live games. ESPN’s median age isn’t significantly lower than FOX News’s because of Smith or McAfee. It’s because of Major League Baseball, the NFL, NBA, NHL and college football. The future value of ESPN is being able to offer all those leagues and games to viewers without forcing them to pay a cable or satellite bill.

First Take is well-constructed. Stephen A. Smith’s comments and antics on the show get spoofed by Saturday Night Live and draw a reaction from Jon Stewart. He has made the show a cultural touchstone. PTI and Around the Horn have both stood the test of time, in their 23rd and 22nd years on the network respectively. Those shows have performed at or above expectations for multiple decades, but I don’t think that guarantees they will be around forever.

What if ESPN wanted to take those games from smaller college conferences and international leagues that currently air on ESPN+ and put them on the main network instead? As we move to full availability of ESPN without a cable or satellite contract, the network could take advantage of America’s desire to bet by airing games throughout the majority of the day’s 24 hours. Integrate ESPNBet capabilities into the presentation, and you certainly have a more profitable product.

I could see myself watching a game in a league I am unfamiliar with and maybe even putting a little money on it if ESPN utilized the Pat McAfee Show crew. I’m not a huge fan of their college football broadcasts, because that’s my favorite sport and I want to watch the game, but if you’re telling me we’re all watching a soccer game from France’s Serie B and they are telling me what in-game bets they like, I just may participate. Degenerates can convince other degenerates to bet on anything if the vibe is right! The problem is that I don’t know how much of that McAfee can do and I don’t know many other ESPN talents that have that kind of equity with their audience.

Don’t judge Smith solely on recent weeks. It’s a short period when he has come off as really unlikable, but it’s part of a much larger career that has shown you over and over again that he knows how to attract and connect with an audience. Having him is a win for any network. But is it a win that’s worth an annual salary of 15 or 20 million dollars? I don’t think it is.

Stephen A. Smith has goals he wants to accomplish. There are new realities in the media business and ESPN needs to be ready to adapt. If the age of the star pundit on television is over, I’m not sure a long and expensive contract makes sense for either side.

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Seller to Seller: John Goforth, Magellan AI

“I love hiring people to do job A so they are ready to do job B in six months and that’s always been a really successful tactic for me as well.”

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Graphic for a seller to seller feature with John Goforth of Magellan AI

John Goforth is in his fifth year as Chief Revenue Officer at Magellan AI, a podcast advertising analytics platform. In his ‘previous life,’ Goforth spent more than a dozen years selling and managing in radio, with a heavy emphasis in sports.

After stops at KMOX, KFNS and 101 ESPN in St. Louis, Goforth was recruited to ESPN Chicago and later took over as Local Sales Manager for 670 The Score and 93XRT. When he looks back at his time with those stations and companies, he thinks about how much he enjoyed the creativity involved in the business. His success, he believes, came from his work ethic and building great relationships with clients who he would work tirelessly for to create engaging advertising campaigns he knew would drive results.

But Goforth also saw the declining revenue of traditional media and saw the opportunity in the podcast space. So, since 2016, Goforth’s sales life has revolved around podcasting.

Magellan AI has software which continuously monitors 40,000 advertisers across 50,000 podcasts. They work with publishers, ad agencies and brands and some have referred to the company as “the Google of podcasting.”

Goforth had previously worked with Magellan AI as Senior Vice President of Sales at HowStuffWorks, he was their first subscriber. “It’s so much easier to sell an advertiser who is already engaged in the podcast ecosystem than someone who isn’t,” Goforth told BSM in 2022. “I always wanted it to be someone else’s job to convince them that podcasts were the right channel. I just want to find the people that have already embraced the channel and convince them my content was good content to try.

“Sellers use us to understand the marketplace – who’s spending, what genres are they accelerating in, where are they pulling back, how much money are they spending and what their competitive field and industries look like.”

For example, Magellan AI data can tell you that in the month of April, Better Help spent nearly $7.7 million in podcast advertising, Amazon spent nearly $5.5 million. It can also tell you that Toyota was the top spending auto dealer in podcasting for the month and that 7 of the top 15 spenders in the month of April spent the most in sports.

When asked about the current state of the podcast industry and the knowledge people have of the industry, Goforth said, “The industry is evolving…the big learning curve for everyone is getting past the idea that Dynamic Ad Insertion (DAI) is bad, that DAI is equal to programmatic. DAI is the way in which an ad is served, it has nothing to do with the ad style. Programmatic is a way in which to buy ads.

“So, we’re past downloads and impressions and what is a pre-roll a mid-roll and a post-roll and now it’s on to what type of inventory are we selling and who’s selling it.”

Goforth said if 2020 and 2021 were the years of the content acquisition wars, right now is the era of inventory acquisition wars for podcasting. “I don’t think companies care so much about being able to say ‘we are the exclusive provider of this podcast, and we are the only ones with access to this inventory.’ That still exists…but as more brand awareness gets involved, it’s really important to be able to offer scale.”

Sports has been a big part of Goforth’s career from his days selling St. Louis Cardinals Radio on KMOX to being part of a brand-new FM sports station in St. Louis at 101 ESPN, to managing sports sales in one of the top markets in the country. He said for podcasting, there are a couple reasons why sports content does so well.

“Sports is a great gateway drug,” he said. “A lot of brands that are newer to podcasts are comfortable with sports and sports content. If they have to go explain something to their bosses, they’re never going to get in trouble for saying they bought sports…By and large, sports feels safe to traditional marketers. The other thing that goes along with that is the proliferation of sports gambling. Sports gambling is, in some ways, funding sports media.”

One area that is no different for Goforth in the software business from the media business is having to recruit and train salespeople if you are going to be successful. He said he has used different strategies in the past but has come back to one of the simpler strategies when it comes to hiring sellers.

“It’s one of the most challenging pieces of running a monetization business, finding the people that can actually go do it. I’ve evolved over the years, I’ve had lots of different philosophies and theories…and ultimately, I’ve circled around to the philosophy of Malcolm Gladwell…the concept is, recruiting is hard enough and no matter what you do, you are going to get it wrong 50% of the time. So, don’t overthink it, follow your gut. Thats been the most successful path for me. Do I like this person? Would I want to have a beer with this person? Do they seem intelligent?

“I don’t subscribe to the ‘check the box’ theory…If I am hiring a podcast seller, it’s less interesting to me if you have sold podcasts. If everything else is great, I can teach you that part. Are you smart? Do you have that motor, that drive? Thats the one thing that is non-negotiable, the internal motor. I want to hire adults to be adults. I don’t want to have to check in on them and micromanage. I just want them to tell me when they need something and be supportive of them. I want to hire smart, competent people to do their job and if they need training, I give it to them. Thats been the most successful thing for me.”

Much like Brian Schneekloth from Beasley Media Group Boston talked about in this space previously, Goforth is a big believer in growing your sales bench internally. “I love hiring people to do job A, so they are ready to do job B in six months and that’s always been a really successful tactic for me as well.”

Whether it has been driving revenue selling sports media or driving revenue selling software to help others build podcast revenue, John Goforth is finding success and staying at the top of his game.

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Gary Myers Continues His Storied Career Covering the NFL

“If I knew I was going to be this happy writing books and working as a consultant on other projects, I would have gotten out of the newspaper business a long time before then.”

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Screengrab of author Gary Myers
Screengrab: Big Blue View

In the world of sports media, things are certainly a lot different today than they were five years ago, ten years ago, twenty years ago and thirty years ago.  For Gary Myers, a veteran of 8 years covering the Dallas Cowboys for the Dallas Morning News and 29 years as an NFL columnist for the New York Daily News, staying involved with covering football these days meant transitioning into something different.

Myers has been working on various projects including writing books and consulting on a documentary about Tom Brady and Bill Belichick.

“It was a pretty long newspaper career,” said Myers who left the Daily News in 2018.  “It was a really good time to get out of there because unfortunately the Daily News is just not what it used to be.”

Myers’ most recent book is titled “Once a Giant” and chronicles the 1986 Super Bowl champion New York Giants.  He is also working on a book that examines the same subject as the documentary that he is working on…who was the bigger reason for the New England Patriots’ dynasty?

Bill Belichick or Tom Brady?

“I think people’s opinions have gotten skewed by the fact that Tom went to Tampa and won a Super Bowl in his first year there and Belichick made the playoffs once in four years without Tom,” said Myers.   “I would say my end evaluation is 60-40 Brady but it’s not 80-20 and some people think it’s 90-10.  Somebody had to draft the kid.” 

Speaking of Tom Brady, the future Hall of Fame quarterback is set to take his talents to the Fox NFL broadcast booth this season teaming with Kevin Burkhardt on the network’s top team.  While some are questioning just how committed Brady is to the job and how good he will be on television, Myers is convinced that Brady will be a star on TV.

Myers wrote a book about Brady and Peyton Manning back in 2015 and was able to spend a lot of time with Brady.

“Tom was very cooperative and gracious with me,” said Myers.  “He’s a genuinely good guy who I think is really bright.  He’s very well-spoken and eloquent.  I think he’s going to be great on TV.  People are going to be looking for him to fail and I think they’re going to be disappointed because I think he’s going to be very good at this.” 

In addition to being an NFL writer and columnist during his career, Myers was also the NFL insider for HBO’s “Inside The NFL” from 1989 to 2001.  Today, writers who have been NFL insiders on TV include the likes of Adam Schefter and Ian Rapoport.  Back in the day, it was Myers who followed in the footsteps of the legendary Will McDonough.

Even though he has transitioned away from his legendary newspaper career, Myers has been able to stay connected to covering football.  With the way that the newspaper business has changed, the writing was on the wall that it was time to step away and find another way to cover the NFL.

Myers was not ready to call it a career.

“I still have way too much energy to retire,” said Myers.  “I’m taking advantage of what I call my institutional knowledge and put it to another way of using it.  If I knew I was going to be this happy writing books and working as a consultant on other projects, I would have gotten out of the newspaper business a long time before then.”

When Myers was writing books while also working full-time for the Daily News, he had to find a way and the time to juggle both responsibilities.  In the case of “Once A Giant”, he spent two years just working on the book and on a subject that meant a lot to him.

And he was able to put a lot of TLC into it without having to divide any time with a newspaper life.

“It is the best book I’ve ever written,” said Myers.  “I was incredibly passionate about the subject.  It’s all I was working on for two years.  I didn’t take on any other projects.”

While Myers has transitioned into books and other projects, the newspaper scene in New York City, as well as many other markets around the country, continues to descend.  When Myers was with the Daily News, he felt that his employer had the gold standard when it came to covering sports in the Big Apple.

Today, Myers laments what the Daily News now is and gives credit to his once bitter rival, the New York Post, for continuing to do things the right way. 

“They (the New York Post) are the only newspaper, in this area at least, that are still approaching it like it’s 1985 in terms of the resources that they put into covering sports,” said Myers.  “They still send five people to the Super Bowl.  The Daily News is a shell of what it used to be. That’s sad to me.”

The role of NFL beat writers and columnists continue to evolve because the access has changed significantly.  When Myers covered the Dallas Cowboys for the Dallas Morning News, there was always a plethora of players available for him to talk to and that left him with a good problem to have when he went back to the press room to work.

“The hardest decision I had to make when I left the locker room was which story do I want to write because I had about ten in my notebook,” said Myers. 

Fast forward to today and things have changed for reporters.

Many times, there are only a handful of players in the locker room during media access periods and that restricts the ability of the writers to create relationships with the players and get exclusive stories.

What you have now are the same reporters going up to the same players at the same time.

“I am convinced that if the NFL had its way and the teams had their way, the only people that would be covering the teams now would be the teams’ website, the teams’ video department and they would grant access to the network partners to come in before the games,” said Myers.  “They don’t need newspapers anymore and they don’t need local radio stations.  It’s just different.  The day-to-day media is no longer a priority to the teams.”

And that is a big reason why Gary Myers is enjoying the new chapter of his storied career covering the NFL.  He doesn’t have to worry about the day-to-day grind of covering a team because he’s made the very successful transition to writing books and finding other ways to tell stories about the National Football League.

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