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Trey Wingo To Create Content For Caesars Sportsbook

“The former ESPN personality is joining the company as its chief trends officer and brand ambassador.”

Russ Heltman

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Courtesy: ESPN Images / Allen Kee

Caesars Entertainment recently rolled out its mobile sportsbook and has tapped one of the biggest names in sports media as a brand ambassador. 

Former ESPN personality Trey Wingo is joining the company as its chief trends officer and brand ambassador. Wingo is creating content using Caesars’ extensive trading data.

“I want to tell the stories behind the odds,” said Trey Wingo. “I am excited about where the Caesars brand is going, and I wanted to be part of the team that is creating content to engage our sports bettors.”

Wingo and ESPN were synonymous for over two decades before the two sides split last year. The host was the original anchor of NFL Live, starting in 2003. He was a mainstay on many ESPN NFL properties, including their draft coverage.

“We believe one way of treating our sports bettors as royalty is to give them the content they are craving. We are thrilled to make someone as talented and respected as Trey part of the Caesars Sportsbook team,” co-president of Caesars Digital Eric Hession said. “Few sports media personalities can match Trey’s combination of sports experience, insightful analysis, and ability to deliver content in an entertaining way. We are proud to welcome him to the Empire.”

Trey Wingo has his own football podcast, Half Forgotten History, and joined Pro Football Network earlier this year as an equity partner, brand ambassador, and content provider.

“I’m excited about the new venture going forward,” Wingo said about his role with PFN back in March. “I’ve been extremely impressed with what Pro Football Network has started, and I’m looking forward to helping them achieve new heights in any way I can.”

Caesars unveiled its mobile sportsbook last week. The brand is a leader in market access for legalized sports betting and has the most retail locations in the United States.

Sports Online

Mike Francesa: George Steinbrenner’s Idea to Put Mike and The Mad Dog On YES Network

“It was George’s idea. So give him credit for it. He wanted Mike and The Mad Dog as part of the CBS Radio contract, and we were.”

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Mike and The Mad Dog is often cited as one of, if not the, best sports radio shows of all time. The show saw an expanded reach with its partnership with the YES Network beginning in 2002. During his podcast Tuesday, Mike Francesa gave all the credit to the simulcast hitting the air on YES Network to the late Yankees owner George Steinbrenner.

“It was George Steinbrenner that came up with the idea of Mike and The Mad Dog being on the YES Network. No one else,” Francesa said.

“They came to us when they were negotiating a new radio deal with him and they said ‘Hey, we need a quick answer on this. Would you guys want to be on the YES Network every day, simulcasting? You know what Imus is doing with MSNBC? We wanna do it with you guys, but we need a very quick answer’.”

Francesa said the show airing on YES Network was a sticking point for the Yankees in negotiations with CBS Radio to continue airing the franchise’s broadcasts.

“Our first deal with them were not for a lot of money. Our later deals with them were for a very significant amount of money. But it was George’s idea. So give him credit for it. He wanted Mike and The Mad Dog as part of the CBS Radio contract, and we were. Our joining the YES Network was part of the CBS Radio contract.”

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Sports Online

Dave Portnoy Reveals Back-And-Forth With New York Times Reporter Who Claimed He ‘Did Not Provide Answers’

“You waited till (sic) your hit piece was done and now you just need to say you gave me a fair chance to speak even though you have no interest in the truth and your article is already written”.

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A story from The New York Times centered around “aging casino company” — Penn National Gaming — and its relationship with “degenerate gambler” — Barstool Sports founder Dave Portnoy — caught the eye of the face of the online outlet after the claim that he “didn’t provide answers”.

In the story, Steel claims “Penn and Barstool executives did not respond to repeated messages. Mr. Portnoy did not provide answers.” Portnoy brought the receipts to Twitter with a video of all of the correspondence he had with Times writer Emily Steel.

The alleged conversation takes place sporadically from May through November, with Portnoy offering to meet face-to-face with Steel for an interview that is mutually audio and video recorded, which Steel declines. She offered to meet Portnoy in New York for an audio recorded interview, which he declined, saying the interview needed to take place in Miami, because “I’m not running around to accommodate you at the 11th hour.”

He added “You waited till (sic) your hit piece was done and now you just need to say you gave me a fair chance to speak even though you have no interest in the truth and your article is already written”.

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Sports Online

Kareem Daniel Leaving Disney After Bob Iger Reassumes Role as Company CEO

“This is a time of enormous change and challenges in our industry, and our work will also focus on creating a more efficient and cost-effective structure.”

Jordan Bondurant

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Bob Iger is back as the CEO of Disney, and one of the first moves he made was to announce a company restructure. Part of that restructure includes the departure of Kareem Daniel, the chair of Disney Media and Entertainment Distribution (DMED).

DMED was formed under now-previous CEO Bob Chapek. The division manages Disney’s streaming services which includes ESPN+.

Daniel was considered one of those closest to Chapek. Iger announced Daniel’s departure in a memo to employees at DMED.

“It is my intention to restructure things in a way that honors and respects creativity as the heart and soul of who we are,” Iger said in the memo. “As you know, this is a time of enormous change and challenges in our industry, and our work will also focus on creating a more efficient and cost-effective structure.”

ESPN president Jimmy Pitaro will join other company leaders in coming up with a new company structure that Iger hopes “puts more decision-making back in the hands of our creative teams and rationalizes costs.”

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