“Make. It. Rain.” So says the Draft Kings spokesmodel ad nauseum every time I watch a baseball game.
Seems like these days all MLB telecasts have some gambling app advertising their wares. What was once ‘taboo’ in the game of baseball, seems more like the norm now. Gambling is legal, so I get it. Gambling brings in money, so again I get it. What I have a hard time understanding is the complete change of philosophy by baseball. The sport has been littered with scandals related to gambling, including Pete Rose being banned for life from baseball.
So now that some teams, most notably, the Chicago Cubs, are lobbying to have sports books built inside of their stadium. The oldest ballpark in the National League would build a two-story facility just outside the stadium at the busy corner of Sheffield and Addison Streets in Chicago. In a statement the Cubs said, “While the game of baseball has largely been the same for the last 150 years, the fans have changed. The way they consume baseball is different through emerging technology and content platforms,” the Cubs said in their statement. “Sports wagering is becoming a big part of that change and this sportsbook will allow us to connect fans to the game in new ways.”
Wow times have changed. So, tell me, when is the press conference to reinstate Rose? When is the press conference to reinstate the members of the 1919 “Black” Sox? I know, before you blow a gasket, these are different times and one doesn’t necessarily beget the other. The transgressions I speak of, were committed during a period where gambling wasn’t legal in most places. That makes it more of a “sin” I guess.
We are coming up on the 32nd anniversary of Rose accepting his permanent ban from the game he loved. By Rose voluntarily joining the list, MLB agreed to not release the findings of its gambling investigation. Baseball rules state that Rose could apply for reinstatement to the sport, but then commissioner Bart Giamatti said, “There is absolutely no deal for reinstatement. That is exactly what we did not agree to in terms of a fixed number of years.”
The Black Sox scandal was a completely different animal all together. Those that participated did so because that was really their only way of getting paid. Salaries quite obviously were paltry compared to the game even 40 years after the event. The yearly salaries of the 1919 players were probably less than the highest paid guys of today, pay in taxes every year. There were no player bonuses for making, or winning the World Series. So, there was a monetary carrot dangled in front of the 1919 Black Sox.
That won’t be an issue this time around. But there are still some folks worried about the Cubs and other teams letting gambling take place in the buildings they play.
In May of 2018, when the Supreme Court legalized sports betting in many states the prevailing thought was concern. Umpire Joe West said to USA Today 3 years ago, “It scares me to death. I’m not worried about any of my guys doing anything (illegal), but I am worried about their security. People won’t have just a rooting interest in games, but now they’re gambling on them. So, if they lose their money, and they’re mad enough, anything’s liable to happen.”
Gambling hadn’t been a part of the game for a very long time, so why now?
You guessed it, money.
“Sports betting happens,’’ Commissioner Rob Manfred told Yahoo Finance in 2018. “Whether it’s legalized here or not, it’s happening out there. So, I think the question for sports is really, ‘Are we better off in a world where we have a nice, strong, uniform, federal regulation of gambling that protects the integrity of sports, provides sports with the tools to ensure that there is integrity in the competition…or are we better off closing our eyes to that and letting it go on as illegal gambling?’ “And that’s a debatable point.’’ Said Manfred.
It’s quite a far cry from Manfred’s predecessor Bud Selig, who back in 2013 testified under oath that gambling was an “evil, which creates doubt and destroys your sport.” Selig stated back then that Las Vegas would never have a baseball team, and responded to New Jersey’s ongoing fight to legalize sports betting by saying, “This is corruption, in my opinion.”
This is 2021 and there is money to be made. Audiences are viewing games differently and some sports are trending older, including baseball, which makes the powers that be, well, nervous.
For the first time in a very long time, baseball is thinking way outside the box. It’s being reported by a few media outlets, including The New York Post, that Major League Baseball and Barstool Sports have had significant negotiations about airing national games on the site’s platforms. According to the Post, the discussions are what Barstool founder Dave Portnoy referred to a few weeks ago when he mentioned his company has had talks with “major leagues.”
MLB and Barstool potentially could team up to create a new type of broadcast with a focus on in-game gambling. The Post reported that the talks have only recently started and while they’ve picked up some steam, an agreement is not a certainty.
What does that actually mean? Well, there is a hole to fill in baseball’s midweek broadcast schedule. Under new agreements with television partners, there are no longer exclusive Monday or Wednesday broadcasts. It’s uncertain if baseball would turn to YouTube, which has aired MLB games before, or if Peacock which just did games in July are really contenders.
This is where Barstool could come in. It would really be a win-win for both the league and Barstool. The site would serve up a younger audience to MLB. The league has been trying to create ways to target millennials for a long time. Barstool has that built in already and would be able to create an “event” every time they air an MLB game. They would likely deliver games on the Barstool website and also its Instagram and Twitter accounts as well. The site’s many correspondents across the country are terrific at promoting their product and this would be no different.
As the Post, points out, if a deal is reached and it’s “non-exclusive”, the games would likely still be broadcast on RSNs, making Barstool’s stream an alternative broadcast. That would allow for those that want a traditional broadcast to get that and those that want a different approach, will get what they want.
The “different” approach would likely not feature a play-by-play and color analyst like you are used to seeing. This would be more like a host, and a bunch of other people, sitting around watching a game, talking about it. They’d also be discussing the gambling aspects, like money lines. It would be a little baseball and a lot of gambling. Just the way some people want it.
As I write, I’m thinking about how I feel about all of this. Not just as a broadcaster but as a lifelong fan of the sport of baseball. I come to the conclusion that as much as the new stats we use in baseball took some getting used to, so will gambling.
I don’t think we’ll notice much difference in the way a normal game is covered. Yes, I’ve already seen “tickers” at the bottom of the screen give me different information. During a broadcast I can get the latest in money lines and spreads. I’m sure that broadcasters will have to read promos for the various outlets their teams may have a partnership with. That’s not anything unusual these days, with most every element sponsored. As a play-by-play announcer, I think the audience understands YOU, yourself aren’t endorsing a product. I don’t really think any credibility issues will arise.
I mean, Al Michaels has been alluding to gambling during football games for years. Like, “this game is now OVER”, not meaning the game is finished, meaning the total has gone over the number. All good, because Michaels is one of the best to ever turn on a microphone.
I have to admit, I never thought I’d see the day where baseball welcomed and partnered with gambling establishments, like apps and casinos. At the end of the day as a fan, I’m not a big gambler, but why would I be against what a lot of people really enjoy?
Oh yeah, and it’s legal. The thing that is strange is how quickly and comfortably baseball has been willing to partner with what was once so forbidden.
Here’s a fact. Whether you want to believe it or not, there are fans, sitting in your favorite ballpark today that are wagering on games. Baseball and other sports are just trying to get in on the action and tap into this very lucrative market. Hard to really blame them.
The only thing I hope is that baseball seriously does its homework. How will it separate the teams from the wagering? If bets are being placed in the actual ballpark they are playing in, the criticism they’ll hear from the fans will be a little different, I’m sure. “Hey you just cost me money with that strikeout!” Can you imagine?
The probability of players or umpires or officials to willingly participate in a conspiracy are low, but you have to consider the future. What haven’t they thought of? What are some of the loopholes? How could baseball be opened up to its next gambling scandal?
I’d be willing to bet there is a lot of scrambling going on at baseball’s headquarters in New York.
Andy Masur is a columnist for BSM and works for WGN Radio as an anchor and play-by-play announcer. He also teaches broadcasting at the Illinois Media School. During his career he has called games for the Chicago Cubs, San Diego Padres and Chicago White Sox. He can be found on Twitter @Andy_Masur1 or you can reach him by email at [email protected].
Ian Eagle Showed Every Broadcaster the Value of Knowing Pop Culture
“Clearly it pays to be a Swiftie.”
The internet was abuzz last Sunday when CBS NFL play-by-play guy Ian Eagle dropped a tremendous pop culture reference on air. During the Kansas City/Jacksonville game, Travis Kelce of the Chiefs caught a touchdown pass like he normally does. You’ve probably heard by now that Kelce and Taylor Swift have been linked romantically and Eagle took full advantage after calling the touchdown.
“Kelce finds a blank space for the score,” Eagle said referencing the song “Blank Space” from Swift’s 2014 album 1989.
A timely reference in the sense that the possible relationship is fresh in people’s minds and Swift has been top of mind recently with her ERAS Tour. It was a mention of something that many, many people would understand. Oh, and Kelce catches a lot of touchdown passes too.
“Clearly it pays to be a Swiftie.” Eagle told me via email. “My phone blew up after the Kelce touchdown grab, and the last thing I wanted to be was the ‘Anti-Hero.’” clearly Eagle can’t help himself.
I asked Eagle if that was something he specifically prepared for that moment?
“After all of the Swift/Kelce gossip last week, I knew going into the Chiefs/Jaguars game antennas were up.” Eagle said. “I don’t plan on anything specific but I do come prepared if situations arise, and when Patrick Mahomes hit his TE in the endzone it felt like an opportunity to tag the call.”
For those that watch Eagle on a regular basis, be it on a basketball or football telecast, this isn’t something new.
“I’ve always tried to sprinkle in some pop culture references when appropriate and have learned to trust my instincts. Of course, you run the risk of alienating a segment of your audience if you go the esoteric route, but this felt like the right line and the right time.” said Eagle.
Every play-by-play announcer tries them, to varying degrees of success. If it’s a good reference, the internet will explode. Conversely if it is not, you guessed it, the internet will also explode. The professionals know when the time is right and clearly Eagle was spot on.
“When I heard from my sister (who is not a big sports fan) I realized it had crossed over into the mainstream, a reminder that you never really know what’s going to resonate with viewers,” he said. “At this particular moment you can’t go wrong with Taylor Swift.”
That is very true. So, when should you try it and when shouldn’t you “go for it?” It’s not a cut and dry case. I like it when I hear a really good reference,. There is always room in a broadcast for a little levity, but don’t let the comedy overrun your broadcast. Pick and choose the moments carefully.
It’s also different when you’re broadcasting a game than it is during say, a television or radio sportscast. There is no script when it comes to play-by-play.
I’ve tried it in both roles. In 2015, I was doing television games for the University of Wisconsin-Milwaukee. Before the game the crew and I were talking about the movie, The Big Lebowski, a cult classic.
They dared me to work in as many lines of the movie as I could in the broadcast. I thought, “yeah, this is going to be easy.” It really wasn’t, I worked in 8 lines and to tell you the truth, I’m not sure how many landed.
It’s hard to really know. The crew laughing in your headset is not a true indication, because they were in on it. Viewer feedback was non-existent. Would I try that again? Probably not.
Every year for the last 4, on Oscar Sunday, I do an “Oscars themed” sportscast at 11am. I work in the titles of all the movies up for Best Picture into the framework of my sports. For example:
- “The Madness of March continues today with more automatic bids going out with EVERYTHING EVERYWHERE ALL AT ONCE on the line to get to the NCAA Tournament.”
- “Cubs faced the Dodgers and beat them 5-2…the win helped Chicago sports fans avoid a TRIANGLE OF SADNESS after the Hawks and White Sox lost their games.”
I do this ONCE a year and the feedback from listeners has been great. It’s a nice challenge and change of pace for me. It entertains the audience as well. It’s current references tied to an event that is watched by many, many people.
Eagle, in his CBS broadcast, didn’t force the reference in there. He picked a spot, knew the relevance and went for it. That’s another key. Make sure the reference fits the moment. Don’t just go using pop culture just to use it. We’ve talked a lot about that in previous columns, regarding other things as well. Make sure the reference isn’t coming at a critical time in the game.
Some broadcasters make pop culture part of their play-by-play calls. Randy Moller did it with the Florida Panthers several years ago. He spent 8 seasons with the Panthers and would yell out references to movies and television shows on some goal calls.
- “Mommmmm! The meatloaf! Panthers with a power play goal they get a 1-0 lead!”
- “Another shot by Moore! He shoots he scores! Time to make the donuts!”
Moller is now the team’s television analyst, but he would delight fans with those radio calls. But Moller was also careful. He wouldn’t fire off a Wedding Crashers line on every goal. No, the pop culture references were uttered after a goal when the Panthers were out of a game. Makes sense.
Don’t overload a broadcast with the things not everyone in your audience will understand or appreciate. Don’t overload the broadcast if it overshadows the game you’re broadcasting.
I mentioned earlier about it being a little easier to work in movie lines, television show lines and song lyrics into a scripted sportscast on radio or television. Some local tv anchors have had ‘theme’ nights over the years. Where they try to work in references to a movie or a show, in the flow of that day’s sports news. In scouring the internet, there was one example that I had forgotten about but is worth remembering.
In 2016, then Louisville sports anchor Adam Lefkoe (now of TNT) worked in 41 “Seinfeld” classic lines in a 5-minute sportscast. He used Twitter to crowd source the lines and he wove them in as easily as George double-dipped his chip. It worked. It was funny and made sense even within the framework of the cast. It was a bunch of ‘mainstream’ mentions. “Seinfeld” was one of the most popular sitcoms of all-time. Pretty much everybody, young, old and in between saw the show in first run or reruns. All of the references landed because it was familiar and known, not stuff buried in a ‘cult classic’ that only a handful of people would understand.
Comic references can be a great thing, but as I’ve pointed out, in the wrong hands, can flop in a big way. You have to know your audience. You have to make sure the reference is clear and known by a large amount of people, otherwise it’s useless. Don’t drop lines to amuse yourself or your crew, the game is not there for only your entertainment. Make sure the viewers will find it funny too. There is room in a sports broadcast for comedy. Just don’t go overboard. Have a feel for the game and the situation. Understand your audience as well. If comedy is your thing, remember just like in stand-up, timing is everything.
Andy Masur is a columnist for BSM and works for WGN Radio as an anchor and play-by-play announcer. He also teaches broadcasting at the Illinois Media School. During his career he has called games for the Chicago Cubs, San Diego Padres and Chicago White Sox. He can be found on Twitter @Andy_Masur1 or you can reach him by email at [email protected].
Meet the Podcasters – Mike Golic, DraftKings
“I’m sixty years old, I’ve seen the change, but in all honesty, to me, you turn the microphone on and I’m just doing a show.”
You won’t find Mike Golic on the radio anymore. That may be a little hard to believe for some of us. He was one of the constants of ESPN Radio through so many different eras and iterations of the lineup.
The new platform means Golic had to learn some new tricks. It also means that some of what he was doing all along worked well enough that someone wanted to pay him to keep doing it as the sports media industry changed.
The key to his success has been recognizing which mindset is the right one for each situation.
Demetri Ravanos: In the podcast world, we talk a lot about the power of niches, right? It’s a crowded space. Everybody has a podcast, so you’ve got to find your way in. But you and your son are doing a big, broad show. So what efforts are you guys making to make sure you stand out in that crowded field?
Mike Golic: I don’t know if we particularly sit there and say ‘we need to do something to stand out.’ Let’s be honest. When I was on the radio years ago, there wasn’t a lot going on in talk radio, and then as we went on, a lot more, different talk radio came out. Now, as you just mentioned, we’ve got podcasts and streaming and every which way you can you can get shows out there. The way I’ve always done it is I’m always just doing it like a show. The microphone hasn’t changed in front of me. The show Mike and I did when we were at ESPN, it’s and the way Mike does the show when he was doing it on his own and the way I do a show that hasn’t changed. We’re not reinventing the wheel.
I know when new shows come out, they say ‘we’re going to do this’ or ‘we’re going to do that.’ We’re just doing the show. We’re just doing the show that we’ve done and it’s getting distributed in different ways now. To me, that’s the only difference. It’s not changing the way I do a show.
I was used to 23 years of 6-10 doing morning radio in Phoenix before I got to ESPN. Mic goes on at six and mic goes off at ten. Now, Mike and I are back. Our show is a podcast, but it’s also live from 8 to 10 Eastern every morning on Samsung TV Plus and DraftKings’ YouTube, DraftKings Network, and it’s going to now start to be broader, I think, starting next week with more outlets. So we’re back to doing it’s kind of a live show, but obviously, it still gets turned into a podcast.
DR: You know, you, you do bring up something though, that I wonder about because you were in radio for a long, long time, local before national. A lot of us that came from a more traditional media world, it took a while to see that podcasting or digital media was this viable space. Maybe it is less glamorous, but the ability to find an audience is just as strong. Do you remember the moment that you started to realize that like, “Hey, this digital thing isn’t the future. It is right now”?
MG: Oh, yeah. Not only from the digital side but doing Mike and Mike all of a sudden getting into Twitter and getting instant feedback. You start talking about a topic on air and you get instant feedback on Twitter.
For me, I keep goofing around and saying it. You know, I’m sixty years old, I’ve seen the change, but in all honesty, to me, you turn the microphone on and I’m just doing a show. I’m not when I go on to do Gojo & Golic, when I go on God Bless Football with Stu and Billy and Mikey, and when I go on with Golic and Smetty for DraftKings, I’m just doing what I did since I started doing shows. It’s just different time segments for me. Mike (Jr.) Is probably better to talk to about this than me. I and I’m probably not giving you great stuff of what you want, but I don’t really view it differently. I still a mike goes on. I’m doing a show and then the show ends.
Probably one of the biggest differences for me is, I did a four-hour show. I think the average listener was like 22 minutes in the car or they were at home getting ready, watching on TV. Then they jumped in the car to listen on radio was 22 minutes. So we would have to repeat the headlines. Here, on streaming or podcasts, you don’t really do that. You don’t really repeat the lines and keep re-introducing the guests. So there are some technical differences in doing podcasts and the live streaming now as opposed to the radio show, but those are stuff you just kind of pick up quick.
DR: Do you think not having to re-set the headlines is the strength of digital content for the audience? Particularly with the NFL, there is such an appetite for content out there that there has to be things that the digital space can do that traditional media cannot. I wonder if it is that ability to say over the course of 2 hours, we aren’t going to repeat ourselves. We’re going to have a two-hour discussion of this one topic.
MG: That’s probably the biggest thing out there. When you go from a headline where we talk about Aaron Rodgers getting hurt – we talked about it once off the top and we may have sprinkled it in there in a different way on some other parts of the show, but it’s not completely resetting the whole Aaron Rodgers story at the top of an hour and then the top of the next hour, starting again with the whole Aaron Rodgers story. We don’t do that. That is definitely a big difference of how people take this in. I always I still sit there and wonder, “Should we be hit the Aaron Rodgers injury again?” or whatever the big story is.
Our show is two one-hour podcasts. You know it’s not a two-hour podcast. So it’s all split up differently. Minds a lot smarter and more current than mine know the best ways of how to divvy up the conversation. That’s why I do lean heavily on Mike (Jr.) as far as kind of the make up and way we run his show. That’s something that has definitely changed over time.
Content is still content. We’re going to talk about we’re going to give our opinions, we’re going to take people inside. We’re going to talk about things going on. Now it’s just how it gets dispersed has changed from my years in radio.
DR: Well, let’s talk about that content, because you are working under the DraftKings heading and the goal of any show is to be a compelling personality that people want to come back to over and over again, right? But being attached to a sportsbook, how much of Gojo & Golic feels like just the two of you talking versus having to come in with an education on things that may move the line in a game one way or the other? Not hardcore betting talk, but at least you can’t get that stuff wrong.
MG: Basically, how we’ve approached this because yeah, that was a thought process when I signed. I told them, “Listen, I don’t know the in-depth parts of gambling” and they said, “We don’t care. We want to become a sports media outlet as well.” They have vision and others who could talk.
I know how to talk lines. I can give my opinion on whether I think one team’s going to beat another team by five and a half points or score over 50. I mean, that’s that’s been around forever. But anything more in-depth than that we’re not expected to do that.
I think that’s the biggest thing in getting that out with DraftKings is, yes, it’s a sportsbook like FanDuel, but DraftKings is also trying to get in the sports media market as well and eventually have a 24-hour network that will have shows like Mike and I and more traditional gambling shows as well that will come from VSiN, where they’re stationed in Vegas or from DraftKings in Boston. In all honesty, that’s just about repetition and just letting people know that our show is out there every day and that every day, this is a sports show just like we did together at ESPN. That’s what it is.
Way back in the day we just picked games, Greeny and I would simply answer who was going to win or lose. We didn’t really do the line. It was almost like gambling, it was coded amongst the old-time play-by-play guys. “There’s a reason to keep watching this game late in the fourth quarter” and everybody knew what they were talking about. Now it’s all out in the open.
It’s kind of like NIL. You took the bag of money under the table and you put it on top of the table. The NFL finally learned how much money you can make in gambling. It’s exploded becoming legal in state after state after state now. So that’s one of the things Mike and I we’re real happy with DraftKings is they want it to obviously be a big part of the market in that. But also they don’t want to just be that. They want to be where sports fans are. Sports fans do gamble, but sports fans like sports talk and they like sports stories, so why not try and give them both? So that gave DraftKings the idea to say. “Just do a sports show! If every now and then you have a gambling segment, we’ll get you a guest to talk about that, to dive in deep to it!.” Just like, back in the day, you’d have to get a guest to dive into fantasy football to break it down. We definitely are not a gambling show. It’s just going to be a matter of getting that out of the minds of people that just will just naturally think, “Oh, if it’s DraftKings, it’s got to be a gambling show.”
DR: You were part of one of the shows, maybe the show that pioneered putting radio on television. Now we’re in a world where, in the digital media space, having video is almost a necessity for a podcast to really reach its maximum audience. Are you, even this many years later, still surprised that people want to watch audio on TV or the Internet?
MG: Oh, without a doubt. We learned that when we started over on ESPN News and ESPN2. Greeny and I, a couple of years into the show, it was different. Now it’s not different anymore. It’s the norm. You have to do it. Nobody just wants audio. They want something to look at and then it becomes “what can you put with it? What graphics, what video, what pictures can you put with it to make it entertaining?”
The biggest thing we wanted to do, and I still think it kind of needed to be that way, when we were going from radio to TV, I personally had NFL Tonight, I was like, “Oh my God, You know, every studio, TV show at ESPN, you had to put on a tie.” When they said, your radio show is going on TV. I’m like, “Oh God, do I got to put on a coat and tie?” And they were like, “No, this is a radio show on TV. So treat it like that.”
I was happy about that. It’s a little more loosey-goosey. It’s not the traditional studio show where a host comes to you and you have 45 seconds to make your one-shot point to the camera. This is free flowing conversation that just had video around it.
That’s the way I’ll always look at it, that we are still telling stories, giving opinions. It’s still a talk show, but with video around it, but don’t turn it into a segmented type of a TV show where you talk then I talk. The best show is a conversation, even studio shows. Make it a conversation. Bring people into your conversation. That’s never going to change.
DR: You guys had a great moment of that I thought. It might have been earlier this week where you and Junior were arguing about whether or not you had the right to claim a shirt he left at your house as your own. I thought that was a very relatable moment.
MG: And that’s never going to change, you know? Like I said, I still treat it like radio. I have always, always said, especially in the morning, you’re getting people that are that are on their way to work however they’re digesting. It could be at work, could be at home getting ready to go to work. My thought has always been take them somewhere they can’t go. The mind of an athlete on the field, of an athlete in the locker room, of an athlete in any sport, and make them laugh a little bit, make them smile a little bit, or talk about something that’s relatable to them. You know, taking shirts or taking clothes or food or things like that. That has not changed since day one.
All my gigs have basically been in the morning since I started doing this. People are starting their day. Let them smile or laugh about something, Don’t be blue. I never cross that R-rated line because I know people are driving their kids to work. That’s still one of the greatest responses I got over the years. A guy would say, “Me and my dad or me and my mom were with you on the way to school. We didn’t have to turn the station.” That doesn’t change. The idea of what you’re going to do doesn’t change. Entertain people, give them information, make them smile a little bit. It’s just the way they’re delivered may change a bit.
DR: So I want to wrap up with you on a question about your podcasting history in general, because the Golic family has been really quick to embrace the format, even back at ESPN when you guys were doing your family show. I wonder how you look back at that because from the outside, it was a very interesting thing. Here were two guys, you and Junior, that I know from this network that I watch all the time talking about sports, but you found this weird way to cross podcasting with reality TV in a way that I don’t know that I’ve seen anyone else do on a grand scale even since.
MG: That and the Sorry In Advance podcast, our family podcast, was all my wife’s idea. We’re a very close family anyway, but it was kind of a fun thing to do every couple of weeks to actually all be together just to talk about life. You get the stories of my daughter-in-law, Jenny, thinking rotating tires, is just putting the car on a jack and spinning the tires or, other stories that just kind of kind of make you laugh but are relatable. It’s not talking down to anybody. We had fun doing that. It just got hard. My daughter is married. She’s pregnant. Her husband, who used to play in the NFL, was in med school. Jake and Jenny are running two businesses and they now have a baby. It’s just it’s tough to get everybody together again. We ran into issues doing that.
I would love to have some help from somebody on how to go about the business part of it, because this was truly from scratch, and doing it on our own. We started to get very little help toward the end of it. It would really be a lot of fun if we had backing in this and a little more professionalism around us because God knows we’re not professional in helping and guiding us to this and because we’d like to keep doing it.
To learn more about Point-To-Point Marketing’s Podcast and Broadcast Audience Development Marketing strategies, contact Tim Bronsil at [email protected] or 513-702-5072.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at [email protected].
Is ESPN New York Giving Up or Getting Stronger?
I go back to the same question: Is giving up your FM signal a waving-the-white-flag moment, or is it putting your resources elsewhere?
A massive sports radio story dropped on Tuesday. 98.7 ESPN New York is dropping the 98.7 next year.
It seems like curious timing, no? At a time when AM radio is fighting for its life, it’s rare for a station to drop its FM signal instead of its AM.
On the surface, to be frank, it appears to be a cheapskate move. Good Karma Brands making a decision to pocket a reported $12.5 million every year to not have an FM signal sounds like half-assing a radio station in the nation’s largest market.
But then, when you look at the decision through a different prism, I keep going back to the same question: Is giving up your FM signal a waving-the-white-flag moment, or is it putting your resources elsewhere?
If the 98.7 ESPN New York actually does put those resources elsewhere, then yes, it makes sense. If the move becomes something other than just a way to pocket a couple million bucks each year, then I’m all for it. Investing in more local talent, bigger on-air promotions, stronger play-by-play rights, or better video channels/equipment all make sense with newfound millions in the budget. But I’m skeptical that it isn’t simply a cost-saving measure.
However, the reasoning put forth does make sense. The station claims more than half of its audience doesn’t listen on the 98.7 FM signal. That, in and of itself, should be reason enough to at least examine what you’re doing as a company.
I’ve long been a proponent that sports radio has long needed a digital revolution. I also strongly believe in recognizing that in today’s media landscape, you need to put your content on as many distribution channels as possible. AM/FM Radio, websites, mobile apps, social media, Twitch/Rumble/YouTube/linear or cable television, are all must-have outlets in 2023. I just never imagined that FM radio would be the first one to go.
Obviously, Good Karma Brands believes it can make this work. The company operates stations in Los Angeles, Chicago, and Cleveland strictly on the AM band and digital platforms. And in an ever-increasing on-demand world, maybe making your content primarily available through digital channels is a smart bet.
I just can’t help but wonder if it isn’t a decision five years too early. There are still millions of listeners in the New York market that utilize FM radio. That number isn’t likely to experience a steep decline in the coming years. But AM radio will, in my opinion.
The station is likely to lose or see significant alterations to its play-by-play rights with the New York Knicks and New York Rangers. Who knows what will happen to the rights of the New York Jets? One could imagine that if those franchises wanted to be on AM radio, they would go with one of the many other, more widely listened to, options in the market like 880 WCBS, 1010 WINS, 77 WABC, or 710 WOR.
Make no mistake about it, the move is a gamble. And it feels like a gamble with no middle ground. Either this move works wonders and Good Karma Brands ends up looking like radio visionaries, or they’re making a decision that will ultimately lead to killing a strong brand. There’s no in-between. Let’s see how it plays out. I’ll be watching. Closely.
Garrett Searight is the Editor of Barrett Sports Media and Barrett News Media. He previously was the Program Director and Afternoon Co-Host on 93.1 The Fan in Lima, OH. He is also a play-by-play announcer for TV and Radio broadcasts in Western Ohio. Reach him at [email protected].