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NFL To Allow Sportsbooks To Advertise During Games

“According to Bill King of Sports Business Journal, the league will allow its network partners to sell six ads per game to gambling companies.”

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Like marijuana and gay marriage, Americans’ attitudes towards sports betting have softened to the point where the practice is legal in a lot of states now. Leagues in every sport have official gaming partners they provide with proprietary information. It should be no surprise then that this environment has opened the door to the NFL allowing sportsbooks to advertise during games.

According to Bill King of Sports Business Journal, the league will allow its network partners to sell six ads per game to gambling companies. The rules mandate that they be spaced out in a way that puts one ad in each quarter, one in the pregame show and one at halftime. Joe Lucia of Awful Announcing points out that this will help avoid a situation similar to 2015, when DraftKings was advertising its daily fantasy products every 90 seconds during a game.

The NFL is also limiting who can buy these six spots. Caesars, DraftKings, FanDuel are permitted as official sponsors of the NFL. Four other sports books have been designated as “approved operators” that can purchase in-game advertising as well. They are BetMGM, FoxBet, PointsBet, and WynnBet.

Sportsbooks have spent a lot of money advertising their products in recent years as more states legalize betting on games. The NFL is limiting the available inventory, which likely means the spots will be priced at a premium.

By comparison, the NBA, which allowed in-game advertising for sportsbooks this past season, offered nearly double the amount of spots per game.

Sports TV News

ESPN Employees Brace For Major Layoffs

“According to Front Office Sports, 700 jobs have been cut, including those of anchors, reporters and analysts, since 2015.”

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As the restructuring at Disney continues under CEO Bob Iger, tough decisions regarding people’s careers with the company are being made.

The jobs of 7,000 Disney employees will be eliminated as the company tries to save $5.5 billion in costs.

Stephen A. Smith, on a recent episode of his podcast K[no]w Mercy, said ESPN is not going to escape unscathed.

“ESPN is under the Disney umbrella,” Smith said. “They’re going to have cuts coming.”

ESPN has gone through multiple rounds of layoffs in recent years. According to Front Office Sports, 700 jobs have been cut, including those of anchors, reporters and analysts, since 2015.

Stephen A., who has an annual salary of $13 million, said no one’s job is safe.

“Hell, for all I know, I might be one of them,” Smith said. “Now, I doubt that. But it’s possible. No one knows.”

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Sports TV News

Steve Rosenberg Out As President of Diamond Sports Group

“John Ourand of Sports Business Journal reports that a memo went out to the company on Monday morning announcing the change.”

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A company declaring bankruptcy is never good for the people at the top. Steve Rosenberg is experiencing that right now. He is out as the president of Diamond Sports Group.

John Ourand of Sports Business Journal reports that a memo went out to the company on Monday morning announcing the change. In it, Diamond CEO David Preschlack wrote that CFO David DeVoe will assume Rosenberg’s responsibilities for now.

Steve Rosenberg joined Sinclair in 2020. He replaced Jeff Krolik as the company’s president of local sports.

Last week, Diamond Sports Group filed for Chapter 11 bankruptcy. The company intends to work out new deals with the NBA and NHL for its Bally Sports RSNs in hopes that it will remain in tact. Ourand writes that an attempt to do the same with Major League Baseball has not yielded meaningful results as of yet.

“With the recent appointments we have made to the senior leadership team, and the talented staff we have throughout the organization, I am confident in this team’s ability to work together to execute our strategic goals at this time,” Preschlack wrote in his memo.

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Sports TV News

Variety Predicts Sports Betting Broadcasts Future of RSNs

“With the state of the RSN business a little hazy for some networks, closer integration with gambling is something that VIP+ expects to be leant into more in an effort to engage the most passionate local fans.”

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The sports betting market grew in 2022. With five new states legalizing mobile wagering last year, that is not a surprise. The overall take for sportsbooks was $93.4 billion. That is a whopping 84% growth over 2021.

With so much money coming from new markets, Variety wanted to get an idea of how much the sports betting industry is actually growing versus how much of the growth is artificial.

The study from the publication’s VIP+ shows that in markets with a full year of mobile wagering on the books before 2022, the growth is slower but still significant at 19%. Writer Gavin Bridge suggests that the statistic could hold the answer for the future of regional sports networks.

“While winning money was the most popular reason for sports betting, data provided by VIP+’s research partner CRG Global in our ‘Sports Gambling & Media‘ report show that one of the most popular reasons was that betting ‘makes the games I watch more exciting,’ with several other reasons relating to watching televised games also important to some betters,” he writes.

With regional sports networks looking for a new model in the face of serious economic uncertainty, Bridge points to Comcast’s regional NBC Sports networks as a reasonable path forward.

Through its partnership with PointsBet, NBC offers alternate broadcasts of the local teams it covers that have a gambling focus. The alternate feed have not been available for every game on the RSNs, but Bridge writes that we could see more of that in the future.

“With the state of the RSN business a little hazy for some networks, closer integration with gambling is something that VIP+ expects to be leant into more in an effort to engage the most passionate local fans. Ultimately, sports betting overlays and alternative game feeds can be anticipated for most major sports in the coming years as media partners look for new revenue streams and ways to engage fans for longer.”

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