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Writer Pleads To Comcast CEO To Sell Golf Channel

“Shackelford acknowledge’s Roberts’ passion for golf, but writes that Comcast’s streaming-centric strategy is not a fit for the sport.”

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Brian Roberts, CEO of Comcast, is the recipient of an open letter from veteran golf journalist Geoff Shackelford. In his newsletter, The Quadrilateral, Shackelford writes that the best thing Roberts and his company could do for the sport would be to sell the Golf Channel.

“This is about the television boondoggle that’s becoming the new normal under Comcast:  NBC juggling golf audiences around to push the Peacock app,” he writes to explain the letter to his audience. “Throw in cuts and it’s all very bad for a sport so heavily relying on one corporation that increasingly seems bothered to spend and uphold its contractual obligations.”

Shackelford acknowledge’s Roberts’ passion for golf, but writes that Comcast’s streaming-centric strategy is not a fit for the sport. He calls golf “a background sport” and notes that while nearly 5 million watched the final round of The Open Championship on television, it was streamed by just over 160,000.

That is about the end of the niceties. From there, Shackelford declares that Comcast doesn’t belong in the content business and sneaks in a shot regarding the shuddering of NBCSN while suggesting that the Golf Channel be handed over to the PGA Tour.

Geoff Shackelford closes his letter by acknowledging golf’s resurgence amongst players. He notes that the pandemic has forced more people to take up outdoor recreation, including golf. Ideally, that should lead to more interest in watching golf on TV.

“The Golf Channel and its surrounding business interests should be enjoying residual success instead of losing share to upstart influencers on YouTube.”

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Cris Collinsworth Wonders If Tom Brady Knows Broadcasting Is a Hard Job

“It’s a seven day a week job. For somebody that has reached where he’s reached in the NFL and made that kind of money, I’m honestly really surprised.”

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Many in the sports media industry were surprised by the news that Tom Brady will join FOX Sports as the lead NFL analyst when he eventually decides to end his playing career. That includes the current lead analyst of NBC’s Sunday Night Football telecasts, Cris Collinsworth. 

“I’m a little surprised,” he said on the latest episode of The Cris Collinsworth Podcast. “There’s no amount of money they could throw at him that would have influenced him. He’s going to still be working weekends for half the year no matter what it is.” 

Collinsworth mentioned that he hears from most people and they ask him what the TV life is like when they are thinking about getting into the industry. Tom Brady was not one of those people. He hopes the GOAT knows what he is in for.

“It’s hard. I’m working on the airplane when I’m flying home from the other game. I’m working on the next game. It’s a seven day a week job. For somebody that has reached where he’s reached in the NFL and made that kind of money, I’m honestly really surprised. I guess the money now has gotten to the point where it’s of interest to everybody.” 

While some might be unsure about how Brady will do in the FOX NFL booth with Kevin Burkhardt, count Collinsworth in as one of those people who think Brady will do a great job.

“I think he’ll be fantastic. Every conversation I have ever had with him about the game of football, you always go oh, I didn’t know. He’s always been pretty open and honest with us. He has a real personal side to the game…He’s got it all, but I’ve got to say I am surprised.”

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Sunday Night Baseball Viewership Up On ESPN

“Telecasts are averaging 1.73 million viewers.”

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The first month of the 2022 MLB regular season has concluded and ESPN is celebrating an uptick in viewership for Sunday Night Baseball.

The network announced on Tuesday that viewership for Sunday Night Baseball is up 4% compared to this time last year. In addition to that, compared to the 2020 full season average, ratings are up 40%.

Telecasts are averaging 1.73 million viewers. The Dodgers/Cubs game on May 8 averaged 1.781 million and peaked at over 2.1 million viewers during the 8-8:15 p.m. window.

Karl Ravech, Eduardo Perez and David Cone comprise the Sunday Night Baseball broadcast booth, with Buster Olney contributing reports.

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Nickelodeon Gets Christmas Day NFL Game

“This will be the network’s first regular season game.”

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The NFL’s Christmas triple header will include a little slime this year. The afternoon game between the Super Bowl champion Los Angeles Rams and Denver Broncos will be simulcast on CBS and Nickelodeon.

Nickelodeon has ramped up its NFL presence each year since 2020. The network has aired a kid-friendly broadcast of a Wild Card Round playoff game each of the last two seasons. Last year’s tile between the 49ers and Cowboys drew an audience of 41 million.

Before the start of last season, the studio show NFL Slimetime debuted. This will be the network’s first regular season game.

Kickoff is set for 4:30 pm Eastern on Christmas Day. No details of what Nickelodeon’s coverage may include are available yet. Nate Burleson, Noah Eagle and Nickelodeon star Gabrielle Nevaeh Green have been on the call of the network’s previous NFL broadcasts.

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