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Sports Fuel Audience Growth For Network TV

“Nielsen gauged the data from June 25 to July 25.”

Russ Heltman

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Courtesy: NBC

Broadcast networks picked up a slight bump in Nielsen’s July gauge. The gain was minor, but the traditional networks accounted for 24% of the TV audience share in July. That same sector accounted for 23% of audience share in June. The gains came largely as a result of major sporting events including the NBA Finals on ABC and the Olympics on NBC.

Streaming also experienced a bump in the middle of summer, up from 27% in June. One note to add is the tracking period ended on July 25. That means a majority of Olympics coverage was not tallied, although this year’s games were some of the least viewed in history. Even with ratings down, the Olympics still produce much higher numbers than NBC’s usual mid-summer offering.

“Behind the scenes, sports also likely impacted streaming’s share,” senior vice president of product strategy at Nielsen, Brian Fuhrer, said. “This includes many of the Olympics highlights clips, which were posted on YouTube, where we saw some minutes increase. We’ll stay tuned for next month when we’ll have the full impact of the games to review.”

Overall, Cable is still the entertainment method of choice across the country. The medium made up 38% of the July audience, though it was a two-point drop from 40% the previous month. Miscellaneous TV usage such as gaming and physical media playback amassed a 10% share of the audience.

Streaming numbers settled in, with Netflix taking up 7% of all TV usage edging YouTube’s 6% finish for the top spot. Hulu notched 3% of the audience. Disney+ and Amazon’s Prime Video 2% each. Both are in hot pursuit of Netflix for the lead title. Every other streaming platform looped together makes up 8% of total TV usage.

Nielsen gauged the data from June 25 to July 25.

Sports TV News

Leafs Nation Network, the Toronto Maple Leafs Channel, Is Going Off the Air

“Thank you for your viewership. As of Sept. 1, Leafs Nation Network TV services will no longer be on air.”

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The Toronto Maple Leafs launched Leafs TV, a team-specific specialty channel in 2001 and rebranded it as Leafs Nation Network in 2017. However, after nearly twenty-one years on the air, it will fade to black at the end of August.\

“Thank you for your viewership,” the channel told viewers who have tuned in recently. “As of Sept. 1, Leafs Nation Network TV services will no longer be on air.”

The news was confirmed to the Sun. Staff said they had been informed of the news a few weeks ago however few jobs are expected to be lost, of any, as many of the LNN duties will be moved to the digital format.

Leafs TV was part of the sale of the Toronto Maple Leafs franchise sale in 2011 to Bell-Rogers communications (worth $1.32 billion). With that sale, Leafs TV began to become a “redundant” channel focusing mainly on classic games and interviews once Rogers made a 2014 deal to become the dominant NHL network, grabbing the majority of live programming.

“Leafs TV was a big bargaining chip at the time of the (Rogers-Bell sale), but they’ve come to see that (lack of game broadcast presence) doesn’t work,” a source told the Sun.

A statement from MLSE on Tuesday read in part: “With new and increasing opportunities to share content on its digital platforms, subscribers to the Leafs Nation Network were informed earlier this month that the channel would cease being broadcast on Sept. 1. Maple Leafs game day and practice coverage will continue to be shared across the team’s digital platforms, combined with exciting new content on the team’s social and digital channels. The team will continue to produce live Marlies home games with details being shared in the weeks ahead about where those broadcasts will be made available.”

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Sports TV News

Stephen A. Smith Says He Wants Mike Francesa on First Take

Russo smiled and chirped back, ““You can’t beat me, you’re never gonna beat him.”

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Stephen A. Smith, Mike Francesa

Stephen A. Smith seems to be looking to debate every major media personality with big opinions and he has set his eyes on Mike Francesa.

Smith was on First Take on Wednesday with weekly guest Chris “Mad Dog” Russo and chastising Russo for being upset with Aaron Rodgers calling out his wide receivers. That’s when Smith brought up the former WFAN tandem of Mike and the Mad Dog.

“The thing that disappoints me about you,” Smith said to Russo, “you’re upset with honesty. You are not only hosting your own radio show, you have your own channel.”

Smith continued, “You are one of the pioneers if not THE pioneer with Mike Francesa, who, by the way, I got to get him on this show one day too, with you. You understand what I’m saying? I mean it would be my honor to have Mike Francesa too.”

Russo smiled and chirped back, ““You can’t beat me, you’re never gonna beat him.”

Smith returned once more with “I ain’t scared. I’m never gonna beat him, but I’ll try, damn it.”

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Sports TV News

Stephen A. Smith: ‘I Had To Wait Until My Mother Passed to Write My Book’

“I’ve never ran before, so there was no way I was going to start with this book.”

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An autobiography from Stephen A. Smith is due in stores early next year. Straight Shooter: A Memoir of Second Chances and First Takes is an all-encompassing look at the First Take star’s life from his childhood to today.

Smith appreciates privacy and has been hesitant to talk about his personal life in the past. Occasionally he has made exceptions for shows hosted by friends and people in the business that he respects.

On Wednesday’s episode of First Take, Stephen A. Smith said that was largely due to a promise he made to his mother.

“She told me never to write a book until she passed away, because she knows I’m gonna say what I need to say,” he told Molly Qerim and Chris Russo. “I’m gonna speak my mind and I’m gonna speak my truth. There are things in there that she would not have wanted me to reveal while she was alive.”

He added that writing it made him more uncomfortable than he anticipated.

“There’s a lot in there that I didn’t want to tell, but if you gonna write a book, you gotta tell it.”

Russo joked that clearly Smith is excited. He had texted the New York radio legend the cover and some information about the book earlier in the summer.

Qerim has received some of that material too. She told Smith that what she has seen and read is very impressive.

“This is huge, and I’m proud of you. It’s hard to tell. I know you’ve kept your personal life close to the vest. For you to open up, I think people are going to respect you even more when they learn more about you.”

Stephen A. Smith noted that in addition to his childhood and his professional triumphs, the book will also revisit the controversies that surrounded him at points in his career. He noted the goal of the book was not necessarily to make him look good, but to help people better understand the man they see on TV each morning.

“I’ve never ran before, so there was no way I was going to start with this book,” Smith said.

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