Broadcast networks picked up a slight bump in Nielsen’s July gauge. The gain was minor, but the traditional networks accounted for 24% of the TV audience share in July. That same sector accounted for 23% of audience share in June. The gains came largely as a result of major sporting events including the NBA Finals on ABC and the Olympics on NBC.
Streaming also experienced a bump in the middle of summer, up from 27% in June. One note to add is the tracking period ended on July 25. That means a majority of Olympics coverage was not tallied, although this year’s games were some of the least viewed in history. Even with ratings down, the Olympics still produce much higher numbers than NBC’s usual mid-summer offering.
“Behind the scenes, sports also likely impacted streaming’s share,” senior vice president of product strategy at Nielsen, Brian Fuhrer, said. “This includes many of the Olympics highlights clips, which were posted on YouTube, where we saw some minutes increase. We’ll stay tuned for next month when we’ll have the full impact of the games to review.”
Overall, Cable is still the entertainment method of choice across the country. The medium made up 38% of the July audience, though it was a two-point drop from 40% the previous month. Miscellaneous TV usage such as gaming and physical media playback amassed a 10% share of the audience.
Streaming numbers settled in, with Netflix taking up 7% of all TV usage edging YouTube’s 6% finish for the top spot. Hulu notched 3% of the audience. Disney+ and Amazon’s Prime Video 2% each. Both are in hot pursuit of Netflix for the lead title. Every other streaming platform looped together makes up 8% of total TV usage.
Nielsen gauged the data from June 25 to July 25.
Marcus Spears: I Would Put Mike Greenberg In The Hospital
“I love him, he’s my brother, but I would try and saw him in half because he has that stank arrogance of a quarterback.”
Dan Patrick had ESPN’s Marcus Spears on his show Tuesday and presented him with a topic that was very interesting.
Let’s be real, we all want to hit our co-workers from time to time, and Dan Patrick presented Spears with this hypothetical scenario for three of his fellow co-workers at ESPN.
“If I gave ya a free shot, would it be at Keyshawn Johnson, Ryan Clark, or Dan Orlovsky?” said Patrick.
“Dan Orlovsky, and I would try and saw him in half DP,” Spears replied. “I gotta be honest with you.”
“I love him, he’s my brother, but I would try and saw him in half because he has that stank arrogance of a quarterback. That comes off and sometimes you just want to let him know, you really aren’t an athlete.”
Dan Patrick then took the question up a level by adding a fourth option to the mix.
“What if I threw Greeny (Mike Greenberg) in there, would you choose him?”
Spears replied, “Yeah, I would want to see how long he would be in the hospital.”
The answer caused Patrick to bust out in laughter, which in turn made Marcus Spears laugh.
It will be interesting to see how the challenge and answer play out on the NFL Live and Get Up sets. Marcus Spears is one of the most likable personalities at ESPN. Certainly, there will be no bad blood. It will be curious if anyone has a challenge to throw back at him though.
Viewership Growth Continues For First Take, Get Up
The success of both shows has lead to ESPN being the top cable network from 8:00 a.m to 12:00 p.m in the key demographic of 18-34 year olds.
ESPN is seeing growth in two of their signature morning shows. Get Up, with Mike Greenberg and First Take featuring Stephen A. Smith and Molly Qerim Rose are both seeing a rise in audience.
Get Up‘s audience is up a significant 27% percent compared to 2020. November was the most-watched month in the history of the show according to Nielsen. This is the ninth consecutive month that the show has shown year-over-year growth.
First Take is doing well in its own right, up 19% compared to 2020. The show has shown year-over-year growth in 6 out of the last 7 months.
The success of both shows has led to ESPN being the top cable network from 8:00 a.m to 12:00 p.m in the key demographic of 18-34 year olds.
“Get Up and First Take continue to bring top level information, insight and entertainment for our fans. Making the four hour block appointment television,” said David Roberts, ESPN senior vice president, NBA & studio production. “Beyond the 8 a.m.-12 p.m. viewership success, segments from both shows also perform extremely well with fans across social and digital channels, expanding their reach in meaningful ways.”
There was some question as to how First Take would do following Max Kellerman’s removal from the show back in August, but it seems that the format of rotating panelists on the show alongside Smith and Qerim Rose has been a success.
Robert Griffin III Book To Expose Washington Football Team
I want you to take this journey with me, as I walk you through one of the most dysfunctional franchises in all of sports.”
Robert Griffin III has a new book coming, and the topic is one that has been in the news as of late.
Griffin announced Surviving Washington on Twitter. The book is focused on the issues he had with the Washington NFL team at the beginning of his pro career. It’s set for an August 2022 release.
“Now, every experience that I’ve ever had has made me a better husband, a better father, and a better player. But I want you to take this journey with me, as I walk you through one of the most dysfunctional franchises in all of sports,” Griffin said in a video announcing the book. “I’m going to tell you the truth about what happened in that playoff game in 2012 against Seattle. I’m going to detail the medical mismanagement that I received during my time in Washington. I will open your eyes to the sexual harassment that permeated the walls of that building, and give you a deep dive into a power struggle between one of the most powerful coaches in all of sports and an owner that many of you want gone. They say, ‘The truth will set you free,’ so here it is, unfiltered. Pre-order now.”
Robert Griffin III said that signing with ESPN didn’t mean his playing days were over. He ever said that he would consider a return to Washington if that is what kept him in the NFL. That is obviously not likely to be happening anymore after openly blasting the owner. It could also rub NFL Comissioner Roger Goodell and other team owners the wrong way as they try to make the investigation into Washington’s corporate culture go away.
If Robert Griffin III is ending his playing career with the release of this book, it isn’t exactly bad news for ESPN. The former QB won rave reviews as a college football game analyst this season. He has also done well with studio coverage of the NFL. Surely the network would find a way to use him more.
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