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NFL Wants Betting Ads That Don’t ‘Overwhelm Game Broadcasts’

“The league has fought against the slippery slopes in sports betting for years but not anymore.”

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Courtesy: NFL

After years of shadow operation, sports betting is here to stay, and the NFL’s broadcasts are going to start capitalizing on the industry this fall. The league announced they are allowing betting ads on their game broadcasts for the first time this year.

The league has fought against the slippery slopes in sports betting for years but not anymore. NFL representatives signed licensing deals with FanDuel, DraftKings, and Caesars Entertainment worth around $1 billion over the next five years, per the Wall Street Journal.

Now, the league announced sportsbooks can use six television spots each broadcast to promote sports betting. The aforementioned companies are allowed to broadcast in these windows along with WynnBET, BetMGM, PointsBet, and Flutter’s Fox Bet property.

“We were focused on how we can include sports betting ads in a thoughtful way with sports betting going national now, with over half the population having access to sports betting,” NFL Chief Strategy Officer Chris Halpin told the Sports Business Journal. “How do we include it in a way to serve those fans and those partners, while also not overwhelming the game broadcasts?”

It’s hard to say whether fans would get turned off from the game by seeing more gambling promotions than say a liquor, beer, or medication ad. All of those commercial topics are synonymous with NFL Sundays, as the league has an official beer sponsor and added an official liquor sponsor for the first time this summer.

Sports betting is now legal in nearly half the country. The NFL went from supporting the losing side in the 2018 Supreme Court case that essentially legalized the vice nationwide, to now opening bidding wars for sports betting companies to show ads in between first downs.

The NFL is the most powerful sports league in America, and it’ll be sooner rather than later before they increase the betting ad limit. Money talks and sports betting is getting louder every passing day.

Sports TV News

Joe Buck: ESPN Is Letting Us Set Tone For Monday Night Football

“It wasn’t well, you are at ESPN, you have to figure out how we do it.”

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While Joe Buck and Troy Aikman will be calling football games on Monday nights for ESPN instead of Sunday afternoons for FOX this year, fans shouldn’t expect the broadcasts to be that much different, if at all, than what they’ve been used to over the last 20 years. 

Buck was recently a guest on the Green Light with Chris Long podcast and said that ESPN knows that he and Aikman have to be comfortable in order for Monday Night Football to be a success.

“I know we are in the honeymoon phase. I’m not dumb. That stuff wears off after a while. They are like ‘however you guys have always done a game, that’s the way we want you to do a game whether it’s with regard to meetings vs. conference calls or when you guys show up, how you like the booth set up. However you want it, we are going to do it your way’ and that’s to their credit. It wasn’t well, you are at ESPN, you have to figure out how we do it.”

Buck and Aikman are obviously already very familiar with each other. Buck said that it will be important not to take that for granted or second guess what they already know.

“I think the one thing Troy and I have to avoid is trying to be different than we’ve been. They hired us based on what we’ve done and who we are and how we relate to each other and the way we see a game,” said Buck. 

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Sports TV News

Mike Tirico, Tom Brady, Manningcast Win Sports Emmys

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The annual Sports Emmys were handed out on Tuesday night, and some usual names and new names ended up taking home hardware.

Among the usual names were NBC’s Mike Tirico, who won for Outstanding Personality/Studio Host, and soon-to-be Sunday Night Football broadcast colleague Cris Collinsworth, who was named Outstanding Personality/Sports Event Analyst.

But among the new names as Sports Emmy winners include Tom Brady and both Eli and Peyton Manning.

Brady’s Man in the Arena saga won Outstanding Documentary Series, while the Mannings were rewarded for their work on the Monday Night Football Manningcast, which won Outstanding Live Series.

Here’s a rundown of some of the key Sports Emmy winners:

Here is a full list of winners and nominees for the 2022 ceremony.

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Sports TV News

Joe Buck Says He Won’t Miss World Series

“This is the first time since I was 18-years-old, and I’m 53, that I’m not doing a baseball game.”

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USA Today

Among the bigger chain reactions set off by Joe Buck leaving FOX for ESPN was the sudden vacancy in FOX’s main MLB broadcast booth.

The 2022 World Series will mark the first time since 1995 that Buck will not be on the microphone.

Speaking to Chris Long on his podcast Green Light, Buck hopes to be in a more exotic location watching World Series games this fall.

“I would like to be in Cabo San Lucas with a margarita in my hand and a half-smoked cigar watching Game 7 of the World Series,” Buck said. “Cheering on Joe Davis and John Smoltz, and Ken Rosenthal, and Tom Verducci, and Pete Macheska and Matt Gangl and right on down the line.”

Buck added he’ll take pleasure in turning the broadcast off if it’s Game 7 and there’s an insurmountable lead. But the broadcasting legend said even on a bigger scale, not calling any baseball games at all this season, let alone the World Series, is a bit surreal after covering the sport for so long.

“This is the first time since I was 18-years-old, and I’m 53, that I’m not doing a baseball game,” he said. “And that’s really weird to me, but I walk away really proud of what I and we did.”

He added that he will not miss the opportunity, because he does not feel like he will “leave any unfinished business” in FOX’s MLB booth.

Buck further praised his FOX colleagues and said it was time for a change. He knows Joe Davis will thrive in the opportunity.

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