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NFL Wants Betting Ads That Don’t ‘Overwhelm Game Broadcasts’

“The league has fought against the slippery slopes in sports betting for years but not anymore.”

Russ Heltman

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Courtesy: NFL

After years of shadow operation, sports betting is here to stay, and the NFL’s broadcasts are going to start capitalizing on the industry this fall. The league announced they are allowing betting ads on their game broadcasts for the first time this year.

The league has fought against the slippery slopes in sports betting for years but not anymore. NFL representatives signed licensing deals with FanDuel, DraftKings, and Caesars Entertainment worth around $1 billion over the next five years, per the Wall Street Journal.

Now, the league announced sportsbooks can use six television spots each broadcast to promote sports betting. The aforementioned companies are allowed to broadcast in these windows along with WynnBET, BetMGM, PointsBet, and Flutter’s Fox Bet property.

“We were focused on how we can include sports betting ads in a thoughtful way with sports betting going national now, with over half the population having access to sports betting,” NFL Chief Strategy Officer Chris Halpin told the Sports Business Journal. “How do we include it in a way to serve those fans and those partners, while also not overwhelming the game broadcasts?”

It’s hard to say whether fans would get turned off from the game by seeing more gambling promotions than say a liquor, beer, or medication ad. All of those commercial topics are synonymous with NFL Sundays, as the league has an official beer sponsor and added an official liquor sponsor for the first time this summer.

Sports betting is now legal in nearly half the country. The NFL went from supporting the losing side in the 2018 Supreme Court case that essentially legalized the vice nationwide, to now opening bidding wars for sports betting companies to show ads in between first downs.

The NFL is the most powerful sports league in America, and it’ll be sooner rather than later before they increase the betting ad limit. Money talks and sports betting is getting louder every passing day.

Sports TV News

Candace Parker, Draymond Green Joining NBA All-Star Game Broadcast

The 36-year-old Parker will make history as the first woman to work as an analyst for the event.

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WNBA superstar Candace Parker and Golden State Warriors star Draymond Green will join the NBA All-Star Game broadcast crew later this month.

Parker will team with play-by-play man Brian Anderson and Reggie Miller for the broadcast on TNT. Dennis Scott will work as the sideline reporter for the broadcast.

The 36-year-old Parker will make history as the first woman to work as an analyst for the event. Parker currently serves as a game and studio analyst for the NBA on TNT but will be announcing her first NBA All-Star Game.

The event is also the first for Anderson, who joins an illustrious group of play-by-players like Bob Costas, Marv Albert, and Kevin Harlan as voices of the NBA All-Star Game.

Green will be joined by the Inside the NBA studio crew — Ernie Johnson, Kenny Smith, Shaquille O’Neal, and Charles Barkley — for the alternate broadcast on TBS.

A four-time All-Star in his own right, Green is a contributor to TNT throughout the NBA season.

The 2023 NBA All-Star Game takes place on Sunday, February 19th in Salt Lake City.

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Sports TV News

Kevin Harvick Only Spoke to FOX About Broadcasting Opportunities

“They’re very similar to the things I like to do — being a little bit edgy and doing things their own way.”

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NASCAR legend Kevin Harvick is joining the NASCAR on FOX booth for the 2024 season. The former series champion said the network was the only one he discussed broadcasting opportunities with.

Harvick told Sports Business Journal’s Adam Stern that FOX was the only outlet he would have considered joining, claiming “they’re very similar to the things I like to do — being a little bit edgy and doing things their own way.”

The 60-race winner will join longtime play-by-play announcer Mike Joy and former teammate Clint Bowyer in the NASCAR on FOX booth after completing his final season of competition in 2023.

Harvick added he is looking forward to getting to know more people behind the scenes at the network.

“One of the most intriguing things to me is being more involved in the whole process and getting to know the production people and producers.”

FOX had been seeking a replacement for another NASCAR legend — Jeff Gordon — after he departed the booth to join Hendrick Motorsports as its Vice Chairman after the 2021 season. Meanwhile, the NASCAR on NBC analysts roles are currently held by Dale Earnhardt Jr. and Jeff Burton, both somewhat recently retired drivers in their own right.

The addition of Harvick to its broadcast team could be considered a signal that FOX Sports is serious about continuing a relationship with NASCAR. The motorsports entity is reportedly planning to take its television rights to the open market as its contracts with FOX Sports and NBC Sports end after the 2024 season.

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Sports TV News

Chris Berman Says NBC Offered To Triple His Salary In 1989 to Leave ESPN

“(NBC) put an offer out there that was times three or four, which — ok — that took a while to get resolved.”

Jordan Bondurant

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Chris Berman has always felt like ESPN was home for him.

There have been a couple of instances throughout his more than four-decade career at The Worldwide Leader where Berman was entertaining offers to leave. But Berman told Jimmy Traina on the Sports Illustrated Media Podcast he always knew ESPN was where he needed to be.

One instance came in 1989 when ESPN was still somewhat a single fledgling sports channel. Berman at the time was weighing leaving Bristol for NBC.

“ESPN was a different place,” Berman said. “We were only one channel then, remember.”

“(NBC) put an offer out there that was times three or four,” he added. “Which — ok — that took a while to get resolved.”

Berman said in terms of his career, deciding to remain at ESPN turned out to be the right choice.

“My God it’s the greatest move I never made,” he said. “At the time I was gonna be the number two guy behind Bob Costas doing football.

“Just job-wise, forget money and this – I’m not in it for that anyway,” Berman added. “I started at 16 thousand bucks.”

Chris talked about the coverage the potential move received. He said the decision was about something bigger than money. He loved getting to cover sports every day.

“That was not the point,” he said. “I wasn’t leveraging anything, and again thank God I’ve been here 43 years.”

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