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Soo Kim: RSNs Give Bally’s More To Offer In Mobile Betting Market

“Kim is confident the entire brand package that Bally’s is amassing can set them apart from competitors like FanDuel and DraftKings.”

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Courtesy: Bally Sports

The past two years have been catalysts for growth at Bally’s. The company expanded its sports betting footprint, acquired a volleyball league, and became the naming sponsor of Sinclair’s regional sports networks. Bally’s chairwoman Soo Kim spoke with the Action Network about their growth and what’s next.

The company is angling itself to be a big player in the burgeoning mobile betting market. All while the space changes rapidly every year.

“It’s an exciting time to be in the market,” Kim said in the interview. “Everyone is pushing to make sure that they have the advantages and capabilities to offer differentiation to their customers because I think that over time that’s what’s going to matter. And I don’t think that’s going to slow down.”

Kim is confident the entire brand package that Bally’s is amassing can set them apart from competitors like FanDuel and DraftKings. Bally’s online sportsbook is only currently available in Colorado and Iowa.

“We just feel very strongly that if we can take our assets,” Kim said on the subject. “Which includes a national brand footprint and the content partnership that we’ve done with the Bally’s Sports [television networks], there’s just so much more that we can bring to the table.

“These are all things that engage audiences,” Kim continued. “Sports and sports betting and sports viewing can all be incorporated into other forms of interconnectivity and engagement. And that’s something we’re super excited about.”

The next step for the company is breakthrough innovation, something Kim hinted at to close out the chat with the Action Network.

“I think the key thing is to not necessarily look at what’s being launched today, but what we’re working on for the future,” Kim concluded. “That next generation of product which includes the seamless integration of sports media and gaming.”

Bally’s is spreading its investment wealth into different ideas and hoping one is their white whale as legal sports betting keeps growing throughout the country.

Sports Online

Futuri Introduces TopicPulse SportsEdge

“TopicPulse SportsEdge offers a content compass for articles, video script content, social posts, and even marketing decisions.”

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Futuri, an industry provider of AI-driven audience engagement and sales intelligence solutions for broadcasters and publishers, has announced the launch of TopicPulse SportsEdge, a version of its real-time, AI-powered story discovery and social content system customized for eSports, betting, VR, and fantasy content.

TopicPulse SportsEdge is designed to assist brands and content creators by providing 24/7 access to insights on stories and topics from the eSports, betting, VR and fantasy sports worlds. The data will help broadcasters understand what audiences are interested in, and which content is gaining or losing traction. It’s an evolution of Futuri’s TopicPulse system which is currently used by thousands of radio and TV content creators nationwide.

TopicPulse SportsEdge offers a content compass for articles, video script content, social posts, and even marketing decisions. Its IdeaStarters™ content provides pre-written copy points on the day’s top stories for use in blogs, social posts, and on-air copy. Its companion Instant Video product delivers dozens of fully licensed short videos daily that can be easily branded, customized, and used on websites, apps, and social platforms.

Futuri’s recent study The Future of Audience and Revenue 2021, done in partnership with research firm SmithGeiger, shared a number of interesting insights on growth opportunities in sports, eSports, and sports betting content. More than 2,000 U.S. consumers were surveyed as part of the study:

The eSports market is predicted to grow to $3 billion by 2023, and sports betting advertising is one of the fastest-growing revenue streams for broadcasters,” said Futuri CEO Daniel Anstandig. “Given the explosive growth of this space, TopicPulse SportsEdge is right in line with Futuri’s mission to help media companies grow their content, grow their audience, and grow their revenue.”

To learn more on TopicPulse SportsEdge, click here.

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Sports Online

Sportradar Signs New Partnership With NBA, WNBA

“With the new deal, Sportradar obtains an equity stake in the NBA and will continue providing all of the leagues with sports betting data.”

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Courtesy: NBA, Sportradar

Sportradar announced a landmark new partnership with the NBA, WNBA, and G League starting in 2023-24. The global sports technology company is helping the leagues expand their international footprints and drive even more fan engagement.

With the new deal, Sportradar obtains an equity stake in the NBA and will continue providing all of the leagues with sports betting data. Sportradar is also expanding the distribution of player tracking data while working with the league’s partners to change how sports betting data is utilized by NBA-associated betting operators and media affiliates.

“We are delighted that the NBA has chosen Sportradar as the official partner who can support the global popularity and explosive growth of the game,” said Sportradar global CEO Carsten Koerl in a press release. “Basketball is the largest U.S. sport in the world by popularity and, as a market leader, we are best positioned with the technological expertise and industry relationships to help the NBA entertain fans globally.”

Sportradar is a company focused on creating immersive experiences for sports fans and bettors. It was founded in 2001 and annually covers more than 750,000 events across 83 sports.

“We believe that this agreement will contribute to Sportradar’s profitable business and continued growth,” Koerl continued. “The remaining time left on the existing deal, and this new multi-year agreement, gives us significant runway to partner with the NBA and develop exciting solutions across our teams, betting and sports entertainment verticals.”

Sportradar became the NBA’s real-time statistics provider in 2016, and the relationship has only grown since then.

“Sportradar has been a terrific partner as the league has navigated its exploration into the global sports betting landscape,” said Scott Kaufman-Ross, senior vice president, head of gaming & new business ventures, NBA. “As the market matures, we are thrilled to extend our partnership with Sportradar to utilize data and insights to create new fan experiences and innovate around the NBA globally.”

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Sports Online

Plenty of Big Sports Media Names In New Movie ‘National Champions’

“Sports media stars like ESPN’s Mike Greenberg, Former ESPN personality Jemele Hill, and Peacock’s Michael Holley appeared in the debut trailer released this week.”

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Courtesy: STX Films

Some big names in the sports media industry are gracing the silver screen in the upcoming National Champions movie. Sports media stars like ESPN’s Mike Greenberg, Former ESPN personality Jemele Hill, and Peacock’s Michael Holley appeared in the debut trailer released this week.

The story centers around top NFL Draft prospect LeMarcus James (played by Stephan James), who is just days away from playing in the National Championship game. The quarterback and his teammate Emmett Sunday (Alexander Ludwig) decide to lead a boycott of the game to force the NCAA to pay players a fair salary.

James’s decision pits him against his head coach, James Lazor (J.K. Simmons), who is just one win away from securing his legacy with a national championship.

Other than Simmons and James, the ensemble includes Timothy Olyphant (Justified), Lil Rel Howery (Get Out), Uzo Aduba (Orange is the New Black), Tim Blake Nelson (O Brother, Where Art Thou?), Jeffrey Donovan (Burn Notice), and David Koechner (Anchorman).

The trailer didn’t depict many action-packed football scenes and figures to be more of a drama than a typical sports movie. STX Films may have missed the timing on this film by a full year. The debate about paying college athletes is getting more one-sided by the day in the Name, Image, Likeness era.

After the Supreme Court allowed college athletes to start profiting off of NIL deals this past July, the idea of paying every college athlete a salary from the school makes less sense. The profitable, marketable athletes are finding compensation in the free market, while the third-string benchwarmers stay on the money-making sidelines. Athletes that make their schools’ money can find payment if the market deems them worthy.

We’ll see how much new ground National Champions uncovers on the subject when the movie premieres in-theaters only on Dec. 10.

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