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Is Rachel Nichols The Beginning Of A Bloodbath At ESPN?

“There are options in house, but none of them give ESPN what Charles Barkley and Shaquille O’Neal give TNT: iconic, generational talents both on the court and on TV.”

Demetri Ravanos



Disney paid $1.4 billion for a nine-year extension to NBA television rights in 2016. Since then, the company has been trying to find ways to justify the price tag and shoe-horning the league everywhere it could.

There was a multi-million dollar interactive entertainment complex at Walt Disney World. Two weeks ago, the company announced it would closed after just seven months in operation.

Then there was the big swing that made a little more sense. ESPN wanted to program its NBA coverage the same way it did its NFL coverage. There would be a show on year-round regardless of whether or not the league was in season. There would be a huge team of former players and coaches and broadcasters to rotate through the studio, keeping perspectives fresh and coverage exciting.

That didn’t get the same quick hook, but with the recent announcement that Dave Roberts would be overseeing NBA production and last week’s decision to part ways with Rachel Nichols and call it a day on The Jump, it is clear that the ESPN is ready to acknowledge things aren’t going as planned.

Rachel Nichols has every right to be pissed about the way her time at ESPN ended. She was recorded in a private moment bitching about work. We all do that and we all say things in those moments we wouldn’t want to be made public. It is understandable to think she was done wrong.

Let me rephrase. She WAS done wrong. I am just not sure how much that recording and what she had to say about Maria Taylor is actually the reason she is out at ESPN. I think it is just convenient cover.

I used to say this all the time about pro teams hiring a new GM or collegiate athletics programs hiring a new AD: you don’t sign up to be the captain of the Death Star if they aren’t going to let you fire the big laser.

When you are put in a position to oversee every aspect of a product or a program, you want to make sure you have handpicked the people whose work will determine your success. Dave Roberts may not be a GM or an AD, but he is no different. If ESPN’s NBA coverage is Alderaan, then he is Grand Moff Tarkin giving the order to blow it to smithereens.

I have no inside knowledge. I am just using some common sense here. The exit of Maria Taylor was a sign of things to come. Rachel Nichols’s dismissal is the shot across the bow of a product that needs some kind of kick in the ass. There is a new sheriff in town, and if it takes a bloodbath to get the NBA right, then there is gonna be a bloodbath at ESPN.

Taylor is gone. Paul Pierce was let go midseason. That means the 2021-22 NBA season will again start with a shakeup for NBA Countdown. ESPN’s studio show has always played second-fiddle to what TNT has to offer on Thursday nights. It isn’t reasonable to think that a new host joining the existing cast will be the only change.

If I am Jalen Rose and/or Jay Williams, I am on the phone with my agent right now trying to get some answers. I am at least trying to get a meeting so I can try to determine for myself which way the wind is blowing.

ESPN has some really talented people in terms of NBA analysts. Rose and Williams are two of them. Kendrick Perkins, I think it is safe to say, has put the “rising star” moniker in his rearview. The guy is a star right now. Tim Legler is a commanding presence whenever he is on SportsCenter. Vince Carter proved very quickly to be a strong broadcaster. There are options in house, but none of them give ESPN what Charles Barkley and Shaquille O’Neal give TNT: iconic, generational talents both on the court and on TV.

What are you going to do in the host’s chair? Malika Andrews is reportedly in-line for the role. Does that excite anyone? Stephen A. Smith, who Roberts is reportedly close with, has an idea for a new studio show that includes himself, Michael Wilbon, and Magic Johnson. Can you imagine how hard that would be to watch? Stephen A. Smith shouting strong opinions at two people with nothing to say back?

There are two things I want to make clear. First, I’ll reiterate that this is just speculation. I don’t have inside knowledge. I am a basketball fan with a little bit of insight to the people and decisions involved here. Next, I am a big fan of professional basketball. This is not some kind of fantasy built on any sort of anti-NBA agaenda.

When Disney signed that contract extension with the league in 2016, it tried to fit a square peg (NFL-style coverage) into a round hole (NBA consumption). Those of us that like the NBA do like to talk about it year round, but that discussion largely lives on Twitter and other social platforms. The NBA fanbase is younger, more diverse, and most importantly, smaller than the NFL fan base. It was never going to support a daily NBA debate show on traditional television like The Jump in a way that made ESPN suits look at it as a success. So it is time to re-think what we are doing here.

ESPN and ABC still have the NBA Finals. They will go back to presenting double-headers on Sundays in the upcoming season. There is a lot to work with in terms of play-by-play.

Maybe the pieces to make the studio programming work are already in house and they just need to be reconfigured. The reality, though, is they probably are not. That’s why Dave Roberts is in charge of the NBA now.

(Photo by Joe Faraoni/ ESPN Images)

Changing players is the first step. It is one ESPN has taken more than once before though, and the network is still playing catch-up. If your initial solution doesn’t fix the problem, what comes next?

It might be time to boot up that big laser.

BSM Writers

Being Wrong On-Air Isn’t A Bad Thing

…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.




In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.

“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.

“How many championships we would have going forward because of everything we went through.”

Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.

The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?

That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.

You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.

“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”

Do not do what Perkins did later that morning on First Take.

Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”

Jason Williams: “I don’t get passes on this show.”

Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”

Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”

It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.


I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.

My first thought: Jerry Kramer didn’t play tight end.

My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.

After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.

Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.

Then I found out that Russo is making $10,000 per appearance on “First Take.”

My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.

My second thought: That might be the best $10,000 ESPN has ever spent.

Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.

And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.

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BSM Writers

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Jeff Caves



Radio Sales

A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours. 

But is that why you sell sports radio?

In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.

A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family. 

Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.  

I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.

Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important. 

So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.  

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BSM Writers

Media Noise: BSM Podcast Network Round Table



Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.

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