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FOX Bet, BetMGM, PointsBet, WynnBET Get NFL Ad Deals

“These deals affirm the operators’ exclusive access to NFL advertising inventory set aside for approved parties.”

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Courtesy: NFL

The NFL has approved its sportsbook operators for the 2021 season. FOX Bet, BetMGM, PointsBet, and WynnBET got the nod. They are joining FanDuel, DraftKings, and Caesars Entertainment as operators with the league.

These deals affirm the operators’ exclusive access to NFL advertising inventory set aside for approved parties.

“We are pleased to announce this select group as approved sportsbook operators,” NFL Vice President of Business Development Nana-Yaw Asamoah said in a press release. “Along with our three official sports betting partners, this group of operators will help the league to engage fans in responsible and innovative ways this season as the sports betting landscape continues to evolve.”

The league has set strict guidelines as all operators agreed to follow the NFL’s core integrity policies. TV broadcasts this season are featuring some sports betting advertising, but the NFL is aiming to ease the practice into their fans’ viewing habits.

“We were focused on how we can include sports betting ads in a thoughtful way with sports betting going national now, with over half the population having access to sports betting,” NFL Chief Strategy Officer Chris Halpin told the Sports Business Journal. “How do we include it in a way to serve those fans and those partners, while also not overwhelming the game broadcasts?”

With that thought in mind, the league landed on six gambling ads per game. That leaves one operator as the odd man out during every broadcast. The writing was on the wall for sports betting to eventually make its way to NFL viewers. 

Las Vegas now has its own NFL franchise, and the rest of the sports world is investing in the young national business of sports betting since becoming legal in 2018. The deal also includes a licensing agreement giving the companies access to the NFL’s official data provider, Genius Sports.

Sports TV News

Marcus Spears: I Would Put Mike Greenberg In The Hospital

“I love him, he’s my brother, but I would try and saw him in half because he has that stank arrogance of a quarterback.”

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Dan Patrick had ESPN’s Marcus Spears on his show Tuesday and presented him with a topic that was very interesting.

Let’s be real, we all want to hit our co-workers from time to time, and Dan Patrick presented Spears with this hypothetical scenario for three of his fellow co-workers at ESPN.

“If I gave ya a free shot, would it be at Keyshawn Johnson, Ryan Clark, or Dan Orlovsky?” said Patrick.

“Dan Orlovsky, and I would try and saw him in half DP,” Spears replied. “I gotta be honest with you.”

“I love him, he’s my brother, but I would try and saw him in half because he has that stank arrogance of a quarterback. That comes off and sometimes you just want to let him know, you really aren’t an athlete.”

Dan Patrick then took the question up a level by adding a fourth option to the mix.

“What if I threw Greeny (Mike Greenberg) in there, would you choose him?”

Spears replied, “Yeah, I would want to see how long he would be in the hospital.”

The answer caused Patrick to bust out in laughter, which in turn made Marcus Spears laugh.

It will be interesting to see how the challenge and answer play out on the NFL Live and Get Up sets. Marcus Spears is one of the most likable personalities at ESPN. Certainly, there will be no bad blood. It will be curious if anyone has a challenge to throw back at him though.

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Sports TV News

Viewership Growth Continues For First Take, Get Up

The success of both shows has lead to ESPN being the top cable network from 8:00 a.m to 12:00 p.m in the key demographic of 18-34 year olds.

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Via ESPNPressroom

ESPN is seeing growth in two of their signature morning shows. Get Up, with Mike Greenberg and First Take featuring Stephen A. Smith and Molly Qerim Rose are both seeing a rise in audience.

Get Up‘s audience is up a significant 27% percent compared to 2020. November was the most-watched month in the history of the show according to Nielsen. This is the ninth consecutive month that the show has shown year-over-year growth.

First Take is doing well in its own right, up 19% compared to 2020. The show has shown year-over-year growth in 6 out of the last 7 months.

The success of both shows has led to ESPN being the top cable network from 8:00 a.m to 12:00 p.m in the key demographic of 18-34 year olds.

Get Up and First Take continue to bring top level information, insight and entertainment for our fans. Making the four hour block appointment television,” said David Roberts, ESPN senior vice president, NBA & studio production. “Beyond the 8 a.m.-12 p.m. viewership success, segments from both shows also perform extremely well with fans across social and digital channels, expanding their reach in meaningful ways.”

There was some question as to how First Take would do following Max Kellerman’s removal from the show back in August, but it seems that the format of rotating panelists on the show alongside Smith and Qerim Rose has been a success.

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Sports TV News

Robert Griffin III Book To Expose Washington Football Team

I want you to take this journey with me, as I walk you through one of the most dysfunctional franchises in all of sports.”

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Icon Sportswire via Getty Images)

Robert Griffin III has a new book coming, and the topic is one that has been in the news as of late.

Griffin announced Surviving Washington on Twitter. The book is focused on the issues he had with the Washington NFL team at the beginning of his pro career. It’s set for an August 2022 release.

“Now, every experience that I’ve ever had has made me a better husband, a better father, and a better player. But I want you to take this journey with me, as I walk you through one of the most dysfunctional franchises in all of sports,” Griffin said in a video announcing the book. “I’m going to tell you the truth about what happened in that playoff game in 2012 against Seattle. I’m going to detail the medical mismanagement that I received during my time in Washington. I will open your eyes to the sexual harassment that permeated the walls of that building, and give you a deep dive into a power struggle between one of the most powerful coaches in all of sports and an owner that many of you want gone. They say, ‘The truth will set you free,’ so here it is, unfiltered. Pre-order now.”

Robert Griffin III said that signing with ESPN didn’t mean his playing days were over. He ever said that he would consider a return to Washington if that is what kept him in the NFL. That is obviously not likely to be happening anymore after openly blasting the owner. It could also rub NFL Comissioner Roger Goodell and other team owners the wrong way as they try to make the investigation into Washington’s corporate culture go away.

If Robert Griffin III is ending his playing career with the release of this book, it isn’t exactly bad news for ESPN. The former QB won rave reviews as a college football game analyst this season. He has also done well with studio coverage of the NFL. Surely the network would find a way to use him more.

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