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FOX Bet, BetMGM, PointsBet, WynnBET Get NFL Ad Deals

“These deals affirm the operators’ exclusive access to NFL advertising inventory set aside for approved parties.”

Russ Heltman

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Courtesy: NFL

The NFL has approved its sportsbook operators for the 2021 season. FOX Bet, BetMGM, PointsBet, and WynnBET got the nod. They are joining FanDuel, DraftKings, and Caesars Entertainment as operators with the league.

These deals affirm the operators’ exclusive access to NFL advertising inventory set aside for approved parties.

“We are pleased to announce this select group as approved sportsbook operators,” NFL Vice President of Business Development Nana-Yaw Asamoah said in a press release. “Along with our three official sports betting partners, this group of operators will help the league to engage fans in responsible and innovative ways this season as the sports betting landscape continues to evolve.”

The league has set strict guidelines as all operators agreed to follow the NFL’s core integrity policies. TV broadcasts this season are featuring some sports betting advertising, but the NFL is aiming to ease the practice into their fans’ viewing habits.

“We were focused on how we can include sports betting ads in a thoughtful way with sports betting going national now, with over half the population having access to sports betting,” NFL Chief Strategy Officer Chris Halpin told the Sports Business Journal. “How do we include it in a way to serve those fans and those partners, while also not overwhelming the game broadcasts?”

With that thought in mind, the league landed on six gambling ads per game. That leaves one operator as the odd man out during every broadcast. The writing was on the wall for sports betting to eventually make its way to NFL viewers. 

Las Vegas now has its own NFL franchise, and the rest of the sports world is investing in the young national business of sports betting since becoming legal in 2018. The deal also includes a licensing agreement giving the companies access to the NFL’s official data provider, Genius Sports.

Sports TV News

Curt Menefee to Call Two Seahawks Preseason Games

FOX NFL studio host Curt Menefee will be on the TV play-by-play for the preseason opener on August 13 and the finale on August 26.

Jordan Bondurant

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Curt Menefee

The 2022 NFL preseason is going to kick off in earnest later this week, and the Seattle Seahawks have revealed their broadcast crews for two of the team’s three preseason contests.

FOX NFL studio host Curt Menefee will be on the TV play-by-play for the preseason opener on August 13 and the finale on August 26. He’ll be joined in the booth by former Seahawk Michael Robinson. The games will air locally on KING 5, the city’s NBC affiliate.

Additionally for the TV broadcasts, Paul Silvi and Ray Roberts will host the pre and postgame shows, with former Seahawk Michael Bennett working as an analyst.

On the radio, Steve Raible and Dave Wyman will call all three games. Jen Mueller will be the sideline reporter. Michael Bumpus will be the studio host and will be joined by former players Jordan Babineaux, Paul Moyer, Roberts, Marcus Trufant and Robert Turbin.

Radio broadcasts air on Seattle Sports 710 AM and KIRO Newsradio 97.3 FM and are distributed across Washington on the Seahawks Radio Network.

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Sports TV News

After Losing Out On Big Ten Rights, ESPN Turns Focus to NCAA Championships

According to Front Office Sports, ESPN’s contract for 29 NCAA Championships ends in 2024.

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After reportedly losing out on the Big Ten’s television rights, ESPN is reportedly turning to securing the NCAA Championship rights from hitting the open market.

According to Front Office Sports, ESPN’s contract for 29 NCAA Championships ends in 2024. Those 29 championships include everything from Women’s basketball to ice hockey, wrestling, softball, and baseball. The network pays a reported $34 million for the rights to broadcast those championship events.

However, according to a study commissioned by the NCAA reveals that the women’s basketball tournament could be worth anywhere from $81 million to $112 million per year by its lonesome. The NCAA is reportedly considering selling the women’s basketball tournament rights as a standalone product in the next negotiation.

Sources told Front Office Sports ESPN remains interested in striking deals with the Pac-12 and Big 12 media rights, as well as renewing a deal for the College Football Playoff.

The news comes after Sports Business Journal’s John Ourand reported ESPN declined a final offer from the Big Ten for a portion of the conference’s media rights. The reported deal was seven years and $380 million per year.

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Sports TV News

ESPN Announces The Return of Stephen A. Smith to First Take

ESPN announced Smith will be returning to First Take on Monday, August 15th.

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Stephen A. Smith

First Take has been without it’s anchor since the day after the NBA Draft in June. That’s when the ESPN personality took some time off to undergo shoulder surgery and to rehabilitate. However, it appears the wait for his return is almost over.

ESPN announced with a tweet that Smith will be returning to First Take on Monday, August 15th. They also teased a guest appearance from Michael Irvin.

This comes a day after Smith tweeted that the countdown was on for his return and we are one week away from the event.

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