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FOX Bet, BetMGM, PointsBet, WynnBET Get NFL Ad Deals

“These deals affirm the operators’ exclusive access to NFL advertising inventory set aside for approved parties.”

Russ Heltman

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Courtesy: NFL

The NFL has approved its sportsbook operators for the 2021 season. FOX Bet, BetMGM, PointsBet, and WynnBET got the nod. They are joining FanDuel, DraftKings, and Caesars Entertainment as operators with the league.

These deals affirm the operators’ exclusive access to NFL advertising inventory set aside for approved parties.

“We are pleased to announce this select group as approved sportsbook operators,” NFL Vice President of Business Development Nana-Yaw Asamoah said in a press release. “Along with our three official sports betting partners, this group of operators will help the league to engage fans in responsible and innovative ways this season as the sports betting landscape continues to evolve.”

The league has set strict guidelines as all operators agreed to follow the NFL’s core integrity policies. TV broadcasts this season are featuring some sports betting advertising, but the NFL is aiming to ease the practice into their fans’ viewing habits.

“We were focused on how we can include sports betting ads in a thoughtful way with sports betting going national now, with over half the population having access to sports betting,” NFL Chief Strategy Officer Chris Halpin told the Sports Business Journal. “How do we include it in a way to serve those fans and those partners, while also not overwhelming the game broadcasts?”

With that thought in mind, the league landed on six gambling ads per game. That leaves one operator as the odd man out during every broadcast. The writing was on the wall for sports betting to eventually make its way to NFL viewers. 

Las Vegas now has its own NFL franchise, and the rest of the sports world is investing in the young national business of sports betting since becoming legal in 2018. The deal also includes a licensing agreement giving the companies access to the NFL’s official data provider, Genius Sports.

Sports TV News

Gus Johnson: ‘Nobody Ever Told Me I Was Doing It Wrong’

“I just want to delight in the excellence of these young men and women that I have the chance to call because I know it’s so important to them because it’s important to me.”

Ricky Keeler

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Gus Johnson

While fans get to hear Gus Johnson call big college football and college basketball games and get to see his reactions to memorable moments, he unfortunately never gets to see his own reaction, but he just enjoys being a part of sports, such as when he called Michigan-Ohio State for FOX this past Saturday.

Johnson was a guest on The Rich Eisen Show last week and he said while calling a game, he never wants to be too controversial and he appreciates that people choose to watch him during their times of relaxation.

“They say you never see yourself, you only see a reflection. You’ve never seen your face. You’ve only seen a reflection of your face as a human being. I can’t see myself. I would love to see myself during those moments because I sometimes don’t really understand the reaction. To me, I’m just watching the game, I’m a fan. I’m a journalist and I take that seriously, but more than anything, I’m just a fan of sports. Thank God for sports.

“People for the last almost 30 years have allowed me to come into their homes during their times of relaxation, rest, to spend time with their families. That’s important to me. When I call the game, I don’t want to be too controversial. I’m not trying to be 60 Minutes. I just want to delight in the excellence of these young men and women that I have the chance to call because I know it’s so important to them because it’s important to me. It connects you to great moments in your life and in your mind.”

Before he got to FOX, Johnson was at CBS Sports from 1995-2011 calling some memorable NCAA Tournament games and NFL games that went down to the wire. In an era where criticism can be found easily, Johnson told Eisen that he never received criticism about his broadcast style from any of his bosses:

“Nobody ever told me that I was doing it wrong. That’s one thing I loved about the CBS experience. At CBS Sports, we had different kind of broadcasters. Our leader back then and still is Jim Nantz. He had his own style. We had Verne Lundquist, we had Dick Enberg there during that time. Don Criqui was there during that time. Not one time did anybody ever tell me that I wasn’t doing it right. Nobody ever said ‘Gus, don’t do it that way’. I would get negative criticism when the Internet started, but not from my bosses.”

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Sports TV News

Scott Hanson Clarifies NFL RedZone Missteps During Raiders/Seahawks

Hanson believed in the moment that CBS was airing the overtime period to a national audience. But due to NFL broadcasting rules, the game was only available on select stations.

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NFL RedZone host Scott Hanson ruffled feathers for many football fans Sunday when he told viewers to switch from the channel to their local CBS affiliates to see the conclusion of the Las Vegas Raiders and Seattle Seahawks game.

Unfortunately, for both viewers and Hanson, the game was only being shown in a small portion of the country, with the rest of the nation’s CBS affiliates already airing 60 Minutes. The game was also available to NFL Sunday Ticket subscribers.

Hanson took to Twitter Sunday evening to explain what happened on the air and to apologize for the miscalculation.

Hanson believed in the moment that CBS was airing the overtime period to a national audience. But due to NFL broadcasting rules, the game was only available to stations in the Las Vegas, Fresno, Sacramento, Reno, Eugene, Portland, Boise, Seattle, and Spokane markets on the west coast. Additionally, the game was available in Chicago, Tampa, Atlanta, and Charlotte.

He apologized for the mistake and said he would have more details at a later date.

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Sports TV News

ESPN Creates ACC/SEC Challenge

The series will begin for the 2023-2024 season, launching with 28 games played between the two sports.

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ESPN, in conjunction with the ACC and SEC, is slated to announce the creation of the ACC/SEC Challenge for men’s and women’s basketball.

The series will begin for the 2023-2024 season, launching with 28 games played between the two sports. That number will grow to 30 contests when the SEC expands for the 2025-2026 season.

Every game in the challenge will be aired on an ESPN platform, with each side hosting the same amount of home games.

“The future ACC/SEC Men’s and Women’s Basketball Challenges will be outstanding events for our student-athletes, member institutions and fans,” said ACC Commissioner Jim Phillips, Ph.D. “The SEC, led by Greg Sankey, and our partners at ESPN have been terrific, and there’s great excitement for the first annual ACC/SEC Challenge next season. As part of this announcement, we’d like to acknowledge the Big Ten for its partnership on the ACC/B1G Challenge that spanned more than 20 years.”

“We are excited women’s and men’s basketball student-athletes will have the opportunity to compete with their colleagues from the ACC as we initiate a new Basketball Challenge experience,” said SEC Commissioner Greg Sankey. “I appreciate the collaboration of Jim Phillips and the ACC members, along with our broadcast partner ESPN, to make possible the SEC/ACC Basketball Challenge which will provide our fans with exciting basketball early in the 2023-24 season. I also thank the Big 12 for the many great challenge games we experienced together in past years.”

The creation of the event comes on the heels of the Big Ten’s new media rights deal with FOX, NBC, and CBS, ending a nearly four-decade relationship with ESPN. The ACC/Big Ten Challenge began in 1999, with the SEC/Big 12 Challenging beginning in 2013. Both events will cease to exist following this season.

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