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Sports TV News

Treavor Scales Leaves ESPN For Bally Sports Networks

“Scales is replacing Jerome Jurenovich, who is heading for retirement from broadcasting.”

Russ Heltman

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Courtesy: Bally Sports

Treavor Scales is jumping from ESPN to Bally Sports South and Southeast. The former social voice for ESPN is joining Bally Sports as their new host of the networks’ Braves LIVE and Hawks LIVE pre-and postgame shows. 

Scales is making his debut during Braves LIVE on Tuesday, Sept. 14.

“Landing this position is a dream come true in a myriad of different ways,” Scales said in a press release. “Coming back home to cover the Braves and Hawks for Bally Sports and continue the precedent set by Jerome Jurenovich is an honor. It is a joyous occasion to be able to work with the personalities we have here and to contribute my own personality to these fun and informative shows.”

Scales is replacing Jerome Jurenovich, who is heading for retirement from broadcasting. The host spent 15 years with the network, and a native Georgian is replacing him. Scales grew up in Stone Mountain, GA., and graduated from Dunwoody High School in 2009.

“Sports are meant to be fun, and Treavor is big-time fun,” Senior Vice President and General Manager of Bally Sports South/Bally Sports Southeast Jeff Genther said. “He has great energy, local knowledge, and a home-grown passion for Atlanta’s teams.”

Scales is bringing a serious resume back home. He was a four-time All-Ivy League running back on the Harvard football team and graduated in 2013 with an economics degree. 

“There are few people who love Atlanta more than Treavor, and there are fewer people who work as hard at their craft than him as well,” ESPN personality Taylor Twellman said. “I couldn’t be happier for him to be able to work in a field he is good at while working with a subject he lives and dies for. Atlanta got themselves a good one.”

Following graduation, Scales began at ESPN in 2013 as a crewing coordinator. He went on to host SportsNation on ESPN+ and appeared across ESPN’s digital and social platforms as a host of different programs.

Sports TV News

Al Michaels: Condensed Prep Time For Thursday Night Football ‘A Downside’

“It’s not that they don’t want to be with us, but they’re condensed too, so there’s less time to give to us.”

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There were bound to be unexpected hiccups and unintended consequences as Al Michaels moved to Thursday Night Football with Amazon Prime Video.

He told The Boston Globe Thursday that one of the downsides of the week’s schedule is less prep time with the teams playing in the game.

“When we go to see the teams, it’s not that they don’t want to be with us, but they’re condensed too, so there’s less time to give to us,” Michaels said. “And all the time I’ve been doing this, I’ve built some great relationships with coaches and players and GMs and owners and you name it, and I don’t get that much time to spend with them anymore. That’s a downside part of it for me. Some of the best stories you get come from those relationships.”

Michaels has raised eyebrows this season while not being shy about his disdain for some poor matchups early in the schedule. However, he now understands that there are quality games as the season approaches its close.

“The schedule was a little leaky with the Carolina-Atlanta game and a couple of other games that we’ve had, but now we’re positioned for a nice run down the stretch,” said Michaels.

The 78-year-old was also asked how he remains energetic and passionate for the job he’s held for so long.

The games are exciting. I love sports. You don’t know what’s going to happen. There’s no script. And unscripted television is the greatest.”

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Sports TV News

Jimmy Pitaro: Reaching Younger Audience A Priority for ESPN

“The thing that keeps me up at night is how do we reach the younger audience. As an industry in general, we need to figure out how to be more relevant to younger people.”

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Many in the media industry have voice concern that millennials and Gen Z aren’t consuming traditional media outlets like previous generations. ESPN President Jimmy Pitaro said it’s a priority for the network.

“The thing that keeps me up at night is how do we reach the younger audience,” Pitaro said, quoted by Morning Consult sports business reporter Mark J. Burns. “As an industry in general, we need to figure out how to be more relevant to younger people.”

Pitaro made the comments at Sports Business Journal’s Media Innovators conference Wednesday. It is a continuation of comments he has made in recent years.

In 2018, Pitaro said at ESPN’s upfront “I think we are doing a fantastic job serving the sports fanatic,” said Pitaro. “What about the casual sports customer? Are we doing all we can to serve him or her?”.

In 2019, Pitaro said it was “all hands on deck” to reach a younger audience and women. “We have to be open and go to where our customers are,” he said in regards to reaching younger viewers on social media platforms like Instagram, Snapchat, and TikTok.

Earlier this year, Pitaro added that ESPN won’t be leaving linear television anytime soon.

“What I will tell you is that as I sit here right now, that business is still incredible,” Pitaro said. “We serve the sports fan anyway and at any time. I know there are a lot of people that still want ESPN in that traditional ecosystem.”

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Sports TV News

Don Mattingly Joining Blue Jays Staff After YES Network Courtship

The former Dodgers and Marlins manager had been mentioned as a someone YES Network was interested in potentially hiring to be an analyst.

Jordan Bondurant

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YES Network

The New York Yankees regional sports network can take Don Mattingly off its talent wish list. Mattingly was announced Wednesday as a bench coach for the Toronto Blue Jays starting in 2023.

The former Dodgers and Marlins manager had been mentioned as a someone YES Network was interested in potentially hiring to be an analyst.

But Mattingly told Andrew Marchand of The New York Post this week that he had another opportunity in the works but wouldn’t elaborate.

YES also has been considering luring Yankees legend and Hall of Famer Derek Jeter into broadcasting. But no formal talks have taken place.

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